• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.7
• /
• pp.997-1007
• /
• 2007

The denim fashion is a style of clothing showing trends towards globalization in that it is most favored and most frequently purchased and worn by youngsters throughout the world. However, it differs from region to region in its shapes, colors, silhouettes and coordination, reflecting a feature of regionalism. Male denim fashion data were collected from large cities of the East and the West for an analysis in terms of design and coordination. It was found that a common point originated from the features of the clothing itself as well as from a common culture shared among those of similar ages while differences came from various factors such as aesthetic sentiments and lifestyle of each ethnic group, willingness to accept the fashion trends, and the ways of expressing oneself by means of clothing and their attitude towards clothing. It was noteworthy that the denim fashion in Europe and America, Beijing and Seoul differed largely owing to their different tastes for expressing themselves. A comparison study of the regional denim styles may lead to a better understanding of a worldwide phenomenon of the common fashion trends and regional differences in aesthetic appeal and the fashion preference.

• Journal of the Korean Society of Costume
• /
• v.59 no.2
• /
• pp.59-69
• /
• 2009

This study aims to identify how Korean women's traditional costume, Hanbok, has changed according to the times in terms of color coordination of Jeogori and Chima. Photos had been taken at wedding places and streets at 5 major cities(Seoul, Pusan, Kwangju, Daejon, Jeju) at two weekends of each season in 1999, 2001, and 2003. Total 1617 photos were used as final data. Data were analyzed by hue coordination and value level. Hue coordination exist in one-color and two-color coordination. In one-color coordination, red color(R & RP) was the most frequently used and blue green(BG) was the next, and the least was blue purple(BP) for each year. In value scale, high level was the most frequent and followed by middle level and low level. Pink was the most preferred color for one-color coordination. In two-color coordination, white and blue were widely used for Jeogori and red and blue far chima for each year, which seemed to be the basic color coordination for Jeogori and Chima. While there was a certain basic color coordination types across year, but a few new color coordination appeared each year and maintained as popular color coordination for one or two year.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.4
• /
• pp.77-92
• /
• 2023

The purpose of this study is to investigate the public perception of Gorpcore through Big Aata analytics. The study was conducted based on the collection of Big Data on the word 'Gorpcore' through Textom from July 24, 2017 to March 31, 2023. As a result, 63,386 words were collected from a total of 18,879 posts, and the top 50 words were determined based on frequency of appearance. Based on the collected words, centrality measures and CONCOR algorithm were performed in Ucinet 6. The research results are as follows. 1) The frequency of appearance was high in the order of 'Gorpcore look', 'fashion', 'coordination', 'clothes', 'outdoor', 'Musinsa', 'look', 'trend', 'brand' and 'ahjussi (middle-aged old man in Korean)'. These words had high TF-IDF scores, which leads to the conclusion that these are key words that are recognized as important. 2) Network centrality shows that 'Gorpcore look', 'fashion', 'outdoor', 'coordination', 'clothes', 'trend', 'look' and 'style' have a high correlation with other words. Through this, it was found that the public thinks it is important to create a variety of fashions by styling high-performance outdoor wear and casual wear, and that they are highly interested in clothes and in brands leading the Gorpcore trend. 3) As a result of the CONCOR algorithm, four significant groups were formed. The words that appear in each group are as follows. Group 1 - 'outdoor', 'Gorp', 'Normcore', 'hiking', 'functionality', 'new', 'sports', 'casual wear', 'activity', 'generation', 'collaboration'. Group 2 - 'fashion', 'trend', 'look', 'brand', 'style', 'shoes', 'ugly', 'item', 'trend', 'product', 'Salomon', 'padded jacket', 'stylishness', 'utilization', 'Winter', 'street', 'design', 'retro', 'popular', 'styling'. Group 3 - 'Gorpcore look', 'coordination', 'Musinsa', 'windbreaker', 'recommendation', 'Arcteryx', 'pants', 'man'. Group 4 - 'clothes' 'ahjussi', 'jacket', 'launching', 'spring', 'The North Face', 'collection', 'utility', 'jumper'. As a result, it can be seen that the Gorpcore is also regarded as a part of outdoor, fashion, coordination, and casual wear.

• Korean Journal of Human Ecology
• /
• v.16 no.2
• /
• pp.381-393
• /
• 2007

This study was intended to analyze and investigate a diversity of aesthetic values expressed in the military look of the Milan collections by using content analysis method to find what design characteristic and image emerged concretely in the later 20th century. A total of 334 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, it was found that the straight line was the most preferred silhouette, which indicates that it was the most suitable silhouette in expressing the bisexual image of the military look. Third, in the colors of the military look, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was reflected in the military look. Finally, in terms of the item of color coordination, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• Journal of Fashion Business
• /
• v.21 no.2
• /
• pp.91-104
• /
• 2017

This study analyzed the difference of selection criteria when buying socks and wearing satisfaction related to socks according to demographic characteristics and fashion interest degree for the adults in their from 20s to 40s. Factor analysis, t-test, ANOVA, and Duncan multiple range test were used for data analysis. The result of factor analysis for selection criteria when buying socks showed that the drawn factors were design and coordination, hygiene and wearing comfort and practicality. The difference analysis results about selection criteria when buying socks showed that design and coordination, hygiene and wearing comfort, and practicality were significantly different according to gender, age, and occupation, and that design and coordination and practicality were significantly different according to marital status. The result of difference analysis for selection criteria when buying socks according to fashion interest degree showed that design, coordination, hygiene, wearing comfort and practicality were significantly different. The result of factor analysis for wearing satisfaction of socks showed that the drawn factors were wearing comfort, hygiene, durability, and design. The difference analysis results about wearing satisfaction of socks showed that design was significantly different according to gender and marital status, wearing comfort and design significantly different according to age, wearing comfort, hygiene, and design were significantly different according to occupation. According to fashion interest degree, wearing comfort and design showed the significant difference.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.1
• /
• pp.12-23
• /
• 2008

The purpose of this study is in planning clothing and bag design and VMD. For this purpose, the pret-a-porter fashion collection is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The results of this study are as follows: 1. It is these three ways that determine the relevance of clothing and bag design planning. first, we have analyzed design properties analogously with one design element, like Louis Vuitton. Second, we considered design properties analogously with two design elements, like Chanel, Gucci, Prada. Third, we examined design properties analogously with three design elements, like Christian dior, Fendi, Etro. 2. The comparison of clothing and bag design properties year by year shows that they were mainly designed with an analogous aspect with pattern and decoration. 3. Clothing does well to match a bag between analogous design properties of design elements to express similarity coordination and between contrast design properties of design elements to express plus one coordination or crossover coordination. 4. The aspect of coordination of clothing and bags year by year is different period. This is because of clothing and bag design's change according fashion trend. 5. S/S coordination of clothing and bags is effective to present plus one coordination or crossover coordination. And F/W coordination of clothing and bags is effective to present similarity in coordination.

• Journal of Fashion Business
• /
• v.12 no.1
• /
• pp.30-44
• /
• 2008

The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 64 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components (attractiveness, visibility, gracefulness, and tenderness). In the 4 image components, eyeshadow color and clothing tone showed independent effect. Lipstick tone influenced independently on the visibility and tenderness. In the contrast color coordination of clothing and makeup, visibility image by the coordination of lipstick color with lipstick tone, lipstick color with clothing tone or lipstick tone with clothing tone, gracefulness image by the coordination of eyeshadow color with lipstick color, tenderness image can be produced by the coordination of eyeshadow color with lipstick color, eyeshadow color with lipstick tone or eyeshadow color with clothing tone.

• Fashion & Textile Research Journal
• /
• v.11 no.1
• /
• pp.93-102
• /
• 2009

The purpose of this study was to analyze the factor of fashion behavior and to identify fashion behavior differences according to demorgraphic/physical characteristics and parents' background of male college student in Dalian, China. The data were collected via a self-administered questionnaire from 250 male college students living in Dalian, China in June 2007. Data analysis method were used to Crombach's a, reliabilty, factor analysis, frequency analysis, ANOVA, and Sheffe's test for the post hoctest. The results of this study were as follows: Fashion behavior factors were analyzed into 6 factors such as fashion satisfaction oriented, high price oriented, fashion leader oriented, practical fashion oriented, others defendence oriented. There were significant difference in demographic variables such as age, major and physical variables such as height, weight, clothing size and parents' background such as education, job, and income.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.14-26
• /
• 2010

This study investigates the effectiveness of fashion coordination presentation formats when people buy apparel products online. This study conducted an online survey with 595 females who shopped online at the simulated website by a single apparel plan picture (n=189), coordination plane picture (n=187), and 3-D coordination image (n=216). For data analysis, factor analysis, Cronbach's alpha, MANCOVA, ANOVA, Duncan test, correlation analysis, and chi-square are used. The results of this study are: First, the hedonic shopping value was significantly the highest when respondents shopped at a 3-D coordination image shopping mall, the next highest-scored presentation type was the coordination plane picture, and the case of presenting only the single apparel picture was significantly the lowest. The utilitarian shopping value and information shopping value were higher in the coordination plane picture and the 3-D coordination image shopping mall than the single apparel picture. Second, transactions satisfaction was high when respondents shopped at a 3-D coordination image, coordination plane image, and single apparel image in decreasing order.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.11 no.2
• /
• pp.1-10
• /
• 2009

The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.