• 제목/요약/키워드: Ethnography Study

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A Shift in Information Dissemination Methods in a Cultural Ritual amid the COVID-19 Pandemic

  • Suhadah, Suhadah;Mulyana, Deddy;Yusup, Pawit M.;Sjafirah, Nuryah Asri
    • Journal of Information Science Theory and Practice
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    • v.9 no.4
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    • pp.50-62
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    • 2021
  • This study aims to unravel the shift in the customary method of disseminating information about the ritual of Perang Topat (literally translated as "rice-cake war") as carried out by the custom community of Kemaliq Lingsar in the West Lombok Regency of Indonesia during the COVID-19 pandemic. Grounded in the ethnography of communication research methodology, this study examines the process of the cultural ritual during the 2020 period of the pandemic and compares it to the ones held in 2018 and 2019 (before the current pandemic). Drawing on findings from observations, in-depth interviews, and documentation, it was revealed that the traditional or custom-oriented community of Kemaliq Lingsar abandoned all three prominently used methods of disseminating the information of the Perang Topat ritual that had been used prior to the pandemic, and that they were replaced by a strategy with solely face-to-face (FTF) interpersonal communication carried out by visiting the homes of the target participants of the cultural event. This method was relevant to the current viral crisis because it enabled the committee to minimize the number of spectators which might potentially violate COVID-19 health protocols. This finding also reinforces the hypothetical statement that interpersonal communication via FTF is effective in disseminating information in a limited manner and empowering the emotional bond between the individuals who share relationships and similar interests. The findings of the present study can be a reference for any events where physical distancing must be strictly imposed and require a limit to the number of participants during the pandemic.

The Autoethnography Study on the My Partner with Physical Disabilities (지체장애인 배우자에 대한 자문화기술지 연구)

  • Lee, Doh Hee
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.257-266
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    • 2019
  • This study has attempted to study self-cultural skills about my experience in life with a spouse with a physical disability with myself. The 'autoethnography' is a combination of an autobiography describing a personal and subjective life and a ethnography that studies the culture of a social group, and it is a way of expressing self-narrative experiences and experiences related to the context or context of a social group. The analysis showed that the researcher divided into three periods, one for the researcher himself, and defined the first for 'the single life that seemed to last forever'. The second period was the meeting of the disabled facility called 'The Village of the Virgin Mary'. The Third period is the time of meeting with the disabled partner and the life with him, and it is the time to experience a spouse with a rather sensitive disability. Last, it's the time of understanding and effort for my physical disability partner. Qualitative research is a research process that must be understood based on a unique methodological research tradition that explores social or human problems. And, we expect to expand into more analytical and systematic research in future research.

A study on the increase of kiosk user experience in Non-face-to-face Era for the Elderly -Focused on the McDonald Kiosk- (비대면 시대 고령자의 키오스크 사용자 경험 증대 연구 -맥도날드 키오스크 중심으로-)

  • Ha, Jae-Hyeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.285-292
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    • 2021
  • The purpose of this study is to increase the experience of using kiosks for elderly in the non-face-to-face age. Through prior research and literature research, feature of kiosks and characteristic of elderly user were identified, and improvement were suggested through Ethnography and in-depth interviews. The research method was conducted for 13 days from April 4 to 16, 2021 for 11 senior citizens in their 60s or older living in Incheon. A total of 11 people were interviewed by adding 3 people who had experience in using kiosks. As a result of the experiment, interfaces and psychological factors were derived with paint points in the process of use of the elderly, and the five improvement plan was proposed by combining them. This study is expected to serve as a source for research on the experience of elderly kiosk users or kiosk interface design.

An Ethnography of Child-Rearing Experiences of Korean Mothers Living on Koje Island (우리나라 어머니의 자녀 양육의 의미 - 거제지역을 대상으로 -)

  • Lee, Soo-Yeon
    • Women's Health Nursing
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    • v.7 no.4
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    • pp.518-535
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    • 2001
  • Nursing practices should be based on the understanding of human beings. In order to understand human beings, it is important to study the lifestyles and thoughts of people in their natural environment. In this sense, the cultural aspects of a society need to be studied for a culture-bound nursing service. Child care, which is an important element of nursing, is also strongly influenced by the culture of a society. Therefore, a cultural study is necessary to understand the child-rearing practices of any society. The major purpose of this dissertation is to provide basic foundations for developing a culture-based theory for nursing intervention through studying traditional cultural elements of child care in Korean society. The study examined child-rearing practices in a small village on Koje Island in the southern part of Korea. It utilized ethnographic methodologies including participatory observations and in-depth interviews. The study participants were 9 Korean mothers living on Koje Island. The average age was 52. The data were collected between July in 1998 and December in 1999. The average number of interviews per person was 7-8, and the duration of each interview was approximately 2 hours. The data were analyzed using the Spradley Analytical Method. The following 9 major child-rearing aspects of mothers on Koje Island were discovered as a result of the study: 1. Firstly, mothers on Koje Island were mostly concerned about the "Old Birth Goddess' Curse", especially during their child's early years. This concern was evidenced by their careful behavior when their child was very young and by their praying to the Old Birth Goddess not to be jealous of their babies. 2. Secondly, they wished their children to live a different and better life than themselves. It was represented by their strong motivation toward their children's education as well as their expectation for their children's success. In traditional Korean culture, Korean people think that the rise and fall of the household depend on their offsprings. Therefore, Korean mothers wish their children attain to a higher level of social status through education. 3. Third, mothers are concerned about their children's righteousness. Mothers on Koje island expect their children to live with discretion, justice, strength, respect, harmony, and to do their best in life. 4. Next was an 'anticipation of their children's happy marriage'. The attributes of this category were an 'anxiety about their children's married life', and 'an expectation of a good spouse for their children'. Because Korean people believe that only a son can continue the bloodline of a family, especially Korean mothers have a great concern of the possibility of their daughters not having a son after marriage. Also they have different expectations toward their daughter-in-laws than son-in-laws. 5. Korean mothers also derived their satisfaction from their son. It was characterized by 'excessive affection toward their son', 'dependency on their son', and 'being afraid of their married daughter having a girl like themselves'. Korean society has been a patriarchy. Therefore, a son is beloved as someone who will take care of his old parents, be in charge of ancestral rites, and provide a daughter-in-law who can conceive a son. 6. The sixth category concerned 'the differences in their expectations for their children'. The attributes in this category were 'different expectations depending on their children's gender', 'different expectations depending on their children's ability', and a 'great sympathy toward children with low abilities'. Korean mothers expect their son to become better than their daughter. 7. The seventh category was related to their 'roles in child-caring practices'. Traditionally a child was raised in an extended family system in Korea So it was not the sole duty of a mother to bring up the child. Korean mothers used to receive much help rasing children from their in-laws, and family members. On the other hand, many children grew up by themselves, because their mothers were very busy taking care of housework. Furthermore, many children also grew up in poverty. 8. Mothers also had issues related to 'conflicts in child rearing'. They were characterized by 'lack of understanding', 'rudeness of children', and 'giving vent to one's anger'. 9. Finally, mothers regretted not doing their best in child-rearing practices. It was characterized by a 'bitter feeling of repentance', 'feeling irritated', and 'feeling of unsatisfaction'.

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A Qualitative Study on the Formative Processes of Premarital Adult Sexuality (미혼성인남녀의 섹슈얼리티 형성과정에 관한 질적 연구)

  • Park, Su-Sun
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.147-166
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    • 2009
  • The purpose of this research was conducted to formative processes and to interpret premarital adult's sexuality meaning. The interviews have been executed based upon ethnography approach and method of interview in depth within the framework of the Weis's sexual script theory (1998) and parent-children relation. The interview in depth has been conducted with unmarried 7 males and 8 females inclusive of college students, total 15 persons who were born 1974-1980 and living in Seoul and nearby suburban areas. A period of interviews were carried out from September until December 2003. Each interview was executed for 2 to 4 hours apiece, and each person had 2 to 4 interviews during the period. The result of analysis of the sexuality scripts theory from three different views indicates that the female informants appeared to rationalize the fact that traditional concept of the chastity as defined by the socio-cultural level has been changed. It also indicated that there were very few sex educations in the society at large except for the public medias including the Internet. The interrelation level indicates that positive interaction with the opposite sex has affected them in the course of their building up desirable personal relationship in the society and uplifting their sense of self-esteem. The internal level of sexuality, it is much dependent on the extent of individual inner recognition of sexuality. The parent-children relation view of sexuality, the most influential factor for their communication on sexuality lies in the extent of their realization on how positively their parents recognize their children.

YouTube and Girls' Generation Fandom (유투브와 소녀시대 팬덤)

  • Shim, Doo-Bo;Noh, Kwang-Woo
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.125-137
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    • 2012
  • In this paper we draw from recent theoretical discussions of fan culture and the new media technologies to explore how online communities contribute to new forms of K-pop fandom. We suggest that these online sites play an important role in setting the new stage of dissemination and dialogue of K-pop knowledge, through which particular forms and spaces of online fan culture are being created and sustained. Moreover, these web-based communities challenge the existing concepts that have embraced interrelations between culture, consumption and technology. Based on an empirical study of YouTube, carried out using netnographic methods, this study tackles the following questions: how fans construct themselves as Korean pop fans through the online activities; how they exchange information and opinions of Korean stars; and, what meaning they extract from online file-sharing activities.

A study on Brand Experience of Complex Cultural Space by Life Style -Focusing on Sounds Hannam- (라이프 스타일에 따른 복합문화공간의 브랜드 경험 연구 -사운즈 한남을 중심으로-)

  • Jung, Da-in;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.333-339
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    • 2020
  • The lifestyle of the new consumer class of people with diversified social structures and tastes is affecting society as a whole. As of now, emerging lots of complex cultural space with unique sensibility and individuality, this paper is about proposing the branding of a complex cultural space. I selected Sounds Hannam as a cultural complex and conducted in-depth interviews about brand experience and Ethnography. The study found that Sounds Hannam needs sense of hearing and smell because the sensory factors of the Sounds Hannam are concentrated in the visual field, and also, there is a need to create an appropriate communication channel through SNS. The Sounds Hannam had the characteristic factors of sensibility, relaxation and content based on a diversity different from the existing one. Throughout research, it was derived that planning space as a place to inspire people through spatial composition that triggers behavior and creative thinking is the goal of a complex cultural space and at the same time, an effective way to reflect the lifestyle of those in 20s.

Service Design Guideline for Maker Space (메이커 스페이스를 위한 서비스 디자인 가이드 라인)

  • Kwak, Sojung;Baek, Yuncheol;Kwon, Jieun
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.389-397
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    • 2019
  • The purpose of this study is to present guidelines for service design for efficient operation of Maker Space due to the proliferation of Maker Movement. First, we investigate the literature survey and prior research on the definition and status of Maker space. Second, we performed video ethnography, participant observation and in-depth interview on maker space service by qualitative survey method. Third, we analyze the surveyed contents and present guidelines such as Persona or Blueprint for maker space. We classify Maker space into general lab and professional lab, derive Persona from each Maker space, and establish Blueprint to provide guidelines for design and operation. It is expected that the Maker space service design presented in this study can be used as a guideline to help the service improvement of the existing Maker space and the planning, design and operation of the new Maker space.

A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation (MZ세대의 패션상품 구매채널여정 유형화와 특징 비교)

  • Lee, Jung-Woo;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.30 no.5
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    • pp.656-674
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    • 2022
  • The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

The effect of self-objectification through the user's postural habit analysis on the practice of correct posture: App service proposal through EMG sensors and wearable devices (사용자의 자세 습관 분석을 통한 자기 객관화가 바른 자세 실천에 미치는 영향: 근전도센서 및 웨어러블 기기를 통한 앱 서비스 제안)

  • Ye-eun Ko;Ye-jun Kim;Seon Kim;Jae-sun Yi
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.11-22
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    • 2023
  • This study proposes service content that helps people stay in the right posture in their daily lives to manage the pain of musculoskeletal diseases. Resistance factors and induction factors were analyzed through a survey of 143 people and Ethnography. Based on this, we propose an app service that helps practice the right posture by using EMG sensors and wearable devices. This study is meaningful in alleviating musculoskeletal pain and further improving the quality of life by helping to practice and maintain the right posture with service content based on self-objectification through user posture habit analysis.