• 제목/요약/키워드: External Resource Environment

검색결과 94건 처리시간 0.032초

The Effect of New brand's Entry on the Price Strategy of Incumbent Retailers

  • Lee, Suhhyue
    • Asia Marketing Journal
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    • 제17권3호
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    • pp.73-103
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    • 2015
  • According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

인과지도로 본 한국의 성장의 한계: 인구, 경제, 자원, 환경, 식량 위기요인을 중심으로 (Korea's Limit to Growth from Circular Causation Perspective: Focusing on Crisis Factors, Population, Economy, Resources, Environment, and Food)

  • 문태훈;김병석
    • 한국시스템다이내믹스연구
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    • 제10권3호
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    • pp.47-79
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    • 2009
  • The paper examines dynamic relationship among 'Limit to Growth' factors in Korea using causal loop diagram. It also aims to explore policy implications for Korea in overcoming current difficulties and future crisis we may face. For this purpose, five factors -economy, population, resource, environment, food- used in the were adopted as an analytical framework. Findings show that Korea is fragile to external shock such as world economic crisis, food price surge, and resource price -including energy price- hike. High dependency of energy, food and resource on foreign market was found to be a major source of limit to growth in Korea. Furthermore, environmental problems like global warming could be a major external shock that could hit Korea harder than the rest of the world. Policy implications and measures for these problems were discussed too.

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소비자파워에 의한 갈등이 경로관리에 미치는 영향

  • 서봉철
    • 한국유통학회지:유통연구
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    • 제1권1호
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    • pp.83-107
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    • 1996
  • The concern of external environment is growing up in the field of channel distribution. In the former channel distribution, the channel distribution environment is little bit unmoveable owing to a powerful manufacture control against poor distributor. Therefore intra-efficiency is channel member's core interest. The structure of channel governance, however, come to be changable because of the mature distributor power against manufacturer such as a Price Break, JIT of channel governance, and a serial of change. Accordingly, it is acceptable that the interest of external-environment of channel members' is more and more enlarged, and external-environment change in the channel distribution make the serious problems in intraorganizational system. Thus, it is meaningful that this study try to discover the consumer power as external environment factor and to find the best strategy to overcome this consumer power. Resource dependence theory, Transaction cost theory, Political Economic Approach, and Working partnership Approach are the theory foundation of the reasearch. Apparel franchise is a sample to analyse the hypothesis and correlation and multi-regression are a chief tools to estimate the hypothesis. Thus, the above results imply that a flexible governance is appropriate to consumer power, conflict is not intervening value between consumer power and channel governance, and the channel member's satisfaction can be confirmed in the flexible governance better than control governance.

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부부 관계 향상 프로그램에 대한 연구: 참여 동기, 교육 만족도, 긍정적 행동의도를 중심으로 (A Study on the Marital Relationship Enhancement Programs: Focused on Participation Motivation, Education Satisfaction, Positive Behavioral Intention)

  • 이은영;장진경
    • Human Ecology Research
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    • 제54권2호
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    • pp.165-180
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    • 2016
  • This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

클라우드 환경에서 웹 어플리케이션의 유지보수성 향상을 위한 N-계층 모델의 개선에 관한 연구 (A Study of Advanced N-Tier Model for Improving Maintainability of Web Applications in Cloud Environment)

  • 김인규;신준철
    • 정보화연구
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    • 제10권4호
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    • pp.537-552
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    • 2013
  • 클라우드 컴퓨팅의 등장으로 인해 최근의 어플리케이션 개발자들은 외부 자원을 적극적으로 활용하고 있다. 특히 클라우드 컴퓨팅의 기술 분류 중 서비스로서의 소프트웨어(Software as a Service, SaaS) 개념은 SOA, 매쉬업 등의 기술들과 결합하여 정보 자원 관리 패러다임을 변화시키고 있다. 개발자들은 웹에 공개된 API를 통해 고품질의 기능을 다양하게 제공받을 수 있는 기회를 갖게 되었다. 하지만 외부 컴퓨팅 자원은 서비스 제공자에 의해 통제된다. 관리적 측면을 고려할 때 외부 자원을 활용하는 어플리케이션의 이러한 문제는 관련된 컴포넌트의 불확실성을 증가시킨다. 클라우드 환경에서 외부 자원과 관련된 컴포넌트는 해당 기능을 제공하는 서비스 제공자에 의존함으로써 어플리케이션 유지보수성에 부정적인 영향을 미친다. 본 연구는 웹 어플리케이션 아키텍처가 외부 자원을 안정적으로 활용함으로써 유지보수성을 향상시킬 수 있는 방안을 제시한다. 이를 위해 기존의 N-계층 아키텍처에 외부 자원 계층을 추가한 N+1-계층 아키텍처를 제안한다. 그리고 외부 자원 계층의 추가가 웹어플리케이션 유지보수 복잡성의 감소와 유연성 및 변경가능성 등 유지보수성 향상에 미치는 영향을 분석한다.

시장환경 호의성이 매출성장률에 미치는 영향에서 최고경영자 혁신지향성의 매개효과 : 중소제조기업을 중심으로 (The Mediating Effect of CEO's Innovation Direction on the Impact of Market Environment Favorability on Sales Growth Rates : Focused on Small and Medium-sized Manufacturing Companies)

  • 이종찬
    • 벤처혁신연구
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    • 제4권3호
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    • pp.17-30
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    • 2021
  • 환경결정론적 관점(Environmental determinism perspective)과 자원준거적 관점(resource-based perspective)은 기업성과에 영향을 미치는 요인에 대한 서로 다른 인식을 하고 있다. 환경결정론적 관점은 외부환경이 기업성과에 중요한 영향을 미친다고 보는 반면, 자원준거적 관점은 환경의 불확실성을 극복하기 위해서는 적절한 의사결정을 통해 필요한 자원을 획득하는 것이 중요하다고 본다. 본 연구는 기업성과에 대한 외부환경의 영향이 중요하지만, 환경불확실성에 대처한 기업내부의 노력이 필요하다는 입장에서 기업의 외부환경이 기업성과에 미치는 과정에서 기업내부의 요인이 어떤 역할을 하는지 규명해 보았다. 본 연구는 외부환경인 시장성장률과 시장규모를 함께 고려한 시장환경 호의성이 매출성장률에 영향을 치는 과정에서 기업 내부역량인 최고경영자의 혁신지향성이 매개적인 역할을 하는지를 살펴보았다. 연구를 수행하기 위해 필요한 자료는 설문방법을 이용하여 수집하였다. 138개의 경인지역 중소 제조기업을 대상으로 자료를 수집하였다. 수집된 자료는 SPSS 22 패키지를 이용하여 통계자료분석을 실시하였다. 분석한 결과에 따르면, 시장환경 호의성이 매출성장률에 정(+)의 영향을 미치고, 최고경영자의 혁신지향성이 시장환경 호의성과 매출성장률 간에 매개역할을 하는 것으로 나타났다. 본 연구의 결과에서 시장환경에 따라 최고경영자가 혁신에 대해 관심과 의지를 가지고 혁신에 대한 비전을 제시하고 혁신활동을 제도화하면 혁신을 통해 경영성과가 높아진 다는 점을 확인할 수 있었다.

Microencapsulation of Lactobacillus plantarum DKL 109 using External Ionic Gelation Method

  • Chun, Honam;Kim, Cheol-Hyun;Cho, Young-Hee
    • 한국축산식품학회지
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    • 제34권5호
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    • pp.692-699
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    • 2014
  • The aim of this study was to apply the external ionic gelation using an atomizing spray device comprised of a spray gun to improve the viability of Lactobacillus plantarum DKL 109 and for its commercial use. Three coating material formulas were used to microencapsulate L. plantarum DKL 109: 2% alginate (Al), 1% alginate/1% gellan gum (Al-GG), and 1.5% alginate/3% gum arabic (Al-GA). Particle size of microcapsules was ranged from 18.2 to $23.01{\mu}m$ depending on the coating materials. Al-GA microcapsules showed the highest microencapsulation yield (98.11%) and resulted in a significant increase in survivability of probiotic in a high acid and bile environment. Encapsulation also improved the storage stability of cells. The viability of encapsulated cells remained constant after 1-mon storage at ambient temperature. The external ionic gelation method using an atomizing spray device and the Al-GA seems to be an efficient encapsulation technology for protecting probiotics in terms of scale-up potential and small microcapsule size.

지능 기계 개발을 위한 agent 의 활용 (Agent Application for Intelligence Machine)

  • 임선종;송준엽;김동훈;이승우
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2005년도 춘계학술대회 논문집
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    • pp.1050-1053
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    • 2005
  • There is no agreed definition of intelligence. The ability to adapt to the environments is a kind of intelligence. Expert functionally recognize environment using their five senses, and acquire and memorize knowledge necessary for operating machines. Knowledge that they cannot acquire directly is acquired in indirect ways. The purpose of intelligence machines is applying to machines experts' knowledge acquisition process and their skills in operating machine. An agent is an autonomous process that recognizes external environment, exchanges knowledge with external machines and performs an autonomous decision-making function in order to achieve common goals. This paper describes agent application for intelligence machine.

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유기폐자원을 이용한 고도하수처리 대체탄소원 개발 및 실플랜트 적용 (Development of Alternative External Carbon Source from Wasting Carbonaceous Organic Resource and Full Scale Application)

  • 정인철;김호영;강동효;정종순;이상원;임근택;김창원
    • 한국환경과학회지
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    • 제13권10호
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    • pp.911-919
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    • 2004
  • The purpose of this research was evaluated economical effect to apply alternative external carbon source. Conventional activated sludge process in municipal wastewater treatment plant was adapted and introduced to Biological nutrient removal processes to meet the newly enforced effluent quality standard for nutrient removal in Korea. Low $COD/NH_4^+-N$ ratio and higher nutrient concentration of influent characteristics force to inject external carbon source for denitrifying recycled nitrate. In the most case, methanol was used as external carbon source. But Methanol is expensive and very dangerous in handling. So we could find cheaper and safer external carbon source substituted methanol in last study. This alternative external carbon source is named RCS(recoverd carbon source) and a by-product of fine chemical product at chemical plant. When RCS was applied real municipal wastewater treatment plant, average $55\~65\%$ of T-N removal efficiency, 8.8mg/l of effluent T-N concentration, 11.3mg/l of effleunt COD concentration were obtained without effluent COD increase as against used methanol. To apply RCS in municipal wastewater treatment plant obtain approximately $\74.5%$ expenditure cost reduction in comparison with methanol dosage cost.

학교건축의 친환경적 계획수법에 대한 사례연구 - 미국, 일본, 한국의 학교건축을 중심으로 - (A Study on Examples of Eco-Friendly School Design - Focusing on School Facilities in USA, Japan and Korea -)

  • 이지영;이경선
    • 교육시설 논문지
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    • 제18권2호
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    • pp.3-14
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    • 2011
  • This study aims to identify differences and lessons in eco-school planning techniques and sustainable design methods by analyzing comparatively green building certification system and the cases of sustainable schools in US, Korea and Japan. As a result of the comparative analysis, green building certification system for school facilities, both domestic and international, is categorized into external environment, energy, materials and resources, and indoor environment. From the case study, it is common that roof garden and biotopes are installed for external environment, while energy saving, passive energy utilization methods for natural lighting and ventilation such as arrangement planning, courtyard, top-light, shading devices, solar panel and insulation by roof garden are most frequently used. Also, storm water uses, water saving equipment and sustainable materials are often introduced for resource savings. Concerns for indoor environment is frequently addressed by introducing natural light and ventilation in the buildings, which makes ultimately a comfortable space.

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