• 제목/요약/키워드: Fashion collaboration

검색결과 146건 처리시간 0.027초

지식 공유의 파레토 비율 및 불평등 정도와 가상 지식 협업: 위키피디아 행위 데이터 분석 (Pareto Ratio and Inequality Level of Knowledge Sharing in Virtual Knowledge Collaboration: Analysis of Behaviors on Wikipedia)

  • 박현정;신경식
    • 지능정보연구
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    • 제20권3호
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    • pp.19-43
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    • 2014
  • 전체 결과의 80%가 전체 원인의 20%에 의해 일어난다는 파레토 법칙(Pareto principle)은 상위 20%의 핵심 고객에 대한 우선적인 마케팅을 비롯하여 기업 경영의 많은 부분에서 적용되어 왔다. 파레토 법칙과는 대조적으로, 80%의 사소한 다수가 20%의 핵심적인 소수보다 우월한 가치를 창출한다는 롱테일 법칙(Long Tail theory)은 ICT(Information and Communication Technology)의 발전과 함께 새로운 경영 패러다임으로 주목 받아오고 있다. 본 연구의 목적은 경영 현장에서 양대 흐름을 형성해온 이러한 법칙들이 변화무쌍한 글로벌 가상화 환경에서 기업의 핵심적인 성공 요인이라고 할 수 있는 가상 지식 협업에는 어떻게 관련되는지를 규명하는 것이다. 이를 위해, 대표적인 가상 지식 협업 커뮤니티인 위키피디아에서 품질 최상위 등급인 피쳐드 아티클(Featured Article) 레벨로 승급된 2,978개의 아티클에 대한 협업 행위를 분석하였다. 즉, 각 아티클 그룹에서 편집 횟수 기준 상위 20%에 속하는 참여자들의 총 편집 횟수가 전체 편집 횟수에서 차지하는 비율인 파레토 비율(Pareto ratio)이 지식 협업 효율성과 어떤 관계를 가지고 있는지를 도출하였다. 그리고, 이러한 연구를 편집 참여를 통한 지식 공유에 대한 전체적인 불평등 정도를 나타내는 지니 계수(Gini coefficient)의 영향 및 그룹의 작업 특성을 반영하도록 확장하였다. 결과적으로, 지식 공유의 파레토 비율과 지니 계수가 증가하면 지식 협업 효율성도 높아지지만, 이러한 변수들이 일정 수준 이상으로 증가하면 오히려 지식 협업 효율성이 낮아지는 역 U자(inverted U-shaped) 관계가 있음을 확인하였다. 그리고, 이러한 관계는 인지적 노력을 상대적으로 더 많이 요구하는 학문적인 특성의 작업에서 더 민감하게 작용하는 것으로 보인다.

의류시장에서 제휴제품에 대한 사전지식, 파트너브랜드의 부정적 정보와 시장 지위가 제휴의류제품에 대한 소비자 태도에 미치는 영향 (The Effects of Prior Knowledge, Negative Information and Market Position on the Consumer Attitude about Alliance Apparel Product)

  • 황선진;윤지영;전호경
    • 한국의류학회지
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    • 제33권4호
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    • pp.519-530
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    • 2009
  • The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

A Study on Three-dimensional Effects and Deformation of Textile Fabrics: Dynamic Deformations of Silk Fabrics

  • Kim, Minjin;Kim, Jongjun
    • 패션비즈니스
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    • 제17권6호
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    • pp.28-43
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    • 2013
  • Recent trends toward the collaborations among various sectors of academia and research areas have brought interests and significances in new activities especially in the fashion and textile areas. One of the collaboration examples is the recent research projects on 3D virtual clothing systems based on the 3D CAD software. The 3D virtual clothing systems provide simulated apparels with high degrees of fidelity in terms of color, texture, and structural details. However, since real fabrics exhibit strong nonlinearity, anisotropy, viscoelasticity, and hysteresis, the 3D virtual clothing systems need fine tuning parameters for the simulation process. In this study, characteristics of silk fabrics, which are woven by using degummed silk and raw silk yarns, are being analyzed and compared. Anisotropic properties may be measured as warp and filling direction properties separately in woven fabrics, such as warp tensile stress or filling bending rigidity. Hysteretic properties may be measured as bending hysteresis or shear hysteresis by using KES measurements. These data provide deformation-force relationships of the fabric specimen. Three-dimensional effects obtained when using these characteristic fabrics are also analyzed. The methods to control the three-dimensional appearance of the sewn fabric specimens when utilizing a programmable microprocessor-based motor device, as prepared in this study, are presented. Based on the physical and mechanical properties measured when using the KES equipment, the property parameters are being into a 3-dimensional virtual digital clothing system, in order to generate a virtual clothing product based on the measured silk fabric properties.

인터넷 쇼핑몰의 eSCM 실행요인과 성과에 관한 연구 -패션상품 공급업체를 중심으로- (A Study on the Factor and Performance of e-Supply Chain Management for Internet Fashion Shopping Malls)

  • 신수연;조정아
    • 한국의류학회지
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    • 제31권1호
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    • pp.95-106
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    • 2007
  • The purpose of this study is to investigate the relationship between the implementation and the performance of the eSCM in internet shopping malls, and to suggest collaborated strategy for internet shopping malls. We performed the surveys of suppliers for 3 fashion-specialized internet shopping malls and 3 general internet shopping mall. Additional surveys was performed by surveying the shopping mall merchandisers to research the differences of understandings on the performance of the eSCM between shopping malls and their suppliers. Total 143 questionnaries were distributed and collected from January 23 to February 28, 2006 and analyzed by SPSS 10.0. The results are as follows; 1) the efficiency of eSCM is related the factors of partnership and information, and among the subordinated factors the understanding and support of the top management, good communications, product and operating information sharing were find out to be significant. 2) The effectiveness of eSCM is influenced by the organizational and partnership factor. As the subordinated factors, the understanding and supports of the top management, the participations of members, good communications, good relationship and supports, and the technology level of eSCM were identified as significant. 3) Examining the differences of understandings on the performance of eSCM between the suppliers and the shopping mall merchandisers, the suppliers and the merchandisers show different opinions on the operating efficiency, and the customer service.

An Empirical Encounter of Cultural Orientation and Cultivation Theory: Factors of Perception of Materialistic Realities and Dealing with Materialism of University Students in South Korea

  • Cha, Yuri;Kwon, Yeji
    • Asian Journal for Public Opinion Research
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    • 제7권4호
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    • pp.226-250
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    • 2019
  • The purpose of this study is to explore whether the perceptions of materialistic realities of South Korean university students can be explained by individual experience and media use. We examined: 1) relative consequences of awareness of discrimination experience and amounts of time spent on genre-specific media on perceptions of materialistic realities, 2) whether cultural orientation (allocentrism, self-monitoring, and masculinity) influences explanatory factors of awareness of discrimination experience, 3) conditions of countervailing responses to materialistic reality. As a result of analyzing the online survey data of 330 university students in Seoul, the amount of time spent on the beauty or fashion genre and awareness of discrimination experience explained the perceptions of materialist reality in Korean society. Although the perceptions that affected the accommodative response did not affect countervailing response, innovativeness had an interaction effect with perceptions of materialist reality in only countervailing response. Finally, the implications of these findings were discussed.

3D 가상 이미지의 텍스타일 소재로의 적용을 통한 삼차원 변형가능한 'Living Textil'과 환경변화에 관한 연구 (2) (An Investigation into Three Dimensional Mutable 'Living' Textile Materials and Environments (2))

  • 김기훈;서지성
    • 복식문화연구
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    • 제19권2호
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    • pp.316-323
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    • 2011
  • This research aim concerns questioning how we can generate environments suggestive of nature fused with built environments through textiles. Through literature reviews and experiments with available the 3D imaging techniques of Holography, Lenticular and other new technologies. We also have researched towards finding the most effective method for 3D imaging techniques for textile applications. The advantage of the combining technique is to create the possibility of seeing a number of different floating 3D illusory images, depending on the viewing angle. This objective is to produce intriguing textile patterns and images in which the objects and colours change as viewpoints change. Experimental work was carried out in collaboration with professional textile researchers, scientists, artists and designers conducting research in this field.

증강현실을 활용한 상황인지기반의 편재형 자동차 정비 서비스 (Ubiquitous Car Maintenance Services Using Augmented Reality and Context Awareness)

  • 이규원;서동우;이재열
    • 한국CDE학회논문집
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    • 제12권3호
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    • pp.171-181
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    • 2007
  • Ubiquitous computing is a vision of our future computing lifestyle in which computer systems seamlessly integrate into our everyday lives, providing services and information in anywhere and anytime fashion. Augmented reality (AR) can naturally complement ubiquitous computing by providing an intuitive and collaborative visualization and simulation interface to a three-dimensional information space embedded within physical reality. This paper presents a service framework and its applications for providing context-aware u-car maintenance services using augmented reality, which can support a rich set of ubiquitous services and collaboration. It realizes bi-augmentation between physical and virtual spaces using augmented reality. It also offers a context processing module to acquire, interpret and disseminate context information. In particular, the context processing module considers user's preferences and security profile for providing private and customer-oriented services. The prototype system has been implemented to support 3D animation, TTS (Text-to-Speech), augmented manual, annotation, and pre- and post-augmentation services in ubiquitous car service environments.

루이비통 디자인 혁신의 원동력에 관한 연구 (A Study on the Driving Force of Louis Vuitton's Design Innovation)

  • 김지영
    • 복식문화연구
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    • 제17권4호
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    • pp.691-708
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    • 2009
  • The purpose of this study was to find the methodology of design plan that could raise the brand power by looking around the driving force of the design innovation through the case study of Louis Vuitton which has been evaluated to be successful in brand revolution by designer Marc Jacobs. Research methods were theoretical studies looking for various analysis and valuations about Louis Vuitton's design innovation and analysis about articles in International Herald Tribune and New York Times. Driving force of Louis Vuitton's design innovation could be summarized as designer's creativity and full supports for designers, establishment of BI by strategic cooperation between design and marketing parts, active design plans by collaboration with modern artists, existence of Logo as a symbol of brand, business mind pursuing adventures and dreams, and directors' artistic sensitivity and supports for culture and art.

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산업여대학학생단대지간적령수산품개발화품패관리협작(产业与大学学生团队之间的零售产品开发和品牌管理协作) (Retail Product Development and Brand Management Collaboration between Industry and University Student Teams)

  • Carroll, Katherine Emma
    • 마케팅과학연구
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    • 제20권3호
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    • pp.239-248
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    • 2010
  • 本文阐述了产业和学术之间的合作项目. 这个合作项目关注美国东北部的一家大型地区连锁百货商店的两个自有品牌服装的营销和产品开发战略发展. 这个项目的目标是通过和学生的想法的合作来振兴产品线. 从而给学生提供真实产业环境中的实践经验. 这个项目中有很多关键者. 在美国东北部的一家私有连锁百货商店为已有的两个自有服装品牌寻求一个学术伙伴. 他们的目标客户是追求休闲, 适中价格的中年消费者. 这个公司想要改变包装和展示的方向, 甚至是产品的设计. 公司的品牌和产品开发部门联系东北一个州立大学的学术部门的教授. 有两位教授认为这个项目非常适合他们的课程-一个是初级的媒介品牌管理课程; 一个是高级的时装产品开发课程. 这些教授认为通过合作项目, 学生在安全的学术学习环境中能进入一个真实的工作场景中在一个多学科协作团队, 提供超出一个学生的能力, 经验和资源优势, 并增加了解决问题的过程中的 "智囊" (Lowman 2000). 这种提高学生的能力目标的方向让每班教师去组织品牌和产品开发类的跨学科团队. 此外, 许多大学都聘请科研和教学的产业伙伴关系, 协作的时间(学期)和环境(教室/实验室)的约束有助于提高学生的知识和对现实世界的经验. 在田纳西大学, 产业服务中心和UT-Knoxville's 工学院和一家公司合作来发展它们美国公司的的设计进步. 本研究中, 因为是和一个自有商标零售品牌, Wickett, Gaskill 和Damhorst's (1999) 指出产品开发和品牌管理团队使用的零售服装产品开发模型. 之所以选择这个框架是因为它从零售这个角度强调了服饰产品开发. 两个班级参与了这个项目: 一个初级品牌管理班级和一个高级时装产品开发班级. 7个团队包括四名学习品牌管理的学生和两名学习产品开发的学生. 这两个课程在同一个学期但是不同的时间. 在学期开始的时候, 每个班级都被介绍给了产业合作伙伴并接受了问题. 一半的团队指定为男士品牌, 另一半是女士品牌. 这些小组负责制定解决问题的方法, 制定自己的工作时间表, 在与业界代表保持接触, 并确保每个小组成员以积极的方式负责任. 这些小组的目标是通过用销售规划进程来计划, 发展和展示一条产品线(遵循Wickett, Gaskill和Damhorst 模型) 并为这条产品线发展新的品牌战略. 这些小组展示了趋势, 色彩, 面料和目标市场调查; 制定一个产品线的草图;编辑了草图, 介绍他们的执行计划书写说明书, 配上合适的模型并最终开发生产样品. 品牌班的学生完成了SWOT分析, 品牌测量研究报告, 品牌心智图和完整综合的营销报告. 这些报告在介绍新产品线时同时发表. 将来如果有更多这样的协作机会而且公司希望同时考虑品牌和产品开发战略, 那么课程应该定在相同的时间, 这样学生有更多的时间在一起讨论时间表和被分配的任务. 像上面的任务, 学生不得不每堂课之外的时间见面. 这使得团队工作变得具有挑战性(Pfaff和Huddleston, 2003). 虽然这项工作的后勤是费时设立和管理, 但教授认为对学生的好处是多种多样的. 根据两堂课的学生的回复, 最重要的好处是和产业专业人士一起工作的机会, 跟进他们的进程, 并看到公司里做决定级别的高层对他们作品的评估. 教员们都感激有一个 "真实的世界" 的案例. 制定的创意和战略扩大和加强了品牌和产品开发两个部门的联系. 通过和来自不同知识领域的学生一起工作并且和产业伙伴联系, 遵守产业活动的框架和时间表, 学生小组在新的环境中完成优秀创新的作品是具有挑战性的. 在产品开发和为 "现实生活" 品牌的品牌工作, 这些品牌都在努力给学生一个机会, 看看他们的课程是如何紧密的与现实世界联系, 以及公司运营中设计和商业方面如何需要创造性, 协作和灵活性. 行业人员对(a)学生的知识水平和深度以及执行力, (b)品牌的新思路的创造性产生了深刻的印象.

1977~2013년 한국의류학회지와 해외 의류학 저널 출판논문의 연구동향 및 저자, 연구관계망 분석 -피복과학 분과를 중심으로- (Network Analysis and Trends of Articles in the Journal of the Korean Society of Clothing and Textiles and International Journals (1977-2013) -Clothing Science Related-)

  • 박성진;하정윤;이혜은;이주영
    • 한국의류학회지
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    • 제38권6호
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    • pp.834-844
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    • 2014
  • This study investigated original articles published in the Journal of the Korean Society of Clothing and Textiles (JKSCT) from 1977 through 2013 with a consideration of the research collaboration structure. Two international journals were chosen: Textile Research Journal (TRJ) and International Journal of Clothing Science and Technology (IJCT) in order to compare the clothing science research trends of JKSCT-publications to international trends. The collected data from the three journals were used to probe periodic changes in the number of publications and nationality of authors to find the relative international position of Korean clothing and textile researchers. Figures, tables, and references in each article were counted to suggest the most suitable way to express and interpret clothing science results. In addition to the quantified data analysis, a qualified analysis was investigated with the co-author network analysis. The findings revealed an increase in the number of published articles in JKSCT until 2009 with the rapid decrease after. The number of co-authors in JKSCT was relatively small compared to TRJ and IJCT but growing in the clothing and textile science group. The number of references in JKSCT increased 3 times from 1977 to 2013; therefore, it was assumed there is more recent active clothing and textile research. Lastly, a pattern of authors' interaction and the most contributed authors in the network was illustrated in the clothing and textile science group. The present study confirms that JKSCT has made significant progress toward knowledge development in the clothing and textile field and suggests that the analysis of accumulative knowledge helps researchers broaden the scale and approach of studies.