• 제목/요약/키워드: Firm Strategy

검색결과 681건 처리시간 0.021초

Firms' Diversification Strategy and Long-Term Performance

  • 최종수
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2003년도 학술대회지
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    • pp.88-95
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    • 2003
  • A firm's business composition and the sales volume of each business segment are subject to change depending, to a considerable extent, on the firm's business strategy. These changes were weighted and represented as a single index, referred to by scholars in strategic management and industrial organization research fields as 'firm entropy' then its impact on firms' profitability was assessed over twelve years. The performance differences between contractor and non-contractor firms, as well as focused and diversified firms, were compared through a Longitudinal Data Analysis Technique within a Hierarchical Linear Modeling framework. Hypothesis was formulated based on firm diversification theories and previous research findings. The hypothesis was tested according to the modeling outcomes, and implications are presented. The research findings indicate that the level of firms' long-term profitability supports the argument that the construction industry is highly competitive and mature.

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A Strategic Effect of Bundling on Product Distribution

  • Gwon, Jae-Hyun
    • 유통과학연구
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    • 제13권10호
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    • pp.15-21
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    • 2015
  • Purpose - This study examines a bundling effect on production and distribution in a patent-protected industry. Despite the heavy use of bundling strategies in the information and technology industry, literature has paid scant attention to bundling of intellectual property rights. This study examines a theoretical exploration of the bundling effect on licensing behavior. Research design, data, and methodology - To address this behavior, we build a simplified model consisting of three stages: 1) bundling decision, 2) licensing agreement, and 3) competition. The subgame perfect Nash equilibrium is applied to the model. Results - A single-patent holder with superior technology grants its own license to the multiple-patent firm, thereby leaving the market. Anticipating the single right holder's licensing strategy, the multiple-patent firm offers a bundle, making the single-right holder's bargaining position weaker. Conclusions - Bundling is an effective business strategy, resulting in multiple products for a firm as it faces other firms with single-product lines in each market. Taking advantage of the multi-patent or multi-product lines, the firm utilizes the bundling strategy obtaining better technology from the standalone single-patent firms.

기술도입과 연구개발비 투자가 기업가치에 미치는 영향에 관한 연구 (The Effect of technology import and R&D investment on the value of the firm)

  • 정진호;김현;권정은
    • 기술혁신연구
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    • 제16권1호
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    • pp.191-213
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    • 2008
  • This study investigates the effect of technology import and R&D investment on the value of the firm in Korea. The result shows that the technology import announcement effect of firms with a low R&D investment is higher than that of firms with a high R&D investment. The evidence suggests that technology import can substitute the existing R&D capability of the firm. In addition, the result shows that there is an optimal level of technology import and R&D investment to maximize the value of the firm. In particular, firms with a low R&D investment and a large amount of technology import experience the highest announcement effect. The study concludes that an adequate allocation of fim's capital between R&D investment and technology import is needed for firm's optimal technology strategy.

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e 비즈니스 전략 : 선행요인과 결과 (E-Business Strategies : The Antecedents and Consequences)

  • 구철모;김용진;남기찬
    • 한국경영과학회지
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    • 제31권4호
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    • pp.49-68
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    • 2006
  • E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

창업자 특성과 소기업 사업성과 간 관계에 관한 연구 (A Study on the Relationship Between Entrepreneur Characteristics and the Performance of Small Firms)

  • 김완재;정화영
    • 벤처창업연구
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    • 제2권3호
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    • pp.33-60
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    • 2007
  • 본 연구는 창업자의 배경적 특성(창업자의 학력, 창업관련 강좌의 수강이나 상담 경험, 과거 창업 경험), 창업자의 심리적 특성(성취욕구, 위험감수성향, 모호함에 대한 인내력 수준, 통제위치), 창업자의 관리적 역량(창업자의 관리적 능력, 기업가적 능력, 기술적 기능적 능력만이 소기업의 재무적 성과에 정의 영향을 미치는 것으로 나타났다. 반면, 창업자의 학력, 창업경험, 성취욕구, 위험감수성향, 통제위치, 창업자의 관리적 능력, 창업자의 기업가적 능력, 창업자의 제품서비스 혁신차별화 전략 성향, 마케팅 차별화 전략 성향, 비용우위 전략 성향은 소기업의 비재무적 성과에 정의 영향을 미치는 것으로 나타났다.

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블루오션 신제품개발 전략에 관한 실증연구 (An Empirical Study on the Blue Ocean New Product Development Strategy)

  • 김지대
    • 기술혁신연구
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    • 제15권1호
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    • pp.27-63
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    • 2007
  • Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

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한국 제조 기업들의 외부지식 활용 결정요인 연구 (What Determines the Openness of Korean Manufacturing Firms to External Knowledge?)

  • 문성욱
    • 기술혁신학회지
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    • 제14권3호
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    • pp.405-430
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    • 2011
  • 본 연구는 한국 제조기업들이 외부지식을 적극적으로 활용하게 하는 요인들을 고찰한다. 관련문헌들에 의하면 기업의 혁신성과 보호전략 (appropriability strategy), 흡수능력 (absorptive capacity), 기술분야 창업기업여부 (technology entrepreneurship), 기업규모 그리고 산업별 기술발전기회 등이 외부지식 활용을 결정하는 요인들이라고 주장되고 있다. 본 연구는 이러한 요인들 중에서 한국 제조기업들의 외부지식활용도에 실제로 영향을 미치는 것들은 무엇인지를 한국 제조업 분야 혁신활동조사 자료 (Korean Manufacturing Innovation Survey)를 활용하여 분석한다. 그 결과들은 다음과 같다. 첫째, 기업들이 혁신성과 보호 메커니즘을 적극적으로 활용할수록 외부지식 활용도가 높다. 둘째, 고등교육을 받은 종업원들의 비중이 높은 기업일수록 외부지식을 더 많이 활용한다. 셋째, 기술분야 창업기업일수록 외부지식 활용도가 높다. 넷째, 규모가 큰 기업일수록 외부지식을 더 많이 활용한다. 다섯째, 기술 발전기회가 더 많은 산업에 종사하는 기업일수록 외부지식 활용도가 높다. 특히 한국 제조기업들의 경우 고등교육을 받은 종업원들의 비중과 기술분야 창업기업여부가 다른 요인들보다 외부지식활용에 더 영향을 미치고 있다고 분석되었다.

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Technology Innovation in Korean Manufacturing Firms: Intra-Firm Knowledge Diffusion and Market Strategy in Patent Production

  • Hong, Chang-Soo;Jung, Jin-Hwa
    • Asian Journal of Innovation and Policy
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    • 제1권1호
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    • pp.50-70
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    • 2012
  • This paper analyzes the factors that determine technology innovation in Korean manufacturing firms, focusing on the role of intra-firm knowledge diffusion and market strategy in patent production. For empirical analysis, zero-inflated negative binomial (ZINB) regression is applied to the 2009 Human Capital Corporate Panel data. The empirical findings confirm the critical role of intra-firm knowledge-sharing processes in technology innovation; firms with a market-leading strategy oriented to new product development also tend to be prolific in patent production.

정보화 전략과 기업 전략의 연계가 정보기술 하부구조 구축에 미치는 영향: 전략적 성과평가시스템의 역할 (The Effects of IS Strategic Alignment on the Development of IT Infrastructure: The Roles of Strategic Performance Measurement Systems)

  • 최종민
    • 한국정보시스템학회지:정보시스템연구
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    • 제22권1호
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    • pp.89-116
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    • 2013
  • The influence factors on the development of information technology(IT) infrastructure for knowledge management(KM) were not empirically investigated and identified. This study empirically examines the relationships among strategic performance measurement systems(SPMS), organizational learning, the strategic alignment of business strategy with information systems(IS) strategy, which is the necessary condition to provide the kinds of knowledge required for the successful realization of business strategy, and the active construction of IT infrastructure for KM. This study demonstrates that SPMS directly affects the organizational learning, with which the members of an organization acquire the types of knowledge about strategic goals or objectives and the ways attaining these goals, and indirectly influences the IS strategic alignment through organizational learning. Thus, the alignment between business strategy and IS strategy can be facilitated and activated by the adoption and implementation of SPMS. According to the results of this study, it is observed that the IS strategic alignment and organizational learning positively affect the activation of the development of KM IT infrastructure in a firm. The results of this study also shows that the construction of KM IT infrastructure, which supports the realization of KM activities, such as knowledge creation, transfer and sharing, can enhance the strategic position of a firm, and the intensified competitiveness of a firm can lead to the improvement of performance.

양면적 공급사슬관리 활동과 경쟁우위 (Exploration and Exploitation in Supply Chain Management Practices, Competitive Advantage, Firm Performance, and Boundary Conditions)

  • 허문구
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.107-122
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    • 2020
  • Purpose - This paper investigates the relations among exploratory and exploitative supply chain management practices, competitive advantage, and firm performance. Design/methodology/approach - This study takes a hypothesis-generating study to capture the tradeoffs between exploration and exploitation and develops some hypotheses which involve the relations among SCM practices, competitive advantage, and short-term and long-term performance. Findings - Exploitative SCM practices have more positive effects on short-term performance rather than long-term performance, whereas exploratory SCM activities affect long-term performance. Further competitive strategy, environmental dynamism, and organizational slack moderates the relationship between SCM and performance. Exploitative SCM is more desirable when a firm uses low cost strategy, lacks slack resources, and faces stable environment, while exploratory SCM is more effective when a firm employs differentiation strategy, has slack resources, and confront dynamic environment. Research implications or Originality - In order to understand the performance effects of a variety of SCM practices, we should distinguish between exploitative and exploratory SCM activities. Further the relationship between SCM and performance may differ depending upon some contingent variables such as external environment, competitive strategy and organizational slack.