• Title/Summary/Keyword: Export Strategy

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A Study on the Factors affecting the Export Performance of Ventures (벤처기업의 수출성과 영향요인에 관한 연구)

  • Park, Woo-Sik;Kim, Dae-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.1
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    • pp.15-36
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    • 2007
  • This study attempts to investigate about the factor affecting the export performance of Korean venture companies. The ways of data collection for this study depend on documentary records, opinion investigation of experts, and the cases. The samples for this study are investigated from the Korea Chamber of Commerce and Industry and he Ministry of Commerce about the nation's 700 the small and medium export venture companies' the business showings in December 2005. The survey executed May 10th, 2006 to May 31st, 2006, for about 22 days. The survey collected total 518 copies which included telephone request and interview researched about 269 copies, direct visits 162 copies, mail survey 87 copies. This study used 500 copies except 18 copies which don't have reliability or can handle easy. The statistical analysis techniques, which are used in survey analysis, areas follows. First, it divided 2 categories which are an export strategy and other factors, then it executed factor analysis and reliability analysis. Second, it executed multiple regression analysis which can search effect export strategy and growth in each categories.

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A Comparative Study on the Characteristics of Knitted Clothing Exports between Korea and China (니트 의류 제품의 한.중 간 수출 특성 비교)

  • Ji, Hye-Kyung
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.897-910
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    • 2009
  • Clothing exports of Korea have been steadily declining since 1990, but its international competitiveness will be continued in the future because of its history and technology. The purpose of this study is to find out the characteristics of knitted clothing exports of Korea compared to China. Statistical data of knitted clothing articles(HS 61) $2000{\sim}2008$ were used for analyses. The results of the study were as follows: First, the proportion of knitted clothing export out of the total clothing export has been consistently increased in Korea and China both, it is similar now. Second, export articles of large proportion are different between Korea and China. Socks, gloves and fancy goods became major export articles in Korea and men's and women's clothing in China in late 2000's. Third, the unit price of Korean export clothing is higher than that of Chinese from two to ten times. Generally the growth rate of unit prices of Korea outpaced that of China. The results of this study will help Korean export firms to develop competitive export articles and make out export strategy.

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A Study on Economic Ripple Effect and Export Connection Method of Food Industry (식품산업의 경제적 파급효과와 수출 연계 방안에 관한 연구)

  • Chai, Jong-Hun
    • International Commerce and Information Review
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    • v.12 no.1
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    • pp.225-250
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    • 2010
  • The purpose of this study is to grasp the ripple effect of food industry, which is rising as the prominent industry of the future and has a high forward & backward ripple effect, on domestic economy and other industries through Industrial Input-Output Analysis and suggest the export connection method for the development of food industry in the future. As an analysis result, it was found that the effect on product inducement and employment inducement was very high. Like that, it is necessary to establish export connection strategy to escape from narrow domestic market and advance into world market in order to develop food industry, which has a high ripple effect on domestic market. For the export connection of food industry, it is possible to enlarge overseas market demand of domestic food industry by providing domestic food companies with export-concerned information such as overseas export market information and food market information, advertising world market for domestic food industry actively through the globalization of Korea food, securing food processing technology, removing export unavailability risk through the export insurance policy and advertizing the safety of food industry through the reinforcement of food safety control standard and penalty standard.

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A Market Taxonomy Approach for the Export of Korean Railway Systems (한국 철도시스템의 해외진출을 위한 시장유형론적 접근)

  • Choi, Sung-Ho
    • Journal of the Korean Society for Railway
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    • v.16 no.5
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    • pp.439-446
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    • 2013
  • The market taxonomy approach may lead to the most effective strategy to promote the export of Korean Railway Systems. By prioritizing opportunities in the global marketplace and subsequently identifying market segments, this approach will reveal the most effective market strategies for Korean rail exporters. This study suggests the market potential index. In addition, it also introduces how market segmentation should be done for the global rail supply market. Applying the market taxonomy to derive strategic implications, this study portrays several export projects currently being undertaken by the Korean rail industry.

A Case Analysis Study of Korean Small and Medium Firms' Software Exports through Sales Channels Building and Product Localization (판매채널 구축과 현지화 과정으로 본 중소기업 소프트웨어 해외 수출 사례 분석 연구)

  • Ahn, Yeon S.;Kim, Hee Wan
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.81-95
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    • 2016
  • Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value's diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME's software product's export.

The Impact of Cultural Differences Upon the Export of Korean Broadcasting Contents : An Empirical Approach (한국 방송 콘텐츠 수출에 영향을 주는 문화적 차이에 대한 실증 연구)

  • Kim, Tae Ha;Oh, Min Jin;Kim, Tae Jun;Lim, Byung Ha
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.171-184
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    • 2012
  • We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede's cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede's cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

Roadmapping for the Export of Space Segment Based on Portfolio Analysis: A Case of Korea

  • Kim, Jieun
    • Asian Journal of Innovation and Policy
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    • v.9 no.3
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    • pp.360-393
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    • 2020
  • The space industry is a comprehensive and technology-intensive industry involving different converging technologies. However, most of the companies in Korea's space industry are small and medium-sized enterprises (SMEs) and need to strengthen global capacity to export their products. However, the link between the destination country and the product remains insufficient. Consequently, the purpose of this study is to propose an export roadmap for space products to provide SMEs with export opportunities and strategic guidelines. For this, technology roadmap and portfolio analysis are applied to this purpose. This study is expected to be helpful to SMEs and government agencies.

A Study on Abroad Export Strategy by Country of Spatial Open Platform -Focused on the Kingdom of Cambodia and the Emirate of Abu Dhabi- (공간정보 오픈플랫폼의 국가별 해외 수출 전략 연구 -캄보디아와 아부다비 에미리트를 중심으로-)

  • Kim, Kirl;Jeong, Jin Do;Lee, Jae Yong
    • Spatial Information Research
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    • v.22 no.3
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    • pp.9-21
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    • 2014
  • Recently the environment in geospatial information has conversed into the plaform. The platform based geospatial information contributes to save time and cost as well as maintain the consistency and stability in spatial data infrastructure. The Republic of Korea is now constructing and operating the spatial open platform called as the V-World(Virtual World), and searching for the possibility of its abroad export. The purpose of this study is to elicit the abroad export strategy by country of spatial open platform by comparing the cases of developing country, the Kingdom of Cambodia and newly developed country, the Emirate of Abu Dhabi, The Kingdom of Cambodia depends on foreign aids to develop the spatial data infrastructure and the Emirate of Abu Dhabi is inducing an advanced technology and high human power from overseas based on abundant oil money. This study establishes the abroad export strategy based on two country models such as Cambodia and Abu Dhabi by considering the characteristics in geospatial information, and suggests the ways of abroad export and the methods on fund raising for spatial open platform.

Japan's gastrodiplomacy as soft power: global washoku and national food security

  • Farina, Felice
    • Journal of Contemporary Eastern Asia
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    • v.17 no.1
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    • pp.152-167
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    • 2018
  • Until recently, Japanese cuisine was known only for sushi and was still considered exotic outside the archipelago. However, today the number of specialized restaurants which serve other traditional foods is constantly increasing all over the world, making Japanese gastronomy one of the most influential. Japanese government has supported the promotion of national cuisine worldwide in different ways, making washoku (Japanese traditional cuisine) one of the main elements of Japan's soft power and cultural diplomacy. In this paper, I will analyse the connection between Japan's gastrodiplomacy, defined as the use of typical food and dishes as an instrument of soft power, and Japan's food security strategy. I will argue that the strategy of promotion of washoku worldwide is not a mere act of popularization of Japanese food but it is strictly related to the issue of the low self-sufficiency rate of the country, as the main objective of the government is the raise of food export, in order to foster agricultural production and improve self-sufficiency.

A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi (광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구)

  • Jung, Chul-Gi
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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