• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.109-122
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• 2019

With the greater importance of lifestyle shops and experience marketing, research is needed for the effective experience marketing of lifestyle shops by fashion product type. This study establishes effective and differentiated experience marketing strategies for fashion lifestyle shops by examining the effect of the experience marketing satisfaction with lifestyle shops on purchase intention and loyalty. This study categorizes lifestyle shops by fashion product types into a suit-oriented lifestyle shop, a casual/leisure/sportswear-oriented lifestyle shop and a home fashion lifestyle shop, Then a survey was conducted on participants who had visited lifestyle shop. As an analysis method, factor analysis, reliability analysis and regression analysis were conducted. In this study, we identified the experience marketing factors of fashion lifestyle shops. This study found that the satisfaction from experience marketing factors of fashion lifestyle shops by fashion product types affected purchase intention and loyalty differently. Considering the results of this study, it will be able to increase not only purchase intention and loyalty but also brand sustainability by establishing, applying, and executing a differentiated strategy considering the detailed factors of experience marketing for each fashion product type when planning and operating a fashion lifestyle shop. Through this study, effective marketing of fashion lifestyle shops by fashion product type will be implemented.

• The Research Journal of the Costume Culture
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• v.31 no.1
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• pp.1-17
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• 2023

This study analyzed requirements for medical masks and difference in satisfaction based on demographic characteristics and side effects experience caused by wearing medical masks. Three factors related to requirements for medical masks were identified: wearing comfort and usability, blocking function for harmfulness, and design. As a result of the difference analysis for requirements of medical masks based on demographic characteristics, all three factors showed a significant difference in gender and occupation. Design did in age and monthly income. As a result of the presence or absence of breathing difficulties experience, design factor was significant. As a result of the presence or absence of skin trouble experience, wearing comfort and usability showed a significant difference. As a result of the difference in satisfaction with medical masks based on demographic characteristics and side effect experience caused by wearing medical masks, breathing, ear string tightness, blocking harmful substances, price, and over all wearing comfort showed a significant difference by gender, marital status, age, occupation, and monthly income, and the presence of absence of breathing difficulty experience and skin trouble experience, respectively. As a result of the interaction effect analysis between demographic characteristics and side effects experience caused by wearing medical masks, it showed a significant interaction effect between gender and monthly income, between marital status and monthly income, between monthly income and breathing difficulties experience, and between monthly income and skin trouble experience.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.331-336
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• 2020

The purpose of this study is to measure the satisfaction factors of user experience of 'Unlimited subscription service' among subscription services and analyze them based on economic and cultural perspectives. By recruiting the '20-'30s who had experienced using service, they attended a survey which was based on the reconstructed honeycomb model of Peter Morville. As a result of the survey, in terms of economic perspective, cost of service, and the ease of subscription inflow were the main satisfaction factors. From a cultural perspective, the familiarity with service and belief and experience of sharing content with people around them were the main satisfaction factors. Therefore, it can be inferred that the satisfaction of the user experience of the subscription service should be firstly satisfied with economic satisfaction, which leads to cultural satisfaction. This study is expected to be used as research data on user experience and satisfaction factors of unlimited subscription service.

• Research in Community and Public Health Nursing
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• v.32 no.4
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• pp.566-577
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• 2021

Purpose: This study aimed to determine the correlation between job performance difficulties and job satisfaction that novice health teachers experienced in a new school environment, and provide the basic data necessary for policy development. Methods: Data were collected from 196 novice health teachers without in-service training program for the qualification of 1st grade and with less than four years of work experience in Korea. The self-report questionnaire consisted of general characteristics, perception of difficulties in job performance, and job satisfaction. The data were analyzed using the x² test, t-test, ANOVA, and Pearson's correlation coefficient. Results: Novice health teachers had the most difficulty in health education during their job performance, whereas teachers without hospital clinical experience encountered difficulties in health management. Those with less than two years of teaching experience or no experience of being contract health teachers had higher job performance difficulties. The results revealed that the lack of experience in performance at a school site had a considerable influence on the difficulty in job performance. In terms of job satisfaction, novice health teachers had the highest satisfaction with status recognition and the lowest satisfaction with their tasks in charge. Additionally, as the difficulty in job performance increased, job satisfaction decreased. Conclusion: The study results indicated the need for training to provide novice health teachers with sufficient experience in job performance before being placed in a school. The provision of support to respond to difficulties in job performance will improve job satisfaction and contribute not only to the development of novice health teachers, but also to the improvement of the quality of school health.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.444-456
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• 2011

The purpose of this study is multi-faceted. Firstly, it is to examine the perceived differences in novelty experience, psychic distance, and satisfaction among Japanese, Chinese, and American tourists visiting Korea. Secondly, it is to investigate the effects of novelty experience on their overall satisfaction in Korea. Lastly, this study attempts to examine the role of psychic distance on the level of perceived novelty experience in Korea. A survey was conducted to 307 international tourists departing Korea at the In-Cheon International Airport. The results show that there is a significant difference in the perceived psychic distance, novelty experience, and overall satisfaction in Korea among Japanese, Chinese, and American tourists. Also, there is a significant effect of novelty experience on tourist overall satisfaction. The results further reveal that the degree of psychic distance is a significant determinant of the perceived novelty experience, which supports the effectiveness of psychic distance concept in predicting the novelty experience. The results of this study make a significant contribution to advancing our understanding of tourist behavior through the re-constructed concept of novelty.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.213-227
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• 2021

The purpose of this study is to identify factors that are causal and intention to revisit healing agricultural facilities and to identify the relationship between factors. the effect of experience type was analyzed on revisit intention by using facility experience satisfaction as a meditator for healing agriculture participants. The sub-variables of experience types were divided into educational experience, devious experience, entertainment experience, and aesthetic experience. 259 questionnaires collected from the people who experienced healing agriculture programs in the whole country were used for empirical analysis. The PROCESS macro v3.4 and SPSS v22.0 were used to analyze based on the singular simple mediation model which contains a single mediator. First, all types of experience had a positive (+) effect on satisfaction. Second, satisfaction had a positive (+) effect on revisit intention independently of experience type. Third, all types of experience had a positive (+) effect on revisit intention. Fourth, satisfaction mediated between experience type and revisit intention except for deviating experience among experience types. As a follow-up study, it is necessary to study for the adjustment of mediators other than the mediator introduced in the study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• Korean Institute of Interior Design Journal
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• v.26 no.5
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• pp.152-160
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• 2017

The purpose of this study is to propose a space design plan for brand experience that can enhance consumer satisfaction and brand awareness by conducting a survey on the consumer satisfaction with space expression methods in an eyewear flagship store. Through theoretical review, brand experience was defined as the 'process and outcome of experiences caused by stimulations associated with the brand in a series of processes. After reviewing previous studies, 5 elements of brand experience such as the sensory, emotional, behavioral, cognitive and relational experiences were extracted. Upon deriving a checklist through these elements, a survey was conducted. The analysis of the survey showed that the process composed of cognitive experiences that promoted to remember the brand was intensively expressed in spaces. Thus, the results of this study are as follows. First, the process composed of cognitive experience should be applied with a higher priority to increase brand awareness, and such a process accompanied by the behavioral and sensory experiences. Second, beyond a simple visual experience, various senses such as olfactory and auditory senses should be stimulated, and behavioral experience provided as an experience factor. Third, brand image and sales spaces should be composed under a single theme with a connectivity. Fourth, in external spaces, the curiosity of consumers should be stimulated with a theme matching the brand image. Fifth, it was found that the visitor satisfaction was higher when formative elements consisted of not only static but also dynamic features. Sixth, among the elements of brand experience, emotional experience should be improved to complete the 'process and outcome of experiences'. It is considered that further studies are needed, which expand the cases of eyewear flagship stores not only in Korea but also overseas, and propose more specific plans and design strategies through in-depth interview methods in the future.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.69-76
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• 2012

The purpose of the study is to identify the relationship among the variables related learner's satisfaction, flow experience and self-directedness and verify the path model of causal relationship among those variables in web based computer e-learning. Based on the theoretical rationale, we hypothesized the path model including learner's satisfaction as outcome variable, flow experience and self-directedness as causal and mediating variables. A total of 193 students were participated in this study and the main results showed as follows: 1. Learner's self-directedness showed significant (p<.01), indirect effect on learner's satisfaction mediated by flow experience and the flow experience showed significant (p<.01), direct effect on learner's satisfaction; 2. Among 7 constructs of self-directedness, 'creative approach', 'love of learning', 'self-confidence as a learner' showed significant (p<.01), indirect effects on learner's satisfaction mediated by 'clear goals' construct among flow experience.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.13 no.3
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• pp.485-492
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• 2006

Purpose: The purpose of this study was to identify body satisfaction and weight loss experience according to individual's discrepancy between obesity by BMI (body mass index) and self-assessment. Method: The data were obtained by measuring height, weight and using a questionnaire to obtain data on self-assessment of obesity, body satisfaction and weight loss experience. The participants were 286 women college students in J city, Chungbuk. Results: The mean BMI of the women college student was $21.4{\pm}2.93kg/m^2$ which is within the normal range. The concordance rates between obesity by BMI and self-assessment were 54.1%, 39.9%, 61.5%, 78.6% (Kappa=.29) in underweight, normal, overweight, obese students respectively. Forty seven percent of students who were not obese (BMI $<23kg/m^2$) assessed themselves as obese. The mean body satisfaction of college students was very low and 64.3% of the students had a weight loss experience. The students who perceived themselves to be 'obese' even when their BMI was under $23kg/m^2$ reported lower body satisfaction and higher weight loss experience than other students. Conclusion: There were significant discrepancies between obesity by BMI and self-assessment in women college students. The self-assessment of obesity had a greater effect on body satisfaction and weight loss experience than actual BMI in women college students.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.361-370
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• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention