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http://dx.doi.org/10.22788/4.3.2

The Mediating Effect of CEO's Innovation Direction on the Impact of Market Environment Favorability on Sales Growth Rates : Focused on Small and Medium-sized Manufacturing Companies  

Lee, Jong-chan (Department of Business Administration, Daegu University)
Publication Information
Journal of Venture Innovation / v.4, no.3, 2021 , pp. 17-30 More about this Journal
Abstract
Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.
Keywords
market environment favorability; CEO's Innovation direction; sales growth rate;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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