The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Antecedents and consequences of trust and commitment in apparel manufacturer-contractor relationships: The moderating role of length of relationship

국내 패션기업과 협력업체와의 관계에서 신뢰와 몰입에 영향을 미치는 변인: 관계 기간의 조절 효과

  • Park, Na Ri (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University) ;
  • Park, Jae-Ok (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University)
  • 박나리 (한양대학교 생활과학대학 의류학과) ;
  • 박재옥 (한양대학교 생활과학대학 의류학과)
  • Received : 2013.01.15
  • Accepted : 2013.04.23
  • Published : 2013.04.30
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Abstract

This study examined regarding the moderating effect of length of relationship in the relationship among the antecedent variables (i.e., specific investment, opportunistic behavior, communication, uncertainty, interdependence, power imbalance, shared value, and flexibility) of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufacturers participated in this study. Flexibility exerted the most positive effect on trust in short-term relationship, followed by specific investment. And opportunistic behavior was found to exert negative effect on trust. Commitment was found to be most negatively affected by power imbalance, followed by interdependence. Trust was shown to be significantly affected by communication, shared value and flexibility in short-term relationship. In the case of long-term relationship, commitment was shown to be significantly affected by uncertainty, interdependence, power imbalance and flexibility. Firm performance was positively affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. In case the length of relationship, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment. The result of this research provides valuable data for making a concrete suggestion regarding the strategy for improving trust and commitment for the sake of the desirable relationship between apparel manufacturers and contractors.

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