• 제목/요약/키워드: Evaluation of Value-for-Money

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Brand Distribution Service and Its Effect on Customer Value

  • Margaretha, Margaretha;Halim, Rizal Edy
    • 유통과학연구
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    • 제16권1호
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    • pp.29-36
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    • 2018
  • Purpose - The purpose of the research is to further explore the understanding of the nature of the brand distribution service (i.e., service brand) by undertaking a quantitative investigation. We focus on the role of customer's perception of service brand on the customer value creation process. Research design, data, and methodology - This study used single cross-sectional design and 137 airline passengers as respondents using a convenience random sampling. We distributed the online questionnaires by email address. The empirical setting for this research is airline service in Indonesia with a consideration that airline service has the useful context for this research as the service delivery process involve extensive customer interactions with the airline and its employees. We then analyzed the data using multiple regression (step-wise) method to fulfill the research objectives. Results - Using the step-wise regression method, the result shows that the influential factors to create customer value are cost and company image. The result suggests a company to improve its costs components and its company image in order to increase the customer value. Conclusions - The research shows that costs play a critical role, and completed with the company image to form the customer value variable. This shows that mostly customer formed their value based on costs they sacrificed. Mainly, this evaluation is monetary cost based, while Indonesian customers tend to have a high value for money demands.

설계.시공일괄입찰공사 및 대안입찰공사의 생애주기비용 분석 및 평가체계 개선방향 (Improvement Directions for Life Cycle Cost Analysis and Evaluation in the Design-Build and Alternative Bidding Projects)

  • 강태경;이유섭
    • 한국건축시공학회지
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    • 제8권1호
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    • pp.97-102
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    • 2008
  • The report of the Korean Board of Audit and Inspection(BAI) on May 2007 indicates the problems of Life Cycle Cost (LCC) analysis and evaluation in the Design-Build(Turn-Key) and alternative bidding system. The point which the report indicates is that the cost estimation system for LCC analysis has nothing in common each other and there's no consistency among the repair cycle and ratio per facilities parts. For solving these problems, BAI demands the establishment of the guidelines for LCC analysis and evaluation from the competent authority Korean Ministry of Construction And Transportation(MOCT). The objective of this study is to develop the improvement directions for LCC analysis and evaluation which are suitable to the public construction projects especially for the Design-Build and alternative bidding system in Korea. For this study, the LCC related raws and regulations, LCC analysis guidelines of public cooperations, actual condition of LCC analysis and evaluation which include, the elements of LCC, the estimation rules of the initial cost and the maintenance cost, the analysis standards of time value of money, etc. are investigated to provide the improvement directions for LCC analysis and evaluation.

여대생에 있어서 흡연양상과 흡연이 영양섭취 및 식습관에 미치는 영향 : 서울시내 여자대학생을 중심으로 (A Study on Nutrient Intake and Food Habits influenced by Smoking for Female College Students in Seoul)

  • 송미숙
    • 보건교육건강증진학회지
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    • 제4권2호
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    • pp.71-94
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    • 1987
  • Aiming to investigate nutrient intake and food habits influenced by smoking for female college students in Seoul, the questionnaire survey for 763 students was carried out. The results of the survey was summarized as follows: 1. 9.7% of students were found as the current smokers and 18.9% of students had experienced of smoking, however stopped smoking at present(experienced smokers) respectively. 2. In the current smokers, they started smoking with friends at the first (58.9%), alone (27.4%), and with seniors (11.0%) respectively. The psychological frustration (52.2%), curiosity (28.4%) respectively motivated smoking behavior at the beginning. The most had smoking usually at the entertaining place such as restaurant. Only 6.4% of current smokers consumed more than 10 cigarettes daily, and 55% of current smokers inhaled deeply into the lung while they smoked. Even 26% of current smokers explained their intention of not smoking after marriage, and also about 95% of current smokers explained to stop smoking in the case of pregnancy. 3. It was found as the fact that the school age, economic status, and parental smoking affected their prevalence of cigarette smoking. The higher their schoolage, the higher smoking showed; the more their money spent and the lower father smoking showed ; the more their money spent and the lower father's educational level, the higher smoking showed; the more drink, the higher smoking showed. 4. The value evaluation of cigarette smoking also affected the prevalence of cigarette smoking. Of the students recognized advantageous parts of smoking, the prevalence of cigarette smoking was higher. 5. Logistic regression analysis was to determine the most effective factor which determined prevalence of cigarette smoking. The most effective factor was value evaluation of cigarette smoking. The order of effective factors was health value of cigarette smoking, their drinking capacity and the value evaluation of change in body weight due to smoking and smoking's advantages. 6. Cigarette smoking showed signs of affecting to food habits. In the case of smoking, the missing rate of taking regular meals was higher, and the frequency rate of taking regular meals was lower. Also, smokers took meals less regularly. Even the smokers took less candy than non-smokers, however, smokers liked to take more coffee, alcohol, and hot tasting food than non-smokers. 7. Smoking seemed to affect the nutritional status. It was found that smokers took many kinds of nutrients insufficiently, therefore their calory intake by age was not reached to RDA.

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원전에서 점수산정모형에 의한 경제성 평가 (An Economic Evaluation by a Scoring Model in the Nuclear Power Plants under Uncertainty)

  • 강영식;함효준
    • 산업경영시스템학회지
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    • 제22권52호
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    • pp.311-322
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    • 1999
  • Major problems involved in an electrical utility expansion planning within a time horizon are how to efficiently deal with objectives considering multiple factors and uncertainty. But justification factors in study these days have considered only quantitative factors except qualitative factors. Therefore, the purpose of this paper is to develop a new model for economic evaluation of nuclear power plants through the scoring model with the quantitative and qualitative factors under uncertainty. The quantitative factors use a levelized generation cost method considering time value of money. Especially, the environmental, risk, and safety factors in this paper have been also explained for the rational economic justification of the qualitative factors under uncertainty. This paper not only proposes a new approach method using the scoring model in evaluating economy of the nuclear power plant in the long term, but also provides the more efficient decision making criterion for nuclear power plants under uncertainty.

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공공도서관 이용자의 혜택 측정에 관한 연구 (A Study on Measuring the Benefits of Public Libraries)

  • 표순희
    • 한국문헌정보학회지
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    • 제48권2호
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    • pp.307-329
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    • 2014
  • 본 연구의 목적은 이용자가 공공도서관을 통해 받는 혜택이 무엇이며 얼마나 누리고 있는가를 설명하기 위함이다. 주로 국외 문헌을 통해 밝혀진 공공도서관의 혜택을 국내 도서관 이용자의 시각에서 재조명하고 해석하며 혜택의 수혜 정도를 도서관 이용자 측면에서 살펴보았다. 이를 위해 S도서관 이용자를 대상으로 도서관 이용으로 인해 얻는 혜택과 그 수준을 측정하였다. 개방형 질문지를 통해 자유롭게 기술된 이용자의 응답을 키워드로 추출하여 혜택의 유형과 내용을 파악하였고 향유지표를 기반으로 한 13개 혜택 항목을 통해 혜택의 수준을 파악하였다. S도서관 이용자들은 도서관 이용으로 독서, 경제적 이익, 개인적인 충족, 위안, 평안, 만족감 순으로 혜택을 인식하였다. 향유결과지표를 통해 본 이용자의 혜택 수준은 더 많은 독서(4.31)와 경제적 이익(4.14)이 가장 높은 것으로 나타났다. 이러한 혜택은 성별과 학력별로는 차이를 보이지 않았고 연령대와 직업별로는 혜택의 수준이 다양하게 나타났다. 가족간의 유대, 아이의 독서, 문화를 즐김, 업무능력의 향상과 같은 혜택이 연령대별로 차이가 나타났고 경제적 이득에 대한 혜택은 주부와 취업준비생과 같은 비경제활동 인구가 가장 많이 받고 있는 것으로 나타났다.

BTL사업의 경제성 평가 현황조사 및 개선을 위한 실무자 설문조사연구 (A Survey on the Persons in Charge for Economic Estimation Analysis and Improvement of BTL Projects)

  • 이춘경;조봉호;박태근
    • 한국건설관리학회논문집
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    • 제8권4호
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    • pp.73-80
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    • 2007
  • 2005년부터 사회기반(SOC)시설에 대한 높은 수준의 공공서비스 제공과 필요시설 조기 확충의 일환으로 미국 등의 PFI(Private Finance Initiative)사업을 벤치마킹한 BTL(Built-Transfer-Lease) 민간투자사업이 국내에 도입되면서, 사업초기 재정투자사업 대비 민간투자사업에 대한 적격성 조사(VFM : Value for Money)의 필요성이 부각되었다. 이에 BTL 사업현황을 분석하고 실무자 입장에서 바라본 사업추진단계별 경제성 분석 방식(VFM분석, 추정사업비 산출, 입찰가격평가 등)의 적정성, 개선필요성 및 대안을 분석해보고자 설문조사를 실시하였다. 실무자 직군별, BTL사업 추진단계별, 개선대안별 교차분석과 상관관계분석 등을 수행한 결과, 사업비용 대비 표준화된 서비스 수준과 운영비 산출 및 평가 기준이 마련되어야 하며, 투자 적격성 조사의 정량적 분석(LCC분석)에 대한 필요성을 토대로 운영관리비, 유지관리비 산출 근거도 마련되어야 한다. 또한 업무의 효율화를 위하여 국내 BTL환경을 고려한 신뢰성 있는 경제성 평가 시스템이 구축되어야 하겠다.

EXPLORING POTENTIAL SUCCESS FACTORS FOR PROCUREMENT OF PRIVATELY FINANCED INFRASTRUCTURE

  • Xiao-Hua Jin;Chunlu Liu;Jian Zuo;Guomin Zhang
    • 국제학술발표논문집
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    • The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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    • pp.132-141
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    • 2011
  • Australia has joined many governments to adopt public-private partnership (PPP) as a major strategy for procuring infrastructure for decades. However, failures have occurred although the market has been considered to be a mature and sophisticated one. Failures have typically been traced back to inappropriate economic evaluation and a lack of value-for-money. In particular, a literature review has identified that there was no holistic consideration on the evaluation of procurement transactions of PPP projects. The transaction costs of PPPs were not handled properly. In this paper, theories of transaction cost economics are proposed for the purpose of such a holistic institutional economic evaluation. These theories are analysed in order to identify potential critical success factors for a strategic infrastructure procurement framework. The potential critical success factors are identified and grouped into a number of categories that match the theories of transaction cost economics. These categories include (1) Asset Specificity, (2) Organizational Capability, (3) Transaction Frequency, (4) Behavioural Uncertainty, and (5) Environmental Uncertainty. These potential critical success factors may be subject to an empirical test in the future. The proposed framework will offer decision makers with an insight into project life cycle economic outcomes needed to successfully deliver PPPs.

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여행비용접근법을 통한 대구 우방타워랜드의 편익가치 측정 (Estimation of Users대 Benefit Value for Woobang Tower Land in Taegu Using Travel Cost Method)

  • 김수봉;심애경;권기찬
    • 한국환경과학회지
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    • 제10권3호
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    • pp.173-178
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    • 2001
  • The aim of this paper is to evaluate users benefit values of theme park using Travel Cost Method with special reference to Woobang Tower Land in Taegu for the estimation of economic values. This research is mainly based on questionnaire survey of 100 users of the theme park. Socio-economic factors such as income, year of education, annual income, age and money(travel cost) are analysed from 5 residential areas of the respondents. Multiple regression analysis was used for the evaluation of annual number of park visitings based on the analysis. The regression model shows NV = $\alpha$+$\beta_1$TC+$\beta_2$INC+$\beta_3$EDU+$\beta_4$AGE (NV : Annual Number of Visitings, TC : Travel Cost, INC : Annual Income, EDU : Years of Education, AGE : Age). Regarding to visitors demand curve based on the equation showed that annual economic values of Woobang Tower Land was estimated as 50billion Korean Won.

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유아복 구매시 추구혜택에 따른 유아복구매행동 연구 (A Study on Infant Clothing Purchase Behavior According to the Benefits in Infant Clothing Purchases)

  • 박옥련;이지나
    • 한국생활과학회지
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    • 제18권4호
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    • pp.923-932
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    • 2009
  • This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

엑셀 기반의 LCC 평가도구 개발 (The development of LCC evaluation tool on Excel Base)

  • 정광우;김철수;안준용;정종덕
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.1630-1641
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    • 2010
  • LCC can be defined as "the sum of present values of investment costs, capital costs, installation costs, energy costs, operating costs, maintenance costs, and disposal costs over the life-time of the project, product, or measure." LCCA involves estimating the costs and timing associated with each alternative over a selected analysis period and conversion of those costs to economically comparable values considering the time-value of money. The several Excel-Based LCC tools found on the internet are described in this paper. Also, This paper performed an analysis of the existing LCC commercial tools, assessing various aspects of each program. The goal was to evaluate the best features of each tool and to identify the requirements for LCC evaluation of Urban Transit Vehicle. The LCC tools are developed to address problems in many different areas and a tool developed and structured for one area cannot generally be used in another area. No general LCC tool exists and if one is needed for Urban Transit Vehicle it has to be developed by the project. Since a full LCC can be very complex it is likely that this Excel-Based LCC tool should be a small and simple tool for quick cost estimates. This paper presents a LCC tool consisting of eight excel sheets, which are "Project", "CBS", "PBS", "PM", "CM", "Others", "LCC Result" and "Diagram".

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