• 제목/요약/키워드: Expected benefit

검색결과 499건 처리시간 0.023초

스마트폰에 대한 소비자선호도 및 구매의도에 관한 연구 : 지각된 비용과 기대혜택을 중심으로 (A Study on Consumer Preference and Purchase Intention to Smart Phone : Focused on Perceived Cost and Expected Benefit)

  • 한성희
    • 가정과삶의질연구
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    • 제29권2호
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    • pp.23-37
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    • 2011
  • This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

코로나 19로 인한 온라인 수업에서 시간적 기대 효익, 학습효과 기대 효익, 기술적 친숙도가 수업만족도에 미치는 영향 (In COVID-19, the Effect of Expected benefit of Time, Expected benefit of Learning, and Technology Familiarity in Online Class on Class Satisfaction)

  • 유상희
    • 한국융합학회논문지
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    • 제12권11호
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    • pp.257-263
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    • 2021
  • 본 연구는 온라인 수업만족도에 영향을 미치는 요인을 분석하여 비대면 수업을 보다 효과적으로 운영하기 위한 기초자료로 활용하고자 하였다. 설문 조사는 전북과 충북에 소재한 치기공과 재학생의 208부 설문지를 분석하였다. SPSS 프로그램을 이용하여 신뢰도 분석, 기술적 통계, 평균분석(t-test, one-way ANOVA), Pearson의 상관분석, 단계적 다중회귀분석을 시행하였다. 분석결과 연구대상자의 시간적 기대 효익은 3.87, 학습효과 기대 효익은 3.30, 기술 친숙도는 3.40, 수업만족도는 3.21로 나타났다. 수업만족도에 가장 큰 영향을 미치는 요인은 기술적 친숙도이었다. 온라인 수업만족도를 높이기 위하여 수업에 활용되는 학습 도구의 활용능력과 온라인 수업 시스템에 대한 기술적 친숙도를 향상시키기 위한 학습환경을 구축해야 할 것이다.

프로야구 스포츠스타에 대한 관람자의 가치인식과 추구혜택 (Spectator's Value Cognition and Expected-benefit Factors on Professional Baseball Sportstar)

  • 이종영;고정희
    • 한국체육학회지인문사회과학편
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    • 제51권3호
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    • pp.79-88
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    • 2012
  • 본 연구는 프로야구경기관람자가 프로야구스포츠스타를 어떠한 가치로 인식하고 있으며, 추구하는 혜택이 무엇인지 알아보고자 하였다. 연구참여자는 2011 롯데카드 프로야구경기를 일주일 6회 경기를 기준 4회 이상 경기를 관람한 사람들 중 8명을 선정하였다. 자료수집을 위해 표적집단면접과 심층면담을 실시하였고, 관람자의 가치인식은 A-R-C욕구충족이론을, 관람자의 추구혜택은 Holt의 소비의 메타포를 통해 분석하였다. 연구의 결과 관람자들은 프로야구스포츠스타를 재미추구의 대상으로서의 가치, 관계형성의 중심인물로서의 가치 및 동일시 대상으로서의 가치로 인식한다는 것과 관람자들이 프로야구스포츠스타에게 가치관의 확인지향, 영웅적 행동 지향을 추구한다는 것을 알 수 있었다. 프로야구스포츠스타에 대한 관람자의 가치인식과 추구혜택의 관계에서는 재미추구의 가치를 인식하는 관람자는 영웅적 행동지향을 추구하였고, 관계형성의 중심인물로서의 가치를 인식하는 관람자와 동일시의 대상으로서의 가치를 인식하는 관람자는 프로야구스포츠스타를 통해 가치관의 확인 지향을 추구한다는 관계를 알 수 있었다.

비대면수업의 학습효과와 강의만족도에 따른 연구 (A study according to the learning outcomes of non-face-to-face classes and lecture satisfaction)

  • 김서연
    • 산업융합연구
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    • 제19권6호
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    • pp.123-129
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    • 2021
  • 교수자와 대학생의 학습효과 및 비대면 강의만족도에 영향을 주는 요인을 파악하고자 한다. 2020년 10월5일부터 10월 23일까지 J지역과 K지역의 대학생을 대상으로 348부 시행하였다. 통계프로그램은 SPSS win 22.o을 이용하였다. 비대면수업 기대효익 중 시간적 기대효익은 3.69점, 학습효과 기대효익은 3.46점으로 나타났고, 기술적 친숙도는 3.47점으로 나타났다. 비대면수업 강의만족도는 3.58점으로 나타났다. 비대면수업 강의만족도에 영향을 미치는 요인은 학습효과 기대효익, 대학 만족도, 기술적 친숙도, 시간적 기대효익, 다음 학기 희망하는 비대면 수업 과목 수이었다. 학습효과 기대효익이 높을수록, 대학 만족도가 높을수록, 기술적 친숙도가 높을수록, 시간적 기대효익이 높을수록, 다음 학기 희망하는 비대면수업 과목 수가 많을수록 비대면수업 강의만족도가 높은 것으로 나타났다. 따라서 비대면수업의 교수자와 대학생의 학습효과 및 강의만족도에 있어서 교수자의 역할이 중요하다 것을 확인하였다.

고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향 (Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption)

  • 정주원;최경숙
    • Human Ecology Research
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    • 제55권4호
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

선박교통관리제도의 비용편익분석모델에 관한 연구(II) (A Study on the Cost Benefit Analysis Model of Vessel Traffic Services(II))

  • 정재용;박진수
    • 해양환경안전학회지
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    • 제7권3호
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    • pp.29-40
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    • 2001
  • The introduction of coastal vessel traffic services enables vessels in coastal waters to navigate in safety or to get her position with ease and prevents the vessel from becoming cause of casualties. But it needs relatively huge amount of cost to construct and operate and maintain. Thus we must be checked with economical adequacy of the the proposed coastal vessel traffic services by comparing the cost of the construction, operation and maintenance with the expected benefit made by the expected decrease in marine casualties. In previous paper, a proper cost-benefit analysis model for the Korean practice will be suggested. In this Paper, the proposed the cost-benefit analysis model of coastal vessel traffic services was applied to the Koje coastal waters 20mi1es from the top of Maemul-Do and Yokchi-Do. As the result, we confirmed the propriety of the cost-benefit analysis with the application of the proposed model to Koje waters. Also, it is verified that the introduction of coastal vessel traffic services, as proposed, is adequate and economical. The cost-benefit analysis model proposed in this study could be used to investigate the economic Propriety of new aids to navigation and traffic safety facilities in the future.

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관계혜택지각과 장기적 관계지향성에 관한 연구 -패션상품 소비자를 중심으로- (A Study on the Relationship Benefit Perception and Long-term Relationship Intention Among Fashion Product Consumers)

  • 김지연;이은영
    • 한국의류학회지
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    • 제30권1호
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    • pp.176-186
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    • 2006
  • The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.

다수 표적을 공격하는 편대항공기의 최적작전시간 결정 모형 (A Model for Determining Optimal Operating Time of Aircrafts Attacking Multiple Targets)

  • 김용복;민계료
    • 한국국방경영분석학회지
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    • 제18권1호
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    • pp.61-73
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    • 1992
  • Up to the present, the operating time has been studied on only a single aircraft attacking a single target or multiple targets under enemy threats. This study is to determine optimal operating time and appropriate size of aircrafts attacking multiple targets. Measures of mission effectiveness is defined through derivation of the probability of the various events associated with operating. By using these measures, the expected benefit of operating and the expected cost of operating are generated as a function of time. To formulate operating time determination model, the expected gain of operating is defined as the difference between the expected benefit of operating and the expected cost of operating. The model can be used to determine optimal operating time which maximizes the expected gain of operating, and can be used as the basis for determining the appropriate size of aircrafts.

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여대생의 자기애에 따른 의복추구혜택과 화장추구혜택에 관한 연구 (A Study on Clothing Expected Benefits and Make-up Expected Benefits by Narcissism of Female College Students)

  • 이주영;김영숙
    • 한국의상디자인학회지
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    • 제17권3호
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    • pp.169-182
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    • 2015
  • The purpose of this study was to analyze narcissism, clothing expected benefits, and make-up expected benefits of female college students and investigate the relationships of them. To achieve the purposes, a questionnaire was conducted to 322 from September 21 to October 30, 2014. The final data was analyzed with spss 18.0 program. The results were follows. First, It was found that narcissism were classified 4 factors of success-oriented narcissism, others-defensive narcissism, recognition-oriented narcissism, appearance-fascinated narcissism. Second, It was found that clothing expected benefits were classified 6 factors and make-up expected benefits were classified 4 factors. Third, there were significant differences of narcissism by major, clothing purchase cost and cosmetic purchase cost. Forth, there were significant differences of clothing expected benefits and make-up expected benefits by major, clothing purchase cost and cosmetic purchase cost. Fifth, there were significant relations of narcissism, clothing expected benefits, and make-up expected benefits of female college students. Thus, it was found that narcissism were related to clothing expected benefits and make-up expected benefits.

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Who are the Beneficiaries and Stakeholders of Blockchain Commercialization in the Shipping Industry?

  • Nga, Pham Thi Hang;Park, Young Il;Park, Sung Hoon;Yeo, Gi Tae
    • 한국항해항만학회지
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    • 제44권2호
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    • pp.79-87
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    • 2020
  • In the field of logistics, the maritime shipping industry plays a critical role as the backbone of global trade activities. Nevertheless, previous studies on the commercialization and benefits of blockchain technology are limited in the field of marine logistics. Thus, the purpose of this study was to predict the benefit for each group involved in marine logistics when blockchain technology is applied. As such, 21 factors of benefits were selected for seven major logistics groups (financial institutions, freight forwarders, inland transportation, ocean carriers, port operators, port-related government authorities, and shippers) to study the benefit expected for each through the commercialization of blockchain technology. Based on the results, a different benefit level is expected for each group when blockchain technology is used. In order, ocean carriers (0.155), inland transportation (0.150), financial institutions (0.153), port operators (0.145), freight forwarders (0.142), port-related government authorities (0.129), and shippers (0.126) were found to benefit most from the use of blockchain technology. This study has industrial implications in that it presents the benefits expected when blockchain technology is realized and used in marine logistics by groups involved in logistics transactions.