• Journal of Information Science Theory and Practice
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• 제1권4호
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• pp.12-37
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• 2013

Organizational climate and organization culture can be some of the leading factors in hindering knowledge sharing within the organization. It is generally accepted that successful knowledge management practice, including knowledge sharing, comes as a result of a conducive and knowledge sharing friendly environment. Organizations that promote and reward collective work generate a trustful and a more collaborative learning culture. The perception of fairness in an organization has been considered an important indicator of employee behavior, attitude, and motivation. This study investigates organizational justice perception and its impact on knowledge sharing practices among forensic experts in the Turkish National Police. The study findings revealed that senior officers, who are experts in the field, have the strongest organizational justice perception. Meanwhile, noncommissioned officers or technicians bear positive but comparatively weaker feelings about the existence of justice within the organization. The study argues that those who satisfy their career expectations tend to have a higher organizational justice perception.

• 유통과학연구
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• 제12권10호
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

• 한국산학기술학회논문지
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• 제22권2호
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• pp.362-367
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• 2021

본 연구는 방한 중국관광객에 대해 브랜드 인지도와 지각된 가격공정성이 매스티지 구매의도에 미치는 영향을 확인하고, 한·중 양국의 유명 광고모델이 이 관계에 어떻게 영향을 미치는 지 연구하였다. 명품의 이미지와 합리적인 가격대라는 매스티지의 특성에 따라 매스티지 원산지와 일치하는 국적(한국)모델과 중국관광객의 자국(중국)모델의 영향을 해석수준이론을 통하여 살펴보고자 하였다. 가설검증을 위해 2(브랜드인지도 고·저)×2(가격공정성)×2(광고모델 국적) 집단 간 실험설계를 실시하였다. 연구결과, 브랜드 인지도와 지각된 가격공정성은 각각 매스티지 구매의도에 정의 영향을 미쳤으며, 광고모델 국적의 조절효과도 유의미하였다. 광고모델이 한국 국적일 경우 브랜드인지도와 지각된 가격 공정성의 구매의도에 대한 영향이 중국 국적의 광고모델의 경우보다 더 크게 나타났다. 본 논문은 매스티지 브랜드는 중국 관광객에게 심리적 거리감이 있더라도 브랜드이미지에 맞는 한류 모델의 영향이 중국 모델보다 더 크다는 것을 보여준 연구로서 시사점이 있다고 하겠다.

• 디지털콘텐츠학회 논문지
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• 제18권3호
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• pp.465-473
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• 2017

TV뉴스에서 앵커멘트와 함께 제공되는 어깨걸이와 자막이 뉴스에 대한 평가(공정성, 선정성, 자극성)와 신뢰 및 의제 인식과 어떠한 관련이 있는지 알아보기 위해 실험 연구를 실시하였다. 120명의 대학생들에게 어깨걸이와 자막의 내용을 달리하는 4가지 유형의 뉴스를 제시한 후 공정성과 선정성, 자극성을 평가하도록 하였으며, 뉴스에 대한 신뢰와 의제에 대한 인식을 측정했다. 어깨걸이와 자막의 내용은 뉴스의 자극성 평가 및 신뢰와 관련이 있었으며, 공정성 및 선정성 평가와는 관련이 없었다. 사안의 자극적 측면을 강조한 어깨걸이와 자막이 제공된 경우 자극성을 높게 평가했으며 반대로 신뢰도는 낮았다. 뉴스의 공정성에 대한 평가는 신뢰에 영향을 미치는 것으로 확인되었는데, 뉴스를 공정하다고 평가할 수록 뉴스를 더 많이 신뢰하는 경향이 있었다. 연구에서 가정한 바와 달리 어깨걸이와 자막은 의제 인식에 영향을 미치는 주요 요소가 아니었으며, 수용자들은 뉴스 내용을 토대로 의제를 인식하는 경향이 있음을 확인하였다.

• 한국융합학회논문지
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• 제11권6호
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• pp.237-248
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• 2020

본 연구의 목적은 중국 3대 전자상거래 플랫폼의 농산물 시장 효율성을 소비자 가격 공정성 인식의 관점에서 측정하고, 비효율적 브랜드의 품질과 가격 차이를 분석하여 농산물 판매 기업이 합리적인 가격 전략을 수립할 수 있도록 하기 위함이다. 본 연구에서는 전자상거래 플랫폼에서 판매되는 농산물의 특성(품질, 원산지, 맛, 안전성 수준)을 산출 지표로 하고, 제품 가격을 투입 지표로 선정하여 DEA 분석을 통해 시장의 효율성을 평가하였다. 분석 결과 효율적 브랜드의 비중은 JD몰이 가장 높고, YHD.com은 평균 시장 효율이 가장 높았으며, 동북 쌀은 3개 플랫폼에서 평균 효율성 차이가 가장 큰 것으로 나타났다. 이러한 결과는 가격 비효율성이 여전히 전자 시장에 존재한다는 것을 보여준다. 농산물 온라인 시장의 발전을 위해서는 소비자 가격공정성에 주의하고 가격과 품질의 조화를 중시해야 한다. 이 논문의 한계점은 인터넷 시장에서 소비자 경험에 의한 입소문 마케팅의 영향력에 초점을 맞추지 않았다는 점이며, 이는 향후 연구 과제이다.

• 디지털융복합연구
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• 제14권9호
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• pp.199-214
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• 2016

기업에서 매년 성과급 지급과 관련하여 노사 간의 협상이 이루어지고 있다. 협상에 따라 노사 간의 갈등을 초래하기도 한다. 이러한 집단적 노사관계에 있어서 인사시스템에 대한 신뢰는 매우 중요하다. 성과급 이슈에서 시작된 본 연구는 성과급 공정성이 경영자 신뢰도에 미치는 영향관계를 분석하고 인사시스템 신뢰강도가 어떻게 조절효과를 나타내는가를 파악하여 인적자원관리 선택이 경영자신뢰에 미치는 과정을 살펴보았다. 그 결과, 성과급의 공정성과 경영자 신뢰도는 유의한 정(+)의 영향을 미친다고 나타났다. 그리고 성과급제도의 공정성과 경영자 신뢰의 영향관계에 있어서 인사시스템 신뢰강도의 조절작용 효과를 검정한 결과, 분배공정성과 경영자 신뢰도의 관계에서 명확성, 일관성, 합의성은 조절효과가 있는 것으로 나타났으나, 절차공정성과 경영자 신뢰도의 영향관계에서는 일관성, 합의성은 조절효과가 없었으나 명확성은 작용하는 것으로 나타났다. 이는 성과급 공정성의 인식정도가 높을수록 경영진의 신뢰가 증가하며, 인사시스템의 신뢰강도에 있어서 다른 항목보다도 명확성이 보다 유의미한 것으로 나타났다.

• 가정과삶의질연구
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• 제34권2호
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• pp.65-83
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• 2016

The purpose of this study was to investigate the influences of variables related to family and employment on work-family negative spillover. The subjects of this study were 570 dual-earner with children. The research tool was questionnaires. For data analysis, factor analysis, Cronbach ${\alpha}$, and multiple regression were performed. The main results of this study were as following. First, among variables related to family, spouse support, parental satisfaction, marital satisfaction, perceived fairness in the division of household labor, daily housework hour and family strengths had an influence on $work{\rightarrow}family$ negative spillover in wives, and weekends housework hour, perceived fairness in the division of household labor, perception of the gender role, and satisfaction of the division in household labor had an influence on $work{\rightarrow}family$ negative spillover in husband. Second, among variables related to family, parental satisfaction, number of children influence on $family{\rightarrow}work$ negative spillover in wives, and spouse support, parental satisfaction, satisfaction of the division in household labor, marital satisfaction, and perception of the gender role had an influence on $family{\rightarrow}work$ negative spillover in husband. Third, among variables related to employment, support from workplace, weekly working hour, monthly income, and job satisfaction had an influence on $work{\rightarrow}family$ negative spillover in wives, and support from workplace, monthly income, household income, and weekly working hour had an influence on $work{\rightarrow}family$ negative spillover in husband. Forth, among variables related to employment, support from workplace in wives, and job satisfaction in husband had an influence on $family{\rightarrow}work$ negative spillover. To conclude, there was some difference in the variables influencing $work{\rightarrow}family$, $family{\rightarrow}work$ negative spillover between wife and husband. So, We have to take this difference into consideration in establishing work-family life balance policies.

• 농촌지도와개발
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• 제22권1호
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• pp.15-24
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• 2015

Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.

• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• 한국조리학회지
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• 제23권4호
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• pp.144-162
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• 2017

This research utilized integrated package program of PASW Statistics 18.0 and AMOS 22.0 to analyze how the influence of service quality factor of coffee chains affects customer satisfaction and intention of customer behavior. The utilized statistics techniques were frequency analysis, exploratory, confirmatory factor analysis, covariance structure analysis, multiple group structure equation model analysis, etc. As a result of hypothesis verification, first of all, it was verified that the service quality factor of coffee chains affected positive (+) effect on service justice. Second, it was verified that the service justice affected positive (+) effect on customer satisfaction. To see it detailed, it is possible to see that all factors, perception of interactive justice, distributive justice, procedural justice, were adopted as the case of affecting service satisfaction (p<.001). Third, it was verified that among the circumstances that service quality affected to satisfaction, justice played a role as intermediary role. Fourth, it was verified that service satisfaction affected positive (+) effect on customer satisfaction, finally, the influence that customer satisfaction affecting behavioral intention has no effect on behavioral intention by brands of domestic or abroad.