• Asia Marketing Journal
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• 제21권1호
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• 한국게임학회 논문지
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• 제20권6호
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• pp.3-12
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• 2020

플레이어 경험연구는 게임콘텐츠에 대한 플레이어의 행동과 심리적 반응을 포함하며, 포괄적인 게임경험보다는 특정 게임요소에 대한 플레이어의 미적경험에 집중하고 있다. 본 논문은 게임플레이 과정에서 도출되는 플레이어의 미적경험 데이터를 코드로 제시하고 어드벤처 게임을 대상으로 플레이어 경험수준별 미적경험 데이터를 분석하였다. 이러한 연구결과는 기존 게임분석 연구의 한계를 보완할 수 있으며, 창작자가 게임디자인 단계에서 적용할 수 있는 실질적인 정보를 제공할 수 있을 것이다.

• 한국의류산업학회지
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• 제17권4호
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• pp.574-587
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• 2015

This quantitative study helps develop a measurement tool for consumer experiences inside and outside of a fashion brand store in a large shopping center along with a previous qualitative study that utilized a consumer interview. An expert group interview was conducted to verify the result of the previous qualitative study. Subjects were selected through convenient sampling. A self-administered questionnaire was developed to collect the data. We used 666 questionnaires for data analysis. To analyze data, reliability analysis, factor analysis, correlation analysis and measurement equivalence verification were conducted with a statistical package of SPSS 21.0 and Amos 18.0. We used 27 questions in 8 factors for consumer experience inside of the fashion brand store: fashion product, VMD, salesperson responsiveness, salesperson specialty, salesperson's special treatment, salesperson's respect for customers, and positive/negative emotion. We used 27 questions concerning seven factors for the consumer experience outside of a fashion brand store that encompasses a large shopping center: experience with brand and product category diversity, experience with promotion and event, esthetic experience, experience with culture and entertainment, experience with recreational behavior, experience with reputation and sense of pride, and experience with customers.

• 한국보육지원학회지
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• 제18권5호
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• pp.19-31
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• 2022

Objective: The purpose of this study is to examine the difference between teachers' traumatic experience and teachers' organizational commitment while considering individual differences of the childcare teachers and to investigate the effect of childcare teachers' traumatic experience on organizational commitment. Methods: This study used an online survey and collected data from 235 respondents. Then the data were analyzed by using a one-way ANOVA test, Scheffe post-hoc analysis, and hierarchical regression analysis. Results: First, this study found that there was a statistically significant difference between the traumatic experience of childcare teachers and teachers' organizational commitment depending on the age and career stage of the childcare teachers. Second, the childcare experience of childcare teachers showed a positive correlation with experience, and the traumatic experience showed a negative correlation with the organizational commitment. Third, childcare teachers' traumatic experience had a negative effect on normative and continuous immersion, respectively. Conclusion/Implications: This study contributes to the literature by recognizing the events that occurred in the process of childcare and identified the cause of the decrease in childcare teachers' motivation to work. It also suggests the need for continuous research on traumatic events that childcare teachers' experience during work in order to protect the rights and interests of childcare teachers.

• 간호행정학회지
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• 제7권2호
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• pp.237-251
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• 2001

It is important for nursing managers to understand the lived experience of nursing care for dying patients in clinical nurses for the effective management of them. The purpose of this Phenomenological study was to explore the lived experience of nursing care for the dying patients in clinical nurses and identify the meaning and structure of their lived experience. This study was conducted from 1 of June, 2000 to 1 of November, 2000. Data were collected with several in-depth interviews until data were fully saturated, from 1 of June, 2000 to 10 of September, 2000. The Subjects were five nurses who had more than three-year job experience in caring for dying patients, three protestant christians and two atheists, one married and four unmarried persons. The range of their age was from 28 to 36. Data were analysed by the Colaizzi's methodology. Ten themes were extracted from fifty-one fomulated-meanings. Fomulated-meanings were extracted from the restatements and the significant-statements which were deriven from the raw data. Finally ten themes took form of five structures. Five structures of 'The lived experience of nursing care for the dying patients in clinical nurses' were : 1. Experiencing guilty feeling and anger due to their and other's manneristic and ignored attitude toward dying patients 2. Feeling heartily the necessity of the education of hospice care because of their incompetence due to lack of knowledge of hospice care 3. Recognizing the human rights of dying patient's thinking themselves and their families 4. Felling satisfaction with their nursing accomplishments and reflecting their life through nursing care of the dying patients 5. Experiencing low self-respect due to the other's negative perspective toward their job The results of the study would give useful information to nursing managers to understand the lived experience of nursing care for dying patients in clinical nurses and establish adequate strategies to support them.

• 한국학교ㆍ지역보건교육학회지
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• 제13권1호
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• pp.65-75
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• 2012

Objectives: This study aims at grasping the socio-demographic variable, safety education experience, personality type and accident experience and analyzing if the personality type influences on the accident experience. Methods: For 330 third-year students at one middle school located at Gyeonggi-Do, questionnaire survey was performed on 16th, October, 2010. Excepting data of 19 students poor in contents, 311 students' data were analyzed. Results: The results of analysis are like followings. 1. As for relation between the socio-demographic variable and accident experience, it showed statistical significance in sex and how to go to school. And there was no statistical significance in parents' job, educational level of parents, residential type, school record and allowance. 2. As for relation between safety education experience and accident experience, safety education doing school than family lowered accident incidence outstandingly. When safety education frequency increased one time, possibility to experience accident decreased to 30%. 3. As for relation between 4 personality types of MBTI and accident experience, Thinking(T) experienced accident more than Feeling(F). Moreover, it showed difference in accident type and injuried degree. This results were statistically significant. As the result of analyzing the injuried degree by sex only in Thinking(T) and Feeling(F), female students had statistically significant difference. Conclusions: Health care providers should develop school safety programs by characteristics of personality.

• 아태비즈니스연구
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• 제13권3호
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• pp.1-18
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• 2022

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

• 한국직업건강간호학회지
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• 제21권2호
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• pp.87-97
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• 2012

Purpose: This study was to examine the relationship between recovery experience and the burnout among hospital nurses. Methods: A cross-sectional survey design was used. The participants were 281 nurses working at three general hospitals located in Seoul and Gyeonggi Province. The data were collected by convenience sampling using self-reported questionnaires that consisted of general characteristics, burnout, recovery experiences, self-efficacy, social support, job demand and organizational system. The data were analyzed with descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Stepwise multiple regression showed that organizational system had the greatest impact on hospital nurses' burnout, followed by job demand, self efficacy, position and recovery experience. Conclusion: Recovery experience is found to be a new factor that influences the burnout among hospital nurses. Therefore, further research is needed for confirming that recovery experience influences the burnout of hospital nurses. Also there is a need to develop a program to increase recovery experience from job stress at the organizational level to reduce hospital nurses' burnout.

• 대한간호학회지
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• 제34권2호
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• pp.270-277
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• 2004

Purpose: The purpose of this study was to investigate the relationship between decision-making factors(theoretical knowledge, expertise, empowerment, intuition) and participation in proportion to nurses's clinical experience. Method: Data was collected by quota sampling from July 10, 2001 to August 22, 2001 from 132 clinical nurses who work for 3 General hospitals. Data was analyzed using SPSSWIN 10.0 with crosstab, ANOVA, and stepwise multiple regression. Result: Expertise(F=34.347, p=.000), empowerment(F=29.316, p=.000), and participation(F=3.276, p=.041) were significantly different among 3 clinical experience groups. Clinical experience correlated with expertise(r=.551, p=.000) and empowerment(r=.492, p=.000), and Decision-making participation also correlated with expertise(r=.351, p=.000) and empowerment(r=.265, p=.002). Decision-making participation is effected by theoretical knowledge(under 3.00yr clinical experience), expertise(3.01-5.00yr), and empowerment(above 5.01yr). Conclusion: These findings indicate that factors(theoretical knowledge, expertise, or empowerment) on decision-making participation varies as nurses's clinical experience differs. Therefore, decision-making needs bilateral agreement between staff nurses and nurse managers rather than the responsibility of one.

• 서비스연구
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• 제13권3호
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• pp.147-159
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• 2023

본 연구는 기존의 서비스디자인 방법론의 소수 데이터를 기반으로 휴리스틱 기반의 연구 한계를 극복하고, 의료서비스의 질적 수준 관리에서 핵심가치로 주목받고 있는 경험데이터의 객관적 측정 및 가공에 관한 모델을 개발하기 위한 연구이다. 이론적 배경에서 의료서비스에서 경험의 중요성, 경험데이터의 측정 및 가공, 환자중심성 실현에 관한 문헌연구를 진행하였다. 이와 같은 문헌 및 이론적 배경 연구결과를 기반으로 다음과 같이 4가지 연구변수에 대하여 조작적 정의하고, 통계적으로 검정을 진행하였다. 가설 H1은 3가지 요인 관점의 경험데이터 측정이 페르소나 모델링에 주는 영향이고, 가설 H2는 페르소나 모델링이 서비스청사진 시각화에 주는 영향, 가설 H3은 서비스청사진 시각화는 환자중심성 실현에 주는 영향, 가설 H4는 페르소나 모델링이 환자중심성의 실현에 주는 영향이다. 요인분석, 신뢰성 분석, 상관분석의 데이터 기초검정 후 회귀분석기법으로 검증한 결과 4가지 가설은 모두 채택되었다. 결론적으로 병원에서 좋은 의료진과 의료장비만을 갖춘다고 해서 그 가치를 인정받기 어려운 시대이기에 환자들에겐 의료진과 의료장비의 효용보다 지속해서 어떠한 의료서비스 경험을 얻고 있는지가 더 중요하다는 의미를 파악할 수 있었다. 서비스 경제의 시대에서 병원서비스 경쟁력의 핵심은 매력적인 경험을 제공하느냐가 병원의 진짜 실력이 되기에 본 연구 주제인 경험데이터의 측정과 가공이 환자중심성의 실현과 스마트병원 구현에 중요한 의미가 있을 것이다.