• Title/Summary/Keyword: EyeTracking

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Spatial Information Search Features Shown in Eye Fixations and Saccades (시선의 고정과 도약에 나타난 공간정보 탐색 특성)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.26 no.2
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    • pp.22-32
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    • 2017
  • This research is to analyze the spatial information search features which shown by Eye fixation and movement and conducted eye tracking experiment for targeting sports shop spatial images which it are same but looks different. This is able to find out the eye movement feature according to placement of goods from the eye movement and movement distance of spatial visitor, and the result can be defined as following. First, the whole original-reverse left / right images have a higher number of observations in the [IN] area than in the [OUT] area. This is because after eye taking high observations in LA area of [IN] have been jump-over [OUT], performed search activities in low eye fixation without high eye fixation. Second, there was a difference in the frequency of the observation data as the composition of the images changed. The original image has been often fixed the eyes in LA area, and the one that has been observed for a long time is reverse left / right image. Also, fixation point was shown higher at the reverse left / right image as jump-over from [OUT] area to [IN] area. If LA area seen as reverse left / right image, it is located in right-hand side. The case where the dominant area is on the right side has a characteristic that the eye fixation is longer. This can be understand that the arrangement of products for attract the customer's attention in the commercial space might be more effective when it is on the right side. Third, the moving distance(IN ${\rightarrow}$ OUT) of the sight pointed to external from LA area was long in the both original-reverse left / right images, but it is no relation with search direction([IN${\rightarrow}$OUT] [IN${\rightarrow}$OUT]) of the sight. In other words, the sight that entered in LA area can be seen as visual perception activity for re-searching after big jump-over, in the case go in to outward (OUT area) after searching for more than certain time. The fact that the moving distance of eye is relatively short in the [IN ${\rightarrow}$ OUT] process considered as that the gaze that stays outside the LA area naturally enters in to LA area.

Web Usability Testing by Using Scanpath Similarity Analysis (탐색경로 일치도 분석을 이용한 웹사이트 사용성 평가)

  • Kim, Youngjun;Kim, Youngjin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.2
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    • pp.793-803
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    • 2013
  • This study was performed to determine the usefulness of scanpath similarity analysis as one of new web usability testing. The 5 websites of public institutions were used and 15 students participated. First of all, eye movements were tracked and visual appeal ratings were measured as participants freely viewed each website for 3 seconds. Subsequently in continuously tracking the eye movements we asked the participants to perform 17 missions. Finally, in interview the participants rated on satisfaction, awareness, and mission difficulty. Results of this study showed that scanpath similarity had a significant relationship with both the visual appeal ratings(first impression) and the satisfaction. In other words, higher the visual appeal ratings were related to higher scanpath similarity. This result showed that measurement such as scanpath similarity of eye movements could become an objective index for usability testing instead of subjective evaluation such as the satisfaction. We discussed possibility that the usability testing by using the scanpath similarity with both fixation and duration on eye movements will find more appropriately inference on observers' experiences in websites.

Cognitive process and cognitive load about the concept image of triangle altitude in visual image (시각적 이미지 안에서 삼각형 높이의 개념 이미지에 대한 인지적 처리과정과 인지적 부하)

  • Lee, Mi Jin;Lee, Kwangho
    • Education of Primary School Mathematics
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    • v.20 no.4
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    • pp.305-319
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    • 2017
  • In the process of finding the triangle height, 26 students in the 6th grade were surveyed to understand the students' triangle height through the eye movement data and to investigate the cognitive load of the students. As a result, the correctness rate of the pre-test was significantly increased in the post-test, and the frequency and retention of gaze data were smaller in the post-test than in the AOI of each question. The Participants's subjective cognitive load indicated that it was more difficult to understand the concept of rotated triangles compared with upright triangles that were parallel to the ground. More frequent and more retentions in the eye-tracking data were detected in the right triangles and acute triangles by rotating configuration. Eye movement data show that eye tracking technology can provide an objective measure of students' cognitive load for feedback on instructional design.

A New Ergonomic Interface System for the Disabled Person (장애인을 위한 새로운 감성 인터페이스 연구)

  • Heo, Hwan;Lee, Ji-Woo;Lee, Won-Oh;Lee, Eui-Chul;Park, Kang-Ryoung
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.1
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    • pp.229-235
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    • 2011
  • Objective: Making a new ergonomic interface system based on camera vision system, which helps the handicapped in home environment. Background: Enabling the handicapped to manipulate the consumer electronics by the proposed interface system. Method: A wearable device for capturing the eye image using a near-infrared(NIR) camera and illuminators is proposed for tracking eye gaze position(Heo et al., 2011). A frontal viewing camera is attached to the wearable device, which can recognize the consumer electronics to be controlled(Heo et al., 2011). And the amount of user's eye fatigue can be measured based on eye blink rate, and in case that the user's fatigue exceeds in the predetermined level, the proposed system can automatically change the mode of gaze based interface into that of manual selection. Results: The experimental results showed that the gaze estimation error of the proposed method was 1.98 degrees with the successful recognition of the object by the frontal viewing camera(Heo et al., 2011). Conclusion: We made a new ergonomic interface system based on gaze tracking and object recognition Application: The proposed system can be used for helping the handicapped in home environment.

Analysis of Effects of Rational and Emotional Advertising Appeals on Products from a View of Psychological Distance : Focusing on the Eye-Tracking Method (제품에 대한 심리적 거리감에 따른 이성적, 감성적 광고소구의 효과분석: 아이트래킹 방법을 중심으로)

  • Kang, Chang Min;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.97-104
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    • 2019
  • Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

Resolving Grammatical Marking Ambiguities of Korean: An Eye-tracking Study (안구운동 추적을 통한 한국어 중의성 해소과정 연구)

  • Kim Youngjin
    • Korean Journal of Cognitive Science
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    • v.15 no.4
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    • pp.49-59
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    • 2004
  • An eye-tracking experiment was conducted to examine resolving processes of grammatical marking ambiguities of Korean. and to evaluate predictions from the garden-path model and the constraint-based models on the processing of Korean morphological information. The complex NP clause structure that can be parsed according to the minimal attachment principle was compared to the embedded relative clause structures that have one of the nominative marker (-ka), the delimiter (-man, which roughly corresponds to the English word 'only'), or the topic marker (-nun) on the first NPs. The results clearly showed that Korean marking ambiguities are resolved by the minimal attachment principle, and the topic marker affects reparsing procedures. The pattern of eye fixation times was more compatible with the garden-path model, and was not consistent with the predictions of the constraint-based accounts. Suggestions for further studies were made.

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Reliability Measurement Technique of The Eye Tracking System Using Gaze Point Information (사용자 응시지점 정보기반 시선 추적 시스템 신뢰도 측정 기법)

  • Kim, Byoung-jin;Kang, Suk-ju
    • Journal of Digital Contents Society
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    • v.17 no.5
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    • pp.367-373
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    • 2016
  • In this paper, we propose a novel method to improve the accuracy of eye trackers and how to analyze them. The proposed method extracts a user profile information created by extracting gaze coordinates and color information based on the exact pupil information, and then, it maintains a high accuracy in the display. In case that extract the user profile information, the changes of the accuracy for the gaze time also is estimated and the optimum parameter value is extracted. In the experimental results for the accuracy of the gaze detection, the accuracy was low if a user took a short time in a specific point. On the other hand, when taking more than two seconds, the accuracy was measured more than 80 %.

Analyzing Cognitive Performance of Safety Risk Factors by Construction Industry Experience Using Eye Tracker (아이트래커를 활용한 건설업 경험에 따른 안전위험요인 인지 성과분석)

  • Nam, Jihyun;Mun, Junbu;Yun, Sungmin
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2023.05a
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    • pp.357-358
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    • 2023
  • Due to recent enhance of safety law and regulations in construction sites, safety inspectors have been more required in construction sites. However, most of them are novice for safety inspection which have not enough experience and skill. Therefore, the novice safety inspector's performance on hazard recognition needs to be improved for effective safety management. The performance of safety inspection is influenced by the inspector's experience and background because the inspection is usually conducted by the inspector's eyes. Therefore, there is a difference in safety inspection performance between novice and experienced safety managers. This study aims to analyze the gap of risk perception between novice and experienced safety managers using quantitative visual data. For this objective, this study conducted eye tracking experiments for novice and experienced group to evaluate cognitive performance of safety risk factors. The results provides the level of safety awareness based on their experience in construction safety. The limitation of this study is a lack of the number of samples used in this study and did not consider the various characteristics of the participants. If these limitations are supplemented in future research, it can be used to develop safety education contents for novice safety managers.

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Study on Spatio-Temporal Eye-Hand Coordination in Targeting Tasks (지시운동 수행동안 안구와 손의 시공간적 협응에 관한 연구)

  • Eun, H.I.;Yu, M.;Lee, A.R.;Kim, D.W.;Kwon, T.K.;Kim, N.G.
    • Journal of Biomedical Engineering Research
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    • v.28 no.3
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    • pp.417-422
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    • 2007
  • In this study, we investigated spatio-temporal eye-hand coordination by the "Global effect paradigm", a target-distracter configuration Global effect is observed a variety of visual tasks, for example, during rapid automatic tracking, scanning for target detail, and the comparison of target configurations. Global effect used to investigate eye-hand coordination with a task that presents a target close to a distracter. Eight young subjects participated in the experiments. The experiments consist of using a distracter less eccentric than the targe1 and using a distracter more eccentric than target. Each experiment consist of tasks which are making reference, pointing the target with watching visual stimulation(saccade) and pointing the target. The subject's task was to move towards the target as quickly as possible. We measured the eye movement by using EOG and the hand movement by using NDI Optotrak system. This study shows that eye and hand movement exists for global effect paradigm in spatio-temporal coordination.

The Comparison of Eye Movement in Measuring Tasks between the Underachievers and the Overachievers (측정과제에서 학습부진아와 학습우수아의 안구운동 비교)

  • Choi, Hyun-Dong;Shin, Won Sub;Shin, Dong-Hoon
    • Journal of Korean Elementary Science Education
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    • v.33 no.1
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    • pp.181-194
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    • 2014
  • The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students on measuring tasks. Science achievement was graded by the results of Korea national achievement test conducted in 2012. As an assessment tool to check measuring task, two measuring measure problems from TSPS(Test of Science Process Skill; developed in 1994) which were suitable for eye tracking system were adopted. The subjects of this study were 3 underachievers and 3 overachievers from 6th grade who agreed to participate in the research. SMI was used to collect EMD (eye movement data). Experiment 3.2 and BeGaze 3.2 programs were used to plan experiment and analyze EMD. As a result, eye movements of participants in measuring task did not show the path to the common gaze by groups. To solve the problem of using specific measuring strategies related to the correct answer. Underachiever who failed in measuring tasks don't have enough measurement capabilities and lack eye movement through the area of interest for cognitive thinking. These results show that elementary school science curriculum dealing with measuring have to reflect a lot of step-by-step learning requires.