Corporate Image Strategy of Corporate Ethics and Customer Satisfaction through Quality Improvement -Discriminant Models based on the Utilization of a Small Number of Observed Values-

품질향상을 통한 고객만족과 기업윤리차원의 기업이미지 전략 -소수의 관측치들의 활용을 위한 모형들 중심으로-

In order for the corporation to get a good image from the customers it should consider several variables, but especially important are corproate ethics and customer satisfaction through quality improvement. Standard multivariate data analysis can be applied to find out the importance of customer satisfaction and corporate ethics as influence factors in the corporate competitive strategy. When applying this Methodology, multivariate normal distributions density function and the identical covariance between groups assumptions have to be satisfied. By using the evaluation result from a small number of specialists in an attempt to decide on the strategical factors that will create a better company image than its competitor, if it chooses to use statistical discriminant analysis method, it would be difficult to satisfy the two assumptions mentioned above. This thesis introduces discriminant analysis method that uses LP/GP effectively which is applicable to this particular situation.