• The Korean Journal of Franchise Management
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• v.9 no.2
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• pp.39-52
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• 2018

Purpose - This study investigates the effect of service quality of coffee shop on store attitude and store loyalty. It demonstrates that the individual's behavior identification level plays a moderating role when the service quality of coffee shop affects store attitude. Conceptually drawing on Brady & Cronin's three-dimensional model of service quality, this study examines the effect of service quality of coffee specialty store on customer's attitudes and loyalty. Also, according to construal level theory, it examines the individual's propensity difference whether the individual's behavior identification level on service quality and store attitude has a moderating effect Research design, data, and methodology - This study used Brady & Cronin's three-dimensional service quality model, and 183 valid cases collected through the questionnaire survey were used for data analyses. For hypothesis testing, regression analysis, multiple regression analysis, and covariance analysis were conducted. Result- As a result of this study, first, it is confirmed that service quality has a positive effect on store attitude toward coffee shop. Second, the difference of an individual's construal level did not have a moderating effect on the influential relationship of service quality on the store attitude of coffee shop. This is because the influence of the service quality is greater than the difference between groups at the construal level. Therefore, there was no moderating influence according to construal level. Third, the store attitude of coffee specialty store has a positive effect on store loyalty. Conclusions - It is confirmed that there is a difference in the effect of service quality and store attitude on general and college students. This suggests that it can be used to establish marketing strategies by segment. And, the college students were found to be more influenced by physical environment quality factor among three dimensions of service quality. Therefore, it is necessary to further improve efforts to raise the level of service quality perception through physical environmental factors such as clean and pleasant environment including the interior of a coffee shop, and internal table arrangement. The empirical study on the moderating effects of customer's tendency of difference is meaningful in the absence of empirical studies.

• Convergence Security Journal
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• v.22 no.4
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• pp.85-97
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• 2022

With the development of big data technology, data is rapidly entering a hyperconnected intelligent society that accelerates innovative growth in all industries. The convergence industry, which holds and utilizes various high-quality data, is becoming a new growth engine, and big data is fused to various traditional industries. In particular, in the medical field, structured data such as electronic medical record data and unstructured medical data such as CT and MRI are used together to increase the accuracy of disease prediction and diagnosis. Currently, the importance and size of unstructured data are increasing day by day in the medical industry, but conventional data security technologies and policies are structured data-oriented, and considerations for the security and utilization of unstructured data are insufficient. In order for medical treatment using big data to be activated in the future, data diversity and security must be internalized and organically linked at the stage of data construction, distribution, and utilization. In this paper, the current status of domestic and foreign data security systems and technologies is analyzed. After that, it is proposed to add unstructured data-centered de-identification technology to the guidelines for unstructured data and technology application cases in the industry so that unstructured data can be actively used in the medical field, and to establish standards for judging personal information for unstructured data. Furthermore, an object feature-based identification ID that can be used for unstructured data without infringing on personal information is proposed.

• Journal of Korean Society of Archives and Records Management
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• v.23 no.2
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• pp.49-67
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• 2023

In recent years, the film industry in South Korea has experienced a period of prosperity, evidenced by the numerous awards won at major international film festivals. Furthermore, growing global interest in K-content and the expansion of the OTT industry following the COVID-19 pandemic are providing favorable conditions for the development of the domestic film industry. Sound effects play a crucial role in conveying the atmosphere and emotions of a film, making them an essential element of film production. In response, the Jeonju IT & CT Industry Promotion Agency has been promoting the development of Korean-style sound effects since 2013. Furthermore, the agency launched an online service called the "K-Sound Library," a sound effect archive, in 2021. However, the service has not been widely utilized because of issues with the database's construction and the system's problems. Therefore, this study aims to identify the K-Sound Library's problems through interviews with sound effects specialists about the online service of the first sound effect archive in South Korea. Based on the interviews and analyses of foreign cases, the study suggests ways to improve the search services' usability and the sound effects classification system.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.3D
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• pp.205-213
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• 2010

The unsignalized intersections in a community road in the city of Seoul have 3,753 traffic accidents(9%) of total 41,702 cases in 2008, not high in the occurrence rate of traffic accidents, but seem to have a quite high potential of accidents due to the unreasonable and insufficient operation of systems and facilities in the part of traffic foundations. In particular, the un-signalized intersections in a community road have an insufficient measure for safety as compared to the crossroads with signals, and there are few analysis of traffic accidents and domestic researches on the model of affecting factors. Our country also has no concept of passing priority in operating a crossroad without signals, differently from foreign countries, so the researches and safety measures for improving the safety of a crossroad without signals in a community road are urgent. Therefore, this research has developed a safety model for a crossroad without signals in a community road based on the safety image data collected through individual interviews and questionnaires for the users of unsignalized intersections in a community road, and confirmed that legal systems, road facilities, personal factors, etc. have the biggest effect on the safety of drivers. It was confirmed that the clarity of passing methods, establishment of legal systems, etc. have the biggest effect on safety in order to raise the safety of unsignalized intersections in a community road, which drivers desire.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.337-357
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• 2023

Universities and local governments in Korea are simultaneously experiencing the difficulties of a decrease in the youth population and a decrease in the school-age population, and close cooperation between universities and local governments is urgently needed to solve this problem. Representative methods of such cooperation include the establishment of a regional innovation system and the theories of innovation clusters and triple helix models. In addition to these theories, the aim is to derive sustainable conditions for the local government-university cooperation model by examining various cases of cooperation at home and abroad. This is the purpose of this paper. In particular, through case studies of cooperation between local governments and universities at home and abroad, three types of models (job, education, and housing) were analyzed, and common conditions and requirements for sustainable cooperation were proposed. In order for cooperation between local governments and universities to continue and produce successful results, mutual benefit creation, infrastructure construction and operation appropriate for capabilities, flexibility, and mutual responsibility are necessary. Furthermore, a model that suits the capabilities of local governments and universities must be found, and in this process, the university's research capabilities and commercialization capabilities of research results are especially important. In addition, it is essential to establish a new cooperation system between local governments, universities, and the central government.

• Journal of Environmental Impact Assessment
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• v.32 no.6
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• pp.556-576
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• 2023

This study attempted to find a way to utilize idle spaces in rural areas as a way to respond to rural extinction. Based on the keywords "startup," "youth start-up," and "youth start-up+rural," start-up+rural," the study sought to identify the perception of idle facilities in rural areas through the keywords "Idle facilities" and "closed schools." The study presented basic data for policy direction and plan search by reviewing frequency analysis, major keyword analysis, network analysis, emotional analysis, and domestic and foreign cases. As a result of the analysis, first, it was found that idle facilities and school closures are acting importantly as factors for regional regeneration. Second, in the case of youth startups in rural areas, it was found that not only education on agriculture but also problems for residence should be solved together. Third, in the case of young people, it was confirmed that it was necessary to establish digital utilization for agriculture by actively starting a business using digital. Finally, in order to attract young people and revitalize the region through best practices at home and abroad, policy measures that can serve as various platforms such as culture and education as well as startups should be presented in connection with local residents. These results are significant in that they presented implications for youth start-ups in rural areas by reviewing start-up recognition for the influx of young people as one of the alternatives for the use of idle facilities and regional regeneration, and if additional solutions are presented through field surveys, they can be used to set policy goals that fit the reality.

• Korean Journal of Heritage: History & Science
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• v.56 no.4
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• pp.270-286
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• 2023

This article is about the conservation and use cases of Horogoru, a Goguryeo site located in Wondang-ri, Jangnam-myeon, Yeoncheon-gun in Gyoenggi Province. After Horogoru was excavated, it was decided to build a park around it as a way to prevent damage, and also to plant sunflowers to symbolize the sun. Naming the park 'Tong-il Balagi Park', which refers to the wish for unification, local residents and other related organizations jointly opened the site. Afterwards, they looked for ways to utilize the location and park, and chose to hold the 'Tong-il Balagi Festival'. The festival is an event held under the leadership of local residents, which has the effect of promoting both conservation and cultural property, as well as generating economic benefits. In other words, the Yeoncheon-gun, Jangnam-myeon Tong-il Balagi Festival can be said to be an exemplary example of successfully overcoming various disadvantages associated with the border area near the ceasefire line through local residents' own utilization of cultural property.

• Journal of the Korean GEO-environmental Society
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• v.24 no.12
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• pp.47-52
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• 2023

In order to efficiently maintain heat pipes operated by district heating operators, the facility history and damage history data built by the operator are used to identify key independent variables that are related to the occurrence of damage. Afterwards, the correlation with the frequency of damage was analyzed, and a basic model for estimating the frequency of damage was derived. Considering the correlation with the estimation model based on the use time currently being used by domestic and foreign district heating operators, a simple regression analysis basic model was presented as the independent variable with the highest correlation between continuous variables such as the use time, pipe diameter, burial depth, and insulation level of monitoring system, and the frequency of damage. The remaining independent variables were reflected as factors that modify and supplement the basic model. As a result of the analysis, as in previous research cases, it was confirmed that the analysis model between use time and frequency of damage had the highest correlation between the two variables and could be used as a basic model. Pipe diameter, burial depth, and insulation level of monitoring system information have also been confirmed to have a correlation with the frequency of damage, so they can be used as factors to supplement the basic model.

• Information Systems Review
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• v.21 no.4
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• pp.197-220
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• 2019

This study aims to identify consumer motivations of open innovation project participation from digital transformation perspective. By extending a traditional intrinsic/extrinsic motivation framework, we propose a three-dimensional perspective of the self-driven, firm-driven, and sociality-driven motivations. This reveals the significance of the social effects of open innovation projects as an example of digital transformation by categorizing the motivations based on the 'influencer' of the motivation building and by highlighting the importance of sociality as an influencer. As a result, self-efficacy is identified as a key motivation when the influencer exists internally. Economic incentive and firm reputation are identified when the influencer exists externally. Finally, competition, peer evaluation and social contributions are identified when the influencer exists socially. The role of knowledge type sought through innovation projects is further introduced to explain its moderating effects on motivations. The study is validated in two steps. First, we investigate four cases of open innovation projects and examine what motivations are highlighted in each context. Second, we collect survey data from 203 online game users and ask them on their motivations. The results confirm most of our hypotheses and highlight the significance of sociality in the knowledge-seeking process in open innovation projects. This study largely contributes to digital transformation literature by extending the view of motivation and examining the moderating role of knowledge involved in the projects.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.537-545
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• 2024

The importance of University Archives Management is increasing. In this study, we researched cases of collecting and managing educational archival contents in universities. Developed archival contents for software practical education, and implemented it to the Capstone Design course and overseas program. The effect of applying the model was analyzed through surveys and interviews. The Capstone Design Survey, involving 349 participants, indicated the highest satisfaction with the University-Industry Cooperation type. The experience of dissemination and enhancement was aggregated as the second highest satisfaction. In the second survey, 62 students who had participated in the overseas program over the span of two years took part. All nine Likert-type questions showed high satisfaction scores of more than 4 points. The top three satisfaction factors-content, program type, and advanced experience-showed high satisfaction scores of 4.85, 4.74, and 4.71, respectively. Through interviews with professors, mentors, and students, it was also confirmed that instructional methods utilizing archival contents are effective. And the model we developed is applicable for convergence education.