• Title/Summary/Keyword: Fashion and beauty

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The Influence of the Quality of Service in the Beauty Industry on Customer Satisfaction, and the Relationship between Switching Cost and Customer Loyalty (미용산업 서비스 품질이 고객만족에 미치는 영향 및 전환비용, 고객충성도와의 관계에 관한 연구)

  • Kim, Mi-Jung;Lim, Young-Ja
    • Journal of the Korean Society of Costume
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    • v.58 no.9
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    • pp.99-113
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    • 2008
  • This paper provides the foundation to settle the new paradigm in the beauty industry service quality by confirming the beauty industry service quality influence on customer satisfaction and loyalty through the actual verification. The scale of this study for measurement of beauty industry service quality is confirmed through the certification of reliability and feasibility with questionnaire investigation after confirmation of contents and preliminary feasibility. The dimensions and items for measurement of beauty industry service quality are selected with service ability(6), tangible(4), responsiveness(3), reliability(2), conveniency(2). And it is confirmed that the level of service quality is changing unlike a beauty-shop facility or cost recognized traditionally as a key factor to occupy the higher position in competition of beauty-shops. This thesis presents the important point of current issue about kinds of strategy which beauty industry should establish in providing the beauty industry service for occupying higher position in keen competition.

A Study on Korean Jacket Style Expressed in Modern Fashion (현대 패션에 표현된 저고리 스타일 연구)

  • Lee, Hyun-Joo;Chae, Keum-Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.165-178
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    • 2012
  • This study researches the form of the Korean jacket point through relics from the Three Kingdoms period that have the traditional Korean style and grace of the Goryeo period as well as the form of the modern Korean jacket starting point. Several conclusions can be drawn from the Korean Image of the Korean jacket that can be classified into types expressed in the jacket style of modern fashion. Therefore, we will analyze traditional elements of Korean beauty through the "Korean image" on how to express it in modern fashion. The purpose of this study is to understand modern design creation and Korean culture. It is important to begin the world through the application of traditional elements to recognize Korean beauty as well as to utilize historical dress based on function and popularity to continue the effort.

Analysis of Articles on Design.Aesthetics and Beauty Aspects in Domestic Men's Fashion (디자인.미학 및 뷰티 분야를 중심으로 본 국내 남성 패션 연구동향)

  • Shin, Myung-Jin;Nam, Yoon-Sook
    • Journal of the Korean Society of Costume
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    • v.61 no.3
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    • pp.63-70
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    • 2011
  • The purpose of this study was to investigate trend of articles on men's fashion in Korea as seen through clothing-related academic journals from 1990 to 2009. For a total of 478 research papers on men's fashion published in 18 clothing-specialized learned society journals, which are KCI-cited journals or candidates thereof The results were as follows: First, With respect to the number of papers on men's fashion from 1990 to 2009, that of the 2000s rapidly increased to 5.2 times that of the 1990s. Second, The number of each area research was ranked aw follows: social psychology marketing 34.1%(163), clothing construction 32.2%(154), design aesthetics 19.7%(94), beauty 7.7%(37), history of clothing 4.8%(23), textile science 1.5%(7.7). Third, Studies on the aesthetics in men's fashion showed a steady increase from 1995, resulting in the number of papers in the 2000s being 12 times that of the 1990s. And, in the 2000s, the subjects explored in the 1990s, such as feminization of men's clothes, gender images, men's suit, etc. were deepened and expanded.

A Study on The Characteristics of The Avant-garde′s Style Expressed in Modern Fashion (현대 복식에 표현된 아방가르드의 유형별 특성 연구)

  • 엄소희;김문숙
    • The Research Journal of the Costume Culture
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    • v.8 no.2
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    • pp.315-333
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    • 2000
  • The purpose of this study is to find out how the aesthetic values and characters of the Avant-garde fashion through semantics analysis of Avant-garde experiments in the early 20th century. Inner expressions of Avant-garde fashion in future dynamism, alien-hostile, and surreal-experimentalism are as followings (1) Reject tradition of existing fashion concept, (2) Dismantle costume material and inter-text characteristics in fashion field, (3) Laugh at material civilization and elite fashion, (4) Pursue primitive and fundamental sensibility on non-civilized world (5) Express human estrangement due to material civilization, (6) Remove the barrier of fashion between luxury and cheap ones, (7) Time, space and purpose is mixed, (8) Open concept as space structure independent of human body, (9) Complicatedness, ambiguity and expression of irregularity as changeableness, (10) Dismantle concept of beauty and ugliness. As you see, fashion design in modern Avan-garde is pursuing newness as beauty of open concept, rejecting all modern tradition and allowing extremity such as experimental, illogic, unreasonable and non-formatted expressions.

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An Analysis on the Relationships between Professions in the Beauty Industry and Blood Type

  • Jo, Byeongsun;Kim, Sungnam
    • Journal of Fashion Business
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    • v.17 no.6
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    • pp.1-17
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    • 2013
  • This study was carried out after the author experienced different personalities according to blood type over many years and thus have attempted to find out the relationships between blood type and each occupation in the industry. This study aims to analyze employees in the beauty industry (hair design, skin care, nail art and makeup) in Seoul with regard to their blood types. The significance of this study is to provide baseline data for entrants and managers in the beauty industry in order to help them choose the right occupation and reduce turnover rates through analyzing employee personalities by blood type. Research topics include the following: first, to understand the characteristics of employees in the beauty industry; and second, to find out the relationships between blood types and types of professions. After conducting an inquiry into the relationships between blood type and profession in the industry, a significant portion of skin care (49.3%) and nail art (43.8%) professionals was blood type A; nail artists (43.8%), type AB; hair designers (54.7%), type B; and makeup artists (50.0%) and hair designers (29.2%), type O. In conclusion, these results reflect the personalities of people within the beauty industry by blood type. Skin care and nail art shops are quiet environments, whereas hair salons are relatively louder with contemporary music along with the sounds of various equipment.

Analysis of Curriculum on Types of Beauty-Related High Schools (미용관련 고등학교의 유형에 따른 교육과정 실태조사)

  • Kim, Young-Kyoung;Park, Eun-Ju
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.89-95
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    • 2007
  • The purposes of this study were to investigate the names and locations of beauty-related high schools, and to examine the cources and subjects of beauty-related high schools according to types of high schools. Data were obtained from 8 beauty-related high schools, which consisted of 2 schools for each beauty-related high schools types and permitted the investigation of their curriculum. The findings of this study were as follows: First, These were about 30 beauty-related high schools that were mostly industrial high schools, located in Busan and Kyungsang Province, and almost used "Beauty" or "Aesthetics" as the name of department. Second, the rates of common and professional courses of business high schools and industrial high schools were similar to those suggested from the Ministry of Education and Human Resources. But for specialized high schools and integrated high schools, the rate of these courses were not in accord with those of the Ministry of Education and Human Resources. Third, The credit hour of special study in beauty-related high schools largest in hair care, followed by skin care and makeup courses. But nail and foot care were established only 2-3 beauty-related high schools. Fourth, The number of subjects of special study were largest in specialty high school. Industrial high schools offered the least number of subjects of special study. Fifth, as a result of making a comparative analysis of their subjects of special study, eight high schools offered hair care, skin care, public health and makeup courses, which had the same or similar titles. The independence titles were established nail care and foot care. The others titles were established actual training, food and nutrition, digital image processing, accounts theory, coordinatin.

The Diabolism Expression in Fashion Illustration (패션일러스트레이션에 나타난 악마주의(Diabolism) 표현)

  • 한지민;유영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1208-1218
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    • 2003
  • The purpose of this study is to examine the expressional characteristics and effects of Diabolism image that appeared in fashion illustration. The concept of evil from ancient times is arranged with more basic pain, unhappiness, breakdown, fear, ignorance, sadness, imperfection, death, disease, and ugliness than it can be understandable in modern society. However, as the concept of evil is included in sacred ground of art and is begun to understand by the ugliness of broad sense, the evil and ugliness were recognized as subordinate concepts which fertilizing beauty. Also, image characteristics of Diabolism in pop culture are taking charge roles that remove visual discordance to decadent and mysterious beauty and trying to find new beauty by presentation of bad-tasted style. The aesthetic and expressional characteristics of Diabolism in modem visual media have something in common which is classified into five shapes: Negative image, Symbolic line and color, Transformation, Devilish shape, and Fantastic image. The Diabolism expressions in fashion illustration since 1980 show the possibility of image expression as a new technical field because they differ from existing expression methods and viewpoints of beauty. Therefore, the practical use of devilish image to express excessive aesthetic sense can expand the extent of image expression.

The effects of career development of beauty industry professionals on organizational commitment (미용분야 종사자의 경력개발이 조직몰입에 미치는 영향)

  • Hong, Soo Nam;Kwon, Oh-Hyeok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.4
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    • pp.39-48
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    • 2020
  • This study's research method was to investigate the effects of career development in the field of beauty on organizational commitment. A survey targeted 271 beauty workers living in Seoul and Gyeonggi-do. For data analysis, SPSS 21.0 was used for statistical processing. First, descriptive statistics were analyzed, followed by a factor analysis and reliability analysis, third, correlation analysis, and finally linear regression analysis. Detailed research results are as follows. First, the effect of career development of beauty workers and organizational commitment was investigated. The result is as follows. The independent variables, self-development, goal orientation, and career orientation, which are sub-variables of career development, were found to have a statistically significant positive effect. Second, the effect of career development of beauty workers on co-workers' organizational commitment was investigated. The result is as follows. By the independent variable, self-development, and career orientation, which are sub-variables of career development, are found to have a significant positive effect. However, goal orientation had no effect. Therefore, based on the results of this study, the implications are as follows. As beauty is a creative pursuit, it is often done in collaboration rather than alone, and therefore camaraderie plays an important part in the foundation of a commitment to a company. It is a field that goes after a goal after committing to a community mindset, instead of pursuing a goal alone.

Effects of Loyalty Program Values of Beauty Services on Store Loyalty through Customer Satisfaction and Switching Barrier (미용 서비스의 로열티 프로그램 가치가 고객만족과 전환장벽을 통해 점포충성도에 미치는 영향)

  • Oh, Kyungsook;Kang, Eunmi;Park, Eunjoo
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.617-624
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    • 2016
  • The purposes of this study was to investigate impacts of loyalty program value on store loyalty through customer satisfaction and switching barrier. This study suggests some basis about the direction guidance for successful store-running marketing activities and beauty service related researches. A total of 986 usable questionnaires were obtained from female adults of Busan. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 22.0 and confirmatory factor analysis and structural equation model analysis by AMOS 22.0. The results suggested that, loyalty program value benefits(hedonic benefits and utilitarian benefits) had positive effect on customer satisfaction, and loyalty program value costs(hedonic costs and utilitarian costs) had oppositive effect on customer satisfaction. The impact of hedonic benefits of the loyalty program values was the largest. Customer satisfaction and switching barrier directly affect store loyalty. The customer satisfaction affected the store loyalty indirectly but the direct effect was bigger.

The Moderating Effect of Confidence in Appearance in the Relationship Between Expected Value of Appearance Management and Beauty Management Behavior of College Students (대학생의 외모관리 기대가치와 뷰티관리행동 간의 관계에서 외모자신감의 조절효과)

  • Eun-sook Yoo;Yun-young Na
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.358-365
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    • 2023
  • This study aims to investigate the moderating effect of appearance confidence in the relationship between the expected value of appearance management and beauty management behavior of college students. For data collection, 300 questionnaires were distributed among the students of a 4-year university in Gwangju, Republic of Korea from April 12 to 22, 2022; 273 copies were collected, and 259 copies were used as the final sample. SPSS 21.0 was used to analyze the collected data, and the results were as follows. First, the expected value of appearance management had a positive (+) effect on beauty management behavior. Second, the expected value of appearance management had a statistically significant positive (+) effect on beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play and sympathy values, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play conformity value, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. This was confirmed to act as a reinforcing mechanism.