• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.171-187
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• 2010

This study tries to develop and testify the structural equation model(SEM) for customer satisfaction of information commons in digital library(NDL) of the National Library of Korea and to calculate library customer satisfaction index (LCSI) based both on customers' perceptions and the staff members' expectations. It also compares the customers' perceptions with the staff members' expectations about service quality, satisfaction, and loyalty. Full mediation model is better fit than partial mediation model for this study, and it is proved that this model can be used for both groups. This study calculate LCSI for the information commons as 75.69. The comparison the customers' perceptions with the staff members' expectations shows that all of the figures of the former are higher than those of the latter.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.425-438
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• 2017

This study investigated the impacts of the experience attributes of JJALBANG broadcast images on satisfaction with 221 viewers in their 20s and analyzed the mediation effect of flow. The results are: First, their experience attributes affected flow, not directly affecting satisfaction while flow directly affected satisfaction. Second, securing flow was an important predictor for connecting experience attributes to satisfaction through the effect resolution. Flow alone can predict satisfaction, so its impact on experience is very important. Visual attribute had the greatest influence on flow and satisfaction, followed by situation, information, and interaction, which affected satisfaction through flow. This study found the importance of full mediation effect of flow and got implications for effectively providing experience and flow in strategies for viewing JJALBANG.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.111-121
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• 2020

This study was intended to analyze the effects of Organizational Culture on manufacturing(automobile) employees' Organizational Trust and Organizational Commitment. A proposed model based on previous research was empirically tested via structural equation modeling by AMOS using 362 valid samples collected from current employees of G-automobile Enterprises in Chang Won. The results of the empirical analysis are summarized as follows. First, Organizational Culture had a partially direct impact on Organizational Commitment. Second, Organizational Culture had a partially direct impact on Organizational Trust. Third, Organizational Trust had direct impact on Organizational Commitment. It has been confirmed that Organizational Trust has a partial mediation effect(full mediation effect) in the process of Organizational Culture and Organizational Commitment. This study showed similar results as other previous studies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.622-631
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• 2016

This study examined 316 soldiers in the South Korean Army and the mediation effects of social support on bullying and frustration. Bullying, social support, and frustration showed average scores of 2.23, 3.60, and 2.75 points, respectively. There was a positive correlation between bullying, social support, and frustration. All of the subordinate variables of bullying showed significant impacts on frustration (p<.05), with psychological harassment showing the greatest impact (${\beta}=.340$), followed by bullying in interpersonal relationships (${\beta}=.149$) and bullying at work (${\beta}=.130$). In all the interaction items of the subordinate variable bullying ${\times}$ social support, bullying had a significant impact on frustration at p<.01, while the highest impact was shown in the interaction item of bullying ${\times}$ member support (${\beta}=.456$). The results imply that intangible combat power and solidarity among soldiers can be guaranteed only when superiors and peers provide full support for soldiers who are victims of bullying.

• Human Ecology Research
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• v.53 no.5
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• pp.531-542
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• 2015

This study examined the structural relationships among 4- and 5-year-old children's playfulness, communication skills, and creative characteristics. This research analyzed the direct and indirect influence of child's playfulness on communication skills and creative characteristics. The study subjects were 249 children who attend kindergartens located in the Seoul and Gyeonggi-do area. A survey questionnaire was distributed to the children's mothers and teachers. The sample was analyzed using SPSS 21.0 and AMOS 21.0 program. The parameters were estimated by maximum likelihood method. The significance of indirect effect was tested by bootstrapping at .05 level. The results of this study were: (1) in both ages 4 and 5, playfulness had a direct and positive influence on communication skills, (2) in both ages, communication skills had a direct and positive effect on creative characteristics, and (3) the 5-year-old children's playfulness had a direct effect on creative characteristics, the 4-year-old children's playfulness did not exert direct influence onto creative characteristics. Communication skills 5-year-old children were seen to precipitate a partial mediation effect between playfulness and creative characteristics. At age 4, communication skills played a full mediation variable role between playfulness and creative characteristics. Discussions include suggestions to prosper creative characteristics through enhancing a child's playfulness and communication skills.

• Informatization Policy
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• v.24 no.1
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• pp.48-78
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• 2017

In this study, to reveal determinant factors for degree of open data it conduct empirical analysis for ODB(Open Data Barometer) and OUR Index(Open, Useful, Reusable Government Data Index) that are global open data index among 26 countries. As a result of multiple regression analysis, First focus is on ODB. In the Model 1 with independent variables, e-Government, SW Market size and government efficacy are significantly positive effect for ODB. In the Model 2 with independent variables and moderating variable, e-Government, SW market size and social capital are significantly positive effect for ODB. In the Model 3 with independent variables, moderating variable and interaction term, e-Government and social capital are significantly positive effect for ODB. Second focus is on OUR Index. In the Model 1 and the Model 2 e-Government is significantly positive effect for OUR Index. In the Model, e-Government and SW market size ${\times}$ social capital(interaction term) are significantly positive effect for OUR Index. And in path analysis, only ODB alternative model show Government efficacy with social capital has full mediation effect. In OUR Index alternative model there is no mediation effect with social capital.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.93-100
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• 2019

this study aims to analyze causality on the effect of job satisfaction on vocational adaptation of ex-prisoners through empirical study and to verify the moderated effect of self-esteem and the Moderated Mediation effect of the job stress. According to the analysis, job satisfaction have a static effect on Vocational Adjustment and the self-esteem have a mediated effect in this process. also, the indirect effects of job satisfaction on vocational adaptation by self-esteem are moderated by job stress. advanced researchs study that job-related emotions affect vocational adaptation and maintenance, but psychological factors affecting vocational adaptation is not dealt with in depth, and what factors actually moderate this process is not explored in detail. also, becausea there are few studies related to the job of ex-prisoner, this study carried out full-fledged exploration and verification of it.

• Journal of Distribution Science
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• v.15 no.6
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.135-144
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• 2020

This study aimed to discover the effects of CSR activities on manufacturing employees' organizational trust and job satisfaction. A proposed model based on previous research was empirically tested via structural equation modeling by AMOS using 374 valid samples collected from current employees of D-Heavy Industries & Construction in Chang Won. The results of the empirical analysis are summarized as follows. CSR activities had a partially direct impact on job satisfaction and organizational trust. It has been confirmed that organizational trust has a partial mediation effect(full mediation effect) in the process of CSR activities and job satisfaction. These findings indicate that there exist interrelationships among entrepreneurship, internal and external CSR activities, organizational trust, and job satisfaction. In particular, the importance of CSR activities were identified in terms of effective organizational management by confirming their impact on organizational trust of employees. In addition, organizational trust was verified as an antecedent factor to improve job satisfaction.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.123-133
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• 2013

This study is to establish the effect of the call center counselors' personal characteristics and perceive organizational support(POS) on their organizational commitment and organizational citizenship behavior(OCB). through survey targeting 290 call center counselors in Seoul. Accordance with these conclusions, Self-esteem, Self-efficacy except Emotional Intelligence were positive(+) influence on Organizational Commitment. and Emotional Intelligence, Self-esteem, Self-efficacy were positive(+) influence on OCB. Also Self-esteem and Organizational Commitment, OCB were full mediation on POS And Self-efficacy and Organizational Commitment, OCB were part mediation on POS. This result implies call center needs the approach method and different perspectives to increase the degree of call center counselors' organizational commitment.