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http://dx.doi.org/10.7741/rjcc.2013.21.2.220

Antecedents and consequences of trust and commitment in apparel manufacturer-contractor relationships: The moderating role of length of relationship  

Park, Na Ri (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University)
Park, Jae-Ok (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University)
Publication Information
The Research Journal of the Costume Culture / v.21, no.2, 2013 , pp. 220-233 More about this Journal
Abstract
This study examined regarding the moderating effect of length of relationship in the relationship among the antecedent variables (i.e., specific investment, opportunistic behavior, communication, uncertainty, interdependence, power imbalance, shared value, and flexibility) of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufacturers participated in this study. Flexibility exerted the most positive effect on trust in short-term relationship, followed by specific investment. And opportunistic behavior was found to exert negative effect on trust. Commitment was found to be most negatively affected by power imbalance, followed by interdependence. Trust was shown to be significantly affected by communication, shared value and flexibility in short-term relationship. In the case of long-term relationship, commitment was shown to be significantly affected by uncertainty, interdependence, power imbalance and flexibility. Firm performance was positively affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. In case the length of relationship, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. The result of this research provides valuable data for making a concrete suggestion regarding the strategy for improving trust and commitment for the sake of the desirable relationship between apparel manufacturers and contractors.
Keywords
length of relationship; trust; commitment; performance; satisfaction;
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