Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Exhibition Guide System Acceptance for Smart MICE

  • Heejeong Han (Tourism Industry Research Division, Tourism Research Group, Korea Culture & Tourism Institute) ;
  • Chulmo Koo (Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University) ;
  • Namho Chung (Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University)
  • Received : 2017.11.17
  • Accepted : 2018.03.20
  • Published : 2018.03.30
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Abstract

Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2925146)

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