• 제목/요약/키워드: Fashion company

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Fashion Style and Image Preference for University students -focused Daejeon and Gyeonggi area- (대학생의 패션스타일과 이미지 선호도 연구 -대전과 경기지역 대학생을 중심으로-)

  • Cha, Su-Joung
    • Journal of Fashion Business
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    • v.20 no.2
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    • pp.97-106
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    • 2016
  • This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

A comparative analysis of business management characteristics among textiles and fashion companies - Focused on revenue, income, and expense items in income statements - (섬유패션업체들의 경영 특성 비교 - 손익계산서의 수익, 이익, 비용항목을 중심으로 -)

  • Ji, Hye Kyung
    • The Research Journal of the Costume Culture
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    • v.25 no.3
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    • pp.359-374
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    • 2017
  • The objective of this study was to compare business management indicators among textiles and fashion companies. Business management indicators of 356 textiles and fashion companies for the year 2015 were analyzed, using income statements showing their management results. The results were as follows. First, there were statistically significant differences between the operating income ratios of textiles and fashion companies for the term, but there were none when it came to net income ratio. Second, the differences between cost of goods sold, cost of finished goods sold, and cost of merchandise sold to sales ratios among textiles and fashion companies were all statistically significant. The cost of goods sold, cost of finished goods sold, and cost of merchandise sold to sales ratios were higher for fiber and thread companies, fabric companies, and dyeing and finishing companies than for clothing and fashion accessories companies. Third, there were statistically significant differences between the ratio of salaries and the ratio of advertising expenses among textiles and fashion companies. The salaries ratios and advertising expenses ratios for clothing companies were higher than those of fiber and yarn companies, fabric companies, and dyeing and finishing companies. This study is meaningful as it has identified the business characteristics of textiles and fashion companies using the management indicators of those companies, which have not been sufficiently explored by previous studies. It has also helped to improve understanding of the industrial structure of the upstream and midstream sectors of the textiles and fashion industries.

A Preliminary Study for Developing a Measure of Mentoring Functions Scale - Focused on the Clothing & Textiles Majoring College Students - (멘토링 기능 측정 척도 개발을 위한 기초연구 - 패션관련 전공 학생을 중심으로 -)

  • Lee, Seung-Min;Park, Hyun-Hee
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.390-399
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    • 2012
  • The purpose of this study is to find the connectional structure of mentoring perceived by the 2-year college students who are majoring in fashion, and to develop the scale with which the mentoring effect can be measured on the basis of the results. To achieve the purpose, research was conducted through a survey questionnaire. The research was carried out obtaining data from the 2-year college students. Responses from this questionnaire were gathered from 265 students. The questionnaire was made with 31 mentoring scales and removed inadequate 18 questions for statistics analysis. The remaining questionnaires consisting of 13 questions were categorized into three factors. The first factor (5questions) relates to the sensitivity developmental function. The second factor (5questions) pertains to the psychosocial function and the third factor (3questions) was for the fashion career developmental function. The results derived from the analysis of the questionnaire survey are as follows: First, the role model function is not enticing enough for the student to continue role model or professor for future student. The students are more interested into discovering their own capability in fashion by entering a fashion company. Second, the result of this study was confirmed through descriptive statistics, exploratory factor analysis and confirmatory factor analysis. Third, the results of this study can be a guide-line for professors to help student to which is fashion in spite of outside comment and own future career task.

ESG Strategy Analysis of Korea Fashion Companies (국내 패션기업의 ESG 전략 분석)

  • Shin-Hyun Cho;Hye-Jung Seok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.2
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    • pp.45-59
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    • 2023
  • This study aims to find implications for the introduction and practice of ESG by domestic fashion companies by examining the core ESG topics and strategies of Samsung C&T Fashion Division, Kolon FnC, F&F holdings, and Fila. ESG management analysis examined the importance of the criticality evaluation process, critical issues, and implementation strategies for each key topic based on the company's 2021 ESG sustainable management report, and analyzed the relationship with UN SDGs and the GRI. The analysis results are as follows: As for KCGS' ESG rating, Samsung C&T's fashion division, Kolon FnC, and Fila Holdings were rated A, while F&F Holdings was rated B+. The major issues derived from ESG's criticality assessment are environmental issues related to Samsung C&T's fashion division. Kolon FnC was found to have focused on the social sector and F&F Holdings focused on governance structure. After examining the correlation between the ESG core strategies of the investigated fashion companies and the 17 SDGs, the common areas were identified as quality employment, sustainable production and consumption, and climate changes and response. Correlation with the GRI Standards 2021 Index, (GRI 1, GRI 11, and GRI 12 created in 2021) was not reflected. In the future, it will be necessary to have a transparent governance structure that meets global standards, sets measurable goals, and continuously manages them. Other companies should also recognize ESG management processes that embrace various stakeholders and strengthens win-win cooperation to manage risks, and establish mid- to long-term response strategies.

A Study on Formative Clothing Design with Exaggerated Measurements and Origami Principles - Focusing on Rick Owens, Damir Doma & Haider Ackermann - (분량 과장과 오리가미 원리를 이용한 조형적 의류디자인 연구 - 릭 오웬스, 다미르 도마, 하이더 아커만의 작품을 중심으로 -)

  • Lim, So-Yon;Lee, Joo-Hyeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.27-34
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    • 2011
  • Creative application of exaggerated measurements and origami principles can make clothing design unique and formative clothing design possible. There have been many techniques applied to formative clothing design, but, in particular, origami principles, in company with exaggerated measurements, play a significant role in enlightening clothing uniqueness and formativeness in contemporary fashion design. The primary purpose of this study was to make a new suggestion for the production of high value-added fashion by reviewing and synthesizing exaggerated measurements and origami principles. Diverse relevant designs were retrieved through a comprehensive literature review on topic-related theses, books, and fashion media from 2000 and significant cases were retrieved from Rick Owens, Damir Doma & Haider Ackermann out of 2008 & 2009 F/W collections. From a comprehensive review, the following formative characteristics of exaggerated measurements and origami principles applied to clothing design were identified: (1) expandability, (2) fluidity, (3) deconstruction, and (4) irregularity. In addition, the following value of exaggerated measurements and origami principles applied to clothing design were identified: (1) alterability, (2) form potentiality, and (3) contradistinctive formativeness.

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Exploring the Relationship Between Architecture, Fashion, and an Extended Autonomy through Rem Koolhaas' Prada Epicenter in New York (렘 콜하스의 뉴욕 프라다 에피센터 분석을 통한 건축, 패션, 그리고 확장된 자율성의 관계성 탐구)

  • Paek, Seung-han
    • Korean Institute of Interior Design Journal
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    • v.25 no.1
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    • pp.47-55
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    • 2016
  • This article explores an extended sense of autonomy in contemporary architecture activated through the practice of fashion, by taking architect Rem Koolhaas' work Prada Epicenter in New York as a case. In doing so, it argues that throughout the work Koolhaas sets up a world in which the corporate and the individual are entangled together in complex ways. Instead of considering Prada Epicenter to be the exemplar illustrating that the global company-Prada-institutionalizes the designed commercial space in a top-down manner, this article claims that such a space imbricates a multiplicity of meaning that is generated at the intersections of the local and the global, the ordinary and the spectacular, and the individual and the institutional. In this respect French philosopher Gilles Lipovetsky's fashion theory works as a critical point: his claim that the ambivalence of fashion-both as corporate power and individual freedom-is a threshold encouraging us to better understand the operativity of late capitalism in daily life is extended to Koolhaas' case. In other words, Koolhaas' Prada Epicenter brings forth possibilities that the ostensibly technocratic and institutionalized space in fact works as a resillient field where senses of individual autonomy arise in the aid of corporative practice of branding.

Analysis of Sales Volume by Products According to Temperature Change Using Big Data Analysis (빅데이터 분석을 통한 기온 변화에 따른 상품의 판매량 분석)

  • Hong, Jun-Ki
    • The Journal of Bigdata
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    • v.4 no.2
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    • pp.85-91
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    • 2019
  • Since online shopping has become common, people can easily buy fashion goods anytime, anywhere. Therefore, consumers quickly respond to various environmental variables such as weather and sales prices. Thus, utilizing big data for efficient inventory management has become very important in the fashion industry. In this paper, the changes in sales volume of fashion goods due to changes in temperature is analyzed via the proposed big data analysis algorithm by utilizing actual big data from Korean fashion company 'B'. According to the analytic results, the proposed big data analysis algorithm found both expected and unexpected changes in sales volume depending on the characteristics of the fashion goods.

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A Study on Contemporary Fashion Expressed in Haute Couture (오뜨꾸뛰르(Haute Couture) 작품에 표현된 현대패션의 경향 연구)

  • 김선영;임영자
    • Journal of the Korean Society of Costume
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    • v.51 no.6
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    • pp.147-165
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    • 2001
  • Haute couture denotes a luxurious made-to-order dressmaker's shop. In principle, it refers to a place that is registered with the Paris Apparel Association and has met the size and criteria specified by the association. The features of modern fashion expressed in haute couture have been contemplated by categorizing them into mixed impression appearing in haute couture work pieces. turning the collection event into a spectacle and commercialization for the succession of haute couture. Mixed impression manifested in the haute couture has engendered (1) the creative and dynamic feature (2) eclecticism with popular culture (3) mixed impression of reactionism (4) ethnic characteristics. From the above considerations, one could say that the factors drive the very existence of haute couture and comprise three elements of impeccable backgrounds, They are (1) organizing ability and protective policies of the French fashion industry, (2) relentless experimental spirit of the haute couture designers and (3) Paris that supports creativity and fashion fabrication, have coincided with rising up of the value of persistence on originality of work pieces in accordance with diversifying cultural transformations. consumer-oriented patterns by way of capital symbolized by consumers and restructuring of company operation by each shop. This report describes comprehensive understanding of haute couture, creativity and dynamic power of the haute couture work pieces. Akin to the efforts to maintain the existence of high-grade cultures throughout the overall cultures themselves, haute couture, on the basis of these factors, should also become the motive power through which luxurious culture in fashion is created in the days ahead.

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A Study of a Fashion Subject Matter Development by the Multiheaded Embroidery Machine (다두식 자수기를 활용한 패션소재 개발에 관한 연구)

  • 박혜신;양취경
    • Journal of the Korean Society of Costume
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    • v.54 no.4
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    • pp.129-144
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    • 2004
  • The modems who lives complicated society, the silence which the Orient thought asserts leads and to get comfortable. It is becoming, the like this social atmosphere will in the interest regarding a manual example and the Orient material, the use of the embroidery textile goods is increasing specially. The purpose of this article is to suggest a model for development of machine embroidery fabric material and highly value added apparel industries. The multi-headed embroidery machine where the application scope is wide from the dissertation, we are requested' NaNa company'. The multiheaded embroidery machine uses TAJIMA TMFD-G620 and SUNSTAR SWF-/B-WD(X) 620-100 the embroidery textile uses the silk, the cotton and the synthesis fertile goods etc 24 type, the embroidery thread Maraton thread(viscose rayon 100%) with used the cord. The 8 Korean motives are made on 23 fabrics, 6 of which are full-sized manufactured one-pieces and the other 17 of which are produced to home interior goods such as curtains or fashion accessories like handbags as simulations. Among the products, the pattern-4-1 and the pattern-4-2 are contracted with local fashion industry, and the pattern-1-1~3 are dealing with other companies in Japan. The computerized machine-embroidering and simulation producing of fashion items are available to reduce the cost in making samples and transfer the old labor & toil-centered industry into the new technique & knowledge centered one.

LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.