• 대한가정학회지
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• 제31권1호
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• 한국의류학회지
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• 제31권4호
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• pp.604-614
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• 2007

As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

• 한국컴퓨터정보학회논문지
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• 제24권10호
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• pp.117-127
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• 2019

본 연구에서는 사이즈코리아의 제7차 인체측정조사 자료 중 40-59세 중년 남성의 직접 계측 데이터를 분석하여 전신 체형의 특성을 알아보고, 중년 남성의 전신 체형을 유형화하고자 하였다. 이를 통해 맞음새가 우수한 중년 남성의 의복패턴 제작에 필요한 기초자료를 제공하고자 하였다. 전신 계측자료는 SPSS Ver. 24.0 프로그램으로 분석하였다. 요인은 신체의 수평, 수직, 어깨관련, 앞중심길이, 다리굵기, 어깨처짐 등 6개 요인이 추출되었다. 중년 남성의 전신체형은 3개로 유형화되어 유형1은 둘레는 가늘고 너비는 좁으며, 높이는 낮고 앞중심길이는 짧으며 다리가 얇은 체형이다. 유형 2는 높이는 높고 앞중심길이는 길며, 둘레 및 너비는 보통으로 다리가 굵고 어깨가 처진 체형이다. 유형3은 둘레는 크고 너비는 넓으며 어깨도 넓은 체형으로 앞중심길이는 긴 편이지만 신체높이는 낮고 어깨가 처지지 않은 체형이다. 중년 남성은 복부의 돌출 및 지방축적에 따른 둘레와 두께 항목의 증가가 두드러지므로 이를 반영한 패턴 제작이 필요할 것으로 생각된다.

• 한국융합학회논문지
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• 제12권2호
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• pp.147-154
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• 2021

이 연구는 가상 피팅 서비스에서 제공하는 피팅창 구조와 인터페이스 디자인에 관한 것으로 현재 시장에서 유통 중인 유관 서비스 사례를 분석하고 FGI를 통해 서비스에 대한 사용자의 니즈를 파악하였다. 연구의 결과로 기존 웹페이지에서 피팅창을 찾을 때 아이콘의 크기가 작고 가시성이 낮은 문제는 사이트 접속과 동시에 피팅창이 열리게 하였고, 피팅맵을 초기 사용자도 잘 이해 할 수 있게 정보 전달 관련 문제를 해소하였다. 또한 사용자 성향에 필요한 항목을 제공하여 정확하고 쉽게 서비스를 사용할 수 있도록 디자인 하였다. 본 연구의 결과는 이어지는 가상 피팅 서비스 연구의 기초 자료로 활용되고 관련 산업에 종사하는 마케터에게 좋은 시사점을 제공할 것으로 기대한다.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 한국컴퓨터정보학회논문지
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• 제26권12호
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• pp.201-212
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• 2021

본 연구는 시판되고 있는 여성 요실금 팬티 제품의 패턴을 분석하여 흡수층과 전체적인 패턴의 형태를 비교해 보고자 하였다. 이를 통해 액티브 시니어를 위한 기능성 요실금 팬티 개발에 필요한 기초자료를 얻고자 하였다. 시판 12개 제품을 분해하여 치수, 패턴 등을 분석하고 3차원 시뮬레이션을 통해 외관, 의복압을 평가하였다. 요실금 팬티의 치수 및 패턴 비교 결과, 같은 호칭의 제품임에도 부위별 치수 차이가 큰 것으로 분석되었다. 같은 브랜드 제품도 디자인 및 흡수량에 따라 큰 차이를 나타냈다. 3차원 시뮬레이션에 대한 외관평가 결과, 앞면, 옆면, 뒷면 등 모든 항목에서 제품 간에 유의미한 차이가 있은 것으로 나타났다. 9번 제품이 옆면의 허리 맞음새를 제외하고 가장 우수한 것으로 분석되었다. 의복압에 대한 평가에서는 팬티 제품의 특성상 1번, 2번, 8번 제품을 제외하고 대부분 붉은색으로 표시되었다. 향후 실제 착의실험 및 요실금 팬티에 대한 사이즈 규격화 연구가 이루어져야 할 것으로 생각된다.

• 복식문화연구
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• 제31권1호
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• pp.34-52
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• 2023

In this study, text mining was conducted on the product names of skirts, pants, shirts/blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.

• 한국컴퓨터정보학회논문지
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• 제29권8호
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• pp.133-145
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• 2024

본 연구는 사이즈코리아의 제8차 인체치수데이터 중 3차원 계측자료를 활용하여 20~69세 남성의 어깨와 팔 관련 항목을 비만도에 따라 분석하여 남성의 어깨와 팔 형태를 유형화하고자 하였다. 이를 통해 밀착되는 소매 개발에 필요한 기초자료를 추출하고자 하였다. 20~69세 성인 남성의 어깨와 팔 관련 요인은 어깨와 팔의 수직 요인, 어깨와 팔의 수평 요인, 어깨길이와 너비 요인, 어깨기울기 요인 등 4개가 추출되었다. 성인 남성의 어깨와 팔은 4개로 유형화되었다. 넓고 처진 어깨 가늘고 긴 팔, 좁고 처진 어깨 굵고 긴 팔, 넓고 솟은 어깨 짧고 굵은 팔, 좁고 솟은 어깨 짧고 가는 팔 등이다. 저체중군은 20대, 30대, 60대에서는 유형 1의 비중이 높았고, 40대에서 유형 4의 비중이 높았다. 정상체중군은 20대와 30대에는 유형 1의 비중이 높았고, 40대, 50대, 60대에는 유형 4의 비중이 높은 것으로 분석되었다. 비만군은 20대, 30대, 40대에는 유형 3의 비중이 높고, 50대와 60대에는 유형 4의 비중이 높았다.

• 한국의상디자인학회지
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• 제5권1호
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• pp.13-24
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• 2003

The purpose of this study is to design Jugori model compatible with the body types of the middle-aged women especially from 40 to 59 years old. The result is as follows: We decided five items as the necessary items for designing jugori model : the bust girth (the breast & shoulder width), the B.P length, the neck width, the armhole circumference, and Hwa-jang. The breast & shoulder width are the size that comes out if the bust is divided by the breast & shoulder width on the basis of the side line, and Hwa-jang is a length measured with arms stretched out to 0° direction. With each person's physical characteristics considered, the application of the size of each body types and body parts is as follows: 1. The breast & shoulder width (1/4 portion) : We decided B/4+2cm as a standard size and, we adjusted the extra room on the basis of the discrepancy between the breast width and the shoulder width to make it fit well to the each body type. For the breast width (1/2 portion), we bisected the difference between the breast width and the shoulder width of the bust, and moved Gut-sup to the center of the Sup and Sup-sun for An-sup. According to the body type, the movement of the Sup for the people with big breasts gets bigger because there should be a big difference between the breast width and the shoulder width for them, and for the people with small breasts the movement will be relatively smaller. For the shoulder width (1/2 portion), we curved the back center line after we shortened as much as the difference between the amount of the shoulder width/2+1cm and of B/4+2cm. The movement of back center line will be bigger for a person with leaned-backward body type. 2. The front & back length: We made the front length to B.P length+2.5cm to have Jugori cover the breast point fully around the bust line, which is a vogue nowadays. For an upright body type, we decided the back length as (AH/2.2)+5cm. And for a bent-forward and a leaned-backward body type, we adjusted the calculation formulae differently taking the physical characteristics into account. We decided the back length (A) as (A.H/2.2)+5cm, and the front length (B) as the back length+5cm. So, (A+B) is the sum of the front length and the back length. Going back to the original formula, the front length is B.P+2.5cm. So, we can decide the back length if we subtract B.P+2.5cm from the sum of the front length and the back length. To make well-fit Jugoris, the front & back length are areas that we should pay attention to if we take each person's physical characteristics into consideration. 3. Go-dae (1/2 portion) : We decided Go-dae as the neck width/2+0.5cm. For an upright body type, because the base line which went down vertically from the tragion was straight, we generally decided Go-dae Dalim line as 1.0cm. But we decided Go-dae Dalim line down to 1.5cm for bent-forward type and up to 0.2cm for leaned-backward type because the upper half of the body of them was bent forward or leaned backward from the base line. 4. The armhole : We decided the armhole circumference as A.H/2+2cm with the whole extra room of 4cm. 5. The side line length : We can calculate the side line length to (the back length-the armhole)/2, and, in terms of the trend, 2.5cm will be appropriate.

• 한국의상디자인학회지
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• 제7권3호
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• pp.113-127
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• 2005

From the ancient times, incense was used for various usages including a means of beauty expression with flavor, a medicine for disease treatment and a device for religious event or ritual. The period of T'ang was the times when cultural and material exchanges with foreign countries were very actively made under the political openness of the Chinese nation. Here the exchanges were made mainly through inland trade, called Silk Road(絲綢之路) and marine trade routes, Incense Road(香料之路). This indicates that incense was one of the main items actively traded at that time. In addition, literatures of the T'ang period show that in the Chinese nation, a wide range of classes from the imperial family to the public used incense for many different purposes. This suggests that the culture of incense was deeply prevailed and very socially significant in T'ang. This study investigated social factors that promoted the incense culture of T'ang and the applications and types of incense widely used in the period of T'ang. First, influential religions and the openness of sex culture were main social factors that made incense culture flourish in the period of T'ang. Above all, two main religions of the Chinese nation, Buddhism and Taoism became secularized under political protection by the imperial family. As Buddhism was popularized, the Buddhist ritual of incense burning made a contribution to making public incense culture. Providing its doctrines of eternal youth and eternal life, Taoism necessarily used incense to form a Taoistic climate. The flourishment of the foresaid religion in T'ang added more fuel to that of incense culture in the Chinese nation. The openness of sex culture brought about the Inauguration of the empress, improvement in female position and free relationships between man and woman. It was accelerated by sexology as a method of eternal youth provided by Taoism. The opened culture also developed the culture of kibang where female entertainers called kinyeo consumed lots of incense for decoration and sexual desire stimulation. These open climates of T'ang society made a great contribution to making incense culture, especially for decoration, prevailed throughout the Chinese nation. Second, types of incense prevailed and widely used in the period of T'ang included olive incense, germander(廣藿香), olibnum(乳香), myrrh Resinoid(沒藥), jia Xiang(甲香), clove(丁香) and Shen xian(沈香), all of which were imported from foreign nations and had various applications. Specifically, olive incense, germander(廣藿香), olibnum(乳香) and myrrh Resinoid(沒藥) were used for religious purposes while, jia Xiang(甲香), clove(丁香) and Shen xian(沈香) for the purposes of religion and decoration. In conclusion, a number of social factors including political, religious and medical purposes and the openness of sex culture set fundamentals on which the culture of incense was extensively developed and established as a social trend in T'ang. In the Chinese nation, incense culture was not just an option for taste, but a part of life style social members needed to know. People of T'ang not only enjoyed incense mainly for purposes of religion, pleasure and make-up, but also had the wisdom to know various effects of incense, curiosity about such new things and the will to imitate and pursue alien culture, resultantly flourishing incense culture. Thus the culture of incense represented many social aspects of T'ang.