• 복식
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• 제60권5호
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• pp.1-18
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• 2010

The Aesthetics of Kwanbok and Hyungbae and their Modern Applications Starting from practical purpose, kwanbok worn by government officers were developed in original and unique fashion over long time. In particular, as hyungbae (embroidered patches for kwanbok) that had been used for kwanbok has remained in existence even today, providing inspiration for a variety of design, it is bringing attention to the aesthetic value and importance of kwanbok. Under the circumstances, this study has elicited aesthetics from kwanbok and hyungbae as follows: First, they imply the wish of long life and happiness as a symbol of favorable omen and distinguish one's status according to the shape, color, and pattern. Second, kwanbok and hyungbae reveal our ancestors' naturalistic perspective in art. Third, pleats, slits and shapes in robes reveal practical aesthetics in composition. Fourth, slits in kwanbok create the aesthetics of contrast and harmony of lining and outer cloth. Modern applications of kwanbok is of value as they represent traditions and maintain the original forms, showing the image of Korea in the 21st century. Such efforts mean that they do not only make more beautiful clothes, but also create overall philosophies in life, including personal values.

• 한국의류산업학회지
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• 제16권2호
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• pp.235-244
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• 2014

This study investigates the effect of visual merchandising congruity perception on brand attitude and purchase intention. In addition, this study examines the mediating role of perceived risk in the process. Four retail fashion brands with classic image were selected in the previous research to avoid the influence of different brand images. Questionnaires were distributed to 200 customers leaving the four fashion retail stores which were chosen by the previous research. A total of 167 completed questionnaires were analyzed using SPSS 18.0 and AMOS 7.0 statistical packages. The results were summarized as follows. First, visual merchandising congruity perception positively affected brand attitude. This result supports the match-up hypothesis. Second, brand attitude positively influenced purchase intention. Third, visual merchandising congruity perception did not directly affect purchase intention. Visual merchandising congruity perception indirectly influenced purchase intention by mediating brand attitude; however, it did not directly influence purchase intention. Therefore, the strategic approaches to enhance favorable brand attitude through visual merchandising congruity perception should be tried. Fourth, visual merchandising congruity perception negatively affected perceived risk. Fifth, perceived risk negatively affected brand attitude. Sixth, visual merchandising congruity perception affected brand attitude by mediating perceived risk. Therefore, it is needed to devise the visual merchandising strategy that lowers the perceived risk in order to make a positive brand attitude.

• 유통과학연구
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• 제10권11호
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• 패션비즈니스
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• 제9권2호
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• pp.28-39
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• 2005

This chapter presents how 'optical illusion' works in applying makeup and how to differentiate the direction, location and shape at eyebrow lines in the aspect at physiognomy. For this study, employed were five types of face shape produced by Photoshop program - round, square, long, inverted triangle. and diamond. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of eyebrow lines to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of eyebrow could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the eyebrow, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.

• 한국항공운항학회:학술대회논문집
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• 한국항공운항학회 2015년도 추계학술대회
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• pp.198-211
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• 2015

Aviation industry, which is highly dependent on human resources, emphasizes airline's human resources management and performance check because quality of services provided to customers is closely related to airline's employees. Because roles of cabin crews take a significant portion of services provided to customers, airlines and cabin crews represent an inseparable relationship. Attitudes of cabin crews who plays the role of facing and dealing with customers directly in the process of providing flight related services are an essential factor that determines an image of an airline and actually have significant impact on the performance as well. By increasing performance satisfaction of cabin crews, organizational loyalty can be strengthened and such successful human resources management could have a positive effect on increasing customer satisfaction as well as revenues. From corporate's perspective, performance satisfaction of an employee is a crucial factor that decides the quality of service provided to customers that supports employee retention as well as client retention. This can eventually lead to organization loyalty that can positively affect overall work performance. Thus if corporates put efforts in and invests to improve and develop favorable attitudes and service quality within employees, performance satisfaction and organizational goals will be more effectively achieved.

• 동아시아경상학회지
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• 제1권3호
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• pp.42-50
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• 2013

Brand Equity plays a major role in the highly competitive Quick Service Restaurants (QSR) industry in India. There are a variety of factors which affect the brand equity that a company commands in the market. Integrated Marketing Communication (IMC) is an emerging concept in marketing wherein all the major promotional activities are used to create a synergic output and send across a clear and consistent message to the customers. This study aims to find out the impact of five major tools of IMC namely Advertising, Word of Mouth, Sales Promotion, Event Sponsorships and Public Relations which are most applicable in the QSR industry on the four major dimensions namely Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty which aid in creating Brand Equity. The study was conducted by collecting data from a sample and analyzing the data using statistical tools to find any relationships between the above mentioned variables. The findings suggest that marketers should focus on building favorable opinion about the brand amongst customers and take care regarding the news published about the brand since it affects brand image. Moreover, it was also found out that making people aware about the brand and the perceived quality about the brand play the major role in creating brand equity more than other factors.

• Journal of Oral Medicine and Pain
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• 제26권2호
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• pp.157-160
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• 2001

Facial nerve paralysis(or Bell's palsy) which commonly occurs unilaterally, gives rise to paralysis of facial expression muscle. This condition is classified into symptomatic facial nerve paralysis due to intracranial tumor, post operative trauma, etc. and idiopathic facial nerve paralysis. To explain the etiology of idiopathic facial nerve paralysis, many hypothesis including ischemic theory, viral infection, exposure to cold, immune theory etc. were suggested, but there is no agreement at this point. The method to evaluate the facial nerve paralysis, when it occurs, consists of three stage scale method, image thechnics like CT and MRI, laboratory test to examine the antibody titers of viral infection, neurophysiologic test to evaluate the degree and prognosis of paralysis. Treatment includes medication, stellate ganglion block(SGB), surgery, physical therapy and other home care therapy. In medication, systemic steroids, vitamins, vasodilating-drug and ATP drugs were used. SGB was also used repeatedly to attempt the improvement of circulation and to stimulate the recovery of nerve function. Physical therapy including electric acupuncture stimulation therapy(EAST) and hot pack was used to prevent the muscle atrophy. When No response was showed to this conservative therapies, surgery was considered. After treating two patients complaining of Bell's palsy with medication(systemic steroids) and EAST, favorable result was obtained. so author report the case of facial nerve paralysis.

• 패션비즈니스
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• 제12권1호
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• pp.164-172
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• 2008

A face is the place where individuals can first give their images visually. This chapter presents how 'Visual optical illusion' works in applying makeup and how to differentiate the direction, location and shape of Lip in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of Lip to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of Lip could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the Lip, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.

• 디지털융복합연구
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• 제17권3호
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• pp.55-61
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• 2019

본 연구는 올바른 창의 인성 함양을 위한 동요지도를 멀티미디어 자료로 개발하여 효과를 살펴보고자 했다. 이를 위해, 초등학생을 대상으로 인성 함양에 적합한 동요를 선별하고, 애니메이션이나 다큐멘터리, 합창이나 무용 공연, 인터뷰 등 다양한 영상 자료를 포함한 멀티미디어를 제작하고, 제작된 자료를 초등학교에서 동요방송으로 운영하였다. 무엇보다, 교사들이 학생들에게 동요를 쉽게 지도할 수 있도록 교수 학습안과 활동지를 프로그램으로 고안하여 재량활동 시간을 통해 '창의적인 교수 학습 활동안'으로 프로그램이 진행되었고, 학급 홈페이지를 통해 가정에서도 연계할 수 있도록 제시하였다. 그 결과, 동요방송을 통해 초등학생의 인성변화가 긍정적으로 나타났고, 초등학교 시기에 가장 강조되어야 할 창의 인성 함양을 위한 실제적인 활용방안을 통합적인 접근방법에서 논의하고자 했다.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.728-729
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• 2015

As environmental issues have been increased globally, eco-friendliness in the construction area, which accounts for more than 30% of total GHG gas emission has being urged. In response, the Korean government has implemented G-SEED(Green Standard for Energy and Environmental Design) certification from 2002. However, total number of certified apartment buildings is only around 1% of total number of approved apartment buildings. As a basic research to find out reasons of low rate of the certification, this paper analyzes consumers' decision-making process in G-SEED certified apartment building market comparing to non G-SEED certified one and draw System Dynamics modeling based on causal relationship. As a result, consumers' demand for the certified one is increased by 'Perceived Relative Utility' which is resulted from comparison process with non-certified one. The 'Perceived Relative Utility' is ascended upward steadily by 'Relative Perceived Price' considered as relatively short-term effect and 'Favorable Image of Certified Housing' referred to long-term effect.