• 보건행정학회지
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• 제1권1호
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• pp.3-18
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• 1991

On the stage of transition from highly centralized government to local self-government in Korea, administrating practice characteristics of the directors of Health Centers is essentially required to be found. This study was conducted in order to find the administration patte군 of the directors of Health Centers in Korea and their opinion on the environment of health administration including personnel management regime for them. The materials were collected from 149 directors of Health Centers with a structured questionaire by mailing. The major findings of this study were as follows. 1. About two-thirds of the directors(69.1%) make plan through the consensus between public service perosonnel in programme department and them in budgt control department. And 75.0% of the directors maintain the planed by the predecessor. 2. More than two-thirds of the directors (71.1%) take subordinates opinion into consideration in case of the programmes facing objections. 3. When the directors face obstacles in pursuing health programmes they usually consult other public service personnel than inhabitants. 4. Only 10.8% of the directors were satisfied with the support of the Ministry of Internal Affairs for health administration while more than half of them were satisfied with the support of health institution in higher level. 5. The directors evaluated the job attitude of the public service personnel in low level as more favorable than that of there higher level public service personnel who work for central government. 6. Only 18.1% of the idrectors were satisfied with their saley. And more than half of them expect the promotion of their position. On the ground of this result the administration attitude of the directors of Health Centers would be evaluated as improved and as more positive than that of other public service personnel in health authorities. However, they are required to consult the inhabitants more frequently for health administration. An the public service personnel in high level who work for central government are required to improve their job attitude.

• 한국학교보건학회지
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• 제23권2호
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• pp.151-161
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• 2010

Purpose: This study purposed to examine the effect on health educational curriculum by grasping knowledge, attitude, and the extent of practicing it after giving a health education curriculum for 17 hours. Methods: This study was a non-equivalent control group pretest-posttest conducted with the first-graders enrolled in a middle school students in Gyeonggi Province. A total of 191 completed questionnaires from the test group and the control group each were used for the final analysis. The survey period was from March 5 to March 13, 2009 before the education was given from July 20 to July 25, 2009 after the education. A total of 38 questions were used to measure knowledge and a total of 39 questions were used to measure attitude and practice. This study used $x^2$ test, ANOVA, and t-test, Paired t-test. Results: After the health education curriculum was given, the test group s knowledge of health education was found higher than that of the control group. There was a difference between two groups, but considering the perfect score of 38, the knowledge scores of both groups were not high. With regard to each group s attitude and practice of health education, the study compared the scores obtained before and after the education and found that the test group had higher scores than the control group, showing a significant difference. Conclusion: In order for a health education curriculum to successfully have favorable influence on the health of teenagers, the curriculum should be offered for a more extended period of time than 17 hours and as a compulsory course, not a selective one, so that all the students can develop their health management capabilities.

• 마케팅과학연구
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• 제16권1호
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• pp.93-116
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• 2006

본 연구의 목적은 라디오 광고에서 정보원이 사용하는 언어 힘이 설득에 효과가 있는지를 관찰하고, 그 효과를 정보원의 성 그 자체의 효과와 비교해 봤을 때 과연 어떤 것이 설득을 결정하는 더 큰 요소인지를 알아보는 데 있다. 이 문제와 관련하여 선행 연구들은 일관성 없는 결괄르 보여주었다. 어떤 연구는 오디오 커뮤니케이션에서 언어 힘의 설득 효과는 학자의 성에 달려있다고 주장했고(Carli, 1990), 또 어ㅏ떤 연구는 오디오 커뮤니케이션에서 언어 힘의 설득 효과는 학자의 성에 관계없이 나타나는 굳건한 효과임을 주장했다(Holtgraves & Lasky, 1999; Erickson, Lind, Johnson, & O'Barr, 1978). 이에 본 연구는 라디오 광고에서 언어 힘과 정보원 성의 상호작용을 관찰함으로써 언어 힘의 설득 효과에 정보원의 성이 어떤 영향을 미치는지에 대한 실험적 증거를 제시하고자 했다. 실험 결과, 라디오 광고에서 정보원이 사용하는 언어 힘은 설득에 강한 효과가 있으며, 그 효과는 정보원 성의 영향을 받지 않는다는 것이 밝혀졌다. 이는 언어 힘의 지위 효과가 성의 지위 효과보다 더 강력하다는 것을 함축한다.

• Asian Pacific Journal of Cancer Prevention
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• 제15권15호
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• pp.6095-6098
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• 2014

Background:Cervical cancer is potentially the most preventable and treatable cancer. Despite the known efficacy of cervical screening, a significant number of women do not avail themselves of the procedure due to lack of awareness. Objectives: This study was conducted to elicit information on the knowledge, attitude and practice (KAP) regarding screening (Pap test) and vaccination for carcinoma cervix among female doctors and nurses in a tertiary care hospital in Bangalore and to assess barriers to acceptance of the Pap test. Materials and Methods: A cross-sectional, descriptive study was conducted with semi-structured, self-administered questionnaire among female health professionals. The study subjects were interviewed for KAP regarding risk factors for cancer cervix, Pap test and HPV vaccination for protection against carcinoma cervix. Results: Higher proportion of doctors 45 (78.9%) had very good knowledge as compared to only 13 (13.3%) of the nurses, about risk factors for cancer cervix and Pap test (p=0.001). As many as 138(89.6%) of the study subjects had favorable attitude towards Pap test and vaccination, but 114 (73.6%) of the study subjects never had a Pap test and the most common reason 35 (31%) for not practicing was absence of disease symptoms. Conclusions: In spite of good knowledge and attitudes towards cancer cervix and Pap test being good, practice remained low among the study subjects and most common reasons for not undergoing Pap test was absence of disease symptoms. The independent predictors of ever having a Pap test done was found to be the occupation and duration of married life above 9yrs. Hence there is a strong need to improve uptake of Pap test by health professionals by demystifying the barriers.

• 한국도서관정보학회지
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• 제28권
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• pp.93-135
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• 1998

The purpose of this study was to compare the effectiveness of programmed instruction versus lecture and discussion method on the knowledge of basic reference sources among undergraduate library and information science students. The hypotheses of the study were: 1. Programmed instruction will be more effective than the lecture/discussion method with regard to academic achievement. 2. There will be a significant difference in learning time between the experimental and the control groups. Seventy-eight library and information science students were participated m the study from the two universities in Chungchong Province. A programmed instruction manual, including 4-types of reference sources-dictionary, encyclopaedia, bibliography, indexes and abstracts, 40-item multiple choice post-test, and a questionnaire for the students' attitude toward programmed instruction were developed specifically for this research. The post-test only control-group design was selected for this experimental study. Students were given instruction on the specific reference titles in dictionary, encyclopedia, bibliography, indexes and abstracts. The control group was instructed by the lecture and discussion method while the experimental group completed a programmed instruction manual by themselves. Both the control and the experimental group were tested right after the instruction of 4-types of reference sources. In addition, a questionnaire asking students' attitude toward programmed instruction was administered to the experimental group. The findings from this study are summarized as follows: 1. The results showed that there were no significant difference in the mean of the post test score between the two groups. Therefore, programmed instruction is viable as an alternative method of instruction in the teaching of reference sources. 2. There was a significant difference in the mean of time spending for the leaning of bibliography, indexes and abstracts between the two groups. Accordingly, programmed instruction proved to be more efficient than the conventional lecture/discussion method in terms of learning time. 3. Students showed positive response to programmed instruction and evaluated it very interesting and challenging. In conclusion, the programmed instruction method was just as effective as the lecture/discussion method in the teaching of reference sources. And students' attitude toward the programmed instruction was favorable enough to secure a continued use of this method for the teaching of reference sources.

• 한국의류학회지
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• 제23권3호
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• pp.373-384
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• 1999

The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.

• 디지털융복합연구
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• 제10권4호
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• pp.129-136
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• 2012

본 연구는 기업의 사회공헌활동에 관한 인터넷 기사의 맥락을 활용한 기업광고 전략을 제시하고자 하였다. 이를 위해 인터넷 기사맥락을 긍정과 부정으로 구분하고, 인터넷 기사의 주목도를 고/저 집단으로 구분한 후 광고태도와 기업이미지에 미치는 상호작용 효과를 검증하였다. 연구결과 첫째, 인터넷 기사의 주목도가 낮은 조건에서, 긍정 맥락이 부정맥락보다 회상율이 높게 나타났다. 둘째, 인터넷 기사의 맥락과 주목도에 따른 광고태도는 상호작용효과가 나타났다. 셋째, 인터넷 기사의 맥락과 주목도에 따른 기업이미지는 상호작용효과가 나타났다. 끝으로 인터넷 기사의 맥락과 주목도에 따른 기업경영 경쟁력은 상호작용효과가 나타났다. 따라서 인터넷 기사의 맥락과 주목도 수준에 따른 광고의 맥락효과를 확인함으로써 소비자의 광고 인지도와 호의적인 기업광고태도 그리고 기업이미지의 향상과 기업경영의 경쟁력 제고에 효과적인 전략방안이 될 수 있음을 시사한다.

• 한국의류학회지
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• 제34권6호
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• pp.969-981
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• 2010

This study explains the consumer acceptance of smart clothing using the extended Technology Acceptance Model (TAM); in addition, it compares the difference in the path hypotheses of the perceived group and nonperceived group from the aspect of the extended TAM. A total of 815 copies of questionnaire were collected from a web-based survey in March 2009. Structural equation modeling was used to examine the entire pattern of intercorrelations among the constructs and to test related propositions using an AMOS 5.0 package. The fitness of the extended TAM explains the process of the adaptation of smart clothing. Technology Innovation (TI) and Clothing Involvement (CI) were confirmed as antecedent variables to affect TAM. In the perceived group, Technology Innovation (TI) and Clothing Involvement (CI) showed significant impacts on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while Technology Innovation (TI) did not influence the Perceived Ease of Use (PEOU) in the non-perceived group. Perceived Ease of Use (PEOU) influenced the Perceived Usefulness (PU) and indirectly influenced Attitude (A) through the Perceived Usefulness (PU) in both groups. In addition, Perceived Usefulness (PU) did not influence Acceptance Intention (AI) but indirectly affected Acceptance Intention (AI) through Attitude (A). Therefore, Attitude (A) was found to be an important parameter in the adaptation of smart clothing in both groups. This finding implies that consumers first perceive the usefulness of smart clothing, then take favorable attitudes towards the smart clothing, and finally have the intention to adopt it. Strategies for publishing and informing consumers of the functions of smart clothing and usefulness in life are necessary; in addition, understanding what useful values they expect from the clothing is also crucial.

• Human Ecology Research
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• 제60권3호
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• 마케팅과학연구
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• 제18권2호
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• pp.19-45
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• 2008

본 연구는 인터넷쇼핑몰 비주얼 머천다이징의 주요차원을 고객이 쇼핑몰에 진입한 후 정보탐색과 대안평가를 거치는 등의 쇼핑과정을 토대로 AIDA모형 관점에서 점포, 제품, 촉진에 초점을 맞추었다. VMD의 주요차원(primary dimensions)으로는 점포디자인, 머천다이징, 그리고 머천다이징단서로 구분하였다. 선행연구 결과를 토대로 점포다자인의 하위차원으로는 차별성, 간결성, 위치확인성을, 머천다이즈의 하위차원으로는 제품구색, 명성, 정보성을, 그리고 머천다이징단서의 하위차원으로는 제품추천 및 링크를 설정하여 VMD태도와의 관계를 탐색적으로 조사하였다. 연구결과 이들 세 차원은 종속변수에 유의한 정의 영향을 미치는 것으로 나타났다.