• 디지털융복합연구
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• 제13권8호
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• pp.113-121
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• 2015

본 연구는 기업의 윤리경영 활동과 마케팅 효과의 융합적 관계를 파악하고자 윤리경영 노력이 소비자에게 신뢰감을 형성하고, 그러한 신뢰감이 실제 구매행동으로 연결되는지 조사하였다. 가설수립 및 설문조사를 실시하였으며, 분석을 통해 제품 서비스 책임, 기업 윤리지침 마련, 사회공헌활동, 고객권리 보장으로 구성되는 윤리경영의 실천이 소비자 구매행동에 긍정적 영향을 미치며, 그 과정에서 소비자의 이미지 지각과 기업 신뢰가 매개적 역할을 하고 있음을 증명하였다. 이러한 결과는 윤리경영이 기업에게 사회적 압력과 비용으로만 작용하는 것이 아니라 기업의 이익 증가로 연결되는 선순환 과정에 있음을 보여주고 있고 있어 기업의 능동적이고 적극적인 윤리경영 실천이 필요함을 시사하고 있다. 향후 연구에 있어서는 윤리경영의 대상 범위와 실행 수준을 보다 세분화한 분석과 최근 대중의 관심도가 높은 윤리 이슈와 연계한 연구가 필요하다.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.236-257
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• 2015

본 연구는 윤리적 조직풍토, 윤리적 민감성 그리고 도덕적 고충이 사회복지사의 직무만족, 소진 그리고 이직의도에 어떠한 영향을 미치는지 규명하고자 시도되었다. 충남지역의 사회복지사 253명을 대상으로 실증 분석을 수행결과는 다음과 같다. 첫째, 사회복지사 소속기관의 윤리적 조직 풍토 인식이 직무만족도를 높이고 이직의도를 낮추지만, 소진과는 통계적으로 무의미했다. 둘째, 윤리적 민감성은 직무만족도에 긍정적 영향을 미치고 있으나 소진과 이직의도를 높이는 것으로 분석되었다. 셋째, 사회복지사가 직접적인 경험으로 유발되는 도덕적 고충이 직무만족도를 저하시키고, 소진이나 이직의도를 높이는 것으로 분석되었다. 이와 같은 결과로 사회복지조직의 윤리적 조직풍토 조성을 위해서는 청렴교육과 운영자의 윤리경영의식을 높여야 한다. 또한 사회복지사의 윤리적 민감성 제고를 위한 청렴교육 및 감수성 훈련이 필요하다는 시사점을 얻었다.

• 디지털융복합연구
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• 제18권10호
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• pp.345-352
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• 2020

본 연구는 보건행정 전공 대학생들의 윤리적 가치관이 환자 개인정보 보호 인지에 미치는 영향을 분석하여 교육프로그램 개발에 중요한 기초 자료를 제시하고자 C지역과 G지역 대학생 820명을 대상으로 조사하였고 SPSS/WIN 18.0 Program을 통해 자료를 분석하였다. 분석결과 보건행정 전공 대학생들의 개인정보 보호인지에 대한 평균은 2.04 ± 0.24으로 낮은 수준으로 나타났고, 윤리적 가치관은 이상주의 성향 2.51 ± 0.32점, 상대주의 성향은 2.34 ± 0.34점으로 이상주의적 성향이 높게 나타났다. 윤리적 가치관이 환자 개인정보 보호에 대한 인식수준과 환자 개인정보 보호노출에 대한 인식에서도 이상주의적 윤리성향과 상대주의적 윤리성향에서 유의한 관련이 있었다. 따라서 보건행정 전공대학생들의 환자 개인정보 보호인지를 높이기 위해서는 올바른 윤리적 가치관이 확립되어야 하며, 이를 위한 체계적이고 지속적인 교육이 필요하다고 판단된다.

• 의학교육논단
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• 제19권1호
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• pp.36-46
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• 2017

This study surveyed 506 medical students on their perception of life concept using an open-ended questionnaire. A constant comparative analysis of participants' written responses was conducted. The results revealed 3 main types and several sub-types of life concept. The main types included: humanities & sociology type, scientific type, and humanities sociology & science mixed type. The humanities & sociology type had 6 sub-types: religious values, ethical values, limited time, social characteristics, consciousness spirit soul, and mixed type. The scientific type had 4 sub-types as follows: respiration & metabolism, genetic & reproduction, homeostasis & emergent property, and mixed type. The most prevalent type was the perception that life concept, ethical values in humanities & sociology type. The understanding of the concept of life is essential to medical students' learning and improvement of professional competence. These results may suggest a meaningful direction for medical education regarding the concept of life.

• 패션비즈니스
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• 제11권6호
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• pp.75-86
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• 2007

This study investigated the differences of consumers' perception toward immoral shopping behavior when they shop in apparel retail stores by consumer characteristics such as ethical ideology and gender. Forsyth's(1980) ethical ideology measuring idealism and relativism was used. Three hundred twenty-five college students enrolled at a large university located in a metropolitan area participated in the study. These students were divided into four groups on the basis of their ethical ideology: situationist, subjectivist, exceptionist, or absolutist. A series of factor analyses revealed three factors of immoral shopping behaviors: shoplifting, active immoral shopping behaviors, and passive immoral shopping behaviors. The four groups significantly differed in regard to their perceptions toward active immoral shopping behaviors and passive immoral shopping behaviors. T-tests revealed that females tended to perceive shoplifting and passive immoral shopping behavior factor worse than males. The results of this study would be used for developing consumer educational programs and retail training programs.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 한국생활과학회지
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• 제13권6호
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• pp.891-901
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• 2004

This study is to investigate the degree of consumers' non-ethical perceptions and behaviors, and to explore related variables such as demographic variables, idealism and relativism. The data used in this study were obtained by surveying 237 college students from 10th through 24th of October, 2002 in Kimhae city. We conducted a statistical analysis of the data, using percentiles, frequencies, means, t-test, ANOVA, and Multiple Regression. Consumers' non-ethical perceptions and behaviors were measured by modifying Consumer Ethics Scale(CES, Muncy & Vitell, 1992). The CES scale comprises 4 sub-factors: actively benefiting from illegal activity(CES1), passively benefiting(CES2), actively benefiting from questionable action(CES3), no harm/no foul(CES4). Average scores of consumers' non-ethical perceptions and behaviors marked below a mid-value, which means that most of the students are basically ethical. The related variable of consumers' non-ethical perceptions was idealism. The related variables of consumers' non-ethical behaviors were idealism and the amount of discretionary money. The results show that most of the participants are basically ethical as a consumer. However, the results related with the CES4 sub-factor which includes consumer attitudes toward copyrights of consumer softwares and music CDs tell us that they are relatively non-ethical. This claims an importance of consumer education to college students in regards to intellectual property.

• 품질경영학회지
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• 제39권2호
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• pp.199-216
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• 2011

Most of the studies based on the outcome of business ethics were mainly focused on financial and non-financial results, CEO's business ethics and practical willingness as a preceding variable for business ethics and its success. This study regards business innovation on corporate sustainability and social responsibilities. There fore, this study will prove the result of activities based on business innovation and its activities, for participation of members is of importance. Therefore, this study proved the hypothesis that a worker's ethical conciousness is important in the result of business ethics, and that it also effects the result of business ethics for practice and innovative intentions for a moderating effect. This study emphasizes on ethical consciousness related to business ethics and consensus related to business ethics due to members' ethical consciousness influenced by organization's business ethics and perception. There ought to be an implication for this study. Also, as a result variable, the job satisfaction of coworkers is affected by conscious business ethics, but not affected in the innovative intentions. In addition, it is shown that the consciousness of business ethics is a controllable variable, for it affects job satisfaction concerning coworkers, but does not affect general job satisfactions.

• 한국의상디자인학회지
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• 제22권1호
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• pp.73-84
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• 2020

Recently, there has been a change in consumer culture. The paradigm is changing from a consumption model that used to emphasize rationality to an ethical consumption model that focuses on sustainability. Such a change in consumption patterns has also been seen in the cosmetics industry, but studies to empirically assess this trend are incomplete. Therefore, the purpose of this study is to empirically identify the impact of ethical consumption proprieties on attitudes and purchasing intentions for ethical cosmetics. To achieve the aim of this study, 506 adult women residing in Korea were selected as subjects and surveyed. To identify the demographic characteristics of the study participants, a technical statistical analysis and frequency analysis were conducted. To check the validity and reliability of the measuring tools, an exploratory factor analysis was performed, and the Cronbach's α factor was calculated. The analysis method was analyzed using the SPSS 25.0 and the Amos 25.0 statistical analysis programs. The results of this study are as follows. First, ethical spending tendencies had a positive impact on attitudes toward ethical cosmetics. Specifically, interest in ethical issues, altruism, and business ethics perception have had a positive impact on attitudes toward ethical cosmetics. However, consumer effectiveness had no significant impact on attitudes toward ethical cosmetics. Second, attitudes toward ethical cosmetics had a positive effect on purchasing intentions. This study found that for the spread of ethical cosmetics and ethical consumption trends varied according to the age and that attitudes toward ethical cosmetics and differences in purchasing intentions should be kept in mind. It also showed that attitudes toward ethical cosmetics affect purchasing intentions. The results of this study suggested that the analysis of adult women, the main consumers of cosmetics, by age was meaningful for finding the factors for growth in the macroscopic ethical cosmetics industry and that the industry could raise its ethical awareness. If such tasks are systematically established, ethical cosmetics are thought to be able to actively solve social problems and lead a mature cosmetics industry.

• 한국간호교육학회지
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• 제14권1호
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• pp.98-107
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• 2008

Purpose: The purpose of this study was to provide basic data which is necessary for educating nursing and medical students for establishing a desirable sense of ethics values Method: In this descriptive research, a total of 140 nursing students and 124 medical students were selected. The tools used for data analysis were descriptive statistics, t-test, one-way ANOVA, and Scheffe test by using SPSS/WIN 12.0 version. Result: When the differences in the consciousness of biomedical ethics of nursing and medical students were compared, statistically significant differences were found in the category of brain death (t=-3.26, p=.001). Statistically significant differences were found in the general characteristics of religion (F=3.05, p=.018), and participation in religious activity (F=3.34, p=.006). Statistically significant differences were found in the characteristics related to the subjects' ethical values such as satisfaction level of a nurse/doctor (F=7.39, p=.000) occupation, the experience of A Patient's Bill of Rights (F=2.97, p=.020), the intention to attend biomedical ethics (F=5.61, p=.000), and the possibility of increasing ethical problems according to the development in the field of medical science (F=7.92, p=.000). Conclusion: An effort should be made to overcome the differences in the perception of biomedical ethics between nursing students and medical students. Moreover, when investigating the course of an integrated education for the establishment of a desirable sense of biomedical ethics, an alternative plan that could promote ethical values must be considered so that the significant variables can promote bioethical perception.