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http://dx.doi.org/10.5850/JKSCT.2012.36.1.56

Antecedents and Consequences of Trust and Commitment in Apparel Manufacturer-Contractor Relationships  

Park, Na-Ri (Korean Living Science Research Insitue, Hanyang University)
Park, Jae-Ok (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.36, no.1, 2012 , pp. 56-67 More about this Journal
Abstract
This research investigates the effect of the antecedents (i.e. specific investment, opportunistic behavior, communications, uncertainty, interdependence, power imbalance, shared value, and flexibility) that influence the trust and commitment of domestic apparel manufacturers toward contractors as well as the effect of trust and commitment on firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. Factor analysis, Cronbach's alpha coefficient, and path analysis were conducted for the statistical analysis. Specific investment, communication, shared value, and flexibility had a positive effect on trust; however, opportunistic behavior had a negative effect. Interdependence, shared value, and flexibility had a positive effect on commitment; however, power imbalance and uncertainty had a negative effect. Trust did not exert an effect on commitment in this research; however, trust and commitment had a positive effect on firm performance; in addition, trust and commitment had a positive effect on relationship satisfaction. The findings offer insight on how to better manage apparel manufacturer-contractor relationships to ensure success.
Keywords
Antecedents of trust and commitment; Firm performance; Relationship satisfaction; Apparel manufacturer;
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Times Cited By KSCI : 5  (Citation Analysis)
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