• Title/Summary/Keyword: Evaluation of the Digital Products

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An Approach of Product Placement and Path Evaluation Using Social Network Subgroup: Focusing on Shopping Basket Data Analysis (사회연결망 서브그룹을 통한 소매점 상품배치 및 동선 평가: 장바구니 데이터 분석을 중심으로)

  • Yoon, Han-Seong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.4
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    • pp.109-120
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    • 2021
  • Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

Study of Simultaneous Analysis of Indicator Components of DTP(Digital Textile Printing) Textile Products Using HPLC-MS/MS - Focusing on Natural Dyes - (HPLC-MS/MS를 활용한 DTP(Digital Textile Printing) 제품의 지표성분 동시분석법 연구 - 천연염료를 중심으로 -)

  • Lee, Wonkyoung;Sung, Eunji;Moon, Joung Ryul;Kim, Miji;Kim, Jonghoon
    • Fashion & Textile Research Journal
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    • v.23 no.6
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    • pp.844-851
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    • 2021
  • Due to the increase in consumers' interest about well-being, interest in eco-friendly products has been increasing due to the harmful effects of various harmful substances contained in textile products and environmental issues. As a result, natural dyes of less potential risk than synthetic dyes and digital textile printing(DTP) textile products with less environmental pollution are drawing attention. However, due to the lack of evaluation criteria for DTP textile products with natural ink and the nature of many colors are stacked layer by layer for dying, the need for simultaneous analysis is emerging. To evaluate whether the natural dye is derived from natural ingredients, the biocarbon content is analyzed. However, in the case of ink made using natural dyes and DTP textile products using natural ink, it is difficult to analyze the biocarbon content due to the limitation of the presence of a small amount of dye contained therein. In this study, we were shown the possibility of natural derived verification by cross-checking the analytes of natural dyes (Persicaria tinctoria, an indigo dye; Dactylopius coccus, a light red; and Curcum longa L., i.e., turmeric) and natural ink with HPLC-MS/MS. The coefficient of determination was 0.999 or higher, the limit of quantification was 0.647-3.664 ㎍/L and a %RSD of each indicator material was less than 10. Then, the extraction amount of natural dyes for five patterned fabrics was analyzed.

Modeling and Simulation of HMI Behaviors of 3D Virtual Products using XML (XML을 이용한 3D 가상 제품의 HMI 행동양태 모델링과 시뮬레이션 방안)

  • Jung, Ho-Kyun;Park, Hyungjun
    • Korean Journal of Computational Design and Engineering
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    • v.20 no.1
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    • pp.75-83
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    • 2015
  • In the virtual prototyping (VP) of digital products, it is important to provide the people involved in product development with the visualization and interaction of the products, and the simulation of their human machine interaction (HMI) behaviors in interactive 3D virtual environments. Especially, for the HMI behavior simulation, it is necessary to represent them properly and to play them back effectively according to user interaction in the virtual environments. In a conventional approach to HMI behavior simulation, user interface (UI) designers use UI design software tools to generate the HMI behavior of a digital product of interest. Due to lack of reusability of the HMI behavior, VP developers need to analyze and integrate it into a VP system for its simulation in a 3D virtual environment. As this approach hinders the effective communication between the UI designers and the VP developers, it is easy to create errors and thereby it takes significant time and effort especially when it is required to represent the HMI behavior to the finest level of detail. In order to overcome the shortcomings of the conventional approach, we propose an approach for representing the HMI behavior of a digital product using XML (eXtensible Markup Language) and for reusing it to perform the HMI behavior simulation in 3D virtual environments. Based on the approach, a VP system has been developed and applied for the design evaluation of various products. A case study about the design evaluation is given to show the usefulness of the proposed approach.

Design Considerations of Auditory Feedback for Enhancing The Usability of Portable Digital Electronic Products (휴대용 디지털 전자제품의 사용성 향상을 위한 청각적 피드백의 고려)

  • Kim, Hyeong-Seok;Park, Min-Yong
    • Journal of the Ergonomics Society of Korea
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    • v.19 no.3
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    • pp.51-60
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    • 2000
  • Non-verbal sound feedback, called earcon, has been used for portable digital electronic products to give appropriate information for the selected function. This study evaluated usability based on user cognition time, error rate, and subjective satisfaction using 20 male and female subjects. The study compared five major user functions from a portable digital electronic product with currently available earcons and the same functions from the product with the new earcons (suggested by this study) which considered user cognitive characteristics, such as loudness, pitch, melody, and length. For subjective evaluation, the study assessed various earcons by subjective impression of sounds using the seven-point rating scales. Major statistical results indicated that the new earcons significantly reduced user error rates and generally improved user performance functions, such as 'play, off, stop, fast forward, and rewind.'

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A Study on Analysis of Security Functional Requirements for Virtualization Products through Comparison with Foreign Countries' Cases (해외 사례 비교를 통한 가상화 제품의 보안기능 요구사항 분석에 관한 연구)

  • Lee, Ji-Yeon
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.221-228
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    • 2019
  • The importance of security for virtualization products has been increased with the activation policy of cloud computing and it is necessary to analyze cyber security threats and develop security requirements for virtualization products to provide with more secure cloud environments. This paper is a preliminary study with the purpose of developing security functional requirements through analyzing security features and cyber security threats as well as comparison of foreign countries' cases for virtualization products. To do this, the paper compares evaluation schemes for virtualization products in US and UK foreign countries, and analyzes the cyber security threats, security objectives and security requirements in both countries. Furthermore, it proposes the essential checking items and processes for developing security functional requirements about security features of virtualization products to contribute to its more secure development and the establishment of related security evaluation standards.

Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads

  • Youjung Jun;Taehyeon Eom
    • Asia Marketing Journal
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    • v.25 no.4
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    • pp.231-242
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    • 2024
  • This research investigates how loneliness affects people's preferences for products that appear in social media ads. Four studies examine the impact of loneliness that is both measured in an established scale and situationally induced via a recall task. Individuals who experience higher levels of loneliness evaluate the same products more highly when they are advertised in a social (i.e., Instagram) compared to non-social (i.e., brand website) media platform. This effect occurs because loneliness increases people's attention to others' social evaluation of a product, and social media ads provide this information via social cues such as "likes" embedded in the ads. When the social cues are absent, the advantage of advertising on social compared to non-social media for people with high (vs. low) loneliness disappears. The findings suggest that social media ads have a unique appeal for individuals experiencing loneliness and highlight the role of social cues in shaping product evaluations.

A Study on User Evaluation Regarding Universal Design (유니버설디자인에 있어서 사용자 평가에 대한 연구)

  • Choi, Ji-Sook;Yoo, Hyun-Bae
    • Journal of Digital Contents Society
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    • v.10 no.1
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    • pp.11-16
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    • 2009
  • This study is about evaluation by users and evaluation cases centering packaging and containers for Universal Design products which are currently being used. This study also shows standards of evaluation for Universal Design items which are required for Universal Design and packaging. I also conducted a case study in Japan as a preceding case to suggest a viable guideline in time of displaying design. As a result, I could grasp parts to be improved and problems regarding standards of guideline for evaluation and evaluation methods which are necessary for developing goods by user evaluation. In addition, as shown by advanced cases, I suggested the necessity that the Universal Design should be fairly reflected in all design parts because of an increase in cases of packaging and containers corresponding to product identification items in the design evaluation division.

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A Study on Usability Evaluation with QFD on Customers' Sensation of Dishwasher (QFD를 이용한 식기세척기의 감성기반 사용성 평가 연구)

  • Jin, Beom-Suk;Cho, Kye-Youn;Ji, Yong-Gu;Cho, Gil-Soo;Kim, Gyoung-Rok;Lee, Chang-Hui
    • Journal of the Ergonomics Society of Korea
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    • v.26 no.3
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    • pp.101-109
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    • 2007
  • This research is for developing a usability evaluation model based on customer sensation using Quality Function Deployment, which evaluates the relationship between consumer sensation and usability among the physical design factors of dishwashers. Four aspects of the evaluation model; overall sensation factors, detail sensation factors, usability evaluation factors and physical design factors of products were analyzed in three sequential processes of QFD. The sensation evaluation factors and the usability evaluation factors were created from regression analysis of the results of the sensation and usability test. Moreover, thirty-one physical design factors selected through group discussion of ergonomist and manufacturers. Among them, 19 physical design factors according to priority were applied to evaluation model using QFD. With the evaluation model using four aspects, physical design factors influencing user sensation were generated. These factors were 'alarm sound', 'dishwasher size', 'button size' and 'display size'. Consequently, the degree of influences was tested. Design guidelines for dishwashers were derived from finally generated physical design factors.

Digital Design Process of Marine Leisure Boat Using Human Sensibility Evaluation (해양 레저선박의 디지털 감성 디자인 프로세스)

  • Choi, Chool-Heon;Jang, Phil-Sik;Seo, Moon-Seog
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.693-699
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    • 2010
  • Korea has been took the top ranking in the global shipbuilding industry in terms of new orders, order backlogs and the volume of vessels for several years. However, the domestic small- and medium-scale shipbuilders currently face imminent threat from China and new challenge to focus on development of high value-added ships. So far, the marine leisure industry of Korea has been showed weak global competitiveness and there were few attempts to design and develop leisure boats and yachts. We describe the digital design process of leisure boat exterior that could reflect user's sensibilities and feelings of entire forms of the products. This design process contains stepwise sensibility evaluation via web and provides designers with various and fast feedbacks about their design outputs in each design stage.

Analysis of X-ray image qualities-accuracy of shape and clearness of image-using X-ray digital tomosynthesis

  • Roh, Young Jun;Kang, Sung Taek;Kim, Hyung Cheol;Kim, Sung-Kwon
    • 제어로봇시스템학회:학술대회논문집
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    • 1997.10a
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    • pp.572-576
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    • 1997
  • X-ray laminography and DT(digital tomosynthesis) that can form a cross-sectional image of 3-D objects promise to be good solutions for inspecting interior defects of industrial products. The major factors of the digital tomosynthesis that influence on the quality of x-ray cross-sectional images are also discussed. The quality of images acquired from the DT system varies according to image synthesizing methods, the number of images used in image synthesizing, and X-ray projection angles. In this paper, a new image synthesizing method named 'log-root method' is proposed to get clear and accurate cross-sectional images, which can reduce both artifact and blurring generated by materials out of focal plane. To evaluate the quality of cross-sectional images, two evaluating criteria: (1) shape accuracy and (2) clearness in the cross-sectional image are defined. Based on this criteria, a series of simulations were performed, and the results show the superiority of the new synthesizing method over the existing ones such as averaging and minimum method.

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