• Proceeding of Spring/Autumn Annual Conference of KHA
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• 1994.05a
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• pp.29-36
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• 1994

The purpose of this study is to suggest the basic design elements for dwelling environment planning of downtown in Taegu.The evaluation of the dwelling environment should be approached from the satisfaction and the cognitive of the residents, that are based on their desire and various values on the conditions of residential area. This paper concerns the satisfaction and the congnitive image structure of the residents in the various dwelling types, from which design elements for dwelling environments can be derived. The results are as folIows: 1) The analysis on the satisfaction of dwell ins environment shows lots of displeasure about the lack of open-spaces and the housing low-quality, neighborhood in Mun-hwa, Korean style housing and the low-rise apartment areas. In order to make the variety types of dowelling in downtown district, the improvement of housing qualities and the expantion of the urban facilities for the open-spaces and communities are need. 2) The design elements of dwelling environments in downtown find out the important planning elements for urban design. The evaluation of the cognitive image structures about the safety and affection should be considered in design for urban dwelling areas.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Journal of Korean Society for Quality Management
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• v.24 no.4
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• pp.168-189
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• 1996

In order for the corporation to get a good image from the customers it should consider several variables, but especially important are corproate ethics and customer satisfaction through quality improvement. Standard multivariate data analysis can be applied to find out the importance of customer satisfaction and corporate ethics as influence factors in the corporate competitive strategy. When applying this Methodology, multivariate normal distributions density function and the identical covariance between groups assumptions have to be satisfied. By using the evaluation result from a small number of specialists in an attempt to decide on the strategical factors that will create a better company image than its competitor, if it chooses to use statistical discriminant analysis method, it would be difficult to satisfy the two assumptions mentioned above. This thesis introduces discriminant analysis method that uses LP/GP effectively which is applicable to this particular situation.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.91-98
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• 2008

The cafeteria is one of the welfare facilities in the college and crowed with students during lunchtime because of the various menu, saying time and cheap price. In designing the cafeteria, we have to consider the users' needs and the factors which effect on their satisfaction and behavior under the pleasant environment. The purpose of this study is to draw the environmental improvement factors by Post Occupancy Evaluation. A survey about the users' actual condition and environmental satisfaction level and a behavior observation in the field were utilized as the study methode. The 150 copies of questionnaire were completed by students who ate at the cafeteria of W college in Daejeon city. The SPSS 15.0 for Windows was used for a statistical analysis. The results are listed below; two factors were drawn as the improvement elements through the combination of the unsatisfactory items obtained by the descriptive statistics and the influential items by the multi-regression analysis. They are images and approach. In the 'image' category, there us a statistical difference between the present image and prefer image. The users prefer much brighter, warmer, newer, more gorgeous, more cheerful, more clear, more active, more comfortable, and more modern image of cafeteria. In the 'approach', the location of ail existing cafeteria is inaccessible from the classrooms in spite of an important relationship between classrooms and cafeteria. Therefore the complementary plan for convenient approach is demanded for improvement of users' satisfaction.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.7
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• pp.2769-2784
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• 2020

This paper aims to compare the scenic images of four ancient Chinese cities including Lijiang, Pingyao, Huizhou and Langzhong, so as to provide specific development strategies for the ancient cities. In this paper, the ancient cities' scenic images are divided into three sub-indexes and eight evaluation dimensions. Based on this, the study first uses Python software to collect tourists' online comments on the four ancient cities. Then, the social network analysis method is used to build a high-frequency keywords matrix of tourist comments and the R language is used to generate a visual network graph. After this, the entropy weight method is used to determine the weights and values of eight evaluation dimensions. Finally, the tourists' overall satisfaction indexes of the four ancient cities are calculated accordingly. The results show that (1) the overall satisfaction of Lijiang is the highest, while that of Huizhou is the lowest; (2) from the weight of each evaluation dimension, it can be seen that tourists care more about the national culture and historical culture; (3) from tourists' satisfaction index on each evaluation dimension of the four ancient cities, we can find that the four ancient cities has their own advantages and disadvantages in tourism development. (4) local tourism-related institutions should strengthen their advantages and improve their deficiencies so as to enhance tourists' overall image of the ancient city.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.5
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• pp.59-68
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• 2018

This study deals with post-occupancy evaluation (POE) of 'Kim Gwang-seok Street'as storytelling road for urban regeneration. The evaluation focused on image preference and use satisfaction of visitors. This is the initial project of popular singer-storytelling street as a new attraction, and the results could be used as basic data for the sustainable planning and management of storytelling streets. 200 respondents of visitor group were analyzed. Frequency analysis for demographics, use, behavior, reliability, and means, were evaluated. Factor analysis and multiple regression analysis were conducted for image preference and use satisfaction. Responses showed high frequency of twenties in age, who were typically students. In use motives and activities, strolling, sightseeing, and taking pictures were shown to be the most common. The mean scores of image variables showed symbolic (5.03), familiar (4.84), beautiful (4.71), and bright (4.63), the highest. The result of exploratory factor analysis, led to 3 factors being categorized; the mood of street, the design, and the dynamics. Due to the result of multiple regression analysis, the preference of space image was significantly influenced by 4 image variables; symbolic (${\beta}=.314$), stable (${\beta}=.248$), friendly (${\beta}=.204$), and fresh (${\beta}=.142$). In the use satisfaction analysis, the mean scores were highest concerning facility design (3.81), typical street (3.78), the image of street (3.81), continued use (3.66), and experiential tourism (3.53), respectively. The mean score of parking space (2.56) was the lowest. In factor analysis concerning use satisfaction, 3 factors were categorized; facility management, experience, and image. By the result of multiple regression analysis, the total satisfaction of use was significantly influenced by 4 independent variables; image of street (${\beta}=.296$), management (${\beta}=.277$), continued use (${\beta}=.205$), and typical street (${\beta}=.183$). As storytelling road for urban regeneration, 'Kim Gwang-seok Street' has shown considerable success in significant improvement of image preference and user satisfaction. Therefore, the enhancement of 'placeness' through storytelling of Kim Gwang-seok, and the strengthening of its identity and symbolism, should be the basic focus of development for the street in the future.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.68-76
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• 2008

This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.333-340
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• 2009

The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

• Journal of Fashion Business
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• v.11 no.2
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• pp.145-154
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• 2007

The purpose of this study is to analyze University Woman Students' recognition of their physical bodies and the effects that their recognition has on their image and satisfaction of their physical bodies. The result of study is as follows. 1) According to the result of the analysis of the difference between University Woman Students students' practical physical sizes and ideal sizes, it was showed that their heights and burst should be larger than their practical physical sizes but their waist, hip, and weight should be reduced.2) According to the result of the analysis of the factors for the evaluation of University Woman Students students' behavioral body images, Factor I was 'Management of Appearance', factor II was 'Management of Weight' and Factor III was 'Satisfaction of Appearance'. Considering the result of correlation of factors of the body images, it was showed that the more interest they had on their appearances, the more management they had on their weights. 3) They had comparatively positive recognition on their physical bodies. However, regarding their degrees of the satisfactions on their physical parts, they showed somewhat dissatisfaction on all the items of their physical parts. 4) According to the result of the analysis of the correlation between their recognition of the physical types and their satisfaction of them, it was showed that they had more satisfactions when their heights were higher and their weights were lighter. In addition, it was showed that they had more satisfaction when they had larger busts and regarding their waists, hips, upper arms, lower arms, wrists, thighs, and calf measurements, they had more satisfactions when they had thinner ones and regarding their shoulders' measurements, it was showed that they had more satisfactions when they had narrower shoulders' measurements.