• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.127-139
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• 2010

Until now, systems in financial companies have been constructed and operated based on great mainframe proved being stability. But it has had many disadvantages since they only implement maintenance adding and changing function. So they need construction of new systems(development of critical application, integration of various service channel, management of customer data). In spite of great construction costs and high risk, it is necessary that they construct e-financial system. Nowadays financial institutions must actively offer services to customers. In other words, the key of service is being moved from providers to customers. In oder to develop and sell new products in a timely manner, integrated management about appropriate and valid customer data is needed. And new system that covers expanded area of work is needed since the original parts of the area is being broken gradually. In this paper, we search construction processes of e-financial system of Nonghyup to respond to new financial environment flexibly and actively, concrete contents about innovation activities of e-financial system and the cases of service utilization. Also, we suggest the development direction of e- financial system for Nonghyup following day.

• 통상정보연구
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• 제7권1호
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• pp.75-94
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• 2005

With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

• 한국IT서비스학회지
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• 제21권4호
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• pp.123-140
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• 2022

In the ever-increasing online secondhand product market, the perceived risk of online used products purchase was identified as a factor influencing consumer purchase intention. The results of this study are as follows. First, the relationship between the perceived risk of online secondhand purchase and purchase intention was presented with somewhat different results for each sub-risk factor. First of all, a significant negative causal relationship between physical risk, time loss risk, psychological risk, social risk and online used product purchase intention was verified. On the other hand, financial risk and functional risk did not show a statistically significant relationship with online used products purchase intention. Second, as a result of research on the moderating effect of purchasing experience, offline purchasing experience of used products and online purchasing experience were verified differently. First of all, the moderating effect of the online purchase experience of used products was significant only in the relationship between psychological and social risks on the intention to purchase used products online. The experience of purchasing used products online is believed to reduce uncertainty about the surrounding response to purchasing used products online and weaken the intention to purchase used products online by reducing tension and concerns about purchasing them. Other risks, such as financial risk, performance risk, physical risk, time loss risk, and online purchase experience of used products, were verified to have no significant effect on online used products purchase intention. In addition, the offline purchase experience of used products did not verify a significant moderating effect on the effect of all perceived risks on online used product purchase intention.

• 유통과학연구
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• 제13권10호
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• pp.51-56
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• 2015

Purpose - This study examines Chinese P2P investment decision processes from a behavioral economics approach. Research design, data, and methodology - We analyze the online P2P investment product purchase decisions of 241 respondents in China, March 2015 to May 2015. T-tests were conducted to determine whether the framing effect influenced investor investment preferences. The Association Rule was used to identify the framing effect of respondent demographic characteristics on joint decisions regarding stable or risky investment products. Results - There are significant differences between the two groups (positive framing and negative framing) and their product-choosing behavior. In the positive framing group, female investors, young investors, investors with non-financial occupations and with limited or no experience, preferred stable P2P investment products. In contrast, in the negative framing group, investors with extensive investment experience preferred risky investment products. Conclusions - The framing effect influences investor choices in online P2P investment products. It is necessary to implement comprehensive supervision and full information disclosure regarding P2P investment products. P2P investment websites can also adopt different marketing strategies according to investor gender and age.

• 한국생활과학회지
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• 제14권4호
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• pp.613-629
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• 2005

This research analyzes household financial structures and ratios to understand factors of household utility. Its main themes are as following: First, what kinds financial structures are found at each level of income? Second, how are they different by the level of income? Third, what factors contribute to appropriate financial ratios? The themes are supported by the texts on financial ratios from both inside and outside of Korea and proved by the Korean Labor and Income Panel Survey, the fifth annual edition. The households are exempted that do not support the household principle record in the principle and household economy record. Accordingly, this survey is from a financial structure analysis of 3,762 households. The analysis utilizes SPSS Window (Version 10.0) program. The following are the results: First, the income level 4 and above, in which the increasing number indicates a higher level of income, are highly ranked on the income-expense level and the asset-debt rate. Also, level 4 has a strong financial structure, whereas level 1 does not. Apparently, the management of the household is complicated by debt redemption and a lower level of assets. Second, Ratio 1, Ratio 2, Ratio 4, and Ratio 5 are different by the level of income. Third, the level of income contributes to the appropriate financial ratio. The financial safety and prospective financial structure at each income level is an important variable. Households with a high income, in particular, have to balance their finances and capital, reducing liabilities and increasing the total assets. In other words, the family must hold assets to enhance efficiency according to the character and income level of the household. This research is a useful resource for such a decision-making as to improve household financial structure stability. Also, it can be adopted to evaluate financial products for specific households and be used for economic and social welfare planning to predict how households influence the nationwide economy.

• 대한가정학회지
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• 제38권11호
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• pp.63-75
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• 2000

To identify the actual situation of financial information disclosure, a content analysis was performed on pamphlets of a time deposit and a new reserve trust offered by banks and other financial institutes. Although consumers required information on interest rate, tax favor, loan service, protection of brink depositors and bank security to select a financial service account, informations offered on pamphlets are not sufficient. Therefore concrete way of information offer system shoed be developed. In offering interest rate, interest rate after tax deduction or payment at maturity should be also mentioned. Information on tax favor, protection of bank depositors and bank security should be contained in pamphlets as well. Use of easy terms and notes are recommended for developing pamphlets for financial products.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2002년도 추계공동학술대회
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• pp.136-160
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• 2002

Most important to financial institutions is to provide well designed and built services to the customers by accessing their core bank systems and affiliated systems in their partners. This will be essential to introduce new products and services and still be able to count on legacy and collaborative affiliated systems. Winning the war on such service competitions among financial institutions is attainable by seizing the "e-bank" opportunities in B2Bi and CRM (Customer Relationship Management). Such application integrations among systems and "e-bank" services need to be available in the new IT environment. In this article, an If and service architecture adopting unified e-business services platform is proposed. This architecture is able to achieve application integrations among legacy, affiliated, and e-business systems and services. We derive an architecture in unified e-business services platform by investigating current and future e-business services platforms involved in domestic and global international banks. Several financial interchange standards which are involved in B2B business of e-procurement, e-placement, e-payment are also investigated.

• 복식
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• 제43권
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• pp.125-142
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• 1999

This research was aimed to present a model of clothing products evaluation nd to classify the effect of extrinsic cues on clothing products evaluation. In order to accomplish following subjects were established. First it is to find the effect of extrinsic cues -price brand store - on perceived quality perceived risk perceived value and purchase intention of clothing products. Second it is to formulate a model of clothing products evaluation and find the relation among the variables such as extrinsic cues perceived quality perceived risk perceived value and purchase intention. This research was mainly divided into theoretical and empirical part. In the theoretical part previous theories and studies on clothing products cues clothing products evaluation perceived quality perceived risk and perceived value were examined to establish a research model and to present a theoretical frame for clothing products evaluation. In the empirical research a questionnaire was developed and statistical data were collected from during July 1997. The subjects were 862 women in the age of 20-35 living in Seoul and kyungki region. SAS and LISREL were used to analyze the collected data. frequency percentage factor analysis ANOVA duncan test correlation analysis regression analysis and LISREL were applied. The results of this research are as follows: First perceived quality consists of performance quality external quality and utility quality in a form of multi dimensional structural. Perceived risk is structured by social/resultant risk financial/fashionable risk and performance/management risk. Second this research proved that extrinsic cues are influenced by each individual variable and extrinsic cues interact with each other through the variable. The perceived quality is influenced most by price Among the perceived risk social/resultant risk by brand financial/fashionable risk by price and performance/management risk by store. respectively. Perceived value is inflenced by price and brand. Third in evaluating process consumer use extrinsic cues to first formulate perceived quality and perceived risk of clothing products and then formulate perceived value ot decide on purchase intention.

• 벤처창업연구
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• 제12권2호
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• pp.117-124
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• 2017

최근 불확실한 금융환경변화로 금융기관의 경쟁이 심화함에 따라 고객의 요구(needs)를 충족시키기 위해 지역 금융기관 또한 주민의 요구에 맞는 서비스 제공 등 다양한 노력을 하고 있다. 본 연구는 지역 금융기관의 상품 및 서비스품질 요인이 고객 만족과 충성도에 어떠한 영향을 미치는지를 살펴보고 제공된 상품 및 서비스품질 요인을 비교 분석하여 각 서비스요인의 상대적인 중요도를 살펴보았다. 표본은 2015년 10월 7일부터 10월 30일까지 서울지역의 새마을금고 및 신용협동조합에 방문고객을 대상으로 설문조사를 하였으며 표본을 분석한 결과는 다음과 같다. 지역 금융기관 상품요인 중 금리, 공제와 보험, 복지사업이 고객의 만족 수준에 유의한 영향을 미쳤으며 서비스 품질요인 중에는 접근성, 전문성 및 공감 성이 만족 수준에 유의한 영향을 미치는 것으로 분석되었다. 다음으로, 고객만족도는 고객 충성도에 유의한 영향을 미치는 것으로 분석되었다. 지역주민에게 금융 편의를 제공하면서 지역경제에 기여하는 지역 금융기관의 특성상 금리나 전문성 요인 이외에 공제와 보험 및 복지사업 그리고 공감성이 중요한 요인으로 분석된다. 본 연구는 지역 금융기관의 차별화된 이미지로 금융경쟁 시장에서 경쟁 우위를 가질 수 있다는 시사점을 제시하고 있다.

• 한국전자거래학회지
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• 제4권3호
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• pp.119-137
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• 1999

The World Wide Web(WWW) has provided multi-media cyberspace for electronic markets where suppliers and demanders can do global electronic business with each other directly and conveniently. There are two contradictory views on the roles of intermediaries in electronic markets. One says we may not need intermediaries in doing business because suppliers and demanders can contact with each other directly in electronic markets. The other thinks that the intermediary function may be vertically decomposed from the company's internal value chain because it can be done more efficiently through networks by external intermediaries. Intelligent software agent is a new emerging technology in the field of computer science. An intelligent agent can support and do actions on behalf of users on computer networks. We think that this technology can be utilized to implement more efficient cybermediaries for electronic commerce. This paper proposes an XML-based framework for financial software agent, which selects financial products best fitted for the customer's needs in electronic market environment.