• Journal of Distribution Science
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• v.17 no.2
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• pp.77-89
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• 2019

Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

• Korean Journal of Computational Design and Engineering
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• v.21 no.3
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• pp.215-223
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• 2016

The low price around 1000 USD makes consumer 3D printers as a new additive manufacturing platform for the personal manufacturing where consumers can make and sell their own products. To allow the consumers to design and manufacture their products, not only economic 3D printers but also supporting information systems for their design and manufacturing are essential. This study suggests an extended product data management (PDM) system that can support both the design and manufacturing of personal products with consumer 3D printing services. This extended PDM system helps consumer designers use advanced PDM technologies for their design and connected 3D printing services with Internet of Things (IoT) technology for realization of their products. As a result, the proposed system supports the consumer designers a seamless integrated product development and manufacturing environment supported by PDM and consumer 3D printing services.

• Journal of applied mathematics & informatics
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• v.4 no.1
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• pp.211-222
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• 1997

In this paper we present a probabilistic approach for the estimation of realistic error bounds appearing in the execution of basic algebraic floating point operations. Experimental results are carried out for the extended product the extended sum the inner product of random normalised numbers the product of random normalised ma-trices and the solution of lower triangular systems The ordinary and probabilistic bounds are calculated for all the above processes and gen-erally in all the executed examples the probabilistic bounds are much more realistic.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.33-42
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• 2012

Today, many fashion companies use brand extension and it is especially important to conduct brand extension that coincides with consumer self-image, and maintains brand loyalty in order to succeed. The purpose of this study is to investigate the effect of congruency of parent brand image with self-image, brand loyalty, and brand involvement on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect information from 170 female college students, and collected data were subjected to descriptive analysis, factor analysis, and regression analysis. Results showed that the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension, with a positive mediating effect of brand loyalty, and a negative mediating effect of brand involvement. Also, the congruency of parent brand image with self-image and brand loyalty of the parent brand had a positive effect on the attitude towards the extended product, whereas brand involvement had a negative mediating effect on the attitude towards the extended product in fashion brand extension. The results of this study provide some useful suggestions to marketers in fashion industry: marketers should consider some psychological aspects of consumers such as congruency of parent brand image with self-image, brand loyalty, and brand involvement when conducting brand extension.

• International Journal of Human Ecology
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• v.4 no.1
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• pp.1-14
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• 2003

This study examines apparel brand extensions in terms of types and leverage effects. The researchers identified types of apparel brand extensions based on recent data gathered from the Korean apparel market. Three hundred forty eight Korean female subjects in their 20's evaluated three hypothetically extended brands from a major casual brand which actually exists in the Korean market. Major findings of the study follow. First, apparel brands are extended to different product categories by adjusting mostly target profiles as well as product usage, product class, and distribution channel. Secondly, leverage effects, the extent of image transfer from the parent brand to extended brands, are different according to the extension types.

• The KIPS Transactions:PartD
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• v.8D no.5
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• pp.573-580
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• 2001

The large amounts of high dimensional data contains a significant amount of noises by it own sparsity, which adds difficulties in high dimensional clustering. The CLIP is developed as a clustering algorithm to support characteristics of the high dimensional data. The CLIP is based on the incremental one dimensional projection on each axis and find product sets of the dimensional clusters. These product sets contain not only all high dimensional clusters but also they may contain noises. In this paper, we propose extended CLIP algorithm which refines the product sets that contain cluster. We remove high dimensional noises by applying two dimensional projections iteratively on the already found product sets by CLIP. To evaluate the performance of extended algorithm, we demonstrate its effectiveness through a series of experiments on synthetic data sets.

• Proceedings of the CALSEC Conference
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• 2003.09a
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• pp.54-59
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• 2003

The information sharing is essential to make collaboration by participants in the collaboration environment. The sharing of the information is necessary to reduce time-to-market of new Product. In this paper, V2-model is proposed far supporting the sharing of the information on product development. V2-model supports collaborative product development in design and supply chain. Through viewpoints, V2-model supports 1) two-level structure that consist of private level and public level ,2) level-up process and 3) product development process. The public level information supports to share the product information on collaborative supply chain and design. The viewpoints in V2-model are divided into public viewpoints that point to the public level information and private viewpoints that point to the private level information. Private viewpoints are transformed into public viewpoints. The extended Topic Map has B-Topic, S-Topic and View for representing V2-model in this paper. The level-up process of V2-model is implemented through the merging of S-Topics. V2-model is implemented with washing machine model using extended Topic Maps. In this model, the public viewpoints and private viewpoints are represented and the level-up process, which transforms private viewpoints into public viewpoints, is implemented.

• Bulletin of the Korean Mathematical Society
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• v.48 no.1
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• pp.157-167
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• 2011

For a ring endomorphism of a ring R, Krempa called $\alpha$ rigid endomorphism if $a{\alpha}(a)$ = 0 implies a = 0 for a $\in$ R, and Hong et al. called R an $\alpha$-rigid ring if there exists a rigid endomorphism $\alpha$. Due to Rege and Chhawchharia, a ring R is called Armendariz if whenever the product of any two polynomials in R[x] over R is zero, then so is the product of any pair of coefficients from the two polynomials. The Armendariz property of polynomials was extended to one of skew polynomials (i.e., $\alpha$-Armendariz rings and $\alpha$-skew Armendariz rings) by Hong et al. In this paper, we study the relationship between $\alpha$-rigid rings and extended Armendariz rings, and so we get various conditions on the rings which are equivalent to the condition of being an $\alpha$-rigid ring. Several known results relating to extended Armendariz rings can be obtained as corollaries of our results.

• Korean Journal of Computational Design and Engineering
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• v.10 no.1
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• pp.49-60
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• 2005

Existing CAD systems have configured geometry data and it is necessary to extend the configured geometry into a knowledge-based system. An intelligent CAD system emerged to provide such a knowledge-based system. However the intelligent CAD system has a limited product model to represent various knowledge models. This paper presents a model, called extended intelligent CAD model, which can extend the product model of the intelligent CAD system into further detailed knowledge model. The extended intelligent CAD model includes a whole design process knowledge and an efficiency of the model has been verified via a knowledge based wiper design system. The model can improve the functionality and efficiency of the existing CAD systems.

• Communications of the Korean Mathematical Society
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• v.38 no.3
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• pp.755-772
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• 2023

Our aim is to establish certain image formulas of the (p, q)-extended modified Bessel function of the second kind M_ν,p,q(z) by employing the Marichev-Saigo-Maeda fractional calculus (integral and differential) operators including their composition formulas and using certain integral transforms involving (p, q)-extended modified Bessel function of the second kind M_ν,p,q(z). Corresponding assertions for the Saigo's, Riemann-Liouville (R-L) and Erdélyi-Kober (E-K) fractional integral and differential operators are deduced. All the results are represented in terms of the Hadamard product of the (p, q)-extended modified Bessel function of the second kind M_ν,p,q(z) and Fox-Wright function _rΨ_s(z).