• Title/Summary/Keyword: Fostering industry

Search Result 235, Processing Time 0.027 seconds

A Study on Fashion Communication Methodology to Build Fashion Brand Identity (패션 브랜드 아이덴티티 구축을 위한 패션 커뮤니케이션 방법론 연구)

  • Seungmin Koh;Jinyoung Kim
    • Journal of Fashion Business
    • /
    • v.28 no.1
    • /
    • pp.68-82
    • /
    • 2024
  • The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

A Study on Financial Sharing Economic Business Model by the Digital Technology Development (디지털기술의 발달에 따른 금융부문의 공유경제 비즈니스모델 탐색)

  • Song, Keyong Seog
    • Journal of Information Technology Applications and Management
    • /
    • v.21 no.4_spc
    • /
    • pp.485-499
    • /
    • 2014
  • Sharing Economy is the modern main item with ICT Development. Of course sharing economic item is the old and long run mainstream, but by the ICT technological development sharing economy is the fostering and affluent factors in the world economic growth. Though, in Korea, till now sharing economy is minimal, that will growth sharply. We can track various business models of sharing economy. Sharing economy is to buy use right not ownership. With the sharing economic business model wee can make also financial sharing model. In finance model we can divide two kind models. First, we can trace small size lending model with p2p type. And second, we can make financial information transaction model. But till now sharing economic system is not activated, because of many reasons. To activate, first we have to set law and various standards, and also government actively support many sharing economy firms and institutions. To catch up developed countries in the field of sharing economy we have to make aggressive and flexible rules and standards.

A Study on the ecological sensitivity model for organization members: With focus on the basis-foundation of ecological theory (조직구성원을 위한 생태적 감수성 모형 연구: 생태적 이론의 근거기반을 중심으로)

  • Choi, Jung-Hun
    • Journal of Industrial Convergence
    • /
    • v.13 no.4
    • /
    • pp.1-10
    • /
    • 2015
  • The purpose of this study is to propose a model built on the theoretical foundation of ecological sensitivity applicable to group and coaching process for organization members in industry management environment. For this, I have looked into theoretical foundation basis-foundation required for the ecological sensitivity process based on ecological discourse, based on which I have proposed a process model. The ecological basis-foundation with regards to ecological sensitivity dealt with in this paper includes 1)Crisis awareness, 2)Acquisition of ecological unconsciousness, 3)Fostering green imagination and 4)Setting targets.

  • PDF

Development of Creative Convergence Talent in the era of the 4th Industrial Revolution through Self-Directed Mathematical Competency

  • Seung-Woo, LEE;Sangwon, LEE
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.4
    • /
    • pp.86-93
    • /
    • 2022
  • To combine the science and technology creativity necessary in the era of the 4th Industrial Revolution, it is necessary to cultivate talents who can discover new knowledge and create new values by combining various knowledge with self-directed mathematical competencies. This research attempted to lay the foundation for the curriculum for fostering future creative convergence talent by preparing, executing, and reflecting on the learning plan after learners themselves understand their level and status through self-directed learning. Firstly, We would like to present a teaching-learning plan based on the essential capabilities of the future society, where the development of a curriculum based on mathematics curriculum and intelligent informatization are accelerated. Secondly, an educational design model system diagram was presented to strengthen the self-directed learning ability of mathematics subjects in the electronic engineering curriculum. Consequently, through a survey, we would like to propose the establishment of an educational system necessary for the 4th industry by analyzing learning ability through self-directed learning teaching methods of subjects related to mathematics, probability, and statistics.

Proposal for a virtual museum with vertical aspect ratio for the convergence of metaverse and short-form content

  • Il-hyun Cho
    • International journal of advanced smart convergence
    • /
    • v.12 no.3
    • /
    • pp.119-126
    • /
    • 2023
  • This study explores the convergence of metaverse and short-form content, proposing a new approach for viewing short-form content with a vertical aspect ratio on a metaverse platform and within a virtual museum. Short-form content has gained popularity due to the snack culture and is proving to be advantageous in e-commerce. By studying the relationship between vertical ratio screens and gaze, we confirm the effectiveness of vertical ratio short-form content in providing immersive experiences and fostering sharing and communication. The proposed virtual museum offers opportunities for innovative businesses to market through fandom. This research highlights the value of vertical proportion short-form content and its significance in the convergence of metaverse and short-form content. It aims to contribute to industry development, provide new creative directions, enhance personal visual experiences, and expand applicability in related fields.

Study on the Fishery Products Classification Dispute Cases - Focusing on the Classification of Dosidicus Gigas Squid Species (수산물 품목분류 분쟁사례에 관한 연구-도시디쿠스(Dosidicus)속 기가스(Gigas)종 오징어 품목분류 사례를 중심으로)

  • Min-Gyu Park
    • The Journal of Fisheries Business Administration
    • /
    • v.53 no.4
    • /
    • pp.51-67
    • /
    • 2022
  • The Korean tariff rate for fishery products is a single tax rate of 10% for live fish and frozen seafood, and 20% for all others. Since FTAs have been concluded with several countries, the tariffs is not an appropriate means to protect domestic fishery producers. The differential tariff rate according to the scientific name (genus) of the fishery products, which was implemented 30 years ago to protect fishery products produced in the Korean coastal waters has lost its original purpose. It seems that future fishery trade policy should focus on IUU prevention, hygiene and safety of consumers rather than protecting fishery producers through customs tariffs. This paper suggest that a paradigm shift in the fishery producers protection policies such as direct financial support from the state, protection and development of fishery resources, and support for fostering the 6th industry rather than indirect protection through tariffs.

Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect

  • Li Mei Liu;Seong Ho Lee;Jin Choi
    • Asia Marketing Journal
    • /
    • v.25 no.4
    • /
    • pp.194-206
    • /
    • 2024
  • The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management. Additionally, it aimed to identify strategies for managing job stress by examining perceived organizational support's moderating effects. The results show that the subdimensions of jay-customer behavior (i.e., verbal aggression, physical aggression, and sexual harassment) positively influenced employees' job stress. Second, job stress acts as a mediator between customer verbal and physical aggression and customer orientation, but not between customer sexual harassment and customer orientation. Third, organizational support had a moderating effect on the association between customer verbal aggression and job stress. This study demonstrates how jay-customer behavior negatively affects employees and threatens their well-being. It not only enriches the research on jay-customer behavior but also provides implications for service companies toward developing internal marketing strategies for enhancing employee happiness and fostering customer orientation.

A Critical Review on Japan's Offshore Wind Bidding System (일본의 해상풍력 입찰제도에 관한 비판적 고찰)

  • Son Bumsuk
    • New & Renewable Energy
    • /
    • v.20 no.1
    • /
    • pp.70-77
    • /
    • 2024
  • This study examines the issues regarding the selection competition process of offshore wind power operators conducted in Japan in 2020. It also explores the implications of the findings on the legal system of Korea for the introduction of offshore wind power in the future. Drawing on Japan's example, Korea must reconsider the importance of the price aspect when introducing offshore wind power and adopt policies that prioritize balanced industrial development and focus on regional and domestic economic ripple effects.

Employment Rate of Graduates of Agricultural Science Colleges in the Fields of Agro-industry (농학계열 대학 졸업생의 농산업 분야 취업률)

  • Kim, Jung Tae;Bae, Sung Eui
    • Journal of Agricultural Extension & Community Development
    • /
    • v.21 no.4
    • /
    • pp.1093-1124
    • /
    • 2014
  • Studies on the role of agricultural science colleges are mostly divided into agricultural production, which is the primary function of agriculture, and other functions, which have recently begun to be emphasized as a result of social needs. With the green revolution and the aging of the farming population, there is a strong view that the role of agricultural science colleges should remain as it is. However, agriculture is expanding in terms of concept and content by converging with other industries not traditionally associated with agricultural production. Thus, the fields that now need to form part of agricultural science knowledge are becoming more detailed and expansive. The government's perception remains at the level of merely fostering farmers. This was evident in a survey on the employment rate, a factor used to evaluate colleges, in which the role of agricultural science colleges was limited to fostering farmers. Agro- industry fields, other than agriculturalists, include general industries in which the academic fields of agricultural science are combined with other academic fields. Thus, even when someone is employed in an industry that requires background knowledge of agricultural science, there is often a perception that he or she is employed in a field that is irrelevant to the major. This study examines the role of agricultural science colleges in agriculture and farm villages by focusing on the employment of graduates of these colleges within agro-industry. We categorize academic research on agricultural science into 16 fields, based on the medium level of the National Standard Science and Technology Classification Codes. Then, we categorize the employment fields into 168 fields, based on the small classification level of the inter-industry relations classification. Thus, we investigate 220 departments of 37 colleges, nationwide. Our findings show that the average employment rate of graduates of agricultural science colleges is 69.0%. Furthermore, 33.0% of all employees work in agro-industry fields that require background knowledge in agricultural science, which is one out of three job seekers. Then, 3.6% of employees work in business startups in agro-industry. The aforementioned government survey showed that only 0.1% of all college graduates in Korea were employed as agriculturalists in 2013. However, our results showed that 13.3% of graduates were working as agriculturalists, which is significantly different to the results of the government survey. These results confirm that agricultural science colleges contribute greatly to the employment of graduates, including farmers, agro-industry, and business startups in agro-industry fields.

A Study on Correlation Analysis of Information Subject and Convergence Subject for the Gifted Children in IT (정보영재의 정보과목과 융합과목의 상관관계 분석연구)

  • Jun, Woochun
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.19 no.4
    • /
    • pp.984-990
    • /
    • 2015
  • In the knowledge-based society, IT literacy and application of a person become a measure of personal competitiveness. As IT industry is of great important nationally, many countries are trying to make an effort to promote IT industry. In this sense, identification and fostering of the gifted children in IT become an important national task since, in IT industry, usually only a few prodigies have led whole IT industry. Currently gifted education aims for convergent gifted education according to government policy. The purpose of this paper is to investigate correlation of information subject and convergent subject for the gifted children in IT. For this purpose, the gifted children in IT who attended a gifted science education center attached to a university at Seoul Metropolitan Area are selected. Their grades during their the period of attendance are collected and analysed. The statistical results show that there is a meaningful correlation between information subject and convergent subject for the gifted children in IT. It means that the higher scores information subject is, the higher scores convergent subject is. The results can be used to make or change gifted curriculum and education contents for gifted IT education.