• 유통과학연구
• /
• 제17권7호
• /
• pp.45-53
• /
• 2019

Purpose - The relationship between multinationality and performance has become a hot topic in academic circles and is very important for multinational firms, especially for Chinese multinational firms, who need more experience to enter the international market. Given this background, this paper attempts to figure out the importance of multinationality to China's firm performance and to explore whether the Four-stage Theory can also be applied to China's firms. Research design, data, and methodology - We employ the panel data of 435 multinational firms from 2008 to 2017 chosen from China's A-shares to conduct an empirical analysis by using a fixed-effects model. In the paper, the performance is represented by ROA (return on assets), treated as a dependent variable, and multinationality is represented by FSTS (foreign sales/total sales), treated as an independent variable. Results - We find that the performance first decreases then rises, then falls down, and rises again in the end. Hence there is a W-shaped relationship between the multinationality of the Chinese manufacturing industries and firm performance, proving that the four-stage theory is also applicable to Chinese multinational firms. Conclusions - These empirical results can provide some advice for policymakers to improve the firm performance such as reducing the logistics cost of multinationality.

• 산경연구논집
• /
• 제10권8호
• /
• pp.45-53
• /
• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• International Journal of Internet, Broadcasting and Communication
• /
• 제12권4호
• /
• pp.122-127
• /
• 2020

After the THAAD crisis, Goyang city's Global Medical Service performance is showing a sharp decline compared to other cities and provinces. In particular, the contraction of participants who can create policy outcomes such as Medical Institutions and Attracting companies has emerged as the biggest problem. Therefore, Goyang City wanted to derive effective marketing policies and establish marketing policies according to their priorities in order to prevent the deaths of the future patient visitor market as well as performance. In order to examine such policy needs more closely, this paper reviewed the Global Medical Service policies of Goyang City based on AHP analysis, and derived a ranking of 28 major policies and preferred policies for each participant. In the future, Goyang City is expected to derive major policy effects by applying the results of this study to the establishment of marketing policies through customized policies for each medical institution type and Patient attraction company.

• 한국콘크리트학회:학술대회논문집
• /
• 한국콘크리트학회 2002년도 봄 학술발표회 논문집
• /
• pp.367-372
• /
• 2002

The waterproofing systems of concrete bridge deck are installed under the complex circumstances, such as traffic loading, weather, and the condition of the deck concrete. For assuring the effectiveness of waterproofing system, the materials and the construction method and timing ought to be suitably selected with the procedures of waterproofing and the system has to ensure the economical performances. First of all, we discussed whether the quality and performance criteria for highway bridge deck are resonable or not through the investigation of domestic and foreign criteria. The basic properties of waterproofing membranes on market and the performance of waterproofing systems of concrete bridge deck have also been investigated in the view of the damages frequently reported from job site. In this way, the causes and measures of damages, the guidelines of design, construction, quality control, and maintenance, the test methods and criteria of membranes and waterproofing system, are proposed.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 2005년도 통합학술대회 논문집
• /
• pp.5-28
• /
• 2005

This paper estimates the effect of networks on innovative performance at the firm level , using Korean Innovation Survey (KIS) dataset Product innovation, product improvement , and process innovation are used as proxies for innovative activity. The explanatory variables such as firm size, market concentration ratio, lagged profitability, foreign ownership, export ratio, firm's age, formal R&D activity, and industrial R&D intensity are yet other considerations. With two year-long (2000 and 2001) data from 1,124 Korean manufacturing firms, we estimated the logistic regression model. The research finding indicates that the external networks have a strong positive effect on innovative output regardless of type of innovation. However, the network effects by partner (other firms or research institutions) vary across the type of innovation. Especially, we found that the user-supplier linkage plays an important role in product ion innovation, product improvement, and process innovation.

• KIEAE Journal
• /
• 제4권3호
• /
• pp.71-78
• /
• 2004

Apartment housing is a widely-spread type in Korean housing market. Nevertheless, it has caused serious problems such as traditional community corruption, unsafe structure, defects and litigation from noise. Noise, especially in concrete structure for apartment housing, is hardly controlled in proper to prevent sound transmission between upper and lower families with existing system. In foreign countries, there are floating floor system to enhance the noise control performance in multi-family housing. This study is to examine the impact sound insulation performance of floors according to the different P'yong and Layers by field measurement in highrise building.

• 국제지역연구
• /
• 제20권1호
• /
• pp.209-234
• /
• 2016

This study examines the effects of exporter agglomeration on purely local firms' decision to undertake internationalization and the resultant performance enhancement from internationalization using propensity score matching and difference-in-differences approach. We find that the likelihood of starting to export is higher when purely local firms are located in a region with a higher level of exporter agglomeration, as positive externalities allow them to overcome insufficient internal resources and reduce the large initial foreign market entry costs. We also find that newly exporting firms are more likely to experience greater performance enhancement from exporting when they are locate in a region with a lower level of exporter agglomeration.

• 한국수소및신에너지학회논문집
• /
• 제28권6호
• /
• pp.675-682
• /
• 2017

New government, the market for stationary fuel cell systems in domestic is expected to expand in line with the policy for expanding new and renewable energy. In order to promote and expand the domestic market for stationary fuel cell systems, it is required to do research and develop for cost reduction and efficiency improvement technologies through the localization of BOP. In this study, the safety performance including the power consumption, flow rate, noise and air-tightness of the domestic fuel booster blower and the foreign fuel booster blower was evaluated and the performance improvement of the domestic blower was confirmed. As a result of the power consumption measurement and the flow rate according to the back pressure of the A company 2nd prototype and B company, the values were 73 W, 27 LPM, and 55 W, 25 LPM. These results are attributed to the improvement of performance through design changes such as CAM angle and diaphragm material.

• 무역학회지
• /
• 제47권2호
• /
• pp.155-174
• /
• 2022

This study aims to analyze the effect of service quality on e-commerce utilization performance in B2B market. Measurement factors derived from the survey were examined, and whether they had a positive effect on the performance of e-commerce utilizing was examined. The survey period was conducted on the Likert-5 score scale for about four months from November 2021 to February 2022, and 2,200 copies were distributed online and offline, and a total of 268 copies were used for empirical analysis. The moderating effect of the research methodology was analyzed by using multiple regression analysis and PROCESS MACRO. Three factors of service quality were secured and the influence relationship on e-commerce utilization performance was derived. Study results were as follows. First, interaction, logistics and economics have a positive effect on the level of e-commerce utilization. It means SMEs can increase the level of use of e-commerce as they produce and deliver goods with high economic contribution from the perspective of foreign companies, accuracy of goods transportation services, and purchasing companies. Second, It was confirmed that the effect of service quality on the utilization performance of e-commerce varies depending on the degree of corporate image. Therefore, it will be important to plan a management strategy first to improve service quality in order to increase e-commerce activities.

• 통상정보연구
• /
• 제16권3호
• /
• pp.141-158
• /
• 2014

본 연구는 중소기업의 해외시장 개척을 돕기 위한 "중소기업 수출역량강화사업"의 성과관리가 적정하게 이루어지고 있는지를 살펴보고 개선방안을 모색함에 연구 목적을 두고 있다. 동 사업은 중소기업이 해당 사업을 통해 해외 진출의 기반을 갖추고 궁극적으로 홀로 설 수 있도록 하는 것을 정책목표로 하고 있다. 이에 논리모델을 기반으로 현행 수출역량강화사업에 대한 성과관리 평가 지표들을 분석한 결과 정량지표중심으로 구성되어 정성지표가 부족하며, 과정에 대한 평가가 부족하고 단기적 결과에만 중점을 두고 있는 것으로 나타났다. 따라서 향후 성과측정을 위한 지표는 결과와 과정에 대한 평가가 균형을 맞추고 중장기적 결과도 함께 포함하는 방향으로 개선해야 할 것이다.