• 제목/요약/키워드: Export Strategy

검색결과 329건 처리시간 0.023초

벤처기업의 수출성과 영향요인에 관한 연구 (A Study on the Factors affecting the Export Performance of Ventures)

  • 박우식;김대호
    • 벤처창업연구
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    • 제2권1호
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    • pp.15-36
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    • 2007
  • 본 연구는 수출을 기반으로 성장을 하는 우리나라 벤처 기업의 수출성과에 미치는 영향 요인을 분석하는 것을 목적으로 한다. 연구 분석의 틀을 마련하기 위하여 관련기관이 연구보고서, 논문, 그리고 발표 자료에 대한 문헌 조사를 실시하였다. 그리고 연구 분석의 틀을 실증적으로 분석하기 위하여 관련 전문가들과 관계자의 자문을 통하여 설문을 작성하였으며, 2005년 12월 현재 수출 실적이 있는 700개 업체를 대상으로 설문지를 배포하였으며 (2006.5.10${\sim}$5.31), 전화면담으로 269부, 직접방문으로 162부, 우편조사로 87부 등 총 518부가 회수되어(회수율 74%), 이 중에서 자료로써의 신뢰성이 낮거나 분석의 편의성을 따져 19부를 제외한 500부를 실제분석 자료로 사용 하였다. 설문지의 분석은 SPSS로 이루어졌으며, 측정항목들의 적절성을 평가하기 위하여 신뢰성 분석과 타당성 분석을 실시하였다. 그리고 각 특정범주에서 추출된 요인들이 중소벤처수출 기업의 수출무역의 수출전략 및 성장성에 미치는 영향을 각각 알아보기 위해 다중회귀분석(multiple regression analysis)을 실시하였다.

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니트 의류 제품의 한.중 간 수출 특성 비교 (A Comparative Study on the Characteristics of Knitted Clothing Exports between Korea and China)

  • 지혜경
    • 복식문화연구
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    • 제17권5호
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    • pp.897-910
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    • 2009
  • Clothing exports of Korea have been steadily declining since 1990, but its international competitiveness will be continued in the future because of its history and technology. The purpose of this study is to find out the characteristics of knitted clothing exports of Korea compared to China. Statistical data of knitted clothing articles(HS 61) $2000{\sim}2008$ were used for analyses. The results of the study were as follows: First, the proportion of knitted clothing export out of the total clothing export has been consistently increased in Korea and China both, it is similar now. Second, export articles of large proportion are different between Korea and China. Socks, gloves and fancy goods became major export articles in Korea and men's and women's clothing in China in late 2000's. Third, the unit price of Korean export clothing is higher than that of Chinese from two to ten times. Generally the growth rate of unit prices of Korea outpaced that of China. The results of this study will help Korean export firms to develop competitive export articles and make out export strategy.

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식품산업의 경제적 파급효과와 수출 연계 방안에 관한 연구 (A Study on Economic Ripple Effect and Export Connection Method of Food Industry)

  • 채종훈
    • 통상정보연구
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    • 제12권1호
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    • pp.225-250
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    • 2010
  • The purpose of this study is to grasp the ripple effect of food industry, which is rising as the prominent industry of the future and has a high forward & backward ripple effect, on domestic economy and other industries through Industrial Input-Output Analysis and suggest the export connection method for the development of food industry in the future. As an analysis result, it was found that the effect on product inducement and employment inducement was very high. Like that, it is necessary to establish export connection strategy to escape from narrow domestic market and advance into world market in order to develop food industry, which has a high ripple effect on domestic market. For the export connection of food industry, it is possible to enlarge overseas market demand of domestic food industry by providing domestic food companies with export-concerned information such as overseas export market information and food market information, advertising world market for domestic food industry actively through the globalization of Korea food, securing food processing technology, removing export unavailability risk through the export insurance policy and advertizing the safety of food industry through the reinforcement of food safety control standard and penalty standard.

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한국 철도시스템의 해외진출을 위한 시장유형론적 접근 (A Market Taxonomy Approach for the Export of Korean Railway Systems)

  • 최성호
    • 한국철도학회논문집
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    • 제16권5호
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    • pp.439-446
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    • 2013
  • 한국 철도시스템의 해외진출을 위한 효과적 전략을 모색함에 있어 시장유형론적 접근이 필수적이다. 시장선택을 통하여 우선순위 시장을 선별하고 시장세분화를 통하여 각 하위시장의 특성에 적합한 마케팅 전략을 설계하여야 한다. 이를 위하여 본 연구는 글로벌 철도공급시장에 적합한 시장유망도 지표체계와 시장세분화 방안을 제시하였다. 아울러 시장유형론적 관점에서 최근 한국의 주요 철도기업이 추진하고 있는 수출유망 프로젝트를 분석하고 철도시스템 수출을 위한 전략적 시사점을 도출하였다.

판매채널 구축과 현지화 과정으로 본 중소기업 소프트웨어 해외 수출 사례 분석 연구 (A Case Analysis Study of Korean Small and Medium Firms' Software Exports through Sales Channels Building and Product Localization)

  • 안연식;김희완
    • Journal of Information Technology Applications and Management
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    • 제23권2호
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    • pp.81-95
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    • 2016
  • Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value's diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME's software product's export.

한국 방송 콘텐츠 수출에 영향을 주는 문화적 차이에 대한 실증 연구 (The Impact of Cultural Differences Upon the Export of Korean Broadcasting Contents : An Empirical Approach)

  • 김태하;오민진;김태준;임병하
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.171-184
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    • 2012
  • We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede's cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede's cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

Roadmapping for the Export of Space Segment Based on Portfolio Analysis: A Case of Korea

  • Kim, Jieun
    • Asian Journal of Innovation and Policy
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    • 제9권3호
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    • pp.360-393
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    • 2020
  • The space industry is a comprehensive and technology-intensive industry involving different converging technologies. However, most of the companies in Korea's space industry are small and medium-sized enterprises (SMEs) and need to strengthen global capacity to export their products. However, the link between the destination country and the product remains insufficient. Consequently, the purpose of this study is to propose an export roadmap for space products to provide SMEs with export opportunities and strategic guidelines. For this, technology roadmap and portfolio analysis are applied to this purpose. This study is expected to be helpful to SMEs and government agencies.

공간정보 오픈플랫폼의 국가별 해외 수출 전략 연구 -캄보디아와 아부다비 에미리트를 중심으로- (A Study on Abroad Export Strategy by Country of Spatial Open Platform -Focused on the Kingdom of Cambodia and the Emirate of Abu Dhabi-)

  • 김걸;정진도;이재용
    • Spatial Information Research
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    • 제22권3호
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    • pp.9-21
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    • 2014
  • 공간정보 환경이 최근 플랫폼 중심으로 급격히 전환되고 있다. 플랫폼을 기반으로 공간정보 인프라를 구축할 경우 비용과 시간을 절약할 수 있을 뿐 아니라 공간정보 인프라의 일관성과 안정성을 유지하는데도 기여할 수 있다. 이에 우리나라도 공간정보 오픈플랫폼(V-World)을 구축 운영하고 있으며, 해외 수출 가능성을 모색하고 있다. 이 연구의 목적은 개발도상국가인 캄보디아와 신흥선진국인 아부다비 에미리트의 공간정보 인프라 현황을 구성요소별로 비교하여 국가별 해외 수출 전략을 도출하는데 있다. 캄보디아는 해외 원조를 통해 공간정보 사업을 수행하는 개발도상국이며, 아부다비 에미리트는 풍부한 오일머니의 자금력으로 해외 선진기술과 고급 인력의 적극적인 유치를 통해 공간정보 사업을 수행하는 신흥선진국이다. 이 연구에서는 두 개의 국가별 공간정보의 특성을 고려하여 캄보디아 모델과 아부다비 모델이라는 수출 모델을 정립하고, 각각의 모델에 대한 공간정보 오픈플랫폼 수출 방식과 해외 진출 전략 및 재원조달 방안을 제시하였다.

Japan's gastrodiplomacy as soft power: global washoku and national food security

  • Farina, Felice
    • Journal of Contemporary Eastern Asia
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    • 제17권1호
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    • pp.152-167
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    • 2018
  • Until recently, Japanese cuisine was known only for sushi and was still considered exotic outside the archipelago. However, today the number of specialized restaurants which serve other traditional foods is constantly increasing all over the world, making Japanese gastronomy one of the most influential. Japanese government has supported the promotion of national cuisine worldwide in different ways, making washoku (Japanese traditional cuisine) one of the main elements of Japan's soft power and cultural diplomacy. In this paper, I will analyse the connection between Japan's gastrodiplomacy, defined as the use of typical food and dishes as an instrument of soft power, and Japan's food security strategy. I will argue that the strategy of promotion of washoku worldwide is not a mere act of popularization of Japanese food but it is strictly related to the issue of the low self-sufficiency rate of the country, as the main objective of the government is the raise of food export, in order to foster agricultural production and improve self-sufficiency.

광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구 (A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi)

  • 정철기
    • 통상정보연구
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    • 제11권3호
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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