• Title/Summary/Keyword: Female consumers

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Country-of-Origin Effects on Imported Clothing Brands (수입의복제품 구매시의 원산지효과에 관한 연구)

  • 홍금희;김찬주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1396-1405
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    • 1997
  • This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

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The Effects of Relational Benefits on Relationship Quality and CRM Effects in Fashion Retail Stores (관계편익이 관계품질과 패션 소매업체의 CRM 성과에 미치는 영향)

  • Hwang, Sun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.2
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    • pp.230-241
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    • 2011
  • This study investigates how the relational benefits of fashion retail stores influence the relationship quality (trust, satisfaction, and commitment) and CRM effects (revisit intention and word of mouth intention). This study also analyzes the moderating effect of consumer characteristics between relational benefits and relationship quality. The subjects of this study consisted of 340 female consumers whose age ranged from 20 to 50s and the results were analyzed using AMOS 18.0 and SPSS 12.0. The results of the study were as follows: First, there were three types of relational benefits of psychological, social and economic relational benefits in the CRM activities of fashion retail stores. In addition, it was found that the psychological and economic relational benefits had positive effects on the relational qualities of fashion retail stores; however, the social relational benefits did not have any effects on the relational qualities of fashion retail stores. Second, the relationship quality had a positive influence on CRM effects such as revisit intention and word of mouth intention. Third, it was confirmed that the consumer characteristics variables were effective mediators linking the relational benefits and relational qualities of fashion retail stores.

Structural Equation Model(SEM) for Constituent Characteristics, Texture, Sensibility and Preference of Fabric (Part 1) - Weight of F/W Women's Jacket Fabrics - (구조방정식을 이용한 소재의 구성특성, 질감 및 감성과 선호도간의 관계모형 (제1보) - 추동 여성 자켓용 소재의 무게 중심으로 -)

  • Roh, Eui-Kyung;Ryu, Hyo-Seon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1240-1251
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    • 2007
  • The purpose of this study was to examine the relationship between weight of fabrics and texture and sensibility and preference of consumers for F/W women's jacket fabrics. Structural Equation Model(SEM) using AMOS program was conducted to analyze the relationships. Then, this study aimed to provide useful information in planning designing fabrics through predicting the subjective characteristics analyzed. The main survey was developed the 7-point semantic differential scale of subjective texture, sensibility and preference. Fifty trained female panelists of 20-30 years old were participated and questionnaire method was used with 20 kind of fabric. The evaluation methods such as by the sense of sight & touch were used when fabrics were estimated subjectively. When evaluated by the sense of sight & touch, fabric's weight did not have effect directly on preference, but had effect indirectly on preference through the texture and the sensibility..

A Study oil Preferences for Ginseng in Korean ll. The college student's viewpoint (한국인의 인삼기호도 조사연구 제 2보. 대학생 중심)

  • 성현순;양재원
    • Journal of Ginseng Research
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    • v.13 no.1
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    • pp.130-135
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    • 1989
  • The purpose of the present study was to find the preferences of college students and to understand trends in their consumption patterns. This survey was conducted using a questionnaire containing 50 questions answered by 614 sudients of 4 universities in Daejeon and Seoul and the following result were obtained . 1. The majority of students favored coffee, yulmy tea, ginseng tea, and lllack tea in decreasing order. Only 49.0% of the students believe that ginseng was beneficial to the human life as a health, fond . 2. 54% of the students had experience in taking fresh ginseng and 68% had used in white ginseng. 3. Their expectations for the efficacy of ginseng were as remedies for hang-over syndrom, high blood pressure, heart trouble, liver trouble, and gastronic trouble, in decreasing order. 4. Most of the students took soup made by adding ginseng to chicken broth (SamGyetang) when taken ginseng. 5. The percent of students who had taken coffee was 97.7%, whereas only 48.3% had used processed ginseng products. The female students especially disliked ginseng tea. 6. The preferences of the students indicate that the likelihood that they will be major consumers of ginseng in the future is very low.

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Socio-Demographic Influences on Adolescents' Eating Behavior: Based on the Korean Youth Risk Web-Based Survey from 2015 (청소년의 인구·사회적 요인이 식사 및 식품섭취빈도에 미치는 영향 - 제11차(2015) 청소년건강행태온라인조사를 이용하여 -)

  • Park, Hye Ryang;Kim, Jin Hee;Lee, Jee Hye
    • Journal of the Korean Dietetic Association
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    • v.23 no.4
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    • pp.397-407
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    • 2017
  • This study was conducted to explore socio-demographic influences on eating behaviors among adolescents in Korea. Data were obtained from the Eleventh Korea Youth Risk Behavior Web-based Survey (2015 KYRBS), a nationwide representative sample of 3,532,149 middle and high school students. The data were analyzed by descriptive analysis, t-test, and logistic regression based on complex sample design using SPSS 20.0 statistics. The results showed that intake frequency of soda, fast food, and instant noodles was higher in male than female students (P<0.001). Additionally, the frequency of eating breakfast, fruits, vegetables, and milk was higher among high school students than middle school students (P<0.001). Higher levels of economic status were associated with less skipping breakfast. Adolescents with mothers that had higher levels of education were more likely to be frequent consumers of fruits, vegetables, and milk, and to eat breakfast.

Wear Comfort of Double Jersey for Sports Wear (이중양면편 스포츠용 소재의 착용쾌적성 평가)

  • Jeong, Su-Kyung;Hong, Kyung-Hi
    • Korean Journal of Human Ecology
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    • v.12 no.2
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    • pp.253-263
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    • 2003
  • The purposes of this study were to find out an evaluation scale that could predict wear comfort and to investigate the effect of the skin-contacting fiber type on the subjective sensation and microclimate. Sensorial evaluation was basically followed by the Human Perception Analysis (HPA) interviewing 144 consumers. Sixteen female subjects were participated in the sleeve wear test with and without wearing vapor permeable water repellent outerwear. Experimental sleeves were constructed using the same double knit by turning inside out to control other material effects except the skin-contacting fiber type, hence each different side of double knit, cotton side and the cotton/polypropylene blend side, was next to skin in each trial of the experiment. As results, it was noted that the term representing a combined feeling of thermal and wetness sensation, and muggy appeared to be a powerful language to measure perceptual responses of human subject among five dimensions of evaluation. although the ordinary users did not use the term very often. As for the comfort properties of double knits, it seemed that subjects slightly more preferred polypropylene/cotton blend to cotton as the skin-contacting fiber type when they wore outerwear and their skin were covered with sweat, although the result was rot statistically significant and need to be confirmed under higher work load.

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Perception of Food Hygiene and Nutritive Value of the Food

  • BARAL, Sandesh;MOON, Deog Hwan;SHIN, Yong Chul;PAHARI, Sandip;ACHARYA, Shiva Raj
    • The Korean Journal of Food & Health Convergence
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    • v.6 no.4
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    • pp.1-6
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    • 2020
  • Food hygiene and nutrition is a serious public health concern. It is the responsibility of providers and duty of consumers to ensure that hygienic and nutritious food is being served and consumed respectively. A cross-sectional study was conducted among 384 students to assess the perception of hygiene and nutrition of food in the restaurant of Pokhara Valley, Nepal. Data were collected by a self-administered questionnaire. Two-third of the respondents were female in this study. The taste was the most common reason for the consumption of food in the restaurant. In the same way, more than two-thirds of the respondents considered restaurants' food for not having a balanced diet. Around one-third of the respondents consumed food high in vitamins and minerals, protein, carbohydrate, and calories in restaurants. Around two-thirds of the respondents considered hygiene of food in restaurants as slightly hygienic. More than two-thirds of the respondents considered unhealthy to eat food in the restaurant. The study found the association between education status, family type with a taste of the food. Proper awareness, promotion activities for the healthy nutrition lifestyle & food safety education is highly recommended at the local level.

Service Quality and Consumer Satisfaction in Beauty Service ; Relating to the Outcome Quality and the Process Quality (미용서비스의 과정적, 결과적 품질과 소비자 만족에 관한 연구)

  • 박은주;장영용
    • The Research Journal of the Costume Culture
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    • v.10 no.4
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    • pp.350-363
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    • 2002
  • The purposes of this study were 1) to examine the conceptual structure of outcome quality and process quality of beauty service, 2) to investigate the relationships among beauty service quality, consumer satisfaction, word-of-mouth reputation and perceived risk, and 3) to find out the effects of related variables on consumer satisfaction. The questionnaire was developed based on pretest and previous studies, and completed by 435 female consumers that experienced beauty service during about one month in Busan. First, factor analysis showed that the process quality of beauty services consisted of four factors, such as Employee Service, Physical Service, Time-saving Service, and Economic Service. And the outcome service quality consisted of two factors, such as Socio-psychological service, Functional service. Second, the higher word-of-mouth reputation and the lower perceived risk were the higher perceived beauty service quality and the more satisfied with service. Third, the process quality of beauty service, word-of-mouth reputation, socio-psychological service quality effected on consumer satisfaction. Especially, the employee service was very important on consumer satisfaction.

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Financial Soundness and Retirement Preparation of Korean Households (가계의 재무건전성과 은퇴준비에 관한 연구)

  • Kim, Soon-Mi
    • Journal of Family Resource Management and Policy Review
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    • v.18 no.4
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    • pp.27-52
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    • 2014
  • This study aims to investigate the financial soundness of Korean households and its effects on the retirement preparation of these households. The sample consisted of 1,031 households selected from the 4th Korean Retirement and Income Study (KReIS) by the National Pension Research Institute in 2012. The empirical results are as follows. According to the logistic regression model, the statistically significant factors affecting the retirement preparation of Korean households are gender, occupation type, residence, satisfaction with economic condition, and type of financial soundness-sound households or insolvency-risky households. In other words, more female-headed households and households with higher levels of occupation are less likely to prepare for retirement. The households that are more likely to prepare for retirement are those that are lived in metropolitan areas as opposed to the countryside; further, households that are more economically sound are also more likely to prepare for retirement. In particular, sound households and insolvency-risky households are less likely to prepare for retirement compared to liquidity-risky households.

Effect of Internet shopping mall Attributes on Purchase Intention for Apparel on Internet (인터넷 쇼핑몰 점포속성 지각이 의류제품 구매의도에 미치는 영향 및 비구매 요인에 관한 연구)

  • 홍희숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.4
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    • pp.27-44
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    • 2002
  • The purposes of this study were 1) to identify predictors of consumers′ apparel purchase on Internet shopping malls and 2) to determine reasons that respondents didn\`t have purchase intention of apparel on Internet shopping malls. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping for apparel on Internet shopping malls, living in Cheju and analyzed by factor analysis, multiple regression analysis, t-test and paired t-test. Two predictors were found regarding purchase of apparel on the "big box" Internet shopping malls which sells various product categories; apparel quality and fun of order process. On the speciality Internet shopping malls which sells only fashion goods, diverse apparel assortment and easy handling and fun of information search were identified as predictors of apparel purchase. Reasons that respondents didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.