• 한국산학기술학회논문지
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• 제12권11호
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• pp.4881-4887
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• 2011

본 연구의 목적은 현재 중국 각 지역에서 중소기업을 경영하고 있는 중국인 창업가나 기업가를 대상으로 기대이론의 1차 수준을 적용해서 창업에 대한 기대, 창업, 그리고 성장의도를 서로 간의 관계 모형을 입증하기 위한 것이다. 본 연구에서 기대는 창업에 대한 기대로, 그리고 창업 및 성장의도는 창업가의 주도적 생각으로 정의하였다. 연구결과에 따르면 제시된 가설 모두가 채택되었다. 즉 기업가의 창업에 대한 기대는 창업 및 성장의도에 모두 유의한 영향을 미치는 것으로 나타났으며, 창업은 성장의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그리고 창업의 매개역할 확인하려고 실시한 매개회귀분석 결과는 창업이 부분 매개효과를 갖는 것으로 나타났다.

• 무역학회지
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• 제46권3호
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• pp.151-170
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• 2021

This study is to examine the perception and difference of existing market participants on the intention of accepting domestic cargo transportation platform and analyze the effect of the intention on acceptance using UTAUT. Through the analysis, we can quantitatively examine the expectation of the cargo transportation platform expected by the participants in the transportation market and suggest implications. As the results of the analysis of variance conducted to understand the difference according to the variables of each industry, it was found that there was no difference in attitude according to the cargo transportation platform for workers of various companies such as transportation, distribution, and manufacturing. The results of the test showed that performance expectation, effort expectation, significance influence, and social impact had a positive (+) effect on acceptance intention. However, the hypothesis that perceived risk would have negative (-) effects on acceptance intention was not significant and was rejected.

• International Journal of Reliability and Applications
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• 제4권4호
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• pp.191-199
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• 2003

In the present work, a moment inequality is derived for new renewal better (worse) than used in expectation(NRBUE) (NRWUE) distributions. This inequality demonstrates that if the mean life is finite then all higher order moments exist. A new test statistics for testing exponentiality against NRBUE (NRWUE) is introduced based on this inequality. It is shown that the proposed test is simple and has high relative efficiency for some commonly used alternatives. Critical values are tabulated for sample sizes n = 5(1)30. A set of real data is used as an example to elucidate the use of the proposed test statistics for practical reliability analysis.

• 산경연구논집
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• 제10권10호
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• pp.35-44
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• 2019

Purpose - This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology - Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results - Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions - The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.

• 대한간호학회지
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• 제3권3호
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• pp.78-96
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• 1973

This study of 855 clinical nurses was conducted using a questionnaire that include tour different scales; the motives of determining their profession, the attitudes toward their profession, the general items, and desire and expectation to their profession and society. The data were analyzed by Chi-Square Test and Percentage. The results of this study included Hypothesis are as follows; The respondents were 855 (78.6%) among 1088 clinical nurses who were employed by General of Educational hospitals through the city of Seoul, Pusan, Taegu, Daejun, Kwangju, and Wonju. 1) a. In the Age Distribution, the majority of respondents were under the age of 30yrs(88.2%) and the minority were above 31yrs(11.2%), and the preponderance of the majority to minority(9:1) was noted. In compared with area, a group above 31yrs old in Seoul (6.9%) was lower than other area (16.3%). b. The types of Educational background were 16.3% in Voc.Tr. School, 66.5% in Diploma and 17.1% in Degree.146 clinical nurses were from the Degree course, and 142 (97.3%) CN among those of them were occupied around Seoul and 4(2.7%) around other area. c. In the Marital Status,71,5% were the unmarried and 28.5% were the married. And compared with the area was 20.4% in Seoul and 41.4% in other area. d. Most common Length of Clinical Experience after graduation was under tile 2yrs (55.4%), 3yrs(14.2%, and 4yrs (6.2%). In compared with area, Seoul (15.3%) was lower than other area (38.1%) above 5yrs of clinical experience, and the preponderance of tile other area to Seoul as 2.5: I was noted. 2) a. Hypothesis 1 was significant relation between the types of Educational Background of the CN and their motives for selection of Nursing, P-value was below 0.01. b. There was a significance on hypothesis 2 (P＜0.01): that was relation between their motives for selection of clinical nursing field after their graduation and the area which they were employed. c. Hypothesis 4 was accepted as significant relation between the level of satisfaction of their clinical experience after their graduation and the types of educational back ground, P-value was below 0.01. d. There was a significance on hypothesis 5(P＜0.01) that was relation between the CN's response about the orientation program and the area which they were employed. e. Hypothesis 6 was retained as significant relation between the area and inservice educational programme of their employed hospital was practising or not. P-value was 0.01. f. Hypothesis 7 was retained as significant relation between the area and the CN's response about the inservice educational programme of their employed. P-value was below 0.01. g. There was a significance on hypothesis 8 (P<0.0l) that was relation between the CN's experience on attending the professional meeting and the area. h. Hypothesis 10 was accepted as significant relation between the response about the present licence system and their educational background. p-value was below 0.01. i. There was a significance on hypothesis 11 (P fO.01) that was relation between the carrying out the regular and delivery vacation and the area. J. Hypothesis 12 was accepted as significant relation between the CN's consideration of the lack of leisure and their marital status. p-value was below 0.01' k. There was a significance on hypothesis 13 (P <0.01) that was relation between the CN's response about their salary and their marital status. l. Hypothesis 14 was significant relation between the most difficulties of CN during their working and the hospital which they were employed. p-value was below 0.01.

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1574-1586
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• 2016

The aims of this research is to build Customer Delight index contents model for measuring the influential factors - Customer Delight and identify the relationship among Customer Delight, Customer Satisfaction and Customer Loyalty. Customer Delight hypothesis model was proposed by Catering Service Industry of Starbucks and validate the final questionnaire; 7 point Likert scale was used in the questionnaire, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analyze the reliability. And path analysis was used to evaluating the final hypothesis model. The results of this research was that the customer Self-involvement can lead to high awakening level and it also bring positive emotion to the customer. Awakening Level and positive emotion were the key factors for the Customer Delight. Instead of customer expectation, Customer Delight is based on customer awakening level and positive emotion which is different from Customer Satisfaction model. It is clearly to see the discrepancies between Customer Delight and Customer Satisfaction.

• 중소기업연구
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• 제41권3호
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• pp.129-150
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• 2019

정부에서 창업을 적극 장려하고 지원하는 추세와 사회계층 및 부의 양극화가 심화되는 현 시점에서 평등에 대한 인식과 계층이동에 관한 심리가 창업의지에 미치는 영향을 알아보는 것은 의미가 있다. 따라서 본 연구는 비례적 평등 수용수준이 계층상승기대감을 매개로 창업의지에 미치는 영향에 대한 실증분석을 수행하고 회귀분석을 통해 가설을 검정하였다. 그 결과는 다음과 같다. 첫째, 결과의 비례적 평등 수용수준은 창업의지와 계층상승기대감에 각각 정(+)의 영향을 미치는 것으로 나타났다. 반면에, 기회의 비례적 평등 수용수준은 창업의지와 계층상승기대감에 각각 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 계층상승기대감은 창업의지에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 기회의 비례적 평등 수용수준과 결과의 비레적 평등 수용수준은 계층상승기대감을 매개로 창업의지에 정(+)의 영향을 미치는 것으로 나타나 부분매개하는 것으로 확인되었다. 본 연구는 개인의 평등에 대한 인식수준이 창업의지에 미치는 영향을 실증분석하면서 계층상승기대감의 매개 효과를 검증함으로써 최근의 사회상을 반영하였다는 점에서 큰 의의가 있다.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.257-267
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• 2021

본 연구는 영화 시장 수준에서 개봉 전 시장의 기대 수준을 높이는데 지나치게 몰두하는 사전 마케팅이 갖는 위험성을 경고하고, 시장의 기대 불일치 수준이 낮을수록 이상적인 성과를 낼 수 있다는 실무적인 시사점을 제공한다. 본 연구의 핵심 개념은 개봉 전 기대수준과 개봉 후 만족은 각각의 영화 평점으로 측정하였고, 이의 차이를 기대불일치로 산정하였다. 흥행 성적은 영화의 매출액으로 측정하였다. 영화에 대한 온라인 구전을 개봉전과 개봉후로 구분하고 이에 대한 구전효과가 있는지를 검증하였다. 개봉 전 기대 수준을 높이는 데에는 스타 파워와 감독 파워, 전문가평점, 스크린수 중에서 전문가평점이 유의미한 영향력을 갖는 것을 나타났다. 개봉 전 기대수준은 개봉후 평점에 긍정적인 영향을 미치지만, 기대불일치 수준에는 부정적인 영향을 미치는 것으로 확인되었다. 또한 개봉 전 기대수준이 높을수록 기대불일치가 크다는 가설과 기대불일치가 높을수록 흥행수준에 부정적 영향을 미친다는 가설이 지지되면서 기존의 개인 수준에서의 기대불일치 이론을 시장 수준에서 적용가능함을 보여주고 있다. 따라서 개봉 전 기대수준을 높이는 마케팅 전략은 기대불일치를 크게 하여 최종적으로 영화 흥행에 부정적인 영향을 미치는 것을 확인하였다. 이는 영화와 같이 관여도가 낮거나 감성적인 상품을 대상으로 영화관련 실무자들에게 영화의 개봉전이나 개봉후 초기에 실시하는 마케팅에 대한 다양한 시사점을 제공하고 있다.

• Journal of Korea Trade
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• 제25권4호
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• pp.60-87
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• 2021

Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.87-106
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• 2017

Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.