• 한국식생활문화학회지
• /
• 제32권5호
• /
• pp.403-411
• /
• 2017

When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers' actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers' specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

• International Journal of Contents
• /
• 제6권3호
• /
• pp.47-52
• /
• 2010

This paper examines the casual relations among service quality, perceived value and satisfaction from the perspective of Job Fair attendees. Numerous studies have been conducted in the field of perceived value and satisfaction. This work would be the mere contribution in the literature development but surely contribute to the better development of service providing sector to create better quality, value and satisfaction. A framework suggested that personal service, touristic attractiveness and physical environments were turned out to affect positively on the perceived value and satisfaction. The service providers should concentrate on developing the issues.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권8호
• /
• pp.71-80
• /
• 2022

This study aims to investigate the effects of fair value valuation of biological assets and bearer plants measured at historical cost on the cost of third-party capital. The study contributes to the agricultural sector and the International Accounting Standard - IAS 41, which has been modified to remove the requirement to apply fair value for bearer plants, one of the primary biological assets with no active market. For this, 182 companies from 39 countries were studied in the years 2020 and 2021, with information taken from the Thomson Reuters Eikon platform. The methodology involves regression by the ordinary least squares method based on the model of Daly and Skaife (2016). The results show that the biological asset at fair value does not influence the cost of debt and that the measurement of bearer plants at historical cost has no effect on the cost of debt. Fair value did not change the perceived cost of debt of the analyzed companies in the studied period, contrary to Daly and Skaife (2016). Finally, the cost of third-party capital can be influenced by other aspects related to profit quality, which were not examined in this paper, such as profit management.

• 디지털융복합연구
• /
• 제12권9호
• /
• pp.75-81
• /
• 2014

본 연구는 중국의 국제회계기준 도입으로 나타나는 회계정보의 유용성을 분석하기 위해 상해증권시장의 자료와 심천증권시장의 자료를 이용하여 연구 분석 하였다. 또한 본 연구의 객관적 접근을 위해 관련 선행연구를 종합하여, 본 연구의 연구모형에 맞게 수정 조정하여 가설을 설정하고 실증분석을 토대로 가설을 검증 하였다. 본 연구에서는 공정 가치를 도입한 기간 전후를 통해 공정가치가 기업의 가치 관련성에 영향 관계에 있는지를 분석하기 위해 세부적인 대별 변수를 투입하여 가설을 검중 하였다. 가설 분석에서는 공정가치 평가를 도입한 기간이 상대적으로 회계정보의 질에 영향을 미치는 것으로 분석 및 추정 될 수 있었다. 이러한 결과는 기업의 주당순자산가액과 주당순이익과의 관계에 있어서 가치 관련성이 유의한 수준에서 영향관계에 있었기 때문이다. 따라서 향후 연구에서는 공정가치의 평가방법이 기업의 가치 관련성에 영향을 줄 수 있는 주요한 관련변수로 논의될 수 있을 것으로 기대된다.

• 한국식생활문화학회지
• /
• 제29권1호
• /
• pp.54-60
• /
• 2014

The coffee industry has grown very fast ever since international coffee brands were launched in the 1990's. Recently, consumers have begun to focus on coffee produced ethically. This phenomenon is due to ethical-consumption consciousness, which consists of three factors, emotional value, social value and function value. Most studies on this topic have focused on consumers who purchase fair-trade coffee. Thus, this study is novel in its focus on baristas who sell fairtrade coffee in their shops as well as differences from former studies. The three factors of ethical-consumption consciousness of baristas affected the sale of fair-trade coffee, except for the function value. Therefore, the sale of fair-trade coffee could be influenced by ethical-consumption consciousness of baristas. This study shows that education of baristas can promote the sale of fair-trade coffee. However, there are limitations as it only researched coffee brands ranked in the top 5, so further studies will be required in the future.

• 동아시아식생활학회지
• /
• 제27권3호
• /
• pp.257-267
• /
• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• 무역상무연구
• /
• 제73권
• /
• pp.91-110
• /
• 2017

Recently, world wide trading which support free trade will increase the economic volume size. It will grow the quality of life. But, the reduce of gap between the rich state and the poor one has always been risen the problem of one of welfare. Trough unregulated trade activities, multinational corporations succeeded in expanding the market globally. However, there were unfair acts such as infringement of serious rights of producer of low development countries. Fair trade has begun to pay fair value to them and to ease inequality, but, as time went by, the its idea became thinner, distorted in the market, or became a marketing tools. So, In this paper, I analyze the limitations and causes of fair trade and suggest directions for fair trade. This Study provided a causes of the limitation of fair trade and for the future, I'll suggest an alternative of limitation of fair trade.

• 한국융합학회논문지
• /
• 제6권5호
• /
• pp.1-8
• /
• 2015

공정가치 서열체계 정보는 각 수준에 따라 측정오류의 발생가능성과 정보비대칭 정도, 그리고 내포된 정보 위험이 다를 것으로 예상된다. 따라서 본 연구에서는 수준별 공정가치 서열체계 정보가 기업의 자본비용에 어떤 차별적인 영향을 미치는지 살펴본다. 2011년부터 2014년까지 한국주식시장에 상장된 기업들을 대상으로 실증 분석한 결과, 수준 1과 수준 2의 공정가치 변수의 회귀계수 값은 자본비용 유형에 따라 크기의 순위가 바뀌었지만, 수준 3의 회귀계수는 모든 자본비용 변수에 대하여 가장 큰 회귀계수 값을 가지는 것으로 나타났다. 또한 기업의 시장위험 관리 수준과 감사품질에 따라 공정가치 서열체계에 따른 자본비용의 관련성이 어떻게 달라지는 가를 추가적으로 분석하였으나 일관성 있는 결과를 얻을 수 없었다. 그러나 시장위험관리와 감사품질 변수를 융합하여, 동시적인 상호작용 효과를 분석한 결과, 시장위험관리 수준이 높고 감사품질이 높은 경우 수준 3의 자본비용을 증가시키는 효과가 크게 완화되는 것으로 나타났다. 따라서 공정가치 서열체계 정보는 내포된 정보위험에 따라 자본비용에 미치는 영향이 달라지며, 경영자의 시장위험관리 수준이나 감사품질에 따라 정보위험은 감소될 수 있음을 보여주었다.

• 무역상무연구
• /
• 제66권
• /
• pp.149-170
• /
• 2015

State's compensation obligation accompanied in case of indirect expropriation of foreign investor's investment asset has been established definite principle under international investment law. But the concrete and unified application criterion regarding valuation methods for measuring compensation have not been established yet. The World Bank investment guideline is adopting the Hull's Formula, which is understood as the full compensation standard with prompt adequate effective compensation and Fair Market Value method. It is a general principle that compensation should be equal to the fair market value of investment asset just before indirect expropriation date. However, there is a problem of the valuation method of fair market value of investment asset. In general, discounted cash flow, liquidation value, replacement value, book value, etc. can be the applicable standards. Arbitral tribunals determine compensation by adopting proper valuation method on a case-by-case basis according to the discretion based on the arbitration parties' experts' review on the presented opinion and by considering fact relevance of the issued dispute. This compensation includes also interest, recently it tends to award according to compound interest rather than simple interest. Beginning of the period to generate interest is the next day of the indirect expropriation occurrence date. And it should be considered that interest until the payment of compensation is also included. In addition, it should be considered that mental damages is available only when there's a basis to prove this or special case. Therefore, this study suggests to review of precedents related to indirect expropriation and concretely specify compensation valuation standard and method of indirect expropriation on investment agreements through enough consultation beforehand.

• 한국콘텐츠학회논문지
• /
• 제12권3호
• /
• pp.285-294
• /
• 2012

환경의 불확실성과 변동성이 커진 상황에서 기업의 위험관리가 중요해졌다. 본 연구는 기업의 외환파생 상품사용이 기업가치에 미치는 영향을 증권거래소에 상장되어 있는 비금융업종 기업을 대상으로 2002년부터 2007년까지 패널회귀분석방법을 통하여 살펴보았다. 분석결과 기업의 외환파생상품사용이 기업가치에 유의적인 영향을 미치지 않았다. 분석기간을 2002년에서 2004년, 2005년에서 2007년으로 나누어 분석한 결과 환율이 상대적으로 안정적이었던 2002년에서 2004년에서는 외환파생상품사용과 기업가치간 유의적인 관계가 나타나지 않았다. 그러나 환율의 변동성이 확대된 2005년에서 2007년기간동안 공정가액으로 측정한 경우 외환파생상품사용은 기업가치에 유의적인 음(-)의 영향을, 계약가액으로 측정한 경우 외환파생상품사용은 기업가치에 유의적인 양(+)의 영향을 미쳤다. 외환파생상품의 사용 측정치에 따라 상반된 결과가 나타난 결과는 공정가액과 계약가액의 측정치 특성 때문으로 사료된다. 통제변수 중 지배주주와 외국인대량지분투자자는 기업가치를 증가시키는 것으로 나타났다.