• International Journal of Costume and Fashion
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• 제10권2호
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• pp.51-59
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• 2010

This study regarded fashion selection criteria as clothing consumption value and desired fashion images, and examined selection differences according to regional subculture groups. Clothing consumption value is a direct value that people seek with clothing products and a perceived value which is divided into emotional, social, price, quality values. Fashion image which is a feeling communicated to others by wearing a certain fashion style is the most superficial value. Multivariate Analysis of Variance (MANOVA) was performed to test the differences between regional subculture groups in clothing consumption values and desired fashion images. We found some differences in clothing consumption value specifically in emotional value and social value. The group differences were remarkably significant in fashion image comparison. 'Kang-nam' group pursued 'lively', 'sophisticated', 'charming', feminine', 'gorgeous' image more than 'Kang-buk' group. While 'Kang-buk' group produced lower scores in ideal fashion images, the group had significant higher seeking in 'sportive' image compared to 'Kangnam' group.

• 한국의류산업학회지
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• 제12권3호
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• pp.279-290
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• 2010

The purpose of this study was to investigate the clothing purchasing behavior, clothing preference images of the elderly woman according the fashion Items by 3 age groups(65-69 yr, 70-74 yr, over 75 yr). The subjects in this study were 372 elderly women over sixty-five years old in Kimhae and Busan. The major objectives of this study were as follow; 1. Compare the differences in the fashion interest according to the age groups. 2. Compare the differences in the clothing behaviors according to the age groups. 3. Compare the differences in the preference styles of the clothing items according to the age groups. 4. Relationship between age and clothing preference images according the fashion items. The results were as follows: 1. In the fashion interests, 3 age groups of the elderly woman showed significant difference in following fashion interest. 2. In the clothing behaviors according the fashion items, 3 age groups of the elderly woman showed significant difference in the outer, the upper, the underwear, the sportswear and the accessories. 3. In the clothing preference styles according the fashion items, 3 age groups of the elderly woman showed significant difference in the length of jacket, the pants, the skirt. 4. In the clothing preference images according the fashion items, 3 age groups of the elderly woman showed significant difference in all images of the jacket, the pants, the skirt and the one-piece dress.

• 복식
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• 제55권3호
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• pp.122-135
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• 2005

The purpose of this study is to classify achromatic color images adopted by contemporary fashion design in order to analyze the links between achromatic color images and fashion images. To this end, the study on the images of achromatic colors of White, grey, and black was conducted by reviewing related documents. In order to analyze the image factors affecting contemporary fashion design, the documents related to fashion history were consulted and in the case of fashion design factors and images, fashion looks using achromatic color as a main theme were referred. The results of this study are as follows : 1. An achromatic color is cold, calm and plain as well as modern. At the same time, it is abstinent and solemn so the color has been mainly used as religious garment. 2. An achromatic color used in apparels has been influenced by the developments of culture, art, society, ideology, politics, economy, science and technology. Black dress was introduced by Art Deco colors, little black dress by feminism, white by the popularity of sports, black becomes more popular by nihilistic beat and punk generations, moon look and cyber punk look were introduced for the advancement of science. Other apparel looks using the color are modern look, feminine look, futuristic look, mannish look, sportive look, and avant-garde look.

• 복식문화연구
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• 제24권1호
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• pp.27-40
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• 2016

This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.

• 한국의상디자인학회지
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• 제4권1호
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• pp.5-17
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• 2002

This study aimed to investigate the relationship between ideal images of women and women's clothing fashion England between 1820s and 1850s. The age was divided into two periods, which were 1820-1836 and 1837-1850. During the first period, the ideal images of women were those of fairy, spirit, and angels, which were expressed by tight waist belt, wider and shorter skirt, top expanded sleeve, wide and flat pelerine collar, feather decoration, elaborate and curly hair style, narrow and light ballerina shoes etc.. During the second period, the ideal images for women were those of lady with modesty, quietness, and weakness. They were expressed by long and full skirt, tight or bulge over the lower arm sleeve, dropped sleeve, poke bonnet, body wrapping large shawl and sober color etc.. The result shows that the ideal images of women in 19th century England were concretely expressed by various clothing fashion including hair style, shoes, and decoration. This study sheds light on psychological, historical, and theoretical approaches to clothing.

• 패션비즈니스
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• 제21권1호
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• pp.32-44
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• 2017

The purpose of this study is to investigate the effects of preferred images of school uniform and free clothing on preferred images of hair among high school girls. The data were collected between November and December 2014 from 300 high school girls in their's, living in Changwon province. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability analysis, and multiple regression have been adopted for the data analysis. The results of this study are as followings: The factors of preferred images of school uniform consist of six dimensions of attention, neatness, vividness, visibility, practicality, and trend. The factors of preferred images of free clothing consist of six dimensions of neatness, practicality, attention, vividness, visibility, and trend. The factors of preferred images of hair consist of six dimensions of concentration of attention, convenience, elegance, attention, trend, and cuteness. Preferred images of school uniform and free clothing resulted in a correlation with preferred images of hair. Preferred images of school uniform and free clothing had an influence on preferred image of hair. It is highly expected that this study is used as the useful sources of marketing plans of fashion industries targeting high school girls.

• 한국의류산업학회지
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• 제16권5호
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• pp.680-688
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• 2014

The aim of this research is to classify intrinsic attribution of 'la diff$\acute{e}$rance images' which are core propositions of changeability of fashion style. The specific questions of this research are; what are the definition of 'changeability of fashion', 'la diff$\acute{e}$rance' and 'supplement' and what are the relationships?, how the la diff$\acute{e}$rance images which are intrinsic of changeability of fashion style exist? and what is intrinsic attribution of 'ultimate la diff$\acute{e}$rant image', 'immediate la diff$\acute{e}$rant image' and 'la diff$\acute{e}$rant image of the trace'? The researchers deployed a qualitative research method providing a systematic review of the previous studies. In conclusion, the 'supplement' phenomenon and 'la diff$\acute{e}$rant images' shown in the changeability of fashion style, covers up the gap between the structural layers through the play led by supplement logic in the subconscious place of la diff$\acute{e}$rance of dialectical frame. They produce styles that have current value and become generalized la diff$\acute{e}$rant images of trace through the play of 'la dissemination.' These images repeat their individual play to reproduce a new different 'la diff$\acute{e}$rant images' and complete the aesthetics of harmony in the state of 'reservation,' 'deferment' and 'postponement'. The images are ready to make history and they create 'ultimate la diff$\acute{e}$rant images' from the demand of different period, and tries to combine with 'supplement' within 'the gap of la diff$\acute{e}$rance.' This process endlessly repeats in the dialectical frame through the la diff$\acute{e}$rant' play led by time and space, and it continuously produces new style that is required by different time and space.

• 복식
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• 제61권8호
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• pp.45-56
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• 2011

This study is about the features of hybridization of ethnic-cultural elements in Korean fashion magazines. Its purpose was to embody more creative and newer images in fashion by promoting better mutual understanding of foreign cultures and addressing the issues of fashion design from multicultural perspectives. In doing so, the present study conducted a literature review and analyzed a total of 130 photographic images with any hybrid ethic element from two Korean fashion magazines, Vogue Korea and Harper's Bazaar Korea, issued between 2005 and 2009. The analysis revealed that there were 66 images(50.8%) with a mixture of two different cultures and 64 images(49.2%) with a mixture of three or more different cultures. As seen from the results, the two categories had a similar number of cases. In regional terms, the use of two different cultural elements included a mixture of Asian and Western cultures in 32 images(24.6%), a mixture of Western and African, Middle Eastern or Latin American cultures in 23(17.7%), and a mixture of Western and Russian or European folk cultures in 11(8.5%). In the use of three or more different cultural/national elements, the present study found a mixture of Asian, African, Middle Eastern, Latin American and Western costume items in 20 photo images(15.4%), a mixture of African, Middle Eastern and Latin American elements plus Western costume items in 19 images( 14.6%), a mixture of all regional cultures in 13 photos(10%), and a mixture of Asian ethic cultures plus Western costume items in 12 cases(9.2%). The results of this analysis indicated that the hybridization of ethnic-culture elements in Korean fashion magazines consisted of diverse clothing and accessories from various ethnic groups. The expression of these multi-cultural hybrid images that consists background images and models from different cultures well-portrayed the multi-cultural elements based on total coordination and broke the stereotypical aspects of styling.

• 한국의상디자인학회지
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• 제22권1호
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• pp.97-111
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• 2020

Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.

• 한국생활과학회지
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• 제12권4호
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• pp.539-552
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• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.