• 무역학회지
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• 제46권4호
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• pp.17-37
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• 2021

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

• 한국초등과학교육학회지:초등과학교육
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• 제29권4호
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• pp.538-551
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• 2010

This study examined the beneficial effects of the science experiment program for Low-Income Family Children (LIFC) on their science attitude, self-esteem, self-competence, and creativity. The study involved 432 elementary school children of Low-Income Family who were divided two groups as an experimental group with 228 and a control group with 204. The experimental group was given by the science experimental program, whereas the control group was given by ordinary education programs for LIFC, such as supplementary education or after school care. The data about science attitude, creativity, self-esteem, and self-competence of two group children's were collected and analyzed by four kinds of tests on each domain before and after implementing the science experiment program. During the period of the science experiment program, the children who were given the program were observed and reported by the program lecturers and the teachers, who worked at the after school care. The results are as follows; First, there was statistically significant increase on the average points of the experimental group on the three domains except self-esteem from the intra-group analysis. Second, there was also statistically significance between the scores of two groups on the creativity, self-esteem, self-competence from the inter-group analysis. Third, it was reported that the children who were experienced the program were changed positive on their personality and school learning.

• 한국의류학회지
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• 제34권5호
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• pp.784-796
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• 2010

Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study examines two additional moderating effects, which are 'product type' and 'message type'. For the experiment, four advertizing type factorial designs were performed. A total of 320 undergraduate female students in Korea participated in the experiment. This study captured the subjective judgments of consumers on these three comparisons in terms of advertizing attitude, brand attitude, and purchase intention. The results are as follows: First, the greater the self-congruity on cosmetic advertising, then the greater the effectiveness on advertizing attitude. Second, the increased self-congruity on cosmetic advertising did not create greater effectiveness on brand attitude. Third, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image increased the effectiveness on brand attitude. Fourth, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image improved the effectiveness on purchase intention. Fifth, the greater the brand attitude (on the congruence between the cosmetics advertising image and the self-image produced)increased the effectiveness for purchase intention. The results show a significant moderating role of the product type. Marketers can use the results of this study to understand the market of cosmetic products for promotion.

• 대한화학회지
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• 제49권5호
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• pp.488-496
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• 2005

• 대한가정학회지
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• 제48권10호
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• pp.121-132
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• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• 한국추진공학회:학술대회논문집
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• 한국추진공학회 2008년 영문 학술대회
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• pp.561-565
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• 2008

Generally, reaction wheels or thrusters are used for attitude control of a satellite. There is a potential method for the attitude control utilizing the plasma flow on the Low Earth Orbit. In the present study, experiments which simulate attitude control of a Low Earth Orbit Satellite using the ionosphere were conducted. In this experiment, a plasma flow was generated by a steady-state Hall type accelerator. However it is known that the Hall type accelerator, which is used as plasma source, produces a torque around its axis called "swirl torque". This torque would affect the attitude control in the above-mentioned experiments. First of all, we conducted the measurement of the swirl torque. Secondly, experiments using a satellite model with negative electrodes were conducted. The negative electrodes generated torque around the axis, and controlled the attitude of the satellite model by changing the applied voltage.

• 한국과학교육학회지
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• 제39권6호
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• pp.791-797
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• 2019

이 연구에서는 2015 개정 과학과 교육과정에 의한 통합과학과 과학탐구실험이 학생들의 과학에 대한 흥미, 과학적 태도, STS와 NOS에 대한 견해에 미치는 영향을 조사하였다. 수도권 소재의 고등학교에 재학 중인 1학년 학생 223명이 연구에 참여하였으며, 통합과학과 과학탐구실험의 이수 전후에 각각 검사를 실시하고 두 검사의 결과를 비교하였다. 연구 결과, 과학에 대한 흥미 점수와 과학적 태도 점수는 이수 전후에 유의미하게 향상되었다. STS에 대한 견해의 점수를 분석한 결과, 연구 윤리에 관한 항목의 견해는 이수 후에 유의미하게 향상되었으나 나머지 항목에서는 유의미한 차이가 없었다. NOS에 대한 견해의 점수는 모든 영역에서 이수 전후에 유의미한 차이가 없었다. 이에 대한 교육적 함의를 논의하였고, 후속 연구를 제안하였다.

• 패션비즈니스
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• 제7권1호
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• pp.1-13
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• 2003

By considering the influences of PPL(Product Placement) commercial model on consumers' attitude to clothing brand as a commercial effect of PPL, this study intends to identify how much differently they take an attitude to clothing brands before and after exposed to PPL commercials, and also identify how much differently they take their attitude to the brands depending upon PPL commercial models. In the step of experimental design, a previous survey was performed to identify how consumers take their attitude to commercial models and brands before exposed to PPL commercials. And every subject was asked to watch video films with brand logos exposed. The results of experiment can be summarized as follows: After all subjects were exposed to PPL commercials, in general, their attitude to commercial models had more or less effects on the change of their attitude. Meanwhile, the interaction between their attitude to model and clothing brands respectively had somewhat significant influences only on brand recognition. This study verified that PPL commercial models had significant influences on consumers' attitude to brands. These results imply that a PPL commercial strategy in fashion industry should be made focusing on the respective roles of PPL commercial models.

• 복식문화연구
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• 제16권1호
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• pp.145-157
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• 2008

The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

• 유통과학연구
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• 제15권6호
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.