• Journal of Digital Convergence
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• v.14 no.3
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• pp.483-488
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• 2016

This study was conducted to examine the relationships among smartphone use, mental health and physical health by focusing smartphone users' attitudes. For this purpose, 129 college students were asked to complete the questionnaires which contained measures of smartphone use, mental health and physical health. The results of data analysis showed that the positive correlations among smartphone use scores, physical and mental symptoms were significant. The importance of adaptive using smartphone for health was emphasized. Finally, limitations and suggestions of this study were discussed.

• Journal of the Korean Society of Costume
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• v.39
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.840-850
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• 2013

This study examined influencing factors on the attitudes toward elders with a focus on empathy. Data were gathered from 291 nurses working at 14 geriatric hospitals in Kyunggi-Do, Chungchung-Do and Incheon. In analyzing the data, Pearson correlation coefficients, t-test, ANOVA, and regression analysis were adopted. Attitudes toward elders were neutral on the average; those nurses revealed both positive and negative aspects such as friendly, good, kind, conservative, sick and dependent. Of the four empathy scales, only empathic concern revealed significant correlation with the attitudes toward elders. Regression model included empathic concern and the nurses' characteristics. Empathic concern was significant in predicting the attitudes toward elders after controlling for the effects of the nurses' characteristics. Experience of voluntary work for elders was the only predictor among individual characteristics. Explanatory power of the model was 10.7%. We need to develop intervention programs raising empathy among nurses. The instrument measuring empathy needs to be examined.

• Korean Journal of Human Ecology
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• v.8 no.2
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• pp.227-243
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• 1999

The purpose of this study was to analyze a causal relations of children's learned helplessness, stress, perception of self-competence and mother's childrearing attitudes. The subjects were 370 of 4th and 6th grade in elementary school and the second grade in junior high school in Busan and their's mothers. The instruments used for this study were learned helplessness scale, stress scale, self-perception profile for children, and childrearing attitude scale. The data was analyzed with pearson's correlation, multiple regression and path analysis. The major findings of this study were as follows : 1. Children's global self-worth, social self, age and mother's controlling childrearing attitudes predicted children's stress. 21% of the variance of children's stress was explained by these variables. 2. Children's stress, global self-worth, academic and social self predicted children's learned helplessness. 54% of the variance of children's learned helplessness was explained by these variables. 3. 1) Global self-worth was the first contribution and had a indirect effect through stress as well as a direct effect on children's learned helplessness. 2) Children's stress and academic self had direct effect on children's learned helplessness. 3) Children's social self had a indirect effect through stress as well as a direct effect on children's learned helplessness. 4) Mother's affectionate childrearing attitudes had indirect effect through academic, and social self and global self-worth on children's learned helplessness. Mother's controlling childrearing attitudes had indirect effect through stress on children's learned helplessness. Children's age had a indirect effect through global self-worth and stress and children's sex had a indirect effect through social self on children's learned helplessness.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.227-231
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• 2024

This study purports to examine the potential effects of welfare attitudes of Korean people upon their political orientation. The 17^th Korea Welfare Panel Data(KWPD) in 2022 are used for this purpose. Independent variable include sex, age, education, interest in politics, and employment status. Discriminant analysis show several results. First and foremost, pre-established discriminant function works well for classification of respondents' liberal vs conservative stance. Secondly, except gender and dummy variable for temporary employed, all independent variables contribute significantly for the classification at a given significance level. . Finally, welfare attitudes of respondents', measured by universalism vs selectivism and the attitudes upon increasing tax for welfare expenditures are found to be significant and relatively big impacts upon dependent variable, compard to other variables in the model. The nature of causal relationship between welfare attitudes and political orientation remains for further study.

• Journal of Preventive Medicine and Public Health
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• v.45 no.3
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• pp.137-147
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• 2012

We conducted a systematic review to summarize providers' attitudes toward pay-for-performance (P4P), focusing on their general attitudes, the effects of P4P, their favorable design and implementation methods, and concerns. An electronic search was performed in PubMed and Scopus using selected keywords including P4P. Two reviewers screened target articles using titles and abstract review and then read the full version of the screened articles for the final selections. In addition, one reference of screened articles and one unpublished report were also included. Therefore, 14 articles were included in this study. Healthcare providers' attitudes on P4P were summarized in two ways. First, we gathered their general attitudes and opinions regarding the effects of P4P. Second, we rearranged their opinions regarding desirable P4P design and implementation methods, as well as their concerns. This study showed the possibility that some healthcare providers still have a low level of awareness about P4P and might prefer voluntary participation in P4P. In addition, they felt that adequate quality indicators and additional support for implementation of P4P would be needed. Most healthcare providers also had serious concerns that P4P would induce unintended consequences. In order to conduct successful implementation of P4P, purchaser should make more efforts such as increasing providers' level of awareness about P4P, providing technical and educational support, reducing their burden, developing a cooperative relationship with providers, developing more accurate quality measures, and minimizing the unintended consequences.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.448-467
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• 2017

Attention to living lifestyle shops covering with the wide product range including household items, interior decoration, and bedding have recently increased since consumers have been improving their standard of living and income levels and they are getting more interested in up-to-date trends of global living lifestyles. The purpose of this study is first, to analyze the market situation of living lifestyle shops using the case study method and second, to investigate consumer's store usage behavior, product purchase motives, and attitudes to the living lifestyle shops using the empirical study method. For an empirical study, the survey was conducted with 20s to 50s female respondents who have visited living lifestyle shops and a total of 227 responses were analyzed using SPSS 18.0. The results of this study were as follows. The most frequently visit store was MUJI and most of respondents tended to visit the store once a month and their interest and purchase items were household items. Only impulsive purchase motives among other motives of living lifestyle shops, such as others-oriented, situational, and reasonable motives, significantly had a positive effect on store attitudes toward living lifestyle shops. There were differences in purchasing items at living lifestyle shops depending on marriage status and occupation. Purchase motives of living lifestyle products were statistically influenced by demographic factors such as age, marriage status and income level, however store attitudes were not. The managerial implications for living lifestyle shops are discussed limitations and areas for future research as well.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.28 no.3
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• pp.369-375
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• 2010

Since multi-view images can be utilized for 3D visualization and surveying as well, a system calibration is an essential procedure. The cameras in the system are mounted to the holder and their locations and attitudes are relatively fixed. Therefore, the locations and the attitudes of the perspective centers of the four oblique looking cameras can be calculated using the location and attitude of the nadir looking camera and the boresight values between the cameras. In this regard, this research is focusing on the analysis of the relative location and attitude between the nadir and oblique looking cameras based on the results of the exterior orientation parameters after the aerial triangulation of the real multiview images. We acquired high standard deviations of the relative locations between the nadir and oblique cameras. Standard deviations of the relative attitudes between the cameras were low when only the exterior orientations of the oblique looking cameras were allowed to be adjusted. Moreover, low standard deviations of the relative attitudes came when we considered not all the exterior orientations of the cameras but the attitudes of them only.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.139-149
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• 2017

This study tries to examine the effect of positive and negative parents' attitudes on adolescents' smartphone dependency, and prove the meditating effect of poor attachment between the two variables in the times of convergence. For the study, the data from the Korean Children and Youth Panel Survey were analyzed by utilizing the path analysis, the data from 1,971. The results are as follows: First, positive and negative parents' attitudes influenced adolescents' poor attachment. Second, positive and negative parents' attitudes had a effect on adolescents' smartphone dependency. Third, parents' attttudes directly influenced adolescents' smart phone dependency and its' effect was indirectly mediated by the subjects's poor attachment.

• Journal of Information Technology Applications and Management
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• v.28 no.6
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• pp.45-67
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• 2021

Snack culture, which can be easily enjoyed and consumed in a short period of time just like eating sweets, is spreading rapidly. Among them, TikTok is gaining popularity mainly among the MZ generation, and TikTok is rapidly emerging as a means of advertising or marketing. In this study, we studied the effect of TikTok Advertising's informativeness, interactivity, and impediment on brand attitudes. Previous studies have suggested that brand attitudes are formed through usefulness. However, this study divided usefulness into utilitarian value and hedonic value, and proved that brand attitudes are formed through these mediation variables. This is because of the TikTok advertising includes entertainment as well as usefulness. Therefore, this study established and verified the model in which informativeness, interactivity, and impediment of TikTok advertising form brand attitude through utilitarian value and hedonic value. In order to verify this research model, survey questionnaires were distributed to TikTok users and a total of 220 data samples were collected and analyzed. As a result of data analysis, informativeness and interactivity have a positive effect on utilitarian value and hedonic value, but impediment has a negative effect. In addition, informativeness, interactivity, impediment influenced brand attitudes through practical value and hedonic value, not directly influencing brand attitudes. This study is meaningful in that it suggests a marketing strategy that can further enhance brand attitude by considering utilitarian value and hedonic value simultaneously, rather than focusing on either utilitarian value or hedonic value.