Purpose - This research examined the effect of hedonic and utilitarian eating-out motivations on the evaluation of restaurant selection attributes in a fashion premium outlet. Additionally, the influence of experimental and functional attributes on customers' preference for hedonic eating-out motives and utilitarian eating-out motives, and variation of moderating effects through the gender was examined. Research design, data, and methodology - A survey was conducted to verify the established research hypothesis. The questionnaire items for the research were modified to fit the situation of the present study. In order to elaborate the questionnaire, the literature of the previous researchers was reviewed and supplemented. The survey conducted 207 online questionnaires for consumers who have visited domestic fashion premium outlets from July 4, 2017 to July 27, 2017. A total of 207 questionnaires were collected, and a total of 206 questionnaires were used for the empirical analysis after excluding one inappropriate response. In order to verify the reliability and validity of the measured variables, exploratory factor analysis and reliability analysis were performed using SPSS 20.0. Next, the structural equation model (SEM) statistical method was used to test the hypotheses of the study. Results - Hedonic motivation had more influence on experimental attribute importance than the functional attribute importance of the restaurant. However, this result was different depending on the gender. The effects of hedonic motives on empirical attributes were more influenced by female groups, and when influencing functional attributes, male groups were more influenced. However, it was statistically significant (p <0.05) in the female group only when the hedonic eating out motives influenced empirical attributes. Conclusions - This study analyzed the effect of eating-out motivation on the restaurant preference attributes and suggested practical implications. First, customers with hedonic eating-out motivations were evaluating experiential attributes to be more important than functional attributes. Second, for customers who are motivated to use practical eating-out habits, companies should provide services that meet practical and economic needs. In particular, female customers visiting restaurants need differentiated marketing strategies that make them feel new experiences rather than practical ones. In addition, it is necessary to study more complex and integrated studies which will influence restaurant selection attributes of premium outlets customers by adding various eating out motives and selection attributes.
Journal of the Korean Society of Food Science and Nutrition
/
v.40
no.3
/
pp.458-465
/
2011
Response surface methodology (RSM) was applied to optimize substrate conditions of ribose and hydrolyzed wheat gluten solution for Maillard reaction. Independent variables were NaCl concentration of hydrolyzed wheat gluten ($X_1$), concentration of ribose ($X_2$) and concentration of hydrolyzed wheat gluten ($X_3$), while the dependent variables of the central composite design (CCD) were browning index (absorbance 420 nm), DPPH radical scavenging activity (DF) and sensory preference (score). Optimum substrate conditions at $140^{\circ}C$, 30 min reaction were 3% NaCl concentration of hydrolyzed wheat gluten, 6.2% concentration of ribose and 13.27% concentration of hydrolyzed wheat gluten. The coefficients of determination ($R^2$) were 0.975, 0.960 and 0.854, the model fit was very significant (p<0.001). DPPH radical scavenging activities and sensory preferences were predicted as 700 (DF) and 8.42 (score), respectively. The model solution increased more browning and DPPH radical scavenging activities with increasing ribose and hydrolyzed wheat gluten concentration. Especially hydrolyzed wheat gluten concentration was the most influential factor, while NaCl concentration of hydrolyzed wheat gluten hardly affected the responses. Sensory preference was increased with rising wheat gluten concentration and decreasing NaCl concentration of hydrolyzed wheat gluten.
Journal of the Korean Society of Clothing and Textiles
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v.31
no.2
s.161
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pp.177-188
/
2007
The purpose of this study was to provide basic materials for the brief patterns and design development for the elderly women to select number 1 to 3 brands according to their brand preference surveying the elderly women with average shapes, and to compare and analyze the exterior fit and functionality. Accordingly, this study proposed basic materials needed for panty pattern suitable for average shapes of the elderly women. The results of the study are as follows: 1 . Looking into the style, they preferred white the best. Regarding the patterns, almost half preferred patterns and rest of them did not. With the panty with patterns, they wanted small and implicit flower patterns. The design they liked was midi, maxi and then mini in order. When looking into the brands, they preferred 'Company B', 'Company SS', 'Company SY', and then market products. The reason why they selected those panty was feeling of fitness, price and then material. 2. To classify the figures of elderly women, we grouped the subjects with strata method using minimal dispersion method. Type 1 is the average, type 2 is for obese women and type 3 is slender women. 3. 3 brands were selected that were produced using CM 40's and elderly women preferred best. When executing wearing test on two elderly women who have average figure according to the body measures in previous study and body measure of Size Korea total exterior evaluation score was Company A, B and C in order.
We surveyed the wearing characteristics of hip protectors. The problems of existing hip protectors were identified and the directions for improvement were presented. The evaluation of wearing characteristics was conducted on the 100 elderly women (60 to 85 years) with 5 types of hip protector. The questionnaire was composed of history and characteristics on falling, hip protector acceptance, preference, use characteristics and improvement requirements. The result of wearing characteristic evaluation indicated that 52% of the subject experienced falling in winter. Incidents resulting from falling occurred: outdoors (74.5%), bathroom (10.9%), and kitchen (5.5%). Body parts to be protected were in several areas: 35.6% for lumbar, 26.9% for hip joint, and 15% for hip bone. Participants prefer a belt B type design at a rate of 56.9% because it provided a sense of stability by clinging to the body and upholding the waist. Belt B type was the most appropriate in terms of fit, allowance, mobility, and design except pad thickness. To reduce the risk of hip fracture, hip protector needs to be designed in consideration of user's type of fall and body shape. The pattern and size of a hip protector has to be improved in regards to the amount of discomfort. An objective evaluation is needed for the ergonomic design of a hip protector based on and analysis of 3D body image of the elderly and the shock-absorbing quality of pad.
Journal of the Korea Fashion and Costume Design Association
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v.15
no.3
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pp.137-156
/
2013
The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.
In this paper, we combine a generalized analysis-by-synthesis (AbS) structure and an algebraic excitation scheme to propose a new 4kb/s speech codec. This codec partly uses the structure of G.729. We design a line spectrum pair (LSP) quantizer, an adaptive codebook, and an excitation codebook to fit the 4 kb/s bit rate. The codec has a 25㎳ algorithmic delay, which corresponds to a 20㎳ frame size and a 5㎳ lookahead. At the bit rates below 4kb/s, most CELP speech codecs using the AbS principle have a drawback that results a rapid degradation of speech quality. To overcome this drawback we use the generalized AbS structure which is efficient for the low bit rate speech codec. LP coefficients are converted to LSP and quantized using a predictive 2-stage VQ. A low complexity algebraic codebook which uses shifting method is used for the fixed codebook excitation, and gains of the adaptive codebook and the fixed codebook are quantized using the VQ. To evaluate the performance of the proposed codec A-B preference tests are done with the fixed rate 8kb/s QCELP. As the result of the test, the performance of the codec is similar to that of the fixed rate 8kb/s QCELP.
The objective of this study is to investigate the market of fitness compression wear as well as to design an optimal fitness compression wear by analyzing the muscle and movement characteristics of the elderly women in Korea. In this regard, research for functional garments is needed to increase muscle activity of elderly people during physical exercise. Firstly, we investigated the brand, design, size, material, and pattern of fitness wear based on the market survey. Secondly, we identified preference, evaluation items, evaluation method, and pattern design method based on the literature review. Finally, in addition, the motion type, range, angle to improve the muscle strength of the elderly were investigated and the maximum muscle strengths of each motion were analyzed by using 2007 Size Korea data (n = 386). It is also designed for muscle fatigue through exercise and rapid fatigue recovery after exercise. The evaluation methods for fitness compression wear were classified as motor functionality, physiological comfort, pattern and material suitability evaluations. The muscle strength at leg (pushing force) and waist (lifting force) of the ages of 60 to 69 years old showed 239.3 N and 274.5 N, respectively, which were the lowest forces compared to younger age groups. By applying these results to the design process of fitness wear, it is anticipated that the fitness wear will have a proper fit to the body shape of elderly people in South Korea as well as it can increase muscle efficiency to promote physical capability and healthy life for senior people.
Journal of the Korean Society of Clothing and Textiles
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v.30
no.6
s.154
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pp.904-915
/
2006
The purpose of this study is to develop and examine an in-line skating uniform that is also suitable for everyday wear, through research on the dressing needs of skaters. The results of this research are as follows: when asked about the garment, ordinary clothes were more inconvenient than professional uniform. In the case of the upper garment, the skaters who dressed in ordinary clothes felt the most inconvenience in the part of sleeve, back side of bottom and width. The skaters who dressed in professional in-line uniforms felt the most inconvenience in the part of neck girth, of sleeve, back side of bottom. In the case of the lower garment, the skaters who dressed in ordinary clothes felt the most inconvenience in the knee, crotch and hip. The skaters who dressed in professional in-line uniforms felt the most inconvenience in the hip and crotch. Damage due to wear was shown up the hip, knee, side of thigh and shoulder. The answer rate was high that the ordinary clothes usually wore out and the uniform used to tear out in the form of clothes damage. An appropriate sample pattern was made up, based on the problems revealed in the results of the questionnaire analysis. Evaluation of samples was used linear Measurement (5 point preference scale) by organized with 15 male and female's subjects group and 12 observer group.
With the rapid increase in the number of Web documents, the problem of information overload is growing more serious in Internet search. In order to ease the problem, researchers are paying attention to personalization, which creates Web environment fittingly for users' preference, but most of search engines produce results focused on users' queries. Thus, the present study examined the method of producing search results personalized based on a user's understanding level. A characteristic that differentiates this study from previous researches is that it considers users' understanding level and searches documents of difficulty fit for the level first. The difficulty level of a document is adjusted based on the understanding level of users who access the document, and a user's understanding level is updated periodically based on the difficulty of documents accessed by the user. A Web search system based on the results of this study is expected to bring very useful results to Web users of various age groups.
Journal of the Korea Society of Computer and Information
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v.25
no.7
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pp.125-134
/
2020
In this study, Q methodology was applied to investigate the subjective evaluation of department jumpers and characteristics of each type of recognition for college students. As a result of analyzing, they were classified into three types. Type 1 was recognized that the department jumper plays a role of giving a sense of belonging to the department and promoting the department. In addition, it was analyzed that wearing a department jumper would be cautious, but the activities were comfortable and people around me gave good evaluations and thought it had the effect of enhancing my confidence. In the case of type 2, the department jumper was satisfied because it was an easy-to-work and non-fashionable design, and was always worn when going to university. Type 3 was a type that gives a sense of belonging when wearing the department jumper, and that it was good for the department jumper to follow the fashion. It is thought that a department jumper with a good fit should be developed by reflecting the physical characteristics, showing the image or symbolism, so that the department jumper of college students can function as a uniform.
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