Browse > Article
http://dx.doi.org/10.13067/JKIECS.2012.7.5.1087

The effect of the user experience of smart phone on satisfaction  

Jung, Sang-Rae (전남대학교 전자통신공학과)
Shin, Hyun-Shik (전남대학교 전자통신공학과)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.7, no.5, 2012 , pp. 1087-1093 More about this Journal
Abstract
The effect of the user experience of smart phone on satisfaction. This research is to study the effect of the user experience factors of smart phone on customer satisfaction. User experience factors represent Usefulness, Usability, Affect and Brand images, based on antecedent literatures. And The targets of this study is 95 people in using S's company and 90 people in using A's company. As a result of this research, practicality(47.7%), offline issues(28.8%), usability(18.0%), aesthetics(17.6%) are identified for the effect of user experience on satisfaction. Most of the smart phone designer should consider that usefulness and affect are key factors, when they are designed for user-friendly in that they increase user satisfaction. In terms of these, we suggest that the fact that S's affect doesn't have effect on satisfaction is an urgent need for improvement.
Keywords
smart phone; user experience; Usefulness; Usability; Affect;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 강현응, "모바일 증강현실을 적용한 유저 가이드 매뉴얼에서의 경험디자인 연구", 한국디자인 문화학회지, 16권, 2호, pp. 1-12, 2010.
2 김정이, "스마트폰 사용과 플로우 형성 요인에 관한 연구 : 사용자경험 디자인 요인을 중심으로", 이화여자대학교 박사학위논문, 2012.
3 김인경, 박원준, "디지털 융합미디어에 대한 수용자 인지가 사용의도에 미치는 영향", 한국전자통신학회논문지, 6권, 3호, pp. 30-36, 2011.
4 박진우, "스마트폰을 통한 대국민커뮤니케이션 수용성에 관한 연구", 한국전자통신학회논문지, 6권, 4호, pp. 465-471, 2011.
5 Mika Hiltunen, Luomala, Laukka, 나대열 옮김, "Mobile User Experience", 한빛 미디어, 2010.
6 김승인, 신귀자, "3D GUI 모바일폰의 사용자경험과 브랜드 인지도의 관계", 한국콘텐츠학회 논문지, 10권, 1호, pp. 147-159, 2010.
7 Cho, C. H. and Leckenby, J. D., "Interactivity as Measure of Advertising Effectiveness: Antecedents and consequences of Interactivity in Web Advertising", Proceedings of the 1997 conference of the American Academy of Advertising, M. Carole Macklin, ed., Cincinnati, OH, 1999.
8 McMillan, S. J., "Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, And Systems", In: Lievrouw, L. A. & Livingstone, S. (eds.), Handbook of New Media. Social Shaping and Consequences of ICTs, London: Sage, 163-82. 2002.
9 Russ U. and Carolyn, C. 이지현․이춘희 옮김, "A Project Guide to UX Design : for user experience designers in the field or in the making", 위키북스, 2010.
10 Hassenzahl, M. and Tractinsky, N., "User experience-a research agenda", Behaviour & Information Technology, Vol. 25, No. 2, pp. 91-97, 2006.   DOI   ScienceOn
11 김진우(2012), "Human Computer Interface 개론", 안그라픽스, 2012.
12 Norman, D. A., "Emotional Design: Why We Love (or Hate) Everyday Things", Basic Books, 2004.