• 제목/요약/키워드: Expected Benefit

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A Study on Consumer Preference and Purchase Intention to Smart Phone : Focused on Perceived Cost and Expected Benefit (스마트폰에 대한 소비자선호도 및 구매의도에 관한 연구 : 지각된 비용과 기대혜택을 중심으로)

  • Han, Sung-Hee
    • Journal of Families and Better Life
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    • v.29 no.2
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    • pp.23-37
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    • 2011
  • This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

In COVID-19, the Effect of Expected benefit of Time, Expected benefit of Learning, and Technology Familiarity in Online Class on Class Satisfaction (코로나 19로 인한 온라인 수업에서 시간적 기대 효익, 학습효과 기대 효익, 기술적 친숙도가 수업만족도에 미치는 영향)

  • Yu, Sang-Hui
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.257-263
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    • 2021
  • This study analyzed the factors affecting online class satisfaction and tried to use it as basic data for more effective class management. The survey was collected on 208 students majoring in dental laboratory technology in Jeonbuk and Chungbuk. The data were analyzed by reliability analysis, descriptive stastistics, compare means(t-test, one-way ANOVA), Pearson's correlation coefficient and stepwies multiple regression analysis(SPSS program). The analysis results showed that expected benefit of time was 3.87, expected benefit of learning was 3.30, technology familiarity was 3.40, and class satisfaction was 3.21. The most influential factor in class satisfaction was technology familiarity. In order to increase the online class satisfaction, it is necessary to build a learning environment to improve the ability to learning tools used in classes and technology familiarity with the online class system.

Spectator's Value Cognition and Expected-benefit Factors on Professional Baseball Sportstar (프로야구 스포츠스타에 대한 관람자의 가치인식과 추구혜택)

  • Lee, Jong-Young;Ko, Jung-Hee
    • 한국체육학회지인문사회과학편
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    • v.51 no.3
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    • pp.79-88
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    • 2012
  • The purpose of this study was to find spectator's value cognition and expected-benefit factors on professional baseball sportstar. Purposeful Sampling method was used to select among fan club leaders and people who had watched baseball games over ten years 8 informants who watched more than 4 times in 6 baseball games in 2011 Lotte Card Professional Baseball League. Data collection relies on focus group interviews and in-depth interviews. Text analysis was attempted to adopt the A-R-C needs theory proposed by Thomson(2006) for spectator's value cognition and the metaphors for consuming by Holt(1995) for expected-benefit factors. The research summary is as follow: Spectator's value cognition on professional baseball sportstar were an object of entertainment-oriented value, a major figure for social relationship-oriented and an object of identical. Spectator's expected-benefit factors on professional baseball sports tar were confirmation of values and heroic orientation. Meanwhile, spectator who had entertainment-oriented value cognition on professional baseball sportstar expect heroic orientation, who recognize professional baseball sportstar a major figure for social relationship-oriented and an object of identical pursue confirmation of values.

A study according to the learning outcomes of non-face-to-face classes and lecture satisfaction (비대면수업의 학습효과와 강의만족도에 따른 연구)

  • Kim, Seo-Yeon
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.123-129
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    • 2021
  • This Study is to identify factors that affect the interaction between professors and university students and their satisfaction with non-face-to-face lectures. The subjects were 348 university student who attended from October 5 to October 23, 2020. The statistics program was SPSS win 22.o. Among the expected benefits of non-face-to-face classes, the temporal benefit was 3.69 points, the expected benefit of the learning effect was 3.46 points, and the technical familiarity was 3.47 points. Satisfaction with non-face-to-face classes was found to be 3.58 points. Factors affecting the satisfaction of lectures in non-face-to-face classes were expected benefits of learning effect, university satisfaction, technical familiarity, expected benefits over time, and the number of non-face-to-face classes desired for the next semester. Learning effect The higher the expected benefit, the higher the university satisfaction, the higher the technical familiarity, the higher the expected temporal benefit, the higher the number of non-face-to-face classes desired for the next semester, the higher the satisfaction with the non-face-to-face class lectures. Therefore, it was confirmed that the role of the instructor was important in the interaction between the instructor and university students in the non-face-to-face class and the satisfaction of the lecture.

Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption (고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향)

  • Jung, Joowon;Choi, Kyoungsook
    • Human Ecology Research
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    • v.55 no.4
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

A Study on the Relationship Benefit Perception and Long-term Relationship Intention Among Fashion Product Consumers (관계혜택지각과 장기적 관계지향성에 관한 연구 -패션상품 소비자를 중심으로-)

  • Kim, Jie-Yurn;Lee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.176-186
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    • 2006
  • The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.

A Study on the Cost Benefit Analysis Model of Vessel Traffic Services(II) (선박교통관리제도의 비용편익분석모델에 관한 연구(II))

  • 정재용;박진수
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.7 no.3
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    • pp.29-40
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    • 2001
  • The introduction of coastal vessel traffic services enables vessels in coastal waters to navigate in safety or to get her position with ease and prevents the vessel from becoming cause of casualties. But it needs relatively huge amount of cost to construct and operate and maintain. Thus we must be checked with economical adequacy of the the proposed coastal vessel traffic services by comparing the cost of the construction, operation and maintenance with the expected benefit made by the expected decrease in marine casualties. In previous paper, a proper cost-benefit analysis model for the Korean practice will be suggested. In this Paper, the proposed the cost-benefit analysis model of coastal vessel traffic services was applied to the Koje coastal waters 20mi1es from the top of Maemul-Do and Yokchi-Do. As the result, we confirmed the propriety of the cost-benefit analysis with the application of the proposed model to Koje waters. Also, it is verified that the introduction of coastal vessel traffic services, as proposed, is adequate and economical. The cost-benefit analysis model proposed in this study could be used to investigate the economic Propriety of new aids to navigation and traffic safety facilities in the future.

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A Model for Determining Optimal Operating Time of Aircrafts Attacking Multiple Targets (다수 표적을 공격하는 편대항공기의 최적작전시간 결정 모형)

  • Kim Yong-Bok;Min Gye-Ryo
    • Journal of the military operations research society of Korea
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    • v.18 no.1
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    • pp.61-73
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    • 1992
  • Up to the present, the operating time has been studied on only a single aircraft attacking a single target or multiple targets under enemy threats. This study is to determine optimal operating time and appropriate size of aircrafts attacking multiple targets. Measures of mission effectiveness is defined through derivation of the probability of the various events associated with operating. By using these measures, the expected benefit of operating and the expected cost of operating are generated as a function of time. To formulate operating time determination model, the expected gain of operating is defined as the difference between the expected benefit of operating and the expected cost of operating. The model can be used to determine optimal operating time which maximizes the expected gain of operating, and can be used as the basis for determining the appropriate size of aircrafts.

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A Study on Clothing Expected Benefits and Make-up Expected Benefits by Narcissism of Female College Students (여대생의 자기애에 따른 의복추구혜택과 화장추구혜택에 관한 연구)

  • Lee, Ju-Young;Kim, Young-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.169-182
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    • 2015
  • The purpose of this study was to analyze narcissism, clothing expected benefits, and make-up expected benefits of female college students and investigate the relationships of them. To achieve the purposes, a questionnaire was conducted to 322 from September 21 to October 30, 2014. The final data was analyzed with spss 18.0 program. The results were follows. First, It was found that narcissism were classified 4 factors of success-oriented narcissism, others-defensive narcissism, recognition-oriented narcissism, appearance-fascinated narcissism. Second, It was found that clothing expected benefits were classified 6 factors and make-up expected benefits were classified 4 factors. Third, there were significant differences of narcissism by major, clothing purchase cost and cosmetic purchase cost. Forth, there were significant differences of clothing expected benefits and make-up expected benefits by major, clothing purchase cost and cosmetic purchase cost. Fifth, there were significant relations of narcissism, clothing expected benefits, and make-up expected benefits of female college students. Thus, it was found that narcissism were related to clothing expected benefits and make-up expected benefits.

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Who are the Beneficiaries and Stakeholders of Blockchain Commercialization in the Shipping Industry?

  • Nga, Pham Thi Hang;Park, Young Il;Park, Sung Hoon;Yeo, Gi Tae
    • Journal of Navigation and Port Research
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    • v.44 no.2
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    • pp.79-87
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    • 2020
  • In the field of logistics, the maritime shipping industry plays a critical role as the backbone of global trade activities. Nevertheless, previous studies on the commercialization and benefits of blockchain technology are limited in the field of marine logistics. Thus, the purpose of this study was to predict the benefit for each group involved in marine logistics when blockchain technology is applied. As such, 21 factors of benefits were selected for seven major logistics groups (financial institutions, freight forwarders, inland transportation, ocean carriers, port operators, port-related government authorities, and shippers) to study the benefit expected for each through the commercialization of blockchain technology. Based on the results, a different benefit level is expected for each group when blockchain technology is used. In order, ocean carriers (0.155), inland transportation (0.150), financial institutions (0.153), port operators (0.145), freight forwarders (0.142), port-related government authorities (0.129), and shippers (0.126) were found to benefit most from the use of blockchain technology. This study has industrial implications in that it presents the benefits expected when blockchain technology is realized and used in marine logistics by groups involved in logistics transactions.