• Title/Summary/Keyword: Extension of perception

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A Study on the Locus of Control and Environmental Behavior of Undergraduate Students (대학생들의 통제성향과 환경행동에 관한 연구)

  • Oh, Hae-Sub
    • Journal of Agricultural Extension & Community Development
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    • v.3 no.2
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    • pp.265-271
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    • 1996
  • Locals of Control is considered one of the main imporment factors on responsible environmental behaviors(REB). It is defined as an individual's perception of his or ha ability to bring about change through his a her behavior. This psychological construct is divided in two, external and internal. Internal locus of control(ILOC) is imporment as predictor for responsible environmental behaviors. This study was conducted to investigate the Locus of Control and relations with REB in Undergraduate Students. The data were collected mainly through questionnaires and a total of 157 responded questionnaires was analyzed for the study. The statistical methods used in this study were frequency, percentile and correlation. The major findings of this study were (1) Most of undergraduate students had internal locus of control(75.2%). (2) According to region, rural students showed high levels in ILOC and REB.

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The Comparative Study on the Extension Brands of Fashion Industry - DKNY, Ak Anne Klein, it Michaa, O'2nd -

  • Im, Sung-Kyung
    • Journal of Fashion Business
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    • v.14 no.3
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    • pp.97-115
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    • 2010
  • The purpose of this study is to compare and analyze the relationship among image, customer satisfaction and loyalty of fashion Extension brands. It is expected that this study will provide guidance to fashion companies that are planning to expand their brand in setting up marketing strategies and service strategies. The results of the study are the following. First, women consumers in their 20s had an perception that second brands provided diverse and unique products at cheap prices. However, after purchasing the products, they recognized that the second companies' service level was not so satisfying. Second, consumers were satisfied with the brand awareness, reputation, image, design, color, and packing conditions of the second brands while being not satisfied with the pricing. Third, when the study examined brand loyalty of second brands, consumers have shown high loyalty to the four subsidiary brands. Fourth, the satisfaction level for the four second brands had a significant effect on the brand loyalty for each second brands.

The Differences of Residents' Perception of Tourism Impacts according to the Demographic Characteristics (인구통계학적 특성에 따른 관광영향 인식의 차이)

  • Son, Eun-Ho;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.18 no.4
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    • pp.933-959
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    • 2011
  • The study aims to identify residents' perceptions of tourism impacts according to the demographic characteristics. The analysis was based on 366 questionnaires given to residents of six rural communities in rural Korea. A series of data analysis such as factor analysis, t-test, and ANOVA was conducted to investigate the residents perceptions of tourism impacts. Results showed that whereas younger, less educated and poor could perceive a negative impacts. older, educated and richer were more likely to perceive a positive impacts of economic, social and environmental spheres. Especially male was more likely to perceive a positive socio-cultural impacts, whereas female was perceive a negative impacts. The results suggest that it is important for policy makers and community leaders to consider social-cultural and economic impact when decision making on development planning.

Participatory Planning for Operating Slowcity Sangju (슬로시티 상주의 운영방안과 주민참여)

  • Doh, Kyung-Rok
    • Journal of Agricultural Extension & Community Development
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    • v.18 no.4
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    • pp.903-931
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    • 2011
  • The purpose of this study is to suggest better ways for operating Slowcity Sangju based on the literature reviews about Participatory planning and empirical investigation. As a form of participatory planning, survey was conducted and examined the perception of residents toward importance of different sub-plans in operating Slowcity. The results show that the residents in Sangju have high level of preference on the economy related plans such as adding values to local products by applying the name of Slowcity to their resources. In addition, the more expectation and understanding to slowcity they have, the more interested in the participatory process and slowcity planning the residents become. Consequently, this research suggests that it is required for successful participatory planning of Slowcity to building an association for operating Slowcity with local peoples.

A Study of Nursing Power Perception for Nurse in General Hospital (종합병원 간호사의 간호권력 인식에 관한 연구)

  • In Kyung Sun
    • Journal of Korean Public Health Nursing
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    • v.7 no.2
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    • pp.67-76
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    • 1993
  • This study was conducted to investigate the nurses' recognition extent of nursing power and related factors. It was performed in a private university hospital using questionaire papers from Jul. 11 to Jul. 20, 1993. The collected data were in number of 209, and they were handled and analyzed by computer program (SPSS). Through above process, we got meaningful results as follow. 1. The factor concerned with whether the nursing department show its independent power or not was 4.1 on an average. Consequently above results showed that the independent power roles as a important factor. The factor concerned with study and research was 3.9 on an average. So that the extension of learning was also a comparatively important nursing power. But ensuring good material environment was merely 1.6 on an average. So it was understood as less important nursing power. 2. Between the factor concerned with enforcement of independence of nursing department and the factor concerned with extension of learning, there was positive correlation of 0.32 Pearson's Correlation Coefficent. It can be interpreted as the effort of extension of learning go side by side with the showing of independent power of nursing department. As a result the power of nursing become strong. And between the factor concerned with enforcenment of independence of nursing department and the ensuring o(good material environment, there was negative correlation of -0.28 Pearson's Correaltion Coefficint. It can be interpreted as the stronger the independent power of nursing, the more overlooked the recognized of material environment of nurses.

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Unit Planning of Apartment Housing through the Analysis on the Residents' Perception and Needs of the Balcony space (아파트 거주자들의 발코니 인식과 요구도 분석을 통한 단위 평면 계획)

  • Kwon, Yoon-Ji;Kang, Soon-Joo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.443-447
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    • 2006
  • The purpose of this study is to present basic data that can assist on projecting the plans of use of balcony space, by identifying the problems derived from balcony remodelling for the sole purpose of securing practical space, and to further research on the role of balcony space in an apartment. The results of this study revealed a high demand on balcony space, thus the key area of research would be on developing various methods of utilizing such balcony space differing among the different types of available residential space, rather than a standardized extension of balcony space.

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A Study on the Types of Social Capital Perception of Residents Participating in Rural Area Development Projects -Focused on Woolcock's Social Capital Theory- (농촌지역개발사업 참여주민의 사회적 자본 인식유형 연구 -Woolcock의 사회적 자본 이론을 중심으로-)

  • Jun, Mi Ri
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.1
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    • pp.1-18
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    • 2022
  • The government is in the process of pursuing various resident-driven rural development projects for rural development. Accordingly, the government is promoting various software projects to enhance social capital in order to effectively involve residents in rural development projects. However, residents' participation in rural development projects is still passive, while passive residents' involvement creates various problems such as conflicts among residents in the process of project implementation and poor operation after project implementation. This study is intended to be a basis for inducing voluntary community participation in rural development projects by disclosing the intention of residents to participate in the community's internal solidarity with social capital and connection with external communities. According to the analysis of 195 rural residents, three groups were divided according to the level of social capital awareness. While individualist groups with low integration and social capital were 25.1%, they were more integrated, but the average family-oriented group was 42.5%, and social-development groups with high integration and linked social capital were 32.3%. This study is meaningful in that it revealed that the social capital of the resident community is an important factor in both the internal solidarity (integrity) and the external community connection (connectivity) in the rural area development project.

Service Quality Influencing Visitors' Satisfaction in Yesan Apple Festival (지역축제 서비스 품질의 방문객 만족 영향요인 -예산향토사과축제-)

  • Park, Duk-Byeong;Lee, Minsoo;Kim, So-Yun;Shin, Hyun-Bae
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.3
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    • pp.185-197
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    • 2017
  • Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions

  • Park, Kiwan
    • Asia Marketing Journal
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    • v.17 no.1
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    • pp.97-121
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    • 2015
  • In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near rather than in the distant future. In Study 2, we confirm that this time-dependent differential evaluation is driven by the difference in construal level between the bases of the two types of extensions - i.e., brand-concept consistency and product-category feature similarity. As such, we find that conceptbased extensions are evaluated more favorably under the abstract than concrete mindset, whereas similarity-based extensions are evaluated more favorably under the concrete than abstract mindset. In Study 3, we extend to the case for a broad brand (i.e., brands that market products across multiple categories), finding that making accessible a specific product category of a broad parent brand influences evaluations of near-future, but not distant-future, brand extensions. Combined together, our findings suggest that temporal distance influences brand extension evaluation through its effect on the importance placed on brand concepts and feature similarity. That is, consumers rely on different bases to evaluate brand extensions, depending on their perception of when the extensions take place and on under what mindset they are placed. This research makes theoretical contributions to the brand extension research by identifying one important determinant to brand extension evaluation and also uncovering its underlying dynamics. It also contributes to expanding the scope of the construal level theory by putting forth a novel interpretation of two bases of perceived fit in terms of construal level. Marketers who are about to launch and advertise brand extensions may benefit by considering temporal-distance information in determining what content to deliver about extensions in their communication efforts. Conceptual relation of a parent brand to extensions needs to be emphasized in the distant future, whereas feature similarity should be highlighted in the near future.

The Study on Retirement Age Adjustment Reflecting Possible Workability of Elderly Population

  • Jonghoon Park;Hyewon Shin
    • Asian Journal of Innovation and Policy
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    • v.12 no.3
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    • pp.363-382
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    • 2023
  • This study aims to discern the determinants influencing the perception of workability among the elderly population and delineate an appropriate retirement age within the labor market context. Employing binary logistic regression, this research utilizes data from the Korea Welfare Panel Study (2008, 2012, 2016, and 2020) provided by the Korea Institute for Health and Social Welfare. The findings indicate that key factors shaping the elderly's perception of workability encompass familial responsibilities (household and marital status) and their levels of physical and mental well-being. Econometric analysis suggests an anticipated retirement age for the elderly population ranging between 67 and 69 years. In addressing labor market demands and informing policymakers, the study proposes deliberations on extending the retirement age for individuals aged 60 to 65. This range serves as a compromise between the identified retirement age of 67 to 69 and the current average retirement age for elderly labor market participants. Bridging the disparity between the perceived workability age and the prevailing labor market baseline is crucial for achieving social consensus. Therefore, any extension of the retirement age should carefully consider both the demand and supply perspectives within the labor market. The study's contribution lies in two main aspects: firstly, presenting a retirement age framework for the labor market that integrates the workability of the elderly population, and secondly, providing evidence-based research outcomes to guide informed labor policies.