• 디지털산업정보학회논문지
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• 제17권4호
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• pp.13-28
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• 2021

The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

• Asia pacific journal of information systems
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• 제28권1호
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• pp.61-74
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• 2018

Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.64-71
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• 2011

There are a method to analyze reactions or psychological condition and a method to observe visitor's behavioral reaction as methods to measure and evaluate humans' recognition behavior reaction of humans. The measure of the eye movement as a method to living body's reaction and psychological condition has an advantage to measure the information acceptance reaction of view recognition of the stimulus of view composition factors which has been used since a long time ago in other research areas, but almost not studies have been made on the exhibition views in museums. Therefore, on the premise of such recognition, this study aimed at obtaining various types of information through vision angles of visitor in exhibition space of an museum and judging space information, at measuring the condition of information acceptance through attention experiments and observation investigation of and finding out the disposition and characteristics so as to verify the relationship between the exhibition space and exhibition Method.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.236-243
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• 2005

The pre-examination closely beforehand relation between the articles on exhibition and visitors, the visitors and exhibition space, the exhibition space and the articles on exhibition, and the acceptance of various requirements are the matters you should consider in the initial stage when planning the establishment of a museum. Especially, the clear guideline for the layout of exhibition to meet the intention of spectators considered based on the seeing behavior in the exhibition hall (i.e. they see the articles on exhibition in order passively under instructions of the museum or select them by themselves positively etc.), and the moving line of appreciation and the exhibition type seems to be not yet prepared sufficiently. This study can be defined as the study of fundamental background for the architectural guideline for the characteristics of visitor's behavior, the selected moving line in the exhibition hall, the layout against the forced moving line and the type of exhibition space. As a part of this study, we carried out the research and the study for how the movement of visitors and the characteristics of seeing behaviors according to the type of the moving line are shown, based on the type of moving line for seeing suggested by David Dean.

• 한국컴퓨터정보학회논문지
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• 제21권10호
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• pp.21-28
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• 2016

The aim of this research is to analyze Perceived Usefulness(PU) and Perceived Ease of Use(PEOU) based on Technology Acceptance Model in , and how viewing experiences and knowledge of motion graphics have an impact on attitude toward using and behavioral intention to use. Both usability for learning and usability for appreciation in terms of PU have significant correlations with the degree of satisfaction and immersion, and behavioral intention to use. On the other hand, PEOU has an influence on degree of exhibition satisfaction and immersion, and onto behavioral intention to use with the exception of intention to revisiting . Unlike PU or PEOU, previous viewing experiences do not have correlation with attitude toward using and behavioral intention to use. Only previous knowledge of motion graphics has a correlation with degree of satisfaction and immersion, and behavioral intention to use. As the influence on PU and PEOU's attitude toward using and and behavioral intention to use has been verified, our findings show that two variables of TAM enable the prediction of user's technology acceptance on digital exhibitions and as a result prove the suitability for TAM as an evaluation model for digital exhibition of remediating the originals. This study offers a fresh understanding of the importance of motion graphic effects which influence attitude toward using and behavioral intention to use from the perspective of curating methodology.

• 한국컴퓨터정보학회논문지
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• 제27권11호
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• pp.89-98
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• 2022

본 연구는 확장된 기술수용모델을 기반으로 <생의 찬미 메타버스>의 사용자 경험을 정량적으로 분석했다. 인지된 유용성 및 인지된 이용용이성의 경우, 일부 세부 요인만이 만족도에 유의미한 영향을 미친 반면, <생의 찬미 메타버스>의 만족도는 몰입도, 지속적 행동 이용 의도의 변인과 상관관계를 가졌다. <생의 찬미 메타버스>가 <생의 찬미 특별전>을 디지털 기술로 정교하게 재매개해서 전시물, 전시 동선, 상호작용 방식의 동일성을 관람객에게 제공했지만, 메타버스 전시가 <생의 찬미 특별전>과 동일한 가치를 획득하지 못했다. 결론적으로 <생의 찬미 메타버스>가 <생의 찬미 특별전>을 대체하기에는 한계를 갖고 있지만, 미술관 접근성이 낮은 관람객에게 학습적 유용성을 제공할 수 있다는 잠재력은 내재해 있다.

• 기록학연구
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• 제57호
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• pp.5-33
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• 2018

기록은 그 속성이 주는 견고하고 사실적인 능력으로 인해 시각적 이미지를 통한 전시 프로그램에 주요 동원 매체가 되었다. 시각적으로 재현된 이미지는 그 메시지를 소비하는 집단이 개별적으로 수용하여 의미적 이미지로 발화된다. 본 연구는 기록이 사회적 생명력을 갖고 기록의 전시를 통해 돌아오는 것이며 이미지와의 작용을 통해 과거를, 기억을 '재매개'한다는 문제의식에서 출발했다. 기록의 활용 중 전시를 이용자 분석의 대상으로 삼은 이유는 전시가 기록을 선별, 배치하는 과정 속에서 그 기관의 정체성을 가장 분명하게 드러내 보일 수 있는 도구이자 매개체이기 때문이다. 이에 본 논문은 국가기록 중 특히 기억 갈등의 중심에 있는 "대통령" 기록 전시를 기억의 문화적 실천 관점에서 분석한 후 이용자들의 실제 전시 관람과 설문을 통해 어떻게 전시 의미를 수용하고 저항하는가에 대한 실증적 연구와 결과를 밝혔다.

• 건축역사연구
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• 제17권2호
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• pp.7-25
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• 2008

This study aims to clarify the architectural characteristics of three houses of Choseon Exhibition. Exposition/exhibitions were thought to be a model for the world. It shows the real status of the development, and thinking with visions at that times; therefore, exhibited house models would be a good source for what to be considered for the ideal houses of that times. Through the study, we could find out as belows. 1. The houses exhibited conserved the sitting-on-floor living style, otherwise the most proposals for house improvement suggested a chair-and-table style because of its hygienic quality and integration of the life at home and at work(school, too). 2. The spacial scheme for-family prior over for-guest was emphasized, but models at the exhibition were structured with Japanese traditional spacial program, such as Jashiki(座敷), Kyakunoma(客の間) or Tsuginoma(次の間), which were all Tatami-floored. 3. Through this exhibition, it is clarified that the architectural society in colonial Korea also tried to improve the modern housings, not only direct reception of the developed proposals. These houses was planned with the acceptance of the locality, such like Ondol, a floor heating facility which the Japanese engineer improve the efficiency. 4. Also these exhibited houses became a start to recognize a house as a product, and spurred on commercialization. As the result, we could find out that these exhibited houses accepted the modern housing proposals selectively, and that even if the exhibitions shows the advance in usual these houses were planned with the very conservative notions.

• 대한가정학회지
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• 제38권6호
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• pp.43-57
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• 2000

The purposes of this study were 1) to identify the effects of psychological characteristics and peer acceptance on female adolescents'clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to determine the differences in psychological characteristics and clothing behaviors among subject groups classified by sociometric status. The questionnaires dealing with public/private self-consciousness, adolescent egocentrism, self-efficacy and clothing behaviors were adapted from precious studies. Peer acceptance was measured using Coie and Dodge(1983) method. The data were collected from 485 middle and high school girls living in Seoul, Korea. From the results of multiple regression of psychological characteristics and peer acceptance on clothing behaviors, clothing sexual attractiveness, clothing exhibition, and clothing importance were found to be influenced by public self-consciousness, adolescent egocentrism and peer acceptance. Fashion leadership and psychological dependence were influenced by egocentrism and self-efficacy. Preference for up-to-date style was influenced by egocentrism, public self-consciousness and self-efficacy. One-way ANOVA was used for analyzing the differences in research variables among subject groups classified by sociometric status. From the reset of middle school girls it was revealed that ignored group showed the highest score in clothing importance, whereas both popular group and rejected group showed the lowest score in social self-efficacy. In high school girls, controversial group showed the highest scores in adolescent egocentrism, fashion leadership, and preference for up-to-date style.

• 지능정보연구
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• 제18권3호
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• pp.153-169
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• 2012

전시회는 새로운 상품이나 서비스를 현재 고객들과 미래의 잠재고객들에게 홍보하기 위해 개최하는 효과적인 마케팅 수단으로 중요하다. 기업들은 전시회에 참여를 통해 현재 고객 및 잠재고객들과 대면접촉을 함으로써 기업의 이미지 제고 및 새로운 판로를 확보할 수 있다. 이처럼 전시회의 경제적 중요성이 커짐에 따라, 전시주최자들은 참여기업 및 참관객을 유치하기 위하여 새로운 IT 기술을 전시회에 적용하고 있을 뿐만 아니라 연구자들 또한 참관객의 관람패턴을 분석하기 위하여 다양한 연구를 시도하고 있다. 최근에는 스마트 기술이 발전함으로써 전시 공간 내에서 참관객의 활동을 실시간으로 모니터링 할 수 있어 온라인 전시환경처럼 오프라인 전시회를 방문한 참관객의니즈를 실시간으로 추론하여 참관객의 선호에 적합한 서비스를 제공하기 위한 부스 추천시스템에 대한 연구가 활발히 진행되고 있다. 그러나 새로운 기술 개발 측면에서 시스템의 성능을 개선하려는 연구는 지속적으로 진행되어 왔으나 향후 시스템의 개발 방향 및 보급 활성화에 영향을 미치는 요인에 관한 연구들이 부족한 실정이다. 부스 추천시스템은 스마트 전시환경에서 새로 도입되는 기술로 부스 추천시스템에 대한 참관객의 수용 후 재사용 의도는 TAM 관점보다는 부스 추천시스템이 참관객의 선호에 적합한 추천정보를 제공하는가에 초점을 맞출 필요가 있다. 따라서, 본 연구에서는 기존 문헌 고찰을 통해 전시환경에서의 부스 추천시스템에 대한 참관객의 만족 및 재사용 의도에 영향을 주는 요인을 도출하여 연구모형을 설계하였다. 이를 통해 향후 스마트 전시환경에서 부스 추천시스템의 개발과 보급 전략에 있어 유용한 시사점을 제공하고자 하였다. 이러한 연구목적을 달성하기 위하여 2011년 11월 DMC 컬처 오픈 행사에서 부스 추천시스템을 사용한 참관객을 대상으로 설문조사를 실시하였고 회귀분석을 통해 가설을 검증하였다. 그 결과, 참관객의 만족에 영향을 미치는 요인은 부스 추천시스템의 효과성, 편의성, 추천품질, 의외성으로 나타났다. 또한, 부스 추천시스템에 대한 참관객의 만족은 재사용 의도 형성에 긍정적인 영향을 미치는 것으로 밝혀졌다. 본 연구가 가지는 의의는 다음과 같다. 먼저, 본 연구결과를 토대로 스마트 전시환경에서 부스 추천시스템에 대한 참관객의 지속적인 서비스 이용을 유도하기 위한 전략을 수립할 때 고려해야 할 주요한 요인을 실증연구를 통해 구체화시켰다는데 의의가 있다. 또한, 스마트 전시환경에서 부스 추천시스템이 성공적으로 도입 및 활용되기 위해서는 참관객의 수용 전후 차별화된 관리가 필요함을 본 연구결과를 통해 제시하였다.