• Journal of Korean Society of Rural Planning
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• v.20 no.1
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• pp.135-145
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• 2014

This research analyzed the effects of satisfaction factors of rural experience of city dwellers. The main research results are summarized as follows. The selection attributes for the rural experience of urbanites were divided into their interests into the programs, variety of the programs and convenience of the facilities. According to the multiple regression analysis, interests into the programs had impacts on the level of satisfaction. The types of rural tourism had statistical relevance with people's interests into the programs, convenience of the facilities and variety of the programs. In addition, those at the age of 40 to 50 reported higher satisfaction in their interests of the programs and convenience of the facilities among the general attributes of the respondents. In occupation, office workers had higher satisfaction in their interests into the programs while homemakers were more satisfied than others in convenience of the facilities and variety of the programs. When it comes to the monthly family income, those in the group who earn 2 to 3 million won a month had higher satisfaction in terms of convenience of the facilities and variety of the programs.

• The Journal of Industrial Distribution & Business
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• v.12 no.4
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• pp.7-13
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• 2021

Purpose: This study aims to empirically analyze the effects of user experience on satisfaction and repurchase in the online food market and to present implications. Online food markets have rapidly dominated the grocery market since their appearance, and online food purchases by middle and seniors as well as young people are increasing rapidly. Research design, data, and methodology: The survey was conducted on 268 consumers with experience in using online food markets, and the results of the survey were analyzed using SPSS statistical program to verify reliability and feasibility, and using structural equation modelling (SEM) using AMOS. This study positively analyzed the impact of satisfaction and repurchase intent by setting system quality, product quality, brand characteristics, and economics as user experience factors in online food markets. Results: The results showed that among online food market user experience factors, the quality of the product and brand characteristics have a significant impact on satisfaction. This means that consumers decide to purchase food through online food markets by considering high-quality products and brand value together. Conclusions: This study has broadened the horizon of recent research on online food market which has been rapidly increasing in the market triggered by Covid19, providing significant implications.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.161-171
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• 2019

Personality factors and ethical values are considered as vital element in social and professional life. This present research aims to explore the relationship between Personality and Job Satisfaction. Further, we tried to test the moderating effect of Islamic work ethics (IWE) in the relationship of Personality traits with Job satisfaction. Convenience sampling was used in defining sample as in Pakistan there is no data base which provides information regarding number of employees. Due to moderating variable the data has been collected from respondents who identify themselves as Muslim. To collect data from respondents Self-administered, close-ended questionnaires and e-questionnaire were used in this study and respondents were targeted in the normal working environment. Correlation and regression analysis was used to analyze the data statistically. The results of study indicated that neuroticism exhibits significant negative effect on job s atisfaction. Also, openness to experience, agreeableness and conscientiousness showed positive effect on job satisfaction. Whereas, extraversion exhibits no effect on job satisfaction and IWE has a negative effect on job satisfaction. However, the output indicates that IWE do not act as moderator in the relation of agreeableness and conscientiousness with job satisfaction moderation effect of IWE is observed between the relationship of neuroticism, extraversion and openness to experience with job satisfaction.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.17-38
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• 2019

With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

• 재활복지
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• v.21 no.1
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• pp.97-119
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• 2017

The objective of this study is to understand the influence of discrimination experience on life satisfaction of the employed hearing-impaired, and also to verify the mediating effects of self-esteem on relations between discrimination experience and life satisfaction. To achieve this objective, the data of the 8th Panel Survey of Employment for the Disabled was used, and then the extracted data of 234 employed hearing-impaired persons was used for analysis. The results of this study are like below. First, discrimination experience showed negative(-) relations with self-esteem and life satisfaction while self-esteem showed positive(+) relations with life satisfaction. Second, when the perception of discrimination experience was low, the life satisfaction was high. Third, the mediating effects of self-esteem were verified on relations between discrimination experience and life satisfaction. Marital status, health, social-economical position has effected on life satisfaction. Based on such results of the study, suggestions were made to increase life satisfaction of the hearing-impaired.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.185-198
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• 2010

The purpose of this study is to examine the relationship between students' satisfaction levels with culinary practice facilities and adaptation to college life according to their educational experience before joining university. Two hundred culinary arts majors from three universities were sampled and 191 questionnaire copies analyzed. The analysis results are as follows. First, the adaptation level of the group with educational experience was partly higher than that of the group without educational experience. Second, the adaptation level of the group with a relatively high satisfaction level was higher than that of the rest. Third, when the satisfaction level with the facilities for culinary practice was high, the group without educational experience showed a higher level of attachment to university and better physical adaptation than the group with educational experience. Whereas the latter showed a higher level of emotional and social adaptation than the former When the satisfaction level with the facilities for culinary practice was low, the group without educational experience showed a higher level of attachment to university than the group with educational experience. On the other hand, the latter showed a higher level of social, emotional and physical adaptation than former. Therefore, in order to create a future-oriented harmonious teaching and learning experience, a new educational cooking environment that is fully functional and serves to heighten the satisfaction level of students should be designed.

• Journal of Korean Academy of Nursing
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• v.44 no.1
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• pp.86-96
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• 2014

Purpose: This study was conducted to examine and compare satisfaction with Korean health care services for Americans, Chinese and Russians who resided in Korea. Methods: A questionnaire was distributed to 252 participants (81 Americans, 89 Chinese, 82 Russians). Three focus group interviews were subsequently conducted in order to obtain a greater understanding of participants' experience and perspectives. Results: The average satisfaction score was 3.09, with Americans and Russians showing significantly higher scores than Chinese. Overall, participants reported higher satisfaction in 'Facility', 'Quality of care' and 'Nursing services' as opposed to 'Information/education'. 'Care with cultural respect' as well as communication related services. Data from the focus group interviews were categorized into 12 sub-categories, 7 categories and 2 themes. The two themes were common experience and contrasting experience. Common experience included 4 categories, 'Quality of care', 'Hospital facility and health care system', 'Language barrier' and 'Information and education'. Contrasting experience included 3 categories, 'Medical cost', 'Health care personnel' and 'Accessibility'. Conclusion: Results of this study provide basic knowledge on foreign residents' satisfaction and experience with Korean health care services. Further research is needed with foreigners from different cultural backgrounds. Administrative and educational efforts are required to improve communication skills and cultural competency.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.309-316
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• 2020

The purpose of the study is to know that the medical skin care improves the quality of middle-aged women's life and happiness improves their confidence by analyzing the medical skin care visit intention, experience satisfaction, and happiness according to their beauty interest. This study analyzed 242 copies of the data through the SPSS v.22 Statistical Package Program. According to the analysis, middle-aged women's interest in beauty is important to experience satisfaction(F=201.821, p<.001). Experience satisfaction is statistically significant to happiness factors(F=384.625, p<.001). Based on this study, differentiated marketing that identifies the intention to visit is needed. Also, the higher the satisfaction of medical skin care experience, the more helpful it is to lead a positive life by improving their confidence.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1087-1093
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• 2012

The effect of the user experience of smart phone on satisfaction. This research is to study the effect of the user experience factors of smart phone on customer satisfaction. User experience factors represent Usefulness, Usability, Affect and Brand images, based on antecedent literatures. And The targets of this study is 95 people in using S's company and 90 people in using A's company. As a result of this research, practicality(47.7%), offline issues(28.8%), usability(18.0%), aesthetics(17.6%) are identified for the effect of user experience on satisfaction. Most of the smart phone designer should consider that usefulness and affect are key factors, when they are designed for user-friendly in that they increase user satisfaction. In terms of these, we suggest that the fact that S's affect doesn't have effect on satisfaction is an urgent need for improvement.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.551-559
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• 2018

The purpose of this study is to identify the differences of student satisfaction depending on tutor's content expertise and experience in PBL of nursing. Nursing department, the subject of this study, is operating Hybrid PBL Curriculum that integrates the courses in nursing for all grades. Tutor's expertise was categorized based on their final dissertations and the clinical fields for which they worked. Tutor's experience in PBL is less than one year for beginners and more than 10 years for experts. After the PBL class for 6 weeks, the 3rd grade students were surveyed. The results showed that there was a statistically significant difference in the student satisfaction according to the content expertise, however, the student satisfaction depending on tutor's experience and the interaction effect between tutor's content expertise and experience were not significant. This study has raised the importance of the role of tutor as content expert in PBL. It is suggested that future studies be repeated for more tutors with diverse subject areas and majors to examine the differences between diverse variables other than student satisfaction.