• Title/Summary/Keyword: Fashion structure

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An Analysis of the Types & Internal Meanings of Objects Used in Fashion Design (패션디자인에 활용된 오브제의 유형과 내적 의미)

  • Kim, Bo-Young;Geum, Key-Sook
    • Journal of the Korean Society of Costume
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    • v.61 no.4
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    • pp.24-37
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    • 2011
  • This study aims to figure out any possible expanded expression methods and diverse formative effects in fashion design by recognizing the importance of objects that suggest new paradigms as a means of expressing aesthetic consciousness in contemporary fashion and analogizing the formative characteristics of objects used in fashion and their significance. Accordingly, the study focuses on analyzing and interpreting objects introduced to fashion design with a formative view by substituting the concept of an object that has taken an important position in the contemporary arts for fashion. This study further aims to examine the concept of objects by trend and their characteristics within a syntactical structure and come up with a standard for classification of objects and a framework of analysis from cubism in the early 20th century when the concept of an object began to appear in arts to Dadaism, Surrealism, Pop art, Land art, Environmental art and the present time. Finally, the study aims to examine the status of objects in fashion and the relationships between fashion and objects through analyses on fashion objects and to suggest new perspectives and approaches to interpret the contemporary fashion in the 21st century.

Postmodern Characteristics in Fashion Advertising (패션광고에 나타난 포스트모던적 특징)

  • Choi, Sun-Hyung
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.123-134
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    • 2008
  • The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

A Study on Asymmetry Design Represented in Modern Fashion (현대복식(現代服飾)에 나타난 비대칭(非對稱) 디자인 연구(硏究))

  • Choi, Kyung-Hee
    • Journal of Fashion Business
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    • v.5 no.3
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    • pp.129-143
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    • 2001
  • The purpose of this study is to pigeonhole theoretical notions of asymmetry and historical flow of asymmetry designed dresses, understand the trend of asymmetry design in modern fashion and find out its plastic character. The result of this study is as follows. The asymmetry is un-harmony artistic structure that unbalanced left and right in designing. The asymmetry fashion were seen that drapery dress of Egypt, Greece, Rome in ancient times and design by strong color contrast in heraldry and hose, accessory in the middle ages. In modern times, it was seen as complicated and mixed appearance by the influence of post-modernism. The asymmetry designs in modern fashion are shown varied styles by asymmetry of silhouette, detail, fabric, wearing method. The characters of these are a sense of de-construction, formative sense, and exaggeration The asymmetry design must be made by cutting, sewing, and high degree of technique through the latest skill and study.

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Research on the Correlation between Wavy Modeling of Garment and Fabric Properties

  • Wenbin, Zhang;Wu, Tuo;Jingru, Liu
    • Journal of Fashion Business
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    • v.8 no.6
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    • pp.1-14
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    • 2004
  • On the basis of garment spatial configuration technology, the correlation of fabric properties and garment modeling was studied in this paper. With abundant experimental data, practical modeling and the judgment of fabric properties and physical shape, we analyzed the change rules that restricting all kinds of parameters of fabric properties and garment modeling, and discussed the relation of wavy modeling and all correlated factors of fabric properties. The result showed the basis of choosing fabric for different style garment, which would help designers choosing fabric for modeling design or structure design.

Development of Learning Criteria and Contents Analysis of Clothing Domain in Technology and Home Economics for STEAM Education (융합인재교육(STEAM)을 위한 중학교 기술·가정교과 의생활 영역의 학습준거 개발 및 내용분석)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.145-159
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    • 2016
  • This study developed the learning criteria for Science, Technology, Engineering, Arts & Mathematics to establish the theoretical background of the education pursued by STEAM. The learning criteria was developed on a basis of 6 kinds of Technology Home Economics textbooks by 2009 Amended Curriculum, and the factors of STEAM were extracted according to related contents. From the results of this study, the unit 'Dress and Self-expression' assimilated T.E.A.M with learning related to clothing psychology, consumer behavior, fashion design, and Korean fashion. The unit 'eco-friendly clothing and fixing clothes' was found to assimilate S.T.E.A.M. with learning related to clothes science and dress structure. Accordingly we can understand this unit also consists of the S. T. E. A. M assimilation such as clothes science, fashion marketing, dress structure, dress aesthetics, design and so on. Both units 'dress and self-expression' and 'eco-friendly clothing and fixing clothes' were found to consist of suggesting situations, creative planning and emotional experience following the learning criteria of STEAM. Therefore, these units will be the basic material for developing STEAM programs centering upon 'Home Economics' among the curriculum.

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A Study on the Characteristics of Body Architecture as Social Structures Expressed in the Modern Fashion (현대 패션에 표현된 사회 구조물로서 신체 건축의 특성 연구)

  • Seo, Seung-Mi
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.842-856
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    • 2010
  • The relationships between fashion and architecture have been interactive. Since the fashion has had the role to decide the structure type of urban environment, it is becoming the new sign of space boundary. This study searches the social and cultural characteristics of Nomadism and the relationships among all kinds of changing objects. After then, the module system characteristics are meditated by analyzing the composition method of module system in architecture. Moreover, the study examines the aesthetic values in the fashion and body architecture from artistic aspect. Based on the above discussion, the followings are the characteristics of body architecture as the social structures expressed in modern fashion. The liquidity is the fluid form of dynamic structures. It shows the extended space form which produces the continuity. The transformation is the variable structure by module system and it forms the diversified structural combination. The movement combines the controlling function to be able to regulate and move freely the body related objects. The convergence is the text combination interpenetrated mutually in enlarged space. Through this, the non-linear continuity and the access of the individual factors are shown.

Effects of Appearance Management Behaviors on Career Decision Level in Female College Students (여대생의 외모관리행동이 진로결정수준에 미치는 영향)

  • Kim, Mikyung
    • Journal of Fashion Business
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    • v.20 no.4
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    • pp.36-49
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    • 2016
  • The objective of this study was to examine the effects of appearance management behaviors on career decision level among female college students. Based on previous studies on appearance management behaviors and career decision level, the items for a questionnaire were developed. For the study, we conducted a questionnaire survey among 292 students from women's university in Seoul. Factor analysis, correlation analysis and multiple regression analysis were performed using SPSS statistics 23. Results of this study are as follows. First, the factor structure of appearance management behavior had three factors: 'fashion & hair,' 'skin & plastic surgery,' and 'body shape.' The reliability and validity of the factor structure were proved. Second, a significant correlation was found between sub-factors in appearance management behaviors. Career decision level showed a significant correlation only with body management factor. Third, the appearance management behavior of female college students was found to have a partially significant effect on career decision level. For higher grade students, fashion & hair factor and body shape factor had positive effects on career decision level. For lower grade students, body shape factor had a positive effect on career decision level while skin & plastic surgery factor had a negative effect on career decision level. Therefore, to increase career decision level, managing appearance through keeping fit body shape is crucial. This study also suggests that as one elevates to a higher grade, the importance of management and keeping interest toward fashion is important.

A study on multi-persona fashion images in Instagram - Focusing on the case of "secondary-characters" - (인스타그램에 나타난 멀티 페르소나 패션이미지에 관한 연구 - "부캐" 사례를 중심으로 -)

  • Kim, Jongsun
    • The Research Journal of the Costume Culture
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    • v.29 no.4
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    • pp.603-615
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    • 2021
  • The aim of this study was to analyze the semantic network structure of keywords and the visual composition of images extracted from Instagram in relation to the multi-persona phenomenon with in fashion imagery, which has recently been attracting attention. To this end, the concept of a 'secondary character', which forms a separate identity from a 'main character' on various social media platforms as well as on the airwaves, was considered as the spread of multi-persona and #SecondaryCharacter on Instagram was investigated. 3,801 keywords were collected after crawling the data using Python and morphological analysis was undertaken using KoNLP. The semantic network structure was then examined by conducting a CONCOR analysis using UCINET and Netdraw to determine the top 50 keywords. The results were then classified into a total of 6 clusters. In accordance with the meaning and context of the keywords included in each cluster, group names were assigned : virtual characters, relationship with the main character, hobbies, daily record, N-job person, media and marketing. Image analysis considered the technical, compositional, and social styles of the media based on Gillian Rose's visual analysis method. The results determined that Instagram uses fashion images that virtualize one's face to produce multi-persona representation s that show various occupations, describe different types of hobbies, and depict situations pertaining to various social roles.

Fashion Images of Homosexuality Depicted in Attitudes, FHM, and Arena Since 2000

  • Choi Kyung-Hee
    • International Journal of Costume and Fashion
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    • v.5 no.1
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    • pp.26-41
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    • 2005
  • In this study homosexuality as a discourse represented in contemporary fashion magazines is explored in context. The main concerns are the contemporary construction of homosexuality, fashion symbols to identify homosexuals, and relationships between homosexuality and heterosexual masculinity in fashion images today. After elaborating homosexuality conceptualized historically, an analytical framework from Foucault's discursive approach was made up to interpret the fashion spreads since 2000. As a result, as it is assumed that the concept of homosexuality is constructed by historical specificity, homosexual fashion styles are dynamic. So, it should be recognized that they are formed by power relationships with heterosexuality, and other social factors such as class, race, age, and consumer culture and market trends. On the basis of photographic themes and fashion looks homosexual images are classified into 3 kinds of versions, the effeminate trend setter, the masculine athlete or biker, and the neo camp. However, most of contemporary homosexual photographs are not also so conspicuously different from heterosexual ones. Therefore, in the contemporary structure at least from fashion images, homosexuals can be recognized equally with heterosexual people only except for sexual preference. Thus, homosexual fashion also shares a lot of fashionable products with heterosexual one, with often homosexuals' role as trend -setter.

Legal Protection and Lawsuit Trends in the Fashion Industry -An Analysis of Cases in Korea and the U.S.- (패션산업의 법적 보호와 소송 동향 -한국과 미국의 사례를 중심으로-)

  • Lee, Jisun;Chun, Jaehoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.6
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    • pp.1120-1138
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    • 2020
  • This study focused on the increasing fashion industry disputes that have resulted from the development of technology and industry. This study examines the improvement of domestic law, along with U.S. precedents that represents a larger fashion market and more legislative cases than Korea. Analyzing previous studies in Korea and the U.S. for theoretical background, it has uncovered limitations that apply to fashion design-related cases, rather than entire lawsuits involving various fashion industries. This study divided litigation into lawsuits involving products, human resources, and other lawsuits (such as incidents such as breach of contract, and portrait rights). Therefore, most lawsuits are related to products because of false socio-cultural perceptions about design imitation in the fashion industry. Lawsuits related to human resources are expected to arise due to the expansion of the Korean fashion industry and the expansion of overseas markets. Finally, new and unexpected conflicts will arise as the environment and social structure diversify. The importance of this study is that real case analysis can help reduce disputes because it can resolve legal instability due to the ambiguity of the interpretation of current law and suggest implications for dispute resolution.