• Title/Summary/Keyword: Firm Satisfaction

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국내 패션기업과 협력업체와의 관계에서 신뢰와 몰입에 영향을 미치는 변인: 관계 기간의 조절 효과 (Antecedents and consequences of trust and commitment in apparel manufacturer-contractor relationships: The moderating role of length of relationship)

  • 박나리;박재옥
    • 복식문화연구
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    • 제21권2호
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    • pp.220-233
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    • 2013
  • This study examined regarding the moderating effect of length of relationship in the relationship among the antecedent variables (i.e., specific investment, opportunistic behavior, communication, uncertainty, interdependence, power imbalance, shared value, and flexibility) of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufacturers participated in this study. Flexibility exerted the most positive effect on trust in short-term relationship, followed by specific investment. And opportunistic behavior was found to exert negative effect on trust. Commitment was found to be most negatively affected by power imbalance, followed by interdependence. Trust was shown to be significantly affected by communication, shared value and flexibility in short-term relationship. In the case of long-term relationship, commitment was shown to be significantly affected by uncertainty, interdependence, power imbalance and flexibility. Firm performance was positively affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. In case the length of relationship, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. The result of this research provides valuable data for making a concrete suggestion regarding the strategy for improving trust and commitment for the sake of the desirable relationship between apparel manufacturers and contractors.

국내 패션 기업과 협력업체와의 관계에서 신뢰와 몰입의 선행변인과 결과변인 (Antecedents and Consequences of Trust and Commitment in Apparel Manufacturer-Contractor Relationships)

  • 박나리;박재옥
    • 한국의류학회지
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    • 제36권1호
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    • pp.56-67
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    • 2012
  • This research investigates the effect of the antecedents (i.e. specific investment, opportunistic behavior, communications, uncertainty, interdependence, power imbalance, shared value, and flexibility) that influence the trust and commitment of domestic apparel manufacturers toward contractors as well as the effect of trust and commitment on firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. Factor analysis, Cronbach's alpha coefficient, and path analysis were conducted for the statistical analysis. Specific investment, communication, shared value, and flexibility had a positive effect on trust; however, opportunistic behavior had a negative effect. Interdependence, shared value, and flexibility had a positive effect on commitment; however, power imbalance and uncertainty had a negative effect. Trust did not exert an effect on commitment in this research; however, trust and commitment had a positive effect on firm performance; in addition, trust and commitment had a positive effect on relationship satisfaction. The findings offer insight on how to better manage apparel manufacturer-contractor relationships to ensure success.

CSR and Firm Reputation from Employee Perspective

  • TANGNGISALU, Jannati;MAPPAMIRING, M.;ANDAYANI, Wuryan;YUSUF, Muhammad;PUTRA, Aditya Halim Perdana Kusuma
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.171-182
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    • 2020
  • This research focuses on the importance of corporate social responsibility in building the company's reputation. Experts have studied CSR as an antecedent of a company's reputation, but the mechanisms underlying this process are rarely explored. Therefore, to fill this research gap, we demonstrate CSR's implementation combined with organizational justice based on discrepancy and equity theory. This study involved 210 employees in a family company. The study's analysis method uses Structural Equation Model (SEM), SmartPLS, with a five-step measurement and analysis procedure. The variables in this study are CSR implementation, organizational justice, employee trust, firm reputation, organizational objectiveness, organizational commitment, job satisfaction, and job performance. The results found that some of the direct relationships stated were not significant, but all demonstrations of indirect links were substantial. Besides, optimal CSR and organizational justice provide a reliable and positive domino effect in increasing the role and consequences of employee trust and firm reputation. The findings in this study confirm that upstream-downstream job performance causality can be successfully achieved if job satisfaction has been realized, job satisfaction can be achieved if organizational commitment can also be recognized, and organizational commitment can be developed. Reflection and influence, rather than organizational attractiveness becomes essential.

기업 소비자상담사의 블랙컨슈머 대응행동과 업무스트레스가 업무수행과 업무만족도에 미치는 영향 (The Effects of Consumer Counselor's Reaction and Counseling Work Stress on Counseling Work Satisfaction and Work Performance)

  • 허경옥
    • Human Ecology Research
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    • 제53권4호
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    • pp.351-362
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    • 2015
  • This study examined differences in counseling work and work performance in a firm by the individual characteristics of counselors. This study also investigated the effects of consumer counselor's reaction and stress from counseling work on counselor satisfaction in regards to counseling work and work performance. The results of this study are as follows. First, consumer counselor's work satisfaction was high for female counselors, university-educated, with middle or high status occupations, had short work years, had a higher tendency towards consumerism, worked in a counseling department with an active reaction policy towards consumer complaints, and had a lower level. Second, the work performance of a counselor was high for those who were older, university-educated, had short work years, worked in large-size counseling departments in a firm, had a higher tendency of consumerism, and worked in counseling departments with active reaction policies toward consumer and consumer's complaints. Third, consumer counselor's work stress effected work satisfaction but did not influence work performance. The counselor's reaction towards consumer's complaints influenced the work performance but did not influence the work satisfaction of a counselor.

The Impacts of Institutional Environment, Social Capital and Strategic Importance on Knowledge Sharing and Performance

  • Kwon, Soo-Ra
    • Journal of Information Technology Applications and Management
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    • 제15권3호
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    • pp.275-286
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    • 2008
  • Employing a sample of 126 suppliers in Korean electronic industry, this research examined the effects of institutional environment, social capital and strategic importance in manufacturer-supplier relationships on knowledge sharing. Building on the relational view and knowledge-based theories, this study proposed that these factors facilitate knowledge sharing in manufacturer-supplier relationships and that knowledge mediates satisfaction between manufacturer-supplier relationships for competitive advantage. Results indicate that institutional environment, social capital and strategic importance in manufacturer-supplier relationships are indeed associated with greater knowledge sharing. Inter-firm satisfaction is, in turn, positively associated with knowledge sharing for competitive advantage through technical support, financial support, competence increasing. Further, results provide evidence that knowledge sharing plays a mediating role between institutional environment, social capital, strategic importance and inter-firm satisfaction.

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IT 서비스 기업의 e-서비스환경이 재무성과에 미치는 영향 (A Study on Financial Performance of e-service environment in IT service firm)

  • 김수진;서용모
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.732-733
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    • 2015
  • 본 연구의 목적은 고객만족도는 기업의 특정 브랜드 제품에 대한 미래 소비의 증가로 연결되어 해당 기업의 입장에서는 시장점유율로 이어지고 결과적으로 회계적인 측정성과에 영향을 준다. IT 서비스 기업의 내용을 이용하여 시장에서의 사업수익성을 측정하고자 한다.

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ERP 시스템 도입시 커스터마이징 정도가 사용자 만족도와 조직의 경쟁우위에 미치는 영향 (The Effect of ERP Customizing on User Satisfaction and Firm Performance)

  • 정승민;김준석
    • 경영정보학연구
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    • 제4권2호
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    • pp.257-272
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    • 2002
  • ERP 시스템의 성공적인 구축을 위해서는 ERP 제품에서 제공하는 기능과 조직이 요구하는 기능 간의 차이에서 발생하는 부적합을 해결하는 것이 매우 중요하다. 그 동안 부적합의 해결방안으로서 커스터마이징을 가능한 자제하고 ERP의 기능에 조직의 업무를 적응시킬 것이 권고되어왔다. 그러나 실제 커스터마이징의 효과를 분석한 연구가 없었으므로 본 연구에서 그 효과를 살펴보고자 한다. 본 연구에서는 전체 적인 커스터마이징의 효과뿐만 아니라 커스터마이징을 유형별로 구분하여 변경 및 추가의 효과를 살펴보았다. 또한 ERP 제품에서 기능을 제공하는데도 커스터마이징을 하였는가, 그리고 커스터마이징한 업무 프로세스에 대해 사전 BPR을 실시하였는가에 따라 커스터마이징의 효과를 살펴보았다. 현장 연구를 통하여 이러한 관계를 살펴본 결과 전체적인 커스터마이징의 정도는 사용자 만족도와 조직의 경쟁우위에 영향을 미치지 않았으며, 유형별로 분류하여 검증한 결과추가의 정도만이 사용자 만족도와 조직의 경쟁우위에 유의적 영향을 미치는 것으로 나타났다. 사전에 BPR을 수행한 결과에 따라 추가를 할수록 사용자 만족도가 높았고, 기능제공의 정도가 낮을 때 추가를 많이 할수록 조직의 경쟁우위가 높게 나타났다. 본 연구는 커스터마이징의 효과를 처음으로 실증 분석 하였으며, 기능제공의 정도, 사전 BPR의 정도, 구축 경과 기간 등의 여러 상황 변수를 도입 하여 연구 결과를 보다 의미 있게 해석하였다.

Assortment Planning for Retail Buying, Retail Store Operations, and Firm Performance

  • Bahng, Youngjin;Kincade, Doris H.;Rogers, Farrokh Trevor
    • 유통과학연구
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    • 제16권8호
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    • pp.15-27
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    • 2018
  • Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.

기업의 사회적 책임 활동 과정에서의 고객참여가 고객 반응에 미치는 영향 (The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response)

  • 장정민;이은영
    • 유통과학연구
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    • 제14권3호
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    • pp.45-54
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    • 2016
  • Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

머신러닝 기반의 기업가치 예측 모형: 온라인 기업리뷰를 활용하여 (Machine Learning based Firm Value Prediction Model: using Online Firm Reviews)

  • 이한준;신동원;김희은
    • 인터넷정보학회논문지
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    • 제22권5호
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    • pp.79-86
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    • 2021
  • 빅데이터 분석의 유용성이 주목을 받으면서 경영학 분야에서도 이를 활용하여 기업의 성과를 예측하고자 하는 다양한 연구들이 진행되고 있다. 이러한 선행연구들은 주로 뉴스 기사나 SNS 등 기업 외부의 자료에 의존하고 있다. 직원의 만족도나 기업에 대한 직원의 인식, 장단점 평가와 같은 기업 내부의 목소리는 기업가치에 대한 잠재적인 영향력에도 불구하고 상대적으로 확보가 어려워 관련 연구가 아직 충분치 못하다. 이에 본 연구에서는 국내 유가증권시장 상장 기업을 대상으로 임직원의 기업리뷰가 기업가치에 미치는 영향을 살펴보고, 이를 기반으로 기업가치를 예측하는 모형을 구축하고자 한다. 이를 위해 온라인 기업리뷰 사이트인 잡플래닛(Jobplanet)에 2014년부터 2019년까지 전·현직원이 남긴 97,216건의 기업리뷰를 수집하고 동 데이터에 근거하여 머신러닝 기반의 예측 모형을 제안하였다. 제안한 모형 중 LSTM 기반 모형의 정확도가 73.2%로 가장 높았고 MAE 또한 0.359로 가장 낮은 오차를 보였다. 본 연구는 국내에서 머신러닝을 활용한 기업가치 연구 분야에 유용한 사례가 될 것으로 기대한다.