• 한국항해항만학회지
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• 제33권8호
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• pp.539-548
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• 2009

이 논문의 목적은 21세기 BIE엑스포에서 주제와 메시지의 중요성과 역할이 무엇인지 규명하고, 주제와 도시개발에 초점을 두고 있는 2012년 여수엑스포 계획에 유용한 제언을 제공하는 것이다. 1998년 리스본엑스포를 전환점으로, 엑스포의 주제와 메시지는 과학기술의 성과를 강조하는 것보다는 진보에 대한 반성과 지구의 미래를 강조한다. 이러한 변화는 오늘날 인류 사회가 당면한 전지구적 환경문제의 해법 모색과 지속가능한 개발을 보장하는 신기술에 대한 관심을 반영한다. 바다와 연안에 대한 신기술과 신사상을 경연하는 여수엑스포는 비슷한 주제의 리스본엑스포의 사례를 벤치마킹하는 동시에 이와 차별화하기 위한 노력이 필요하다. 이 논문은 여수엑스포의 주제와 도시개발에 대해 다음과 같이 제안하였다. 첫째 해양과 관련된 신기술의 강조와 더불어 그것의 개도국 보급을 위한 여수프로젝트 비전의 강화. 둘째 리스본의 수도재개발과 다른 도시개발전략 즉, 남해안시대와 연계된 해항도시네트워크 구상.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.33-40
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• 2011

The World exposition is considered as a great event to promote the cultural exchanges of their own urbanism and share the technological developments among the various countries across the all over the world. So many countries in the world desired to host and take part in the EXPO, so far only few countries have had the chance to hold the event and show their uniqueness of urban culture, but we might say the past exhibition as those for display and publication of matters of science, technology and trade, now we must say expositions of the 21th century has come under variations on cultural and informational interchange and humanism from the global issue and problem. What makes possible to maximize the effort of reciprocal communication between people and the public can be the EXPO event as a means of the public information of the theme and this kind of event should suggest the public a message of the topic, message, image and even more the EXPO spirits and theme as an international event gives as much considerably spreading effect as its big scale. In that aspect, the pavilion for the exhibition of EXPO and public information should be recognized as a place for smoothly forming the activities of reciprocal communication between the society and the public, with such a aspect this study, as its purpose of improving as well as communication, concerns the process in projecting the space paradigm of pavilion in the EXPO and public message and information as a means of the communication of the global theme.

• 디지털콘텐츠
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• 7호통권134호
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• pp.92-95
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• 2004

‘디지털 콘텐츠 사이버 전시장 OnExpo’는 국내 디지털콘텐츠 기업 및 제품정보를 온라인으로 상시 제공하는 연중무휴의 사이버 전시장이다. 5월 25일부터 7월 16일까지 온라인상(www.onexpo.or.kr)에서 펼쳐지고 있는 2004 e-Learning OnExpo 현장으로 떠나보기로 하자.

• 디지털콘텐츠
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• 10호통권125호
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• pp.72-75
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• 2003

지난 9월 16일 삼성동 COEX에서는 산업자원부와 한국전자거래협회의 주최와 주관으로 4일간에 걸쳐서 'e-Biz Expo 2003'이 진행됐다. 이에 국내 전통기업과 온라인 기업간의 만남의 장을 통해 e-비즈니스 활성화를 유도하고자 했던 'e-Biz Expo 2003' 전시회와 컨퍼런스를 정리해 보고자 한다.

• Ocean and Polar Research
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• 제30권2호
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• pp.159-172
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• 2008

During the course of its efforts to host the 2012 EXPO in Yeosu, Korea, the Korean government promised to the members of the International Exhibition Bureau (BIE) to adopt the so-called Yeosu Declaration. Considering the year 2012 will likely witness the adoption of another global scale environmental declaration as such as the Stockholm, Rio and Johannesburg Declarations, Yeosu Declaration may contribute not only to emphasizing the theme of the 2012 Yeosu EXPO, The Living Ocean and Coast: Diversity of Resources and Sustainable Activities, but also to sharing its efforts to protect the environment with the international society. As there has been no precedence of adopting any declaration in the history of EXPO, a careful preparation for the adoption of Yeosu Declaration is necessary as suggested in this article.

• 한국지역사회생활과학회지
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• 제17권2호
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• pp.139-150
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• 2006

The purpose of this study was to investigate Visitors' satisfaction at Eco-Agriculture/Organic Food Expo held in Uljin in 2005. The questionnaire survey with 1,120 participants was conducted at the venue for three times from July 22nd to August 15th, 2005. The evaluation considered Expo facilities and services, and motives of visit along with demographics of 1,080 valid samples. Evaluation results indicate overall satisfaction level of Expo participation was positive and 63.6% of the respondents showed intention of revisit and/or future visit to agricultural events. Expo facilities and service represented higher satisfaction level, however cost factors such as food and beverage, souvenirs and entrance fee had lower performance levels. The study outcome can help local governments and/or organizers host hallmark tourist events in planning and managing.

• 한국항만경제학회지
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• 제21권3호
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• pp.1-17
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• 2005

This study suggests the holding of the 2015 Busan Harbour Registration Exposition in order to activate port & logistics industry, motivate Busan regional development and set up the long-term goal of local people. The SWOT analysis shows that the given conditions of Busan is competitive to attract the 2015 Busan Harbour Registration Exposition, which might be further strengthened for the competitiveness of the Port of Busan. The way to maximize the holding possibility of the EXPO, then, should be more emphasized for the successful implementation of the Pre-Expos periodically and successively by developing and planning perfectly logicality, differentiated subject and concept of the EXPO which accepted in the inside and outside of country.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.238-248
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• 2023

This study aims to examine the symbolism of the emblems of World Expositions by using Victor Turner's symbolic theory as a research method, and to reveal the symbolic types behind them by classifying the emblem designs of different periods and themes. The research object is 12 comprehensive World's Fair emblems from the 1939 New York World's Fair in the United States to the 2025 Osaka World's Fair in Japan, as identified by Bureau International des Expositions. The research method mainly adopts documentary research to collect historical information and theoretical frameworks related to the design of World's Fair emblems. In the analysis process, Victor Turner's symbolic sign theory is used as the main analytical framework to link the design elements of emblems to their relevance to specific societies and cultures in order to reveal the themes, values and ideas represented by the emblem symbolism. The results of the study show that the design of the Expo emblem uses different symbols, including material symbols, behavioral symbols, sensory symbols, natural symbols, social symbols and virtual symbols, to convey the core concepts, themes and values of the Expo. Through different types of symbols, the Expo emblem shows a wide range of concerns about technology and the future, mankind and the world, nature and ecology, and society and innovation. The symbolic design of the emblem plays an important role in conveying the core concept and theme of the Expo.

• 농촌계획
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• 제20권1호
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• pp.161-173
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• 2014

This study aimed to adaptive reuse plan a take advantage of Suncheon Bay Garden Expo 2013. Detailed objectives included: to identify and foster cultural and ecological resources in Suncheon Bay and Garden Expo Site; and to search and propose characterized program in the site for efficient utilization; and to revitalize a site for the vitalizations of the region where garden culture and garden industries for strengthening local competitiveness. The study was multi-phased. The first stage included basic surveys such as site status and environmental context analysis, and questionnaires and similar case studies, and the second stage was to review the direction of preliminary planning, develop associated industries and strategies for regional revitalization and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the site. The results of the study are as follows: First, the characterization strategy is 'healing experience tourism', 'healing garden', 'healing herbal care' are suitable for the site and regional revitalization. Second, the dimension of 2013 Suncheon Bay Garden Expo which was distinguished into four areas, in consideration of the characteristics and contents of the garden expo site for efficient operation and maintenance. Four area are as follows: the park oriented area, the experiential tourism oriented area, the existing conservation oriented area, and the area for associated industries. Third, the practice of private and public partnerships is needed in order to efficiently manage and operations. The significance of this study is that it is seeking to take advantage of the Garden Expo site and set the plan by existing resources and in consideration of local characteristics, in conjunction with area to envision and proposed management plan. Some problems are remained which have not been able to deal with details program and organization and financial planning programs for the operation of the site. This is for further study.

• 한국조경학회지
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• 제51권6호
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• pp.1-11
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• 2023

본 연구는 우리나라 최초 국가 정원으로 지정된 '순천만정원'을 매체로 한 2013순천만국제정원박람회와 2023순천만국제정원박람회의 개최 효과를 비교 분석함으로써 향후 순천만정원박람회의 운영 방향성과 지속가능 전략 설정을 위한 기초자료 제시를 목적으로 수행하였는바 다음과 같은 결과를 얻을 수 있었다. 첫째, 두 번의 박람회 모두 행사 전반에 걸친 만족도가 4.0 이상의 값으로 높게 나타났다. 특히 2023순천만국제정원박람회의 만족도가 2013순천만국제정원박람회보다 높은 값으로 나타났다. 코로나19 이후 열린 최장기 국제 행사로서 자연공간에서의 힐링과 충전에 대한 시민들의 수요충족이 반영된 것으로 판단된다. 둘째, 만족도에 영향을 주는 인식 유형 비교의 결과 경제, 환경·생태 유형이 2013, 2023 순천만국제정원박람회에서 공통적으로 영향을 미치는 것으로 나타났다. 2013순천만국제정원박람회는 순천만이라는 생태 자원과 함께 도심 속 정원을 조성하여 '생태 도시'로의 브랜드가치를 확립하는데 무리가 없었다. 이와 더불어 2023순천만국제정원박람회는 정원의 범위를 도심 전체로 확대하였고, 기후변화 대응, 탄소중립 등의 가치를 실현하여 인간과 자연이 공존하는 도시를 만들고자 하였다. 즉, 2013순천만국제정원박람회 이후 또 한 번 지역의 잠재된 생태적 가치를 바탕으로 2023년 박람회를 추진함으로써, 기업의 투자와 관광객을 유치하고, 순천시의 차별화된 브랜드를 구축하는 것이 도시 경쟁력을 확보할 수 있는 방법 중 하나임을 설명한다. 따라서 순천만국제정원박람회는 사회의 변화와 발맞춰 환경·생태적 컨텐츠와 프로그램을 지속적으로 개발하고 해당 지자체와 주민들의 협력을 통해 시민들의 인식 속에 자리 매김할 수 있도록 노력한다면 향후 메가 이벤트로 써의 정체성 확립과 브랜드 파워를 가질 수 있을 것이라 사료된다.