• Title/Summary/Keyword: Estimated Customer

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The study on the number of customer to be estimated when cultural theme park is constructed in Busan (부산지역 역사ㆍ문화 테마파크 조성을 위한 내ㆍ외래 관광객의 수요추정 기초조사연구)

  • 최승복;오세두
    • Archives of design research
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    • v.17 no.2
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    • pp.33-42
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    • 2004
  • It is a matter of fact that Susan, doesn't have enough systematic history and culture, has face on very difficult situation. A competitive and fashionable tourist theme park need to be constructed to develop their historical theme park, and to make own culture which is related to Busan' tradition. The subject of this study is to suggest the basic knowledge about number of customer to be estimated When cultural theme park is built up. The questionaries to customer is consist of the propensity of leasure, the use of similar facility, the type of theme park, and inclination of visitation to foreign and domestic tourist.

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Customer Interruption Cost Assessment of Domestic Residential Customer Using Customer Survey (설문조사방법을 이용한 가정용 수용가 정전비용 평가)

  • Lee, Byung-Sung;Chu, Cheol-Min
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.10
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    • pp.1792-1796
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    • 2010
  • In this paper, the survey results of the interruption on domestic residential customer with primary focus on the cost are presented. General method utilized in quantifying the benefit of reliability on power system is to estimate the Customer Interruption Cost(CIC) associated with the electric service interruption. According to change the circumstance of electricity market by the deregulation and the introduction of new technology, reliable and accurate CIC is required for estimate the applied plan and technology under the circumstance. This paper presents the residential customer interruption cost is estimated by the survey conducted by KEPCO in 2009. To collect the customer interruption data for calculation of CIC, the survey is conducted. The survey targeting residential customer around the branch-offices under twelve regional headquarters of KEPCO was carried out.

A Customer Interruption Cost Assessment Using Customer Survey (설문 조사방법을 이용한 수용가 정전비용 평가)

  • Chu, Cheol-Min;Lee, Byung-Sung
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.10
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    • pp.1787-1791
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    • 2010
  • This paper presents the survey results of the interruption on domestic customer, especially commercial, with primary focus on the cost are presented. General method utilized in quantifying the benefit of reliability on power system is to estimate the Customer Interruption Cost(CIC) associated with the electric service interruption. According to change the circumstance of electricity market by the deregulation and the introduction of new technology, reliable and accurate CIC is required for estimate the applied plan and technology under the circumstance. This paper presents the commercial customer interruption cost is estimated by the survey conducted by KEPCO in 2009. To collect the customer interruption data for calculation of CIC, the survey is conducted. The survey targeting commercial customer around the branch-offices under twelve regional headquarters of KEPCO was carried out.

New Strategy of Potential-Based Customer Management: A Case of S-Card's ECI Approach (추정소득 분석을 통한 S카드사의 잠재가치 기반의 고객관리 전략)

  • Park, Jin-Soo;Chang, Nam-Sik
    • Information Systems Review
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    • v.9 no.2
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    • pp.129-147
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    • 2007
  • At the time the local credit-card companies plunged into a liquidity crisis in 2002, S-Card was urged to take into account the estimated customer income (ECI) to enhance its customer credit evaluation function for the first time in Korean financial industry. Before this new attempt by S-Card, most credit-card companies including S-Card had performed a customer's credit evaluation based on the customer's behavioral factors such as the amount of purchase on credit, debt payment, and financial history that is provided from the Credit Bureau. However, this approach failed to measure customer's potential value which is one of the major factors in judging the customer's ability to pay, and hence, led to difficulties in risk management. The purpose of this case study is to present the better approach to sophisticated risk management for financial firms in Korea by reviewing S-Card's process of customer income estimation and its application to risk management.

Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty

  • DAM, Sao Mai;DAM, Tri Cuong
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.585-593
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    • 2021
  • The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image to gain customer satisfaction and customer loyalty. This study's current purpose is to empirical research the linking between service quality, brand image, customer satisfaction, and customer loyalty. We collect research data from 299 consumers who bought goods at supermarkets in Ho Chi Minh City, Vietnam, using a convenient sampling technique. We proposed the conceptual model from prior studies and considered it in Vietnam's context. PLS-SEM was conducted to test the relationships in the conceptual model. We have estimated the scale's reliability by Cronbach's alpha values and composite reliability values. Moreover, we have evaluated discriminant validity by the Fornell-Larcker standard. The findings showed that service quality positively affects the brand image, customer satisfaction, and customer loyalty. Likewise, the results also confirmed brand image had a positive impact on customer satisfaction and customer loyalty. Moreover, the outcomes also disclosed that customer satisfaction had a positive relationship with customer loyalty. The research suggested implications for managers, limitations, and directions for future research from the above findings.

The Effect of the Selection Attribute of Golf Course on Customer Satisfaction and Customer Loyalty (골프장의 선택속성이 고객만족과 고객충성도에 미치는 영향)

  • Han, Yoon Sang;Kim, Yon Hyong
    • The Korean Journal of Applied Statistics
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    • v.27 no.2
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    • pp.197-209
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    • 2014
  • This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.

An Empirical Study on Customer Satisfaction and Service Quality in Mobile Telecommunications Service (이동전화 서비스의 고객 만족도와 서비스 품질에 관한 연구)

  • 이승규;라준영
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.310-313
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    • 2000
  • This paper develops a model of customer satisfaction in the mobile telecommunication services. We examine the relationships among customers'overall satisfaction and underlying dimensions; perceived service quality, service value, and brand image. Variables related to customer satisfaction and dissatisfaction are derived from customer critical incidence survey. The model is estimated with multi-variate data analysis. Results indicate that the (1) technical service quality is the main driver of customer overall satisfaction, (2) some peripheral services are rapidly evolving into the core services of mobile telecommunications, and (3) the current policy of service providers does not focus on customer satisfaction but on establishing churning barrier by increasing switching costs.

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The Effect of Trust and Customer Value on Loyalty: An Empirical Study in Indonesia

  • SOLIHA, Euis;MASKUR, Ali;WIDYASARI, Suzy;ARIYANI, Eva
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.1001-1010
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    • 2021
  • The world of tourism is a tangible form of a global business trip, which is very promising because it will be estimated to be a sector capable of driving world economic growth resulting from tourists' ever-increasing movement. Currently, in Indonesia, marketing activities in this sector are an integrated process, where the main target is providing customer satisfaction. Thus, the company's marketing activities are expected to be in accordance with customer expectations. The essential purpose of this study was to analyze the mediating role of the effect of trust and customer value on loyalty. The population of this study was users of the Lentera Wisata service in Semarang City, Indonesia. The sampling used a purposive sampling method, with the criteria of male and female customers and customers who have used the Lentera Wisata Semarang service bureau more than once. The test employed multiple regression analyses and the Sobel test. The test results revealed that trust and customer value positively and significantly affected satisfaction. However, trust did not affect customer loyalty. Meanwhile, customer value and satisfaction significantly and positively influenced loyalty. Additionally, the Sobel test results revealed that satisfaction mediated the effect of trust and customer value on customer loyalty.

Development of Performance Indices for Agro-food Distribution Corporations Based on the AHP Method (AHP기법을 이용한 농식품 유통법인 경영진단지표 개발)

  • Kim, Dong-Hwan;Hyun, Jong-Ki
    • Journal of Distribution Science
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    • v.15 no.12
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    • pp.95-102
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    • 2017
  • Purpose - This study aims to develop diagnostic indices for managerial performance of agro-food distribution corporations. In particular, weights of diagnostic indices were estimated using the AHP method. Management diagnosis on agro-food distribution corporations is expected to increase their competitiveness in the domestic market as well as in international markets. Research design, data, and methodology - It develops weights or importance of the diagnostic indices based upon the survey of 21 experts in food distribution management. The survey was carried out using e-mail. Management diagnostic indices were developed based upon four BSC(Balanced Scorecard) perspectives of finance, learning/growth/leadership, customer, and internal process/technology. Results - Diagnostic indices on financial perspective consist on profitability, productivity, growth, stability and activity. Learning and leadership perspective indices consist of management will, CEO leadership, level of learning, innovation, and level of management information system. Customer perspective indices are branding, customer and channel management and internal process/technology indices consist of fourteen sub-indices representing technologies, efficiency, and dynamics. It was estimated that the weight of financial perspective index was 0.3, internal process/technology perspective index 0.248, customer category index 0.247, and learning, growth and leadership perspective index 0.205. This study also estimates weights of sub-indices for managerial diagnosis by four different perspectives. Estimated weight of profitability (0.085) is the greatest among financial perspective indices, followed by stability (0.072), growth (0.053), productivity (0.051), and activity (0.038). While estimated weights of leadership, capability, and information indices are 0.100, 0.061, and 0.044 respectively, weights of marketing, customer management, and quality and service indices are 0.104, 0.093, and 0.051, respectively. Among internal process/technology perspective, estimated weights of efficiency, technology, and innovation indices are 0.106, 0.088, and 0.054, respectively. Conclusions - The diagnostic indices for managerial performance of agro-food distribution corporations would be utilized by agro-food distribution corporations themselves, extension service institutions, and consultants. It is also expected that central and local governments use diagnostic indices developed in this study for the purpose of evaluating the effects of governmental support programs for agro-food distribution corporations. Futhermore researchers and consultants would modify diagnostic indices developed in this study, reflecting characteristics and situation of types of agro-food distribution corporations.

Prediction of New Customer's Degree of Loyalty of Internet Shopping Mall Using Continuous Conditional Random Field (Continuous Conditional Random Field에 의한 인터넷 쇼핑몰 신규 고객등급 예측)

  • Ahn, Gil Seung;Hur, Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.41 no.1
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    • pp.10-16
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    • 2015
  • In this study, we suggest a method to predict probability distribution of a new customer's degree of loyalty using C-CRF that reflects the RFM score and similarity to the neighbors of the customer. An RFM score prediction model is introduced to construct the first feature function of C-CRF. Integrating demographical similarity, purchasing characteristic similarity and purchase history similarity, we make a unified similarity variable to configure the second feature function of C-CRF. Then parameters of each feature function are estimated and we train our C-CRF model by training data set and suggest a probabilistic distribution to estimate a new customer's degree of loyalty. An example is provided to illustrate our model.