1 |
UNIFE (2010) and Boston Consulting (2010) UNIFE World Market Study; Status Quo and Outlook 2020.
|
2 |
Akizki and Gonagai (2010) Scenario of Japanese Rail Businesses' Going Overseas by way of the Alliance with Foreign Operators, Creation of Intellectual Property, July 2010, pp.26-41.
|
3 |
Y.S. Lee, D.S. Moon (2008) A Case Study on the Competitive System of EU Railway Transport Market, Journal of the Korean Society for Rail, 11(5), pp.455-464.
과학기술학회마을
|
4 |
Ozawa Sigeki (2010) New Viewpoint on the Export of the Railway: Emergence of New Rivals, Japanese Bureau of Transportation Survey.
|
5 |
Papadopoulos, N., O.M. Martín (2011) International Market Selection and Segmentation: Perspectives and Challenges, International Marketing Review, 28(2), pp.132-149.
DOI
ScienceOn
|
6 |
Brouthers, L.E., S. Mukhopadhyay, T.J. Wilkinson, K.D. Brouthers (2009) International Market Selection and Subsidiary Performance: A Neural Network Approach, Journal of World Business, 44(3), pp. 262-73.
DOI
ScienceOn
|
7 |
Martín, O. and N. Papadopoulos (2007) Internationalization and Performance: Evidence from Spanish Firms, Journal of Euromarketing, 16(1/2), pp. 87-103.
DOI
ScienceOn
|
8 |
de Mooij, M. (2004) Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, Sage, Thousand Oaks, CA.
|
9 |
Cavusgil, S.T. (1997) Measuring the Potential of Emerging Markets: An Indexing Approach, Business Horizons, 40(1), pp. 87-91.
|
10 |
GlobalEdge (2011) Market Potential Index (MPI) for Emerging Markets 2010, International Business Center at Michigan State University, February 14, http://globalEDGE.msu.edu/knowledge-tools/mpi/.
|
11 |
Mullen, M.R. and S.Y. Sheng (2007) Extending and Comparing Cavusgil's Overall Market Opportunity Indexes, Advances in International Marketing, 17, pp. 219-249.
|
12 |
Smith, W.R. (1956) Product Differentiation and Market Segmentation as Alternative Marketing Strategies, Journal of Marketing, 21, pp.3-8.
DOI
ScienceOn
|
13 |
Y. Wind (1978) Issues and Advances in Segmentation Research. Journal of Marketing Research, 15, pp.317-337.
DOI
ScienceOn
|
14 |
K. Sausen, T. Tomczak, A. Herrmann (2005) Development of a Taxonomy of Strategic Market Segmentation: a Framework for Bridging the Implementation Gap between Normative Segmentation and Business Practice, Journal of Strategic Marketing, 13(3), pp. 151-173.
DOI
ScienceOn
|
15 |
S.P. Kalafatis, V. Cheston (1997) Normative models and practical applications of segmentation in business markets. Industrial Marketing Management 26, pp. 519-530.
DOI
ScienceOn
|